Pizzium
Pizzium is an Italian Neapolitan pizzeria chain operating 55+ directly managed restaurants across 40+ Italian cities, founded in Milan in 2017, offering regional Italian pizzas, the Crocca sub-brand, and a digital loyalty program.
- Company typePrivate
- Founded2017
- HeadquartersMilan, Italy
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Pizzium does
Pizzium S.p.A. is an Italian Neapolitan pizzeria chain founded in Milan in 2017 by Stefano Saturnino, Giovanni Arbellini, and Ilaria Puddu. The company operates a directly managed network of 55+ restaurants across more than 40 Italian cities, spanning Lombardy, Lazio, Emilia-Romagna, Tuscany, Liguria, Piedmont, Veneto, Trentino-Alto Adige, Friuli-Venezia Giulia, Campania, Abruzzo, Puglia, and other regions. Its core product is Neapolitan-style pizza differentiated by a regional menu featuring pizzas representing each of Italy's 20 regions, made with locally sourced PDO-certified ingredients and long-fermented dough. Beyond pizza, the menu includes appetizers, pasta, second courses, salads, desserts, and a full beverage program, complemented by the AperiPizzium aperitivo format (€10/person) and the Crocca thin-crust pizza sub-brand acquired in 2020.
The company generates revenue through three channels: dine-in service at physical restaurants, take-away/asporto (which accrues loyalty points), and third-party delivery via Deliveroo (excluded from loyalty). Pricing ranges from €8.50 for a Margherita to €15 for regional specialties such as Puglia, with average check sizes typical of mid-market casual Italian dining. Pizzium operates a digital loyalty program (Pizzium Lovers) delivered via mobile wallet, offering a free pizza for every 10 purchased plus birthday rewards, supported by CRM-driven email engagement. The company employs 700+ people, is headquartered in Milan, and is backed by Italian private equity fund Equinox, which acquired a 40% stake in September 2021. The company has multilingual web presence (Italian, English, German, French, Spanish) and has earned recognition including 50 Top Pizza (2025), La Repubblica (2026), and Il Corriere's Italy's Best Customer Service award.
Pizzium's business model is asset-heavy (company-operated stores), vertically integrated on the culinary/product side, and consumer-direct with no B2B or franchise revenue streams disclosed. Distribution is exclusively domestic Italian, executed through owned physical locations rather than franchising, which centralizes brand control but constrains capital efficiency and limits geographic leverage compared to franchise-based competitors.
Pizzium firmographics
Firmographics- Name
- Pizzium
- Legal name
- PIZZIUM S.P.A.
- Website
- https://pizzium.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pizzium is an Italian Neapolitan pizzeria chain operating 55+ directly managed restaurants across 40+ Italian cities, founded in Milan in 2017, offering regional Italian pizzas, the Crocca sub-brand, and a digital loyalty program.
- Ownership category
- akta.pro rank
Pizzium industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizzium is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices50 records
Markets served
Pizzium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dine-in sales: Revenue from customers dining in at Pizzium restaurants, ordering from the full menu including regional pizzas, classic Neapolitan pizzas, calzones, starters, pasta, second courses, salads, desserts, and beverages.
- Take-away and asporto service: Revenue from customers ordering pizzas and other menu items for take-away, which also accrues loyalty points for the Pizzium Lovers program.
- Third-party delivery: Orders placed through delivery platforms like Deliveroo. Note: delivery orders are excluded from the loyalty program point accumulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic and Regional Pizzas |
| Unit Pricing | Pay-as-you-go | Aperipizzium Fixed Menu |
| Unit Pricing | Pay-as-you-go | Starters and Sides |
| Unit Pricing | Pay-as-you-go | Beverages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Pizzium product offering
Product offeringCore offering
Pizzium operates 55+ directly managed Neapolitan pizzerias across 40+ Italian cities, serving authentic Neapolitan pizza and a proprietary regional pizza menu featuring pizzas that represent each of Italy's 20 regions with locally-sourced ingredients. The company sells through three channels: dine-in at its restaurants, take-away (asporto), and delivery via Deliveroo, supported by the Pizzium Lovers digital loyalty program. The menu also includes appetizers, pasta, second courses, salads, desserts, and a full beverage program including wines, beers, and cocktails.
Product overview
Pizzium is an Italian Neapolitan pizzeria chain founded in Milan in 2017, operating 55+ directly managed restaurants across Italy. The core offering centers on authentic Neapolitan pizza and regional specialty pizzas featuring high-quality Italian ingredients sourced from specific territories. Menu categories include appetizers, first courses (lasagna, gnocchi), second courses (frisella, parmigiana), stuffed calzones, regional pizzas, classic Neapolitan pizzas, salads, desserts, and a full beverage program. Since 2020, the portfolio has expanded to include Crocca, a thin and crispy pizza concept evoking 1970s-80s flavors. Services include dine-in, take-out, and delivery through Deliveroo, supported by the Pizzium Lovers loyalty program offering digital card-based rewards. The AperiPizzium aperitivo offering provides a bundled experience with pizzas and drinks.
Differentiator
Problem solved
Functional benefit
Brands
- Crocca: A thin and crispy pizza concept that evokes the flavors of the 1970s and 1980s, added to the Pizzium portfolio in 2020.
Products and services
- Pizzium Restaurants Neapolitan pizzeria chain with 55+ directly managed locations across Italy, serving authentic Neapolitan pizza and regional specialty pizzas with locally-sourced ingredients via dine-in, take-away, and Deliveroo delivery.
- Pizzium Lovers Loyalty Program Digital loyalty card (mobile wallet-based) rewarding customers with one free pizza after every 10 purchased, a free birthday pizza, and a welcome dessert on activation, tied to dine-in and take-away purchases.
- Crocca Thin and crispy pizza sub-brand launched within the Pizzium restaurant network in 2020, inspired by 1970s and 1980s Italian flavors, offering an alternative pizza style to the core Neapolitan offering.
- AperiPizzium Fixed-price aperitivo bundled menu at €10 per person, including a pizza cutting board with Margherita, warm focaccia with oregano, red pizza, and a choice of drink (Aperol Spritz, draft beer, glass of wine, or non-alcoholic), with cover charge included.
Companies that use Pizzium
Customer profileSegments2 records
Ideal customer profiles1 record
Pizzium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pizzium partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- DeliveroominorThird-party food delivery partnership allowing customers to order Pizzium pizzas for home delivery through the Deliveroo platform. Note: delivery orders are excluded from the Pizzium Lovers loyalty program.
- CroccacoreSince 2020, Crocca has joined the Pizzium world as a thin and crispy pizza concept that evokes the flavors of the 70s and 80s, expanding Pizzium's product offerings.
Scale indicators6 records
Expansion highlights6 records
Pizzium competitors and assessment
Company assessmentDirect peers
- Rossopomodoro: Italy's largest Neapolitan pizza chain, operating directly-managed and franchised locations across Italy and abroad. Closest direct competitor to Pizzium in format (Neapolitan-focused casual dining), menu structure (regional Italian pizzas, full menu with pasta and starters), and GTM (dine-in + delivery).
- Fratelli La Bufala: Italian restaurant chain specializing in Neapolitan cuisine (mozzarella di bufala, pizza, pasta) with directly-managed locations. Comparable to Pizzium on regional Neapolitan identity, full-menu casual dining, and multi-city Italian footprint.
- Alice Pizza: Italian pizza chain with hundreds of locations focused on casual pizza dining with delivery and take-away. Directly comparable on full-menu pizza restaurant format, multi-channel distribution (dine-in + delivery), and family/casual occasion targeting.
- Berberè: Bologna-originated artisan pizza chain with directly-managed locations across northern Italy. Comparable to Pizzium on segment (premium-casual pizza), regional Italian ingredient sourcing, and growth from one city to multi-city footprint.
- Spontini: Milan-based pizza chain famous for its thick-crust-style pizza by the slice and tray, with a strong multi-location footprint in Lombardy. Directly comparable to Pizzium on geographic core (Milan), pizza-centric casual dining format, and pricing tier.
Emerging players
- Gino Sorbillo: Celebrated Neapolitan pizzaiolo with a flagship in Naples and expanding locations in Milan, Rome, and beyond. Comparable to Pizzium on Neapolitan authenticity positioning and recent multi-city expansion, though smaller scale and chef-driven rather than chain-driven.
Broad incumbents
- Old Wild West: Italy's largest casual dining chain (Italian-Western themed), part of the Cigierre group, with 200+ directly-managed restaurants. Comparable to Pizzium on directly-managed multi-city Italian footprint, table-service casual dining model, and family/group occasion targeting.
- Domino's Pizza Italy: Italy operation of the global pizza delivery chain, dominant in delivery/take-away. Comparable to Pizzium on the pizza category, multi-channel (especially delivery), and footprint in Italian cities; differs in being delivery-led rather than dine-in-led.
- Pizza Hut Italy: Established international casual pizza dining chain with locations across Italy. Comparable to Pizzium on sit-down/casual pizza restaurant format and multi-city Italian presence, but positions around American-style pizza versus Neapolitan authenticity.
- Eataly: Global Italian food retail and casual dining concept with restaurant operations in-store. Comparable to Pizzium in celebrating regional Italian cuisine in a sit-down pizza/pasta format, though Eataly spans groceries, retail, and restaurants more broadly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pizzium social profiles
Digital presencePizzium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzium leadership team
Management profileNumber of profiles
Profiles3 records
Pizzium subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pizzium funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzium
What does Pizzium do?
Pizzium operates 55+ directly managed Neapolitan pizzerias across 40+ Italian cities, serving authentic Neapolitan pizza and a proprietary regional pizza menu featuring pizzas that represent each of Italy's 20 regions with locally-sourced ingredients. The company sells through three channels: dine-in at its restaurants, take-away (asporto), and delivery via Deliveroo, supported by the Pizzium Lovers digital loyalty program. The menu also includes appetizers, pasta, second courses, salads, desserts, and a full beverage program including wines, beers, and cocktails.
Is Pizzium a public or private company?
Pizzium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pizzium founded?
Pizzium was founded in 2017. It employs 251 to 500 people.
Where is Pizzium based?
Pizzium is headquartered in Milan, Italy, in the Europe region.
How does Pizzium make money?
Three revenue lines are on record. Restaurant dine-in sales are the primary driver. The others are take-away and asporto service and third-party delivery.
Who are Pizzium's main competitors?
Direct peers on record are Rossopomodoro, Fratelli La Bufala, Alice Pizza, Berberè and Spontini. Gino Sorbillo is listed as an emerging player. Broad incumbents are Old Wild West, Domino's Pizza Italy, Pizza Hut Italy and Eataly.
Does Pizzium have an API?
No public API is recorded for Pizzium.
What industry is Pizzium in?
Pizzium's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.