What Crocus Homes does

Crocus Homes Limited is a UK residential housing developer headquartered in Long Stratton, Norfolk, operating exclusively in Norfolk and Suffolk — the counties of East Anglia. Incorporated in 2004 as SNHP Services Limited, rebranded to Crocus Contractors Limited in 2011, and formally relaunched as the Crocus Homes trading arm in 2014, the company is a wholly owned subsidiary of Saffron Housing Group, with profits reinvested into affordable housing provision. Crocus Homes designs and builds community-focused residential developments of typically 35-50 homes, with products ranging from 1-bedroom to 4-bedroom houses and bungalows priced between £200,000 and £600,000+. Current and recent developments include Bure Gardens (Coltishall), Bure Gardens Phase Two, Saxon Fields (Woodton), Kings View (Swaffham), Bawburgh, Leffins Lane (Acle), Martham (up to 135 homes), Spire View (Swaffham), Foresters Glade (Bawdsey), and Runton Road (Cromer, 69 homes).

The company's core technical offering centres on energy-efficient, high-specification residential construction. Homes are designed to exceed UK building regulations, with features including A-rated boilers or efficient air-source heat pumps (ASHPs), solar PV panels, EV charging provision, and sustainable drainage systems (SuDS). Specification standards include individually designed kitchens with quartz worktops, Bosch or NEFF integrated appliances, Roca sanitaryware, oak internal doors, and polished chrome ironmongery. Architecturally, developments harmonise with local vernacular — incorporating red brick, flint detailing, clay pantiles, natural slate roofs, and locally characteristic design elements to respect regional heritage. All homes carry a 10-year NHBC structural warranty plus a 2-year Crocus Homes warranty, and the company holds A-rated NHBC builder status (2023) and is a Registered Developer under the New Homes Quality Code.

Crocus Homes generates revenue through one-time residential property sales to individual homebuyers — primarily mid-market families and first-time buyers (the latter frequently using the Help to Buy scheme). Go-to-market is sales-led and direct-to-consumer, with on-site show homes, sales offices, dedicated sales agents per development, appointed estate agents, and referral partnerships with mortgage advisors. Marketing channels include a corporate website, LinkedIn, Instagram, public consultations for new planning applications, and PR coverage. The company has approximately 11 employees, making it a small-volume regional builder rather than a national housebuilder. Management comprises Matt Davidson (Managing Director), Colin Parker (Operations Director), Sarah Foulger (Development Manager), and Christina Hack (Construction Project Manager).

Name

Crocus Homes

Legal name

Crocus Homes Limited

Website

https://crocushomes.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Crocus Homes is a Norfolk-based residential housing developer building small community-focused developments of 2-4 bedroom homes across Norfolk and Suffolk, UK. A wholly owned subsidiary of Saffron Housing Group, it operates at the premium end of the regional new-build market with A-rated NHBC status.

Ownership category

akta.pro rank

Product category

Residential Housing Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Residential property development
• New build homes
• Housing developer
• Energy efficient housing
• Estate development

Headquarters

HQ city

Long Stratton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential property sales: Crocus Homes generates revenue through the sale of newly constructed residential properties including houses and bungalows. Revenue is one-time at point of sale completion, with homes ranging from 1-bedroom to 4-bedroom properties across various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crocus Homes is a regional residential housing developer that designs, constructs and sells newly built houses and bungalows in Norfolk and Suffolk. Each home is built to high energy-efficiency standards (A-rated boilers or ASHPs, solar PV, EV charging provision, sustainable drainage) with premium finishes, and is sold directly to individual buyers through on-site show homes, sales offices and appointed estate agents. The company also serves as a land buyer partnering with landowners to identify and progress new residential development sites.

Product overview

Crocus Homes operates as a residential housing developer offering a portfolio of named housing developments across Norfolk and Suffolk, England. The product portfolio consists of distinct named developments (Bure Gardens, Saxon Fields, Kings View, Bawburgh, Leffins Lane, Martham, Spire View, Foresters Glade, Oaks Meadow, Springfield Grange, and Runton Road Cromer) ranging from single developments to multi-phase projects. Each development offers various house types (2-4 bedroom houses and bungalows). All homes are backed by dual warranty protection: a 2-year Crocus Homes warranty plus a 10-year NHBC structural warranty. The company operates under New Homes Quality Code compliance and provides access to the New Homes Ombudsman Service for dispute resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Bure Gardens (Phase One) A housing development in the picturesque village of Coltishall, Norfolk, offering a selection of 2, 3 and 4 bedroom houses and 2 and 3 bedroom bungalows for sale to individual homebuyers.
• Bure Gardens - Phase Two Second phase of the Bure Gardens development in Coltishall, Norfolk, extending the original scheme with additional homes; first homes expected in 2026.
• Saxon Fields A collection of 50 new homes including bungalows and houses in the village of Woodton, South Norfolk.
• Kings View A collection of 2, 3 and 4 bedroom houses and bungalows in Swaffham, Norfolk, offering modern living within a traditional Georgian market town.
• Bawburgh A development of 35 high quality homes in the South Norfolk village of Bawburgh, overlooking open countryside with bespoke architectural detailing.
• Leffins Lane A traditional Crocus development set within a 25-acre Country Park in Acle, Norfolk, offering modern homes within the Norfolk countryside.
• Martham An upcoming development of up to 135 new homes in Martham, Norfolk, allocated within the emerging Great Yarmouth Borough Council Local Plan.
• Spire View (Swaffham Site 2) An upcoming residential development in Swaffham, Norfolk, currently in the public consultation stage.
• Foresters Glade A collection of contemporary 2, 3 and 4 bedroom houses in Bawdsey, Suffolk, situated in an area of outstanding natural beauty.
• Oaks Meadow A development of 2-4 bedroom houses and 2-3 bedroom bungalows in Acle, Norfolk. All plots are now sold.
• Springfield Grange A completed development of 36 homes offering 1, 2, 3 and 4 bedroom houses and bungalows in the picturesque village of Acle, Norfolk. All plots are now sold.
• Runton Road, Cromer A proposed residential development of 69 homes (45 open market and 24 affordable dwellings) in Cromer, Norfolk, currently in public consultation stage.
• Crocus Homes 2-Year Warranty A 2-year Crocus Homes warranty backing all new homes, provided in addition to the NHBC 10-year structural warranty, covering workmanship and fittings post-completion.
• NHBC 10-Year Structural Warranty A 10-year structural warranty provided through NHBC (National House-Building Council) covering all Crocus Homes developments, supplied as part of the home purchase.

Quantifiable outcome

• A-rated NHBC builder status achieved
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NHBCcoreOthers · 1 May 2024NHBC provides the 10-year structural warranty for all Crocus Homes properties, offering buyers peace of mind and insurance-backed protection for their investment. Crocus is an A-rated NHBC builder.
• New Homes Quality BoardcoreOthersCrocus Homes is a Registered Developer under the New Homes Quality Code (NHQC), committing to industry-leading standards of fairness, transparency and customer care throughout the home-buying journey.
• Consumer Code for Home BuilderscoreOthersFor homes reserved before 2nd July 2024, Crocus adheres to the Consumer Code for Home Builders, ensuring fair and transparent home-buying processes.
• Action for Swifts Trading LtdminorStrategic or Co-development PartnerAction for Swifts installed innovative swift and bat boxes (AfS S-Brick) integrated into homes at Bure Gardens development, supporting local wildlife conservation and biodiversity.
• Family ActionminorOthersCrocus Homes donated £2,000 to Family Action's ESCAPE Community Allotment project in Swaffham, supporting adult mental health through therapeutic horticulture.
• The Joe Dix FoundationminorOthersCrocus Homes partnered with The Joe Dix Foundation at Bure Gardens development, funding an emergency bleed control kit and supporting knife crime awareness initiatives.
• Peninsula Villages Community Land Trust (PVCLT)minorStrategic or Co-development PartnerPVCLT acquired 4 affordable homes on the Foresters Glade development in Bawdsey, working collaboratively with Crocus on the first Suffolk development.
• Pre-Construct Archaeology (PCA)minorStrategic or Co-development PartnerPCA conducted archaeological excavations at Saxon Fields development in Woodton, uncovering Bronze Age ring ditch and engaging local school children with heritage education.
• Saffron Housing GroupcoreOthersCrocus Homes is a wholly owned subsidiary of Saffron Housing Group. Profits from Crocus Homes are reinvested into affordable housing provided through Saffron Housing Group.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Avant Homes: Regional UK homebuilder operating across the North, Midlands, and South of England with a focus on energy-efficient, design-led family homes in the mid-market price band. Comparable in product offering, energy-efficiency positioning, and regional mid-market focus.
• Keepmoat Homes: UK regional homebuilder focused on quality family homes with significant mixed-tenure (private + affordable) expertise. Comparable in regional mid-market positioning, mixed-tenure developments, and partnership-led model.
• Hopkins Homes: East Anglian homebuilder headquartered in Woodbridge, Suffolk, building quality 2–5 bedroom homes across Suffolk, Norfolk, Essex, and Cambridgeshire. Operates in the same geography with a similar mid-market quality positioning and comparable development size to Crocus Homes.
• Cala Homes: Premium UK homebuilder with operations across Scotland, the Midlands, and Southern England. Comparable in premium specification (high-end kitchens, energy-efficient design) and positioning above commodity volume-builder product.
• Lovell Homes: Regional UK homebuilder and part of Morgan Sindall Group, with a strong track record in mixed-tenure developments combining open-market sale and affordable housing. Comparable in product offering, mixed-tenure approach, and regional operating model.

Broad incumbents

• Persimmon plc: UK's largest housebuilder by volume, with active operations across Norfolk and Suffolk. Competes with Crocus for both land and buyers in the same geography but at a much larger scale and broader product range.
• Bellway plc: Major UK homebuilder with established operations across East Anglia, including Norfolk and Suffolk. Comparable in product offering (2–4 bedroom family homes) and geography, but with materially greater scale and capital access.
• Barratt Homes: One of the UK's largest housebuilders (via Barratt Redrow), with active operations across East Anglia including Norfolk and Suffolk. Comparable in geography and product offering, with greater scale and brand reach.
• Taylor Wimpey plc: Major UK homebuilder operating across Norfolk and Suffolk with broad product range from first-time buyer to family homes. Comparable in geography and buyer segments but with substantially greater scale, capital access, and marketing reach.
• Vistry Group: Major UK homebuilder (formed from Bovis Homes and Linden Homes) with significant mixed-tenure and affordable housing expertise. Comparable in mixed-tenure positioning and East Anglia footprint, but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crocus-homes
• Instagraminstagram.com/crocushomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crocus Homes