Crofton Medical Centre

What Crofton Medical Centre does

Crofton Medical Centre is a privately held, family-oriented general practice medical centre established in 1970 and located at 30 Crofton Street, Bundaberg, Queensland, Australia. It serves the residents of Bundaberg and surrounding areas with comprehensive primary healthcare delivered by a team of five GPs, practice nurses (including a lead clinical nurse and a lead chronic disease nurse), an enrolled nurse, a practice manager, and support staff. The practice is QPA Accredited and positions itself as a traditional family clinic that emphasizes continuity of care and unhurried consultations.

The service portfolio spans general practice medicine, skin cancer detection and treatment (skin checks, excisions/biopsies, cryotherapy), women's health (IUD and Implanon insertion/removal, antenatal shared care), chronic disease management and diabetes education, cardiovascular services (ECG, healthy heart checks), lifestyle medicine, childhood immunisations, INR testing, health assessments, minor surgery, and a dedicated script/referral clinic. Telehealth video consultations are delivered via Healthdirect. Underlying technology is standard Australian GP practice infrastructure: a clinical management system, HotDoc for online booking and repeat prescriptions, Healthdirect video, and MyHealth Record / eTP for records and e-prescribing.

The revenue model is private billing (not bulk billing) with consultation fees ranging from A$60 (Level A brief) to A$185 (Level D prolonged), plus procedural add-ons and a A$50 non-attendance fee. Chronic disease management care plans and specified health assessments are billed directly to Medicare on behalf of patients. DVA Gold and White Card holders are billed directly. The customer base is entirely individual patients and families in a single geographic catchment, with no enterprise or institutional payer exposure.

Name

Crofton Medical Centre

Legal name

Crofton Medical Centre

Website

https://croftonmedical.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Crofton Medical Centre is a private, family-oriented general practice in Bundaberg, Queensland, operating since 1970. It serves local residents with five GPs delivering general medicine, skin cancer care, women's health, chronic disease management, and telehealth consultations on a private-billing model.

Ownership category

akta.pro rank

Product category

General Practice Healthcare

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

Keywords

• General practice medicine
• Primary healthcare services
• Chronic disease management
• Skin cancer medicine
• Telehealth consultations

Headquarters

HQ city

Bundaberg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consultation Fees: Private practice billing model with consultation fees ranging from Level A ($60 brief) to Level D ($185 prolonged). Medicare rebates may apply for eligible patients. Chronic Disease Management care plans and Health Assessments are directly billed through Medicare.
2. Procedures and Services: Additional fees for services such as INR testing, wound dressings, immunisations, and minor procedures. Script clinic and repeat prescriptions available through Hotdoc at private rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Crofton Medical Centre is a family-oriented, QPA Accredited general practice in Bundaberg, Queensland, delivering primary healthcare services including general practice consultations, skin cancer medicine and skin checks, women's health (IUD/Implanon services, antenatal shared care), chronic disease management, diabetes education, cardiovascular assessments, lifestyle medicine, immunisations, minor surgery, INR testing, cryotherapy, health assessments, dedicated script/referral clinics, and allied health/mental health care plans, supported by telehealth video consultations.

Product overview

Crofton Medical Centre operates as a family-oriented general practice offering a comprehensive range of primary healthcare services. The practice provides core general practice medicine alongside specialized services including skin cancer medicine and skin checks, women's health (with IUD and Implanon services), antenatal shared care, chronic disease management, diabetes education, cardiovascular health services (ECG, healthy heart checks), lifestyle medicine, immunisations, and minor surgical procedures. Additional offerings include INR testing, cryotherapy, health assessments for specific age groups (45-49, 75+), and telehealth video consultations. The practice runs dedicated script/referral clinics and coordinates allied health and mental health care plans. All services are delivered by a team of five GPs, practice nurses, and support staff at their Bundaberg location.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice Medicine Comprehensive primary healthcare services covering diagnosis, treatment, and management of acute and chronic conditions for patients of all ages, delivered by GPs at the Crofton Medical Centre.
• Skin Cancer Medicine Specialised diagnosis and treatment of skin lesions, including skin checks and minor surgical procedures for skin cancer detection and removal, provided by GPs with additional skin medicine training.
• Skin Checks Preventive screening examinations for early detection of skin cancer and abnormal skin lesions.
• Women's Health Services Comprehensive women's healthcare including IUD insertion and removal (Mirena, Kyleena), Implanon insertion and removal, antenatal shared care, and reproductive health consultations.
• Antenatal Shared Care Prenatal care coordination with Bundaberg Hospital for monitoring pregnancy progress and maternal health throughout gestation.
• Chronic Disease / Complex Care Management Ongoing management and care planning for patients with chronic health conditions, including care plans and coordination with allied health professionals, billed directly through Medicare.
• Diabetes Education and Management Specialised education and clinical management for patients with diabetes, including blood sugar monitoring and lifestyle guidance.
• Health Assessments Comprehensive health evaluations including 45-49 year old assessments, 75 year old assessments, and annual check-ups for preventive care, billed directly through Medicare.
• Cardiographs / ECG Electrocardiogram testing for assessing heart rhythm and detecting cardiovascular abnormalities.
• Healthy Heart Checks Cardiovascular screening and risk assessment services for heart disease prevention.
• Cryotherapy Freezing treatment for removal of skin lesions and warts.
• INR Testing Blood coagulation testing for patients on warfarin therapy to monitor and adjust medication dosages.
• Excisions and Biopsies Minor surgical procedures for removal of skin lesions and tissue samples for laboratory analysis.
• Lifestyle Medicine Evidence-based medical approach focusing on lifestyle modifications including nutrition, physical activity, and stress management for disease prevention and management.
• Childhood Immunisations Vaccination services for children following the national immunisation schedule.
• DVA Annual Veterans Health Checks Comprehensive health assessments specifically designed for Department of Veterans' Affairs card holders.
• Scripts / Referral Clinic Dedicated clinic service for repeat prescriptions and ongoing referrals, available 8:30am-9:00am Mondays and Fridays for patients seen within the last 3 months.
• Care Plans - Allied Health and Mental Health Coordinated care planning connecting patients with allied health professionals and mental health services under Medicare-funded care plans.
• Annual Check-Ups Routine yearly health examinations for ongoing monitoring and preventive care.
• Telehealth Consultations Video conference consultations with GPs and specialists, authorised under Medicare during the COVID-19 pandemic for patients who are referred by their GP and deemed suitable for remote care, delivered via the Healthdirect Video Call platform.
• HotDoc Repeat Prescription Requests Online repeat prescription request service via HotDoc for regular patients of participating doctors, charged at private rates (not Medicare rebatable).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonic Healthcare Limited: Major Australian healthcare operator whose IPN Medical Centres division runs a network of GP clinics. Comparable as a corporate owner of multi-site general practices delivering similar primary-care, chronic-disease management, and preventive-health services across Australia.
• Bupa Australia: Operates Bupa Dental and partners in primary-care delivery in Australia via health insurance and clinic investments. Comparable because it is an incumbent in Australian healthcare services with interests overlapping Crofton's general-practice and chronic-disease offerings.
• ForHealth Group: Australian operator of bulk-billing and mixed-billing GP clinics and dental centres. Directly comparable because it delivers the same general-practice consultation model with extended hours and chronic-disease services, though typically at much larger scale than Crofton.
• Ramsay Health Care: Australia's largest private hospital operator with adjacent primary care and day-procedure services. Comparable as a broad incumbent in Australian healthcare delivery, though its core focus is inpatient rather than general practice like Crofton.
• Healius Limited: One of Australia's largest operators of general practice and pathology networks (formerly Primary Health Care). Comparable because it owns and operates a portfolio of GP clinics delivering the same core ambulatory primary-care services as Crofton, but at scale across metropolitan and regional Australia.

Direct peers

• Doctors on Demand: Australian telehealth GP service providing video consultations and online prescriptions. Comparable to Crofton because it delivers the same GP consult and repeat-script services, but via a fully digital channel rather than a physical clinic.

Others

• Medibank Private Limited: Australia's largest private health insurer with growing primary-care and chronic-disease management initiatives. Comparable as a healthcare ecosystem participant whose funding of GP and preventive services directly affects demand and reimbursement at practices like Crofton.
• 13SICK National Home Doctor Service: After-hours home-visit GP deputising service in Australia. Comparable as an adjacent primary-care provider that complements (rather than directly competes with) clinic-based GPs like Crofton by serving patients outside standard hours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crofton-medical-centre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crofton Medical Centre