What Doctors on Demand does

Doctors on Demand is an Australian telehealth platform that delivers 24/7 online video consultations with AHPRA-registered general practitioners to individual patients, corporate employers, partner pharmacies, and international visitors across Australia. Founded in 2015 by pharmacists John Martin and John Neilson, with operations commencing in 2016, the company has served over 913,774 patients and holds a 4.8/5 average rating across more than 435,127 reviews. Core services span general primary care, medical certificates, specialist and pathology/radiology referrals, prescriptions, and specialised programs for weight management, smoking cessation, and mental health care plan assessments. The business is now a subsidiary of ASX-listed Vitura Health Limited (ASX:VIT) following a 2024 acquisition.

The platform is built on a custom WebRTC-based telehealth stack accessible via web and native iOS and Android apps, with integrated eScript delivery (SMS/email QR codes), two-factor authentication, and a patient dashboard; analytics are supported by Microsoft Clarity. Proprietary assets include the QuickScript repeat-prescription service ($29.90, 300+ eligible medications, home delivery) and a dispensing network spanning 3,800+ partner pharmacies. The company is AHPRA-compliant and operates under the Privacy Act 1988 and PBS regulations.

Revenue is predominantly transaction-based. Standard in-hours consultations are priced at $62.95 and after-hours at $92.95; QuickScript repeat prescriptions are $29.90, smoking cessation consults $19.90, medical reports $165, and medical records $27.50, with a $12.95 medication delivery pass-through. Secondary revenue streams include white-labelled corporate/employer telehealth subscriptions and pharmacy-network dispensing economics. The most recently disclosed standalone revenue was $3.6M (2021 SmartCompany submission), with reported 497% growth in average daily GP video consults since pre-pandemic baselines.

Name

Doctors on Demand

Legal name

Doctors on Demand Pty Ltd

Website

https://doctorsondemand.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctors on Demand is an Australian telehealth platform providing 24/7 AHPRA-registered video consultations, eScript prescriptions, and medical certificates to individual patients and corporate employers, with a 3,800+ partner pharmacy dispensing network.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Urgent Care & On-Demand Virtual Visits (HLALAAAB), Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms (HLALAJAL), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• Telehealth consultations
• Online doctor services
• Electronic prescriptions
• Medical certificates online
• Virtual primary care

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video consultation fees: Doctors on Demand charges private fee patients for video consultations. Standard business hours appointments cost $62.95 (incl. $2.95 booking fee); after-hours appointments cost $92.95. The company operates as a private fee service, as Medicare rebates are not available for fully online services that have not had a face-to-face consultation with the patient in the previous 12 months.
2. QuickScript repeat prescription service: A reduced-cost ($29.90) phone-based appointment for eligible repeat prescriptions. Revenue is earned per transaction for each completed prescription consultation.
3. Medical reports and records fees: Preparation of medical reports costs $150 + $15 GST ($165 total) for patient requests; $300 + GST for third-party requests. Medical records provision costs $25 + $2.50 GST ($27.50). These are one-time fees charged upon request.
4. Home delivery of medications: Prescription medications are dispensed and delivered by partner pharmacies (TerryWhite Chemmart Hawthorn). Doctors on Demand collects payments on behalf of partner pharmacies for medications and delivery ($12.95 delivery fee), passing funds through to the pharmacy partner.
5. Corporate and employer partnerships: Doctors on Demand offers white-labelled telehealth services and targeted wellness programs (smoking cessation, fertility, weight management, sleep and fatigue) to employer and corporate partners, integrating into employee benefit packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Doctors on Demand operates a 24/7 Australian telehealth platform providing video, telephone, and on-demand consultations with AHPRA-registered doctors for primary care, medical certificates, prescriptions (eScript and QuickScript home delivery), specialist and pathology referrals, weight management, and smoking cessation. The platform is accessible via web and mobile apps and serves individual consumers and corporate partners across Australia.

Product overview

Doctors on Demand is a telehealth platform providing virtual healthcare services across Australia. The core platform offers online video doctor consultations available 24/7 for appointments, prescriptions, medical certificates, referrals, and pathology requests. Additional specialized modules include QuickScript for repeat prescriptions (lower-cost streamlined service with home delivery), Weight Management for weight loss consultations and medications, Smoking Cessation for quit-smoking support, and Mental Health Care Plan Assessments for Medicare-rebated mental health sessions. All services are delivered by AHPRA-registered doctors via secure video consultation, with prescriptions sent as eScripts to pharmacies or delivered to patients' doors through the QuickScript partner pharmacy network.

Differentiator

Problem solved

Functional benefit

Brands

• QuickScript: Repeat prescription service offering shorter appointments at lower prices for eligible repeat prescriptions

Products and services

• Online Doctors Appointments Core telehealth service providing 24/7 video and telephone consultations with AHPRA-registered Australian doctors for general health concerns, diagnoses, preventative care, and chronic condition monitoring. Available on-demand (join the queue for the next available doctor) or by scheduled appointment, accessible via web and mobile app to Australian patients.
• Online Medical Certificates Service enabling patients to obtain doctor's certificates (sick notes) for work, school, or university via video consultation with an AHPRA-registered doctor, delivered digitally without visiting a clinic.
• Online Specialist Referrals Service allowing patients to request referrals to specialists, allied health professionals, pathology, or radiology services via online doctor consultation.
• Online Pathology Requests Service enabling patients to request preventative or regular pathology testing including full blood count, cholesterol profile, fertility, STIs, COVID-19, and general health check-ups, with results tracked and follow-up arranged through the platform.
• Weight Management Specialised consultation service where online doctors assess health factors contributing to weight gain, including underlying conditions, and develop weight loss strategies, treatments, and support services including TGA-approved weight loss medications.
• Online Prescriptions Service allowing patients to obtain new prescriptions via video consultation, with eScript tokens delivered via SMS or email and dispensed at any of 3,800+ participating Australian pharmacies.
• QuickScript Repeat Prescriptions Streamlined repeat prescription service offering shorter phone-based appointments at a flat fee of $29.90 for eligible patients with existing medications. Covers 300+ eligible medications with eScript delivery to pharmacies or home delivery via partner pharmacy TerryWhite Chemmart Hawthorn.
• Smoking Cessation Consultation Specialised consultation service for smoking cessation and related medications, priced at $19.90 flat, with home delivery available for prescribed cessation medications.
• Mental Health Care Plan Assessment Service where doctors assess mental health conditions and develop personalised Mental Health Treatment Plans (MHTP), enabling eligible Medicare patients to access up to 10 rebated sessions with mental health professionals per calendar year.
• Corporate Telehealth and Wellness Programs White-labelled telehealth services and targeted wellness programs (smoking cessation, fertility, weight management, sleep and fatigue) offered to corporate employers and organisations for integration into employee benefit packages.

Quantifiable outcome

• 913,774+ patients served across all Australian States and Territories since 2016
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• 3,800 Partner PharmaciescoreChannel Partner/ Reseller/ DistributorDoctors on Demand partners with approximately 3,800 pharmacies across Australia to dispense prescriptions issued via the platform. Pharmacies receive electronic prescriptions (eScripts) via the platform and dispense medications to patients. This is a core operational partnership enabling the prescription and QuickScript service.
• TerryWhite Chemmart HawthorncoreChannel Partner/ Reseller/ DistributorTerryWhite Chemmart Hawthorn (736 Glenferrie Rd, Hawthorn VIC 3122) is the designated partner pharmacy for the QuickScript home delivery service. This pharmacy handles dispensing and door-to-door delivery of prescription medications ordered through the QuickScript repeat prescription service.
• Vitura Health Limited (ASX:VIT)flagshipStrategic or Co-development PartnerDoctors on Demand is a subsidiary of Vitura Health Limited, an ASX-listed company focused on innovating healthcare delivery by building a centralised healthcare experience connecting and enhancing each stage of the patient experience journey. Vitura acquired Doctors on Demand to expand its telehealth and virtual healthcare capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InstantScripts: Australian direct-to-consumer telehealth platform offering online doctor consultations, prescriptions, medical certificates, and referrals. Closely comparable on core product, target customer, and 24/7 delivery model.
• Mosh: Australian DTC telehealth platform focused on men's health (ED, hair loss, weight) with online prescriptions and doctor consultations. Comparable DTC telehealth model targeting Australian consumers with recurring prescription revenue.
• Updoc: Australian telehealth platform providing on-demand consultations, prescriptions, medical certificates, and weight management services via subscription-style offerings. Directly competes on primary care telehealth with strong consumer brand.
• Hola Health: Australian telehealth platform offering online doctor consultations, prescriptions, medical certificates, and referrals. Comparable generalist telehealth model targeting individual consumers across Australia.
• Eucalyptus (Midnight Health): Australian telehealth platform operating multiple consumer health brands (Pilot, Juniper, Kin, Software) across weight loss, skin, women's health, and men's health. Comparable DTC telehealth platform with vertically focused brand portfolio competing for the same Australian patient.
• GP2U Telehealth: One of Australia's longest-running telehealth platforms offering specialist and GP video consultations, eScripts, and referrals. Directly comparable on Australian telehealth consultations and ePrescribing workflow.

Emerging players

• Rosemary Health: Australian telehealth platform with women's health focus offering online consultations, prescriptions, and ongoing care. Adjacent competitor targeting a narrower but high-value segment of the same DTC telehealth market.

Broad incumbents

• Doctor On Demand (Included Health): US-based telehealth service (originally Doctor On Demand) offering 24/7 video consultations, prescriptions, and mental health care, now part of Included Health. Comparable video-consultation telehealth platform with established brand presence in a larger market.

Others

• 13 HEALTH / Healthdirect: Australian government-funded telehealth triage and information service. Functions as a public-sector substitute and complementary channel in the Australian telehealth ecosystem rather than a direct commercial competitor.
• Pharmacy2U / TerryWhite Chemmart: Australian pharmacy retail network and eScript dispensing partners. Operates at the intersection of prescription dispensing and last-mile delivery, which overlaps with Doctors on Demand's QuickScript delivery fulfilment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doctorsondemand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctors on Demand