What Cromax does

Cromax is a privately held Hungarian e-commerce and retail company selling automotive parts, accessories, and consumables through its own webshop (cromax.hu) and physical stores. Founded in 1998 and headquartered in Budapest, the company operates as a self-serve platform targeting both individual car owners and DIY mechanics (primary segment) and professional auto repair shops (secondary segment). Its catalog spans six main categories — motor and transmission oils, electrical components (bulbs, batteries), car accessories, auto chemicals and workshop supplies, fasteners and wheel hardware, and trailer/cargo equipment — with 50+ product groups and extensive subcategory granularity, including a recent addition of EV charging cables. Vehicle-specific parts matching is powered by a licensed TecDoc/TecAlliance catalog, which provides OE cross-reference data for compatibility lookup.

The underlying technology stack is a standard e-commerce storefront with vehicle-type and product-group search, publicly displayed per-product pricing with discount indicators, customer account functionality, and SEO-driven catalog structure. The company holds no public certifications beyond GDPR compliance and a DLG quality certification display, and depends on a small number of partnerships — most notably TecAlliance for catalog data and DLG for product representation. Its revenue model is one-time transactional retail sales with markup over wholesale procurement, positioning itself as a domestic webshop offering "online wholesale prices" to consumers and small businesses in Hungary. No revenue, funding, headcount growth, or M&A activity is disclosed in the source materials, and the company is characterized as an independent, small, single-country operator with 29 employees.

Name

Cromax

Legal name

Cromax

Website

https://cromax.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cromax is a Hungarian e-commerce and physical-store retailer selling auto parts, oils, accessories, and chemicals at wholesale prices to individual car owners, DIY mechanics, and small repair shops primarily in Hungary.

Ownership category

akta.pro rank

Headquarters

HQ city

Hungary

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: One-time transaction sales of automotive parts, accessories, and consumables through online storefront with pricing displayed per product. Revenue generated from markup over wholesale procurement costs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cromax is a Hungarian online auto parts webshop that retails motor oils, transmission fluids, automotive bulbs, batteries, car accessories, auto chemicals, workshop supplies, fasteners, wheel bolts, trailer parts, cargo securing equipment, and EV charging cables at online wholesale prices. The catalog is powered by TecDoc/TecAlliance vehicle data enabling vehicle-specific compatibility matching, and the platform supports both home delivery and in-store pickup from Hungarian physical store locations.

Product overview

Cromax is a Hungarian e-commerce platform operating as an online auto parts webshop offering wholesale prices to consumers. The platform functions as a comprehensive catalog combining multiple product categories: motor oils and transmission fluids (featuring brands like Castrol, Mobil, Mannol, ENEOS), automotive lighting (bulbs, LEDs, xenon, batteries), car accessories (floor mats, trunk trays, wind deflectors, phone accessories), auto chemicals and workshop supplies (additives, coolants, brake fluids, adhesives), fasteners and hardware organized by vehicle brand, wheel bolts and nuts, trailer parts and cargo securing equipment, and electric vehicle charging accessories. The business model positions itself as a domestic webshop offering online wholesale pricing, supplemented by physical store locations. Product data is powered by TecDoc/TecAlliance catalog system for vehicle-specific part matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oils (Motorolajok) Comprehensive range of branded motor oils across multiple viscosities (0W-8 through 20W-50) and specifications, intended for individual car owners and workshops servicing passenger vehicles.
• Transmission and Gearbox Oils (Váltó- és hajtómű olajok) Transmission oils including ATF, CVT, DSG/DCT and hybrid (DHT) fluids, plus gear oils in SAE grades such as 75W-90 and 80W-90, with brand-specific options for BMW, Mercedes, VW/Audi, Toyota, Honda, and others.
• Automotive Bulbs and Lighting (Izzók) Automotive light bulbs including 12V indicator bulbs, halogen headlight bulbs (H1, H4, H7, etc.), LED bulbs, and xenon bulbs (D1S, D2S, D3S, D4S) for passenger cars (12V), trucks (24V), and motorcycles.
• Automotive Batteries (Akkumulátorok) Car, motorcycle and truck batteries ranging from 40Ah to 120Ah+, including start-stop variants, Asia-specific sizes, GEL/SLA/lithium-ion motorcycle batteries, and auxiliary batteries from brands such as Bosch, Varta, Exide, OPTIMA AGM, and Yuasa.
• Car Accessories (Autófelszerelés) Wide assortment of car accessories including floor mats, trunk trays, wind deflectors, phone holders and chargers, roof boxes, wheel accessories, steering wheel covers, safety accessories, car covers, wiper blades, and comfort travel items.
• Auto Chemicals and Fluids (Autókémia) Automotive chemicals and consumables including fuel additives, diesel intake system cleaners, coolant/antifreeze (G11-G13), brake fluids, windshield washer fluids, AdBlue, cleaning products, waxes, and winter equipment.
• Workshop Supplies (Műhely kémia) Workshop chemicals and materials including bearing grease, threadlockers, rust converters, brake cleaner, penetrating oils (WD-40), valve grinding paste, and specialty sprays aimed at professional automotive repair.
• Fasteners and Hardware (Patentek, Rögzítők) Automotive fasteners, clips, and hardware kits organized by vehicle brand (Alfa Romeo through Volvo), including O-ring sets, washer kits, bearing balls, wiring connectors, and specialized fixing elements for car repair.
• Wheel Bolts and Nuts (Kerékcsavarok, Kerékanyák) Wheel bolts and lug nuts in various thread sizes (M10x1 through M18x1.5) organized by vehicle manufacturer, for secure wheel attachment in passenger vehicles and trucks.
• Trailer Parts and Accessories (Utánfutó alkatrészek) Trailer components including wheel bearings, brakes, lights, brake cables, jockey wheels, mudguards, securing straps, and towing equipment for various trailer types.
• Cargo Securing (Rakomány rögzítés) Cargo securing equipment including ratchet straps, load nets, rubber tensioners, and trailer straps for safe transportation of goods.
• Electric Vehicle Charging Cables (Töltőkábel elektromos jármű) Charging cables and accessories for electric vehicles, enabling EV owners to charge their vehicles at various power sources.
• Adhesives and Sealants (Ragasztók) Automotive adhesives and sealants including metal adhesive, plastic adhesive, instant glue, windshield adhesive, and sealing tape for various repair applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TecAlliance / TecDoccoreTechnology or IntegrationLicensed TecDoc vehicle parts database providing OE cross-reference data, enabling vehicle-specific parts matching and catalog integration on the Cromax platform. The footer states data usage restrictions per TecDoc licensing terms.
• DLG (Deutsche Leistungsbremsen GmbH)minorOthersBrand logo displayed on footer indicating partnership or brand representation for brake-related products.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• AUTODOC: Europe's largest online auto parts retailer, operating across dozens of countries with a multi-brand catalog, vehicle-specific search, and wholesale-style pricing — directly comparable to Cromax's e-commerce model.
• Oscaro: Major French online auto parts platform offering a wide parts catalog with vehicle-compatibility search — directly comparable e-commerce model targeting European DIY and prosumer customers.
• FCP Euro: US/European-focused online retailer specializing in European-brand auto parts with vehicle-specific fitment data — comparable as a catalog-driven e-commerce specialist serving model-specific buyers.
• Mister-Auto: French online auto parts retailer serving multiple European markets with a broad multi-brand catalog and vehicle-fitment lookup — closely aligned with Cromax's catalog and pricing approach.
• RockAuto: US-headquartered online auto parts retailer known for its extensive catalog, OE cross-reference search, and competitive pricing — shares Cromax's self-serve catalog-driven model.
• Delticom: European online retailer of tires and parts operating multiple storefronts across countries — directly comparable as an online-only multi-brand auto parts e-tailer serving European consumers.

Broad incumbents

• Halfords: UK-listed motoring retailer with extensive physical stores and online sales of parts, accessories, and consumables — comparable as a broad omnichannel incumbent in the European auto-aftermarket retail space.
• Norauto: Large European automotive service and parts retail chain operating across multiple countries — comparable as a multi-category incumbent serving both DIY consumers and workshops.
• Euro Car Parts: UK's largest multi-channel auto parts distributor combining physical branches with a large online catalog — comparable as a broader incumbent serving both retail and trade customers across multiple categories.

Regional players

• Wyjątkowy: Regional Central/Eastern European online auto parts platforms compete with Cromax for the same Hungarian and neighboring cross-border customers; they represent comparable localized e-commerce offerings in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cromax

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cromax