Croisitour Voyages S.A.

What Croisitour Voyages S.A. does

Croisitour Voyages S.A. is a privately held Swiss travel agency (Société Anonyme) founded in 1988 and headquartered in La Chaux-de-Fonds, with a second office in Neuchâtel. The company is family-led, with Michel Olivier Ryser serving as Director and Michel André Ryser as Co-Director, and operates with approximately 15 staff including travel advisors, agency managers, and administrative personnel. Its service portfolio spans organized group tours (river cruises with Croisieurope, regional European packages), fully tailor-made personal itineraries, corporate/business travel management with 24/7 emergency support, and coach/bus rental through its wholly-owned subsidiary Buchard Voyages (vehicles from 7-seat minibuses to 76-seat VIP coaches). The company also resells exclusive Hotelplan flight+hotel packages and sells gift certificates in CHF 100–400 denominations.

The business model is a traditional sales-led travel agency: customers visit physical offices or contact advisors by phone/email for consultation; bookings are not transacted via self-service e-commerce. Distribution is concentrated in Neuchâtel canton, though destinations span Europe, the Caucasus, the Middle East, and Asia. Tour package pricing ranges from CHF 595 to CHF 2,940 per person and includes flights, accommodation, meals as specified, and excursions; tailor-made travel uses a staged deposit schedule (35%/35%/balance). The technology stack is standard reservation and online booking infrastructure; no proprietary platforms, apps, APIs, or AI/ML capabilities are disclosed. Marketing channels are modest: a content website, organic social (Facebook, Instagram, LinkedIn), email newsletter, and local community sponsorships, supplemented by co-branded initiatives such as the RTN x Majorca group trip.

Financially, no revenue figures are disclosed and the company has no external funding, no parent company, and no public listing. The customer base is a diversified mix of individual leisure travelers, group travelers, associations, and Swiss corporate clients, with one named co-branded enterprise customer (RTN). The firm appears to be a stable, mature small business operating in a defensible local niche rather than a high-growth enterprise.

Name

Croisitour Voyages S.A.

Legal name

Croisitour Voyages SA

Website

https://croisitour.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Croisitour Voyages S.A. is a family-owned Swiss travel agency founded in 1988, operating two offices in La Chaux-de-Fonds and Neuchâtel. It serves individual leisure travelers, groups, and Swiss corporate clients with organized tours, tailor-made itineraries, business travel management, and coach rental via its Buchard Voyages subsidiary.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Luxury & Expedition Cruise Specialists (THAKAKAE), Luxury Travel Agencies (THAKAFAA)

Keywords

• Travel agency services
• Group tour packages
• Cruise vacation packages
• Corporate travel management
• Customized travel planning

Headquarters

HQ city

La Chaux-de-Fonds

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Organized Tour Packages: Pre-designed group tours including cruises (Danube, Rhine, Canaries, Mediterranean) and land packages to destinations worldwide. Prices range from CHF 595 to CHF 2,940 per person.
2. Tailor-Made Travel: Customized travel planning service where advisors create personalized itineraries based on client preferences and budget.
3. Business Travel: Corporate travel management including flight booking, accommodation, transfers, car rental, visa assistance, and concierge services. Emergency support available 24/7.
4. Bus Rental (Buchard Voyages): Coach and minibus rental for groups of 7 to 76 passengers, with various vehicle categories from standard to VIP 5-star.
5. Gift Certificates: Gift vouchers sold in denominations of CHF 100, 200, 300, 400 or custom amounts for travel experiences.
6. Hotelplan Partnership: Exclusive flight + hotel packages sold through the agency in partnership with Hotelplan tour operator.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Croisitour Voyages S.A. is a full-service Swiss travel agency that sells organized group tour packages, customized tailor-made itineraries, and corporate travel management services through two physical offices in Neuchâtel canton. It also operates a bus and coach rental business through its Buchard Voyages subsidiary, offering vehicles from 7-seat minibuses to 76-seat VIP coaches, alongside exclusive Hotelplan promotional packages and gift certificates.

Product overview

Croisitour Voyages S.A. operates as a full-service Swiss travel agency offering a portfolio of interconnected travel products and services. The core offering consists of organized group tours (Voyages organisés), custom-tailored travel planning (Voyages sur mesure), and business travel management (Voyages d'affaires). The company also operates a bus rental division through Buchard Voyages, offering vehicles from minibuses to VIP coaches for 7-76 passengers. Additionally, the company provides Hotelplan promotional packages and gift certificates. The products work together to serve both individual leisure travelers and corporate clients, with physical agency locations in La Chaux-de-Fonds and Neuchâtel.

Differentiator

Problem solved

Functional benefit

Brands

• Buchard Voyages: Bus and coach rental service operating under the Croisitour group, offering vehicles from 7 to 76 seats including minibuses, double-decker coaches, premium comfort coaches, and VIP 5-star coaches.

Products and services

• Voyages organisés (Organized group and individual tours) Pre-planned group and individual travel packages created by Croisitour, featuring all-inclusive itineraries to destinations worldwide including cruises (Danube, Rhine, Canaries, Mediterranean) and land tours (France, Norway, Iceland, Majorque, Ireland, Sweden, Croatia, Georgia, Italy). Priced per person in CHF (595 to 2,940), including flights, accommodation, meals as specified, and excursions.
• Voyages sur mesure (Tailor-made travel) Fully customized travel itineraries tailored to individual preferences, budget, and schedule, designed in consultation with travel experts at the agency locations. Pricing follows a 35% deposit at booking, 35% deposit two months later, and balance 45 days before departure, with cancellation insurance available.
• Voyages d'affaires (Business travel) Corporate travel management for Swiss businesses, including flight booking, accommodation, transfers, car rental, visa assistance, and concierge services with 24/7 emergency support.
• Location de car (Bus and coach rental via Buchard Voyages) Coach and bus rental services accommodating 7 to 76 passengers, with vehicles ranging from minibuses to double-decker coaches and VIP 5-star vehicles, available for quote-based bookings through the Croisitour website.
• Promo Hotelplan (Hotelplan promotional packages) Exclusive vacation package deals offered in partnership with Hotelplan tour operator, providing week-long flights and hotel stays for beach destinations, available exclusively through Croisitour agencies in La Chaux-de-Fonds and Neuchâtel.
• Bon cadeau (Gift certificates) Gift certificates available in denominations of CHF 100, 200, 300, 400, or custom amounts, redeemable for travel services and optionally personalized with a message.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HotelplancoreChannel Partner/ Reseller/ DistributorExclusive partnership offering Hotelplan flight + hotel packages exclusively through Croisitour agencies in La Chaux-de-Fonds and Neuchâtel. Offers week-long beach vacation packages with flights and accommodation at competitive rates.
• Buchard VoyagescoreChannel Partner/ Reseller/ DistributorBus and coach rental partner operating under the Buchard Voyages brand. Offers vehicles from 7-seater minibuses to 76-seat double-decker coaches, including VIP 5-star vehicles. Available for quote requests through the Croisitour website.
• CroisieuropecoreStrategic or Co-development PartnerRiver cruise partner offering exclusive cruise packages through Croisitour including Danube capitals (MS Douce France), Rhine cruises (MS Modigliani), Canaries cruises (La Belle des Océans), and Mediterranean cruises (La Belle de l'Adriatique).
• RTN (Radio Télévision Neuchâtel)coreGTM or Marketing PartnerCo-branded group travel partnership with RTN radio station. Organized travel package to Majorque with exclusive events, karaoke, vintage evenings, and entertainment. RTN team members accompany travelers. Joint marketing and customer engagement activity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Croisieurope: European river and coastal cruise operator that is Croisitour's primary cruise partner. Comparable as a supplier and potential channel conflict — Croisieurope sells both through agencies and direct, impacting agency margins and customer choice.

Broad incumbents

• Schauinsland-Reisen: German tour operator with broad European packaged-tour offerings. Comparable as a competitor in cross-border packaged tour and cruise sales that competes for the same Swiss cross-border consumer.
• FTI Voyages: European tour operator with significant French-speaking market presence. Comparable as a competitor for organized European package tours and cruises, even though more regionally focused on French-speaking Switzerland/France.
• DER Touristik Suisse: Swiss subsidiary of DER Touristik Group, a major European tour operator. Comparable as a competitor offering organized packaged tours, beach vacations, and cruises to Swiss consumers.
• TUI Suisse: Swiss arm of TUI Group, the largest integrated leisure tourism operator in Europe. Comparable because it sells organized package tours, cruises, and tailor-made travel through agency and online channels, directly competing for the same Swiss consumer share.

Regional players

• Imbach Reisen: Swiss family-owned travel agency with escort and tour services. Comparable as a small/medium family-run agency offering group tours and custom travel, particularly relevant given Croisitour's similar family-owned structure.
• Knecht Reisen: Long-established Swiss travel agency with physical offices and tour operator activities. Comparable as a same-sized regional competitor offering escorted coach tours and tailor-made services, particularly in the German-speaking Swiss market.

Direct peers

• Hotelplan Suisse: Largest Swiss-headquartered travel agency group (part of TUI/Migros ownership at various points), offering organized tours, tailor-made travel, and cruises through physical retail and online. Directly comparable as both an organizer of multi-day packaged tours and a competitor for Croisieurope and similar cruise supplier relationships in Switzerland.
• Globetrotter Travel Service: Swiss travel agency chain specializing in tailor-made and adventure travel, with physical locations. Directly comparable because the customer profile (individual Swiss travelers seeking personalized itineraries) and product mix overlap substantially.
• Travelhouse AG: Swiss specialty travel agency network part of the Hotelplan group, focused on individual travel and tailor-made itineraries. Comparable in core product mix (custom travel, cruises, packaged tours) and customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Croisitour
• LinkedInlinkedin.com/company/croisitour-voyages-s-a-
• Instagraminstagram.com/croisitour_voyages

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croisitour Voyages S.A.