Croix-Rouge neuchâteloise

What Croix-Rouge neuchâteloise does

Croix-Rouge neuchâteloise is a non-profit humanitarian organization founded in 1890 and operating as a local section of the Swiss Red Cross within the Canton of Neuchâtel, Switzerland. The organization delivers social and health services to three primary populations — elderly residents, families with children, and migrants — through a portfolio that includes home care (Soins à domicile, LAMal-reimbursed), the Alarme Casa line of connected safety devices (stationary alarms, mobile units, GPS-enabled waterproof watches with automatic fall detection, and smart bed sensors), transportation for mobility-limited individuals, caregiver respite, foster family placement, parenting support, youth programs, financial assistance, and second-hand boutiques (Vêt'Shop). Service delivery is anchored by three offices across La Chaux-de-Fonds, Neuchâtel, and Fleurier, and is supported by 174 volunteers serving over 1,000 beneficiaries annually, with a small salaried staff complement.

The organization's revenue mix is heterogeneous: alarm subscriptions (CHF 55–75/month plus CHF 130 installation), per-kilometer transportation fees (CHF 1/km for AVS users), CHF 15/hour caregiver relief, LAMal-covered home care rates (90% reimbursement), and donor-funded free services such as home visits. Notable technology partners include DomoHealth, Medicall, and SmartLife Care for connected care infrastructure, and the organization holds Zewo and Eduqua quality certifications as a regulated Swiss charity.

A material structural change is underway: effective October 1, 2026, the home care line (Soins à domicile) — including all staff contracts and patient files — is being transferred to Soins à domicile de la Côte due to a sustained operating deficit, with the related Relève proches aidants service ceasing. Concurrently, the organization has expanded its Alarme Casa product line with four tiers launched in March 2026, signaling a strategic reorientation toward subscription-based recurring revenue from connected safety devices and away from direct clinical home care delivery.

Name

Croix-Rouge neuchâteloise

Legal name

Croix-Rouge neuchâteloise

Website

https://croix-rouge-ne.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Croix-Rouge neuchâteloise is a non-profit Swiss Red Cross section serving the Canton of Neuchâtel with social and health services — including home care, connected alarm systems, transportation, and family support — for elderly residents, families, and migrants, supported by 174 volunteers and 47 employees.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Respite Hospice Care (Short-Term Relief) (HSABAFAD)

Keywords

• Humanitarian services
• Home care services
• Social assistance
• Community health
• Non-profit association

Headquarters

HQ city

La Chaux-de-Fonds

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Alarm system subscriptions (Alarme Casa): Monthly subscription services for alarm systems (Casa, Casa Flex, Liberté) providing 24/7 emergency monitoring for elderly. Also includes optional samaritan responder service.
2. Transportation services: Transportation services for mobility-limited or elderly individuals with pricing based on distance and service type.
3. Caregiver relief (Relève proches aidants): Caregiver relief services providing certified health auxiliaries to care for dependent persons at home for approximately 3 hours, at CHF 15/hour.
4. Home care services (LAMal covered): Home care services reimbursed at 90% by health insurance under LAMal with medical prescription.
5. Home visits (donor funded): Home visits service financed by individual donations, provided free to beneficiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Croix-Rouge neuchâteloise is the cantonal Red Cross association for the canton of Neuchâtel in Switzerland. It delivers humanitarian social and health services, including home care assistance, telecare alarm systems, transport for medical and social needs, family support programs, and operates second-hand retail boutiques to fund activities and provide affordable goods.

Product overview

Croix-Rouge neuchâteloise operates as a comprehensive social and health services organization offering a diverse portfolio of interconnected services organized around three main populations: families with children, seniors requiring home support, and vulnerable individuals including migrants. The core offerings include home care (Soins à domicile), the Alarme Casa product line (Casa, Casa Flex, Liberté, Casa Night) for elderly safety with 24/7 monitoring, and various volunteer-based services (transport, home visits, café gatherings). Family services span from foster care and parenting support to childcare and youth programs. The organization also operates second-hand boutiques and provides financial assistance. Notably, home care services are being transferred to Soins à domicile de la Côte in October 2026, while the Alarme Casa product line represents the primary technology-focused offering with multiple tiers addressing different user needs from stationary home protection to mobile GPS-enabled safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services In-home personal care and household assistance delivered to elderly, disabled, or temporarily impaired residents of canton Neuchâtel who need help maintaining independence at home.
• Telecare Alarm System Personal alarm devices and 24/7 emergency response service for elderly or vulnerable individuals living alone in canton Neuchâtel, enabling rapid contact with responders in case of falls or medical emergencies.
• Medical and Social Transport Assisted transport service for individuals in canton Neuchâtel who need to reach medical appointments, social gatherings, or other essential destinations but cannot use regular transport due to mobility or health limitations.
• Family Support Programs Support services for families in canton Neuchâtel experiencing difficult social, financial, or health-related situations, including guidance, material assistance, and referral to specialized resources.
• Second-Hand Boutiques Retail stores selling donated second-hand clothing, household items, and goods at affordable prices to the general public in canton Neuchâtel, with proceeds supporting Croix-Rouge humanitarian activities.

Quantifiable outcome

• 1,000+ beneficiaries served annually with 174 volunteers and 5 staff members
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Soins à domicile de la CôtecoreStrategic or Co-development Partner · 1 October 2026Home care services transfer agreement. Soins à domicile de la Côte will take over all staff contracts and patient files from Croix-Rouge neuchâteloise home care services effective October 1, 2026. This partnership ensures continuity of care for patients.
• Association Cantonale Neuchâteloise des SamaritainscoreStrategic or Co-development PartnerCollaboration for samaritan responder option on alarm systems. Samaritans are specially trained for emergency interventions and have required human qualities. Procedure remains unchanged.
• Service de la Santé publique du canton de NeuchâtelcoreOthersCantonal health authority partner providing regulatory oversight and support for health services.
• Association Réseau Orientation Santé Social (AROSS)supportingStrategic or Co-development PartnerHealth and social network association for coordination of care services.
• Caritas NeuchâtelsupportingStrategic or Co-development PartnerSocial services organization providing additional support resources for families.
• Pro Senectute Arc JurassiensupportingStrategic or Co-development PartnerElderly services organization providing additional resources and support for seniors.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vivago: Finnish/Nordic provider of connected safety alarm solutions for elderly including wrist-worn devices and 24/7 monitoring centers. Closest technology peer for Alarme Casa's Liberté connected watch and Casa line, with similar subscription-based delivery model.
• Soins à domicile de la Côte: Receiving organization for Croix-Rouge neuchâteloise's home care services effective October 2026. Provides LAMal-covered home care and caregiver respite in the same canton — directly comparable service line and target population.
• Pro Senectute Arc Jurassien: Regional Pro Senectute chapter covering the same Arc Jurassien geography (including Neuchâtel canton). Provides elderly services, home help, and social activities — directly comparable service portfolio for the same senior population, and an explicit partner of Croix-Rouge neuchâteloise.
• Caritas Neuchâtel: Cantonal Caritas affiliate operating in Neuchâtel, delivering family support, financial assistance, migrant integration, and social services. Highly comparable mission and target population, and an explicit partner of Croix-Rouge neuchâteloise.

Regional players

• Association Cantonale Neuchâteloise des Samaritains: Cantonal first-aid and emergency response association serving as Croix-Rouge neuchâteloise's partner for the 'Répondant samaritain' alarm-response option. Operates in the same canton with overlapping volunteer-based humanitarian mission and elderly emergency response role.

Broad incumbents

• Tunstall Healthcare: Global incumbent in telecare and telehealth, providing connected alarm devices and monitoring platforms for elderly care. Comparable as a broader-scale operator in the same connected-care category in which Alarme Casa competes.
• Croix-Rouge suisse (Swiss Red Cross): Parent organization of Croix-Rouge neuchâteloise. National humanitarian body that oversees 24 cantonal/intercantonal sections providing social services, emergency aid, and health programs — directly comparable in mission, service model, and volunteer-driven delivery across Switzerland.
• Spitex Schweiz (Swiss Home Care Association): National umbrella and representative body for nonprofit home-care providers across Switzerland, including LAMal-reimbursed services. Comparable as the broader ecosystem in which the divested home-care business operated.

Emerging players

• DomoHealth: Swiss digital health platform provider referenced as an Alarme Casa technology partner. Comparable as a niche connected-health vendor intersecting with the home elderly-care ecosystem.
• SmartLife Care: Swiss connected-care technology vendor referenced as an Alarme Casa technology partner. Comparable as an emerging player offering connected elderly-care technology and monitoring integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/croixrougeneuchateloise
• Instagraminstagram.com/croix-rouge-neuchateloise
• LinkedInlinkedin.com/company/croix-rouge-neuchatel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croix-Rouge neuchâteloise