Smartlife Care
SmartLife Care AG is Switzerland's largest provider of senior-focused emergency call solutions, offering GPS-enabled wearables, fall-detection devices, and 24/7 monitoring services to elderly individuals and their families, operating under Helvetia insurance group ownership.
- Company typePrivate
- Founded2017
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smartlife Care does
SmartLife Care AG is a Swiss provider of senior-focused emergency call and personal safety solutions, headquartered in Brüttisellen, Canton of Zurich. Founded in October 2017 as a spin-off from a Swisscom initiative and currently operating as a subsidiary of the Helvetia insurance group, the company has grown to become Switzerland's largest provider of emergency call solutions for elderly individuals, reporting 45,000+ cumulative device activations and 25,000+ active customers. Its product portfolio spans multiple hardware form factors — the Ora GPS-enabled smartwatch (CHF 299), Flex portable device with fall sensor (CHF 18/month rental), Genius home unit, Allegra and other medallion jewelry pieces, and Vito/Serena disguised emergency watches — all of which connect to a 24/7 monitoring center operated by partner Medicall and dispatch emergency services when triggered.
The underlying technology combines connected hardware (cellular connectivity leveraging Swisscom's network, GPS location tracking, fall-detection sensors) with professionally staffed emergency response. Devices are paired with multi-tier subscription packages and optional add-ons including Securitas home response and SOS 144 ambulance insurance. Distribution occurs through both direct-to-consumer channels (multilingual e-commerce platform, telephone hotline operating 6:30–20:00 daily) and institutional B2B partnerships, with the company holding official Premium Partner status with Spitex Schweiz (Switzerland's largest home-care organization with 400+ bases) since January 2024 and a partnership with Pro Senectute Schweiz. Geographic operations are primarily Switzerland-centric, with extension into Liechtenstein via partner Argus.
Revenue is generated through a hybrid model combining one-time hardware purchases, monthly device rentals, and recurring monitoring subscriptions across three pricing tiers. The company has received three German Innovation Awards (2019, 2020, 2025) for industrial design that disguises emergency functionality in aesthetically conventional watch and jewelry formats. Published outcome data indicates SmartLife Care customers enter nursing homes 3.4 years later than the Swiss average (4.5 years for men), implying per-customer healthcare cost deferral of more than CHF 150,000 — a key value proposition for institutional buyers and insurance partners.
Smartlife Care firmographics
Firmographics- Name
- Smartlife Care
- Legal name
- SmartLife Care AG
- Website
- https://smartlife-care.ch
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartLife Care AG is Switzerland's largest provider of senior-focused emergency call solutions, offering GPS-enabled wearables, fall-detection devices, and 24/7 monitoring services to elderly individuals and their families, operating under Helvetia insurance group ownership.
- Ownership category
- akta.pro rank
Smartlife Care industry classification
Industry- Product category
- Personal Emergency Response Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Equipment Rental (532283)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)
- akta.pro secondary industries
- Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE)
Keywords
Where Smartlife Care is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Smartlife Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Emergency Call Device Sales: One-time purchase of emergency call hardware including watches, medallions, and multi-purpose devices (Flex, Genius, Allegra, Mini, Alma). Devices sold directly via shop and phone.
- Monthly Subscription (Abo): Recurring monthly subscription fee for 24/7 monitoring service and emergency response center access. Three subscription tiers available. Includes connection to private contacts and/or the professional monitoring center.
- Device Rental: Emergency call devices available for monthly rental (e.g., Flex at CHF 18/month excluding subscription), allowing customers to avoid upfront purchase cost.
- Securitas Supplementary Add-on: Additional subscription add-on through Securitas partnership for enhanced security coverage.
- SOS 144 Ambulance Cost Insurance: Supplementary insurance product covering ambulance residual costs (SOS 144).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Device rental (Flex) starting at CHF 18/month |
| One time/ perpetual license | Monthly | Ora Smartwatch at CHF 299 plus subscription |
| One time/ perpetual license | Monthly | Emergency Medallion at CHF 129 each |
| One time/ perpetual license | Monthly | Emergency Watch (Vito & Serena) at CHF 179 (promo CHF 89.50) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Smartlife Care product offering
Product offeringCore offering
SmartLife Care is Switzerland's largest provider of emergency call solutions for elderly people, selling discreet emergency call hardware (smartwatches, medallions, watches, and home/mobile devices) and bundling it with a 24/7 professional monitoring center service delivered via Medicall. The offering helps seniors live independently at home and delays nursing home entry by an average of 3.4 years, with devices available for purchase or monthly rental plus a required subscription.
Product overview
SmartLife Care is Switzerland's largest provider of emergency call solutions for seniors, offering a portfolio of interconnected devices and monitoring services. The core offering includes the Ora smartwatch (GPS-enabled with emergency call and phone features), Flex portable device (with fall sensor and GPS), and Genius home device. These base units are complemented by accessory emergency buttons including medallion pendants (Azzurro, Marmo, Verde, Rosso), Vito men's watch, and Serena women's watch. All devices connect to a 24/7 monitoring center operated by Medicall, with subscription packages providing varying levels of service from private contacts to professional emergency response. The system delays nursing home entry by an average of 3.4 years.
Differentiator
Problem solved
Functional benefit
Brands
- Ora: Smartwatch with integrated emergency call, GPS, pulse measurement, step counter, and telephony functions. Price: CHF 299 plus subscription.
- Flex
- Allegra
- Serena
- Vito
- Genius
- Mini
- Allegra
Products and services
- Ora Smartwatch GPS-enabled smartwatch with integrated emergency call button, pulse monitor, step counter, and telephony functions for direct voice communication with emergency contacts. Price CHF 299 plus required Abo subscription.
- Flex Emergency Device Mobile emergency call device for home and on-the-go use, with built-in GPS location tracking and fall detection sensor. Available for purchase or rental starting at CHF 18 per month (excluding Abo subscription). Awarded the German Innovation Award in 2019, 2020, and 2025.
- Genius Home Emergency Device
Quantifiable outcome
- Delays nursing home entry by average 3.4 years (customers enter at 88.3 years vs. Swiss average of 84.9 years)
- +2 more outcomes
Companies that use Smartlife Care
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Smartlife Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smartlife Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Spitex SchweizcoreOfficial Premium Partner of Spitex Schweiz, Switzerland's largest home care organization with over 400 base organizations serving a quarter million people. SmartLife Care's emergency call solutions are recommended to Spitex clients as part of holistic home care. Elevated to Premium Partner status in January 2024. The partnership positions SmartLife Care as the preferred emergency call provider within the Spitex ecosystem.
- Pro Senectute SchweizcoreOfficial partner of Pro Senectute Schweiz, Switzerland's leading senior welfare organization active since 1917. Pro Senectute advocates for elderly people's rights and dignity. The partnership allows SmartLife Care products to be recommended/referred to Pro Senectute's senior client base.
- SwisscomcoreSmartLife Care originated as a Swisscom initiative and continues to leverage Swisscom's telecommunications network, technical infrastructure, and reliability. While now an independent company, Swisscom's network forms the backbone of SmartLife Care's connectivity and service reliability. The relationship is visible through Swisscom's branding on SmartLife Care's partner logos.
- Helvetia (Insurance)coreSmartLife Care AG is a company of Helvetia (SmartLife Care AG ist ein Unternehmen von Helvetia), indicating Helvetia as a parent company or major shareholder. This ownership structure provides financial backing and potentially cross-selling opportunities with Helvetia's insurance customer base.
- MedicallcoreMedicall operates SmartLife Care's 24/7 emergency response center, providing round-the-clock monitoring and emergency coordination. When customers press their emergency button, they are connected to Medicall's center which stays on the line until help arrives. This is a critical service-level partnership underpinning the entire product offering.
- SAGES (Schweizerischer Fachverband für gesundheitsbezogene Soziale Arbeit)minorSwiss professional association for health-related social work. Listed as a partner, likely providing professional endorsement and referral connections within the social care sector.
- Rheumaliga SchweizminorSwiss Rheumatism League, which advocates for two million people affected by rheumatic diseases in Switzerland. Partnership provides access to a specific high-risk population for falls and emergencies.
- ASPS (Association of Private Spitex Organizations)minorAssociation of private Spitex organizations in Switzerland. Partnership complements the main Spitex Schweiz partnership by connecting with private home care providers.
- Argus (Hausnotruf Liechtenstein)minorEmergency call service in the Principality of Liechtenstein. Partnership extends SmartLife Care's geographic reach to the Liechtenstein market through a local partner.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Smartlife Care competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartlife Care social profiles
Digital presenceSmartlife Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartlife Care leadership team
Management profileNumber of profiles
Profiles2 records
Smartlife Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartlife Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartlife Care
What does Smartlife Care do?
SmartLife Care is Switzerland's largest provider of emergency call solutions for elderly people, selling discreet emergency call hardware (smartwatches, medallions, watches, and home/mobile devices) and bundling it with a 24/7 professional monitoring center service delivered via Medicall. The offering helps seniors live independently at home and delays nursing home entry by an average of 3.4 years, with devices available for purchase or monthly rental plus a required subscription.
Is Smartlife Care a public or private company?
Smartlife Care is a private company. It is classified as corporate owned and is currently operating.
When was Smartlife Care founded?
Smartlife Care was founded in 2017. It employs 11 to 50 people.
Where is Smartlife Care based?
Smartlife Care is headquartered in Zürich, Switzerland, in the Europe region.
How does Smartlife Care make money?
Five revenue lines are on record. Emergency Call Device Sales are the primary driver. The others are monthly Subscription (Abo), device Rental, securitas Supplementary Add-on and SOS 144 Ambulance Cost Insurance.
Does Smartlife Care have an API?
No public API is recorded for Smartlife Care.
What industry is Smartlife Care in?
Smartlife Care's product category is Personal Emergency Response Services. Its primary akta.pro industry code is HSABAAAG, Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical), with a secondary code of HSABAJAI, Smart Home & Assistive Technology Installation for Aging-in-Place. Its NAICS code is 624120 and its SIC code is 8082.