Crop to Cup Coffee Importers

What Crop to Cup Coffee Importers does

Crop to Cup Coffee Importers is an independently owned green coffee importer headquartered in Brooklyn, New York, with regional presences in Chicago and Shanghai. Founded in 2007 and sourcing since 2004, the company has built specialty supply chains across 12+ countries — including Uganda, Burundi, Indonesia, Ethiopia, Kenya, Rwanda, Brazil, and Colombia — working with over 110 active producer communities ranging from single estates to cooperatives and smallholder outgrowers. Its core product is green (unroasted) specialty coffee sold to North American roasters in two formats: current/spot offers from US warehouses and forward contracts for pre-shipment or in-transit coffees, with both priced on a transparent cost-plus model. Coffees are scored on the SCA scale at 86+ points and are sold to an estimated 3,000 roasters, with an average sale of approximately 10 bags and a stated customer usage range of 10,000–1,000,000 lbs annually.

The company operates a quality-control lab that follows CQI R-Grading and Robusta Grading standards, using lot-level separation, three-stage chain-of-custody sample matching, moisture and water activity monitoring, and a proprietary Canephora roasting methodology built on a Kaffelogic Nano 7 sample roaster. Beyond green coffee, Crop to Cup offers custom import services (financing, logistics, QC, warehousing) for roasters who source their own coffee, charging a $250 per-lot booking fee plus $0.58–$1.80+/lb in import and finance fees. Distribution is handled through a US warehouse network of 10 third-party locations (ANX CA, CNTI NJ, CNTI SC, CO PDX, CPH, DPU LA, DPU TX, EBL CA, GBH, RPNJ) with LTL trucking fulfillment, and a wholly-owned sister site — Showroom Coffee — sells split-bag green coffee in 2lb–66lb pack sizes to boutique and home roasters.

The business model is built on transaction-based take-rate pricing: markups of $0.15/lb on pre-shipment contracts, $0.30/lb on in-transit contracts, and $0.60/lb on spot offers, plus fixed logistics and sourcing support fees, a $400/lot booking fee, and 3.5–20% financing fees. Go-to-market combines direct field sales with a sales-led relationship model, a weekly email offer newsletter, an extensive content Journal covering harvests and origin stories, social media presence on Facebook and Instagram, and producer origin visits for roasters. The company is privately held with no disclosed external funding rounds and operates with approximately 9 employees, including sourcing leads in Ethiopia and China, Q-graded QC staff, and operations personnel managing trade and warehousing.

Name

Crop to Cup Coffee Importers

Legal name

Crop to Cup Coffee Importers

Website

https://croptocup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Crop to Cup Coffee Importers is an independently owned Brooklyn-based green coffee importer that sources specialty-grade coffee from 12+ countries and 110+ producer communities, selling to North American roasters via spot, forward, and contract programs with a transparent cost-plus pricing model and a sister site for boutique roasters.

Ownership category

akta.pro rank

Product category

Specialty Green Coffee Importing

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industry

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA)

Keywords

• Specialty green coffee importing
• Coffee supply chain services
• Green coffee wholesale
• Coffee quality control lab
• Producer direct trade coffee

Headquarters

HQ city

Brooklyn, NY

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Coffee Importing: Importing and selling specialty green coffee to roasters. Revenue generated through cost-plus pricing with markups ranging from $0.15-$0.60/lb depending on contract timing. Costs include FOB price, logistics (52-57¢/lb), sourcing support (5¢/lb), booking fee ($400/lot), and financing (3.5-20% based on various factors).
2. Custom Import Services: For roasters who source their own coffee, Crop to Cup provides import services including financing, logistics, QC analysis, and warehousing. Per-lot booking fee of $250 plus per-pound import/finance fees ranging from $0.58-$1.80+ depending on FOB price and destination.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Crop to Cup Coffee Importers sources specialty green coffee from over 110 producer communities across 16 countries and sells it wholesale to North American specialty roasters, offering spot (current), pre-shipment, and pre-arrival forward contracts with transparent cost-plus pricing. The company provides supporting services including contract forwarding, cupping lab quality control (CQI R-Grading and Robusta standards), sample roasting, and custom import facilitation (logistics, financing, QC, warehousing) for roasters who source their own coffee.

Product overview

Crop to Cup Coffee Importers operates as a green coffee importing company offering two primary product lines: Spot/Current Offers for immediately available coffees from US warehouses, and Forward Offers for pre-shipment coffees secured through contracting. The company provides complementary services including contract forwarding, quality control lab services using standardized roasting and cupping protocols, and custom import facilitation. Their sister brand Showroom Coffee serves smaller roasters with convenient pack sizes. The company represents over 110 producer communities across 16 countries, focusing on specialty-grade coffees scoring 86+ points on the SCA scale.

Differentiator

Problem solved

Functional benefit

Brands

• Showroom Coffee: E-commerce sister site selling curated split bag specialty green coffee in pack sizes of 2lb, 10lb, 33lb and 66lb for boutique roasters and home hobby roasters.

Products and services

• Green Coffee (Spot / Current Offers)
• Green Coffee (Forward Offers)
• Contract Forwarding
• Sample Roasting and Quality Control Services
• Custom Import Services
• Showroom Coffee (Sister Site)

Quantifiable outcome

• Coffees scoring 86+ points on SCA scale build stronger brands and command improved premiums
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• USAID SURGES Program (formerly)minorOthers · 1 January 2025USAID-funded SURGES program partnered to co-invest in training, administrative capacity, and quality infrastructure for Mexican coffee communities. Program lost funding during Trump administration cuts in 2025, ending the partnership.
• Denso (Mexico Farmer Outreach Partner)coreStrategic or Co-development Partner · 1 January 2023Core farmer outreach and quality analysis partners in Oaxaca, Mexico. Denso assists with field schools (escuelas de campo), community organization, and quality infrastructure development as part of the Good Coffee Program.
• Showroom CoffeecoreChannel Partner/ Reseller/ DistributorSister company operating ShowroomCoffee.com - an e-commerce site selling curated split bag specialty green coffee, small coffee roasters, and cupping lab supplies. Serves as the entry point for boutique roasters and home hobbyists who need smaller quantities than commercial operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caravela Coffee: Specialty green coffee importer with strong Latin American producer programs (Colombia, Ecuador) and PECA producer-development framework; comparable focus on origin-side investment and quality differentiation.
• Royal Coffee: Oakland-based specialty green coffee importer with deep origin relationships, an in-house QC lab (The Crown), and a TheAnnex e-commerce channel for smaller volumes — closely mirrors Crop to Cup's main site + Showroom Coffee structure.
• Atlantic Specialty Coffee: Specialty green coffee importer serving North American roasters with a multi-country origin book and QC lab; comparable mid-sized direct peer based in the same US East Coast trade ecosystem.
• Mercanta: UK-headquartered specialty green coffee importer with a global origin footprint serving roasters in Europe, North America, and Asia; comparable specialty-only positioning with multi-origin offering.
• Cafe Imports: Minneapolis-based specialty green coffee importer with a comparable producer-relationship model, quality lab, and roaster-focused sales motion across multiple origins; closest US-based direct competitor to Crop to Cup.
• Red Fox Coffee Merchants: Specialty green coffee importer with a producer-relationship-led model in Latin America and Africa, selling to high-end North American roasters; overlaps directly with Crop to Cup on Ethiopia, Kenya, and Colombia programs.
• Bodhi Leaf Coffee Importers: Small, specialty-focused green coffee importer with deep producer relationships and a roaster-centric model; similar size, philosophy, and origin mix to Crop to Cup, including transparent cost-plus pricing.

Broad incumbents

• Sucafina: Large global green coffee trader with both commodity and specialty divisions; overlaps with Crop to Cup in specialty green coffee sourcing but operates at vastly greater scale with integrated logistics and finance.
• InterAmerican Coffee (ECOM): Large specialty and commercial green coffee importer, part of ECOM group; competes with Crop to Cup on the specialty side but is far broader in commodity, hedging, and supply-chain services.
• Volcafe: Global green coffee merchant (part of ED&F Man) with specialty programs alongside commodity volume; serves many of the same roaster customers with broader product and financing capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/croptocupcoffeeimporters
• Instagraminstagram.com/croptocup/?hl=en
• LinkedInlinkedin.com/company/crop-to-cup-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crop to Cup Coffee Importers