Crop to Cup Coffee Importers
Crop to Cup Coffee Importers is an independently owned Brooklyn-based green coffee importer that sources specialty-grade coffee from 12+ countries and 110+ producer communities, selling to North American roasters via spot, forward, and contract programs with a transparent cost-plus pricing model and a sister site for boutique roasters.
- Company typePrivate
- Founded2007
- HeadquartersBrooklyn, NY, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crop to Cup Coffee Importers does
Crop to Cup Coffee Importers is an independently owned green coffee importer headquartered in Brooklyn, New York, with regional presences in Chicago and Shanghai. Founded in 2007 and sourcing since 2004, the company has built specialty supply chains across 12+ countries — including Uganda, Burundi, Indonesia, Ethiopia, Kenya, Rwanda, Brazil, and Colombia — working with over 110 active producer communities ranging from single estates to cooperatives and smallholder outgrowers. Its core product is green (unroasted) specialty coffee sold to North American roasters in two formats: current/spot offers from US warehouses and forward contracts for pre-shipment or in-transit coffees, with both priced on a transparent cost-plus model. Coffees are scored on the SCA scale at 86+ points and are sold to an estimated 3,000 roasters, with an average sale of approximately 10 bags and a stated customer usage range of 10,000–1,000,000 lbs annually.
The company operates a quality-control lab that follows CQI R-Grading and Robusta Grading standards, using lot-level separation, three-stage chain-of-custody sample matching, moisture and water activity monitoring, and a proprietary Canephora roasting methodology built on a Kaffelogic Nano 7 sample roaster. Beyond green coffee, Crop to Cup offers custom import services (financing, logistics, QC, warehousing) for roasters who source their own coffee, charging a $250 per-lot booking fee plus $0.58–$1.80+/lb in import and finance fees. Distribution is handled through a US warehouse network of 10 third-party locations (ANX CA, CNTI NJ, CNTI SC, CO PDX, CPH, DPU LA, DPU TX, EBL CA, GBH, RPNJ) with LTL trucking fulfillment, and a wholly-owned sister site — Showroom Coffee — sells split-bag green coffee in 2lb–66lb pack sizes to boutique and home roasters.
The business model is built on transaction-based take-rate pricing: markups of $0.15/lb on pre-shipment contracts, $0.30/lb on in-transit contracts, and $0.60/lb on spot offers, plus fixed logistics and sourcing support fees, a $400/lot booking fee, and 3.5–20% financing fees. Go-to-market combines direct field sales with a sales-led relationship model, a weekly email offer newsletter, an extensive content Journal covering harvests and origin stories, social media presence on Facebook and Instagram, and producer origin visits for roasters. The company is privately held with no disclosed external funding rounds and operates with approximately 9 employees, including sourcing leads in Ethiopia and China, Q-graded QC staff, and operations personnel managing trade and warehousing.
Crop to Cup Coffee Importers firmographics
Firmographics- Name
- Crop to Cup Coffee Importers
- Legal name
- Crop to Cup Coffee Importers
- Website
- https://croptocup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crop to Cup Coffee Importers is an independently owned Brooklyn-based green coffee importer that sources specialty-grade coffee from 12+ countries and 110+ producer communities, selling to North American roasters via spot, forward, and contract programs with a transparent cost-plus pricing model and a sister site for boutique roasters.
- Ownership category
- akta.pro rank
Crop to Cup Coffee Importers industry classification
Industry- Product category
- Specialty Green Coffee Importing
- akta.pro primary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
- akta.pro secondary industry
- Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA)
Keywords
Where Crop to Cup Coffee Importers is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, NY
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Crop to Cup Coffee Importers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Green Coffee Importing: Importing and selling specialty green coffee to roasters. Revenue generated through cost-plus pricing with markups ranging from $0.15-$0.60/lb depending on contract timing. Costs include FOB price, logistics (52-57¢/lb), sourcing support (5¢/lb), booking fee ($400/lot), and financing (3.5-20% based on various factors).
- Custom Import Services: For roasters who source their own coffee, Crop to Cup provides import services including financing, logistics, QC analysis, and warehousing. Per-lot booking fee of $250 plus per-pound import/finance fees ranging from $0.58-$1.80+ depending on FOB price and destination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Pre-Shipment contracts for forward purchasing before export |
| Transaction based/ take rate | Multi-year contract | Pre-Arrival (Forward) contracts for coffees on the water |
| Transaction based/ take rate | Pay-as-you-go | Spot (Current Offers) for landed coffees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Crop to Cup Coffee Importers product offering
Product offeringCore offering
Crop to Cup Coffee Importers sources specialty green coffee from over 110 producer communities across 16 countries and sells it wholesale to North American specialty roasters, offering spot (current), pre-shipment, and pre-arrival forward contracts with transparent cost-plus pricing. The company provides supporting services including contract forwarding, cupping lab quality control (CQI R-Grading and Robusta standards), sample roasting, and custom import facilitation (logistics, financing, QC, warehousing) for roasters who source their own coffee.
Product overview
Crop to Cup Coffee Importers operates as a green coffee importing company offering two primary product lines: Spot/Current Offers for immediately available coffees from US warehouses, and Forward Offers for pre-shipment coffees secured through contracting. The company provides complementary services including contract forwarding, quality control lab services using standardized roasting and cupping protocols, and custom import facilitation. Their sister brand Showroom Coffee serves smaller roasters with convenient pack sizes. The company represents over 110 producer communities across 16 countries, focusing on specialty-grade coffees scoring 86+ points on the SCA scale.
Differentiator
Problem solved
Functional benefit
Brands
- Showroom Coffee: E-commerce sister site selling curated split bag specialty green coffee in pack sizes of 2lb, 10lb, 33lb and 66lb for boutique roasters and home hobby roasters.
Products and services
- Green Coffee (Spot / Current Offers)
- Green Coffee (Forward Offers)
- Contract Forwarding
- Sample Roasting and Quality Control Services
- Custom Import Services
- Showroom Coffee (Sister Site)
Quantifiable outcome
- Coffees scoring 86+ points on SCA scale build stronger brands and command improved premiums
- +2 more outcomes
Companies that use Crop to Cup Coffee Importers
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Crop to Cup Coffee Importers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crop to Cup Coffee Importers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- USAID SURGES Program (formerly)minorUSAID-funded SURGES program partnered to co-invest in training, administrative capacity, and quality infrastructure for Mexican coffee communities. Program lost funding during Trump administration cuts in 2025, ending the partnership.
- Denso (Mexico Farmer Outreach Partner)coreCore farmer outreach and quality analysis partners in Oaxaca, Mexico. Denso assists with field schools (escuelas de campo), community organization, and quality infrastructure development as part of the Good Coffee Program.
- Showroom CoffeecoreSister company operating ShowroomCoffee.com - an e-commerce site selling curated split bag specialty green coffee, small coffee roasters, and cupping lab supplies. Serves as the entry point for boutique roasters and home hobbyists who need smaller quantities than commercial operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Crop to Cup Coffee Importers competitors and assessment
Company assessmentDirect peers
- Caravela Coffee: Specialty green coffee importer with strong Latin American producer programs (Colombia, Ecuador) and PECA producer-development framework; comparable focus on origin-side investment and quality differentiation.
- Royal Coffee: Oakland-based specialty green coffee importer with deep origin relationships, an in-house QC lab (The Crown), and a TheAnnex e-commerce channel for smaller volumes — closely mirrors Crop to Cup's main site + Showroom Coffee structure.
- Atlantic Specialty Coffee: Specialty green coffee importer serving North American roasters with a multi-country origin book and QC lab; comparable mid-sized direct peer based in the same US East Coast trade ecosystem.
- Mercanta: UK-headquartered specialty green coffee importer with a global origin footprint serving roasters in Europe, North America, and Asia; comparable specialty-only positioning with multi-origin offering.
- Cafe Imports: Minneapolis-based specialty green coffee importer with a comparable producer-relationship model, quality lab, and roaster-focused sales motion across multiple origins; closest US-based direct competitor to Crop to Cup.
- Red Fox Coffee Merchants: Specialty green coffee importer with a producer-relationship-led model in Latin America and Africa, selling to high-end North American roasters; overlaps directly with Crop to Cup on Ethiopia, Kenya, and Colombia programs.
- Bodhi Leaf Coffee Importers: Small, specialty-focused green coffee importer with deep producer relationships and a roaster-centric model; similar size, philosophy, and origin mix to Crop to Cup, including transparent cost-plus pricing.
Broad incumbents
- Sucafina: Large global green coffee trader with both commodity and specialty divisions; overlaps with Crop to Cup in specialty green coffee sourcing but operates at vastly greater scale with integrated logistics and finance.
- InterAmerican Coffee (ECOM): Large specialty and commercial green coffee importer, part of ECOM group; competes with Crop to Cup on the specialty side but is far broader in commodity, hedging, and supply-chain services.
- Volcafe: Global green coffee merchant (part of ED&F Man) with specialty programs alongside commodity volume; serves many of the same roaster customers with broader product and financing capability.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crop to Cup Coffee Importers social profiles
Digital presenceCrop to Cup Coffee Importers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crop to Cup Coffee Importers leadership team
Management profileNumber of profiles
Profiles15 records
Crop to Cup Coffee Importers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crop to Cup Coffee Importers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crop to Cup Coffee Importers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crop to Cup Coffee Importers
What does Crop to Cup Coffee Importers do?
Crop to Cup Coffee Importers sources specialty green coffee from over 110 producer communities across 16 countries and sells it wholesale to North American specialty roasters, offering spot (current), pre-shipment, and pre-arrival forward contracts with transparent cost-plus pricing. The company provides supporting services including contract forwarding, cupping lab quality control (CQI R-Grading and Robusta standards), sample roasting, and custom import facilitation (logistics, financing, QC, warehousing) for roasters who source their own coffee.
Is Crop to Cup Coffee Importers a public or private company?
Crop to Cup Coffee Importers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crop to Cup Coffee Importers founded?
Crop to Cup Coffee Importers was founded in 2007. It employs 1 to 10 people.
Where is Crop to Cup Coffee Importers based?
Crop to Cup Coffee Importers is headquartered in Brooklyn, NY, United States, in the North America region.
How does Crop to Cup Coffee Importers make money?
Two revenue lines are on record. Green Coffee Importing is the primary driver. The others are custom Import Services.
Who are Crop to Cup Coffee Importers's main competitors?
Direct peers on record are Caravela Coffee, Royal Coffee, Atlantic Specialty Coffee, Mercanta, Cafe Imports, Red Fox Coffee Merchants and Bodhi Leaf Coffee Importers. Broad incumbents are Sucafina, InterAmerican Coffee (ECOM) and Volcafe.
Does Crop to Cup Coffee Importers have an API?
No public API is recorded for Crop to Cup Coffee Importers.
What industry is Crop to Cup Coffee Importers in?
Crop to Cup Coffee Importers's product category is Specialty Green Coffee Importing. Its primary akta.pro industry code is AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale, with a secondary code of AFAFADAA, Green Coffee Processing (Hulling, Grading, Decaffeination).