Cross Creek Golf Club

What Cross Creek Golf Club does

Cross Creek Golf Club is a single-facility, 18-hole championship golf course located at 43860 Glen Meadows Road in Temecula, California. The course was designed by architect Arthur Hills and is positioned within the scenic Temecula Valley as a recreational and tourism golf destination. Founded in 2001 and operating with a headcount of approximately 16, the club is managed by JC Golf, a third-party golf course management company that also supplies the JC Players Card loyalty program and booking infrastructure.

The business operates a multi-stream hospitality model anchored on green fees and tee time bookings, supplemented by annual and monthly memberships, on-site dining at the De Luz Grill restaurant, pro shop merchandise, professional golf lessons, tournament and corporate event hosting, and gift cards. Technology infrastructure consists of the foreUP golf course management platform powering the website and reservations, along with the JC Golf Tee Times mobile application on iOS and Android that enables direct booking without service charges. Distribution is predominantly direct-to-consumer via the website, mobile app, and on-site sales, with a regional tourism channel through a stay-and-play partnership with Kentina Hospitality and an event channel cross-promoted with The Oaks at Cross Creek weddings venue.

The customer base is segmented into individual golfers (the primary segment), group events and tournaments, and club members. Pricing is not publicly disclosed, with rates varying by day, time, and player type. Marketing is conducted through the club website, email E-Club newsletter, event calendar, and the mobile app. Ownership is private, and no parent company, institutional investors, or management team bios are disclosed in the available data.

Name

Cross Creek Golf Club

Legal name

Cross Creek Golf Club

Website

https://crosscreekgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Creek Golf Club operates a single Arthur Hills-designed 18-hole golf course in Temecula, CA, offering tee times, memberships, lessons, dining, and tournament hosting to individual golfers, members, and group event customers.

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf tee times
• Golf memberships
• Golf tournaments
• Golf instruction

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees and Tee Time Bookings: Revenue from individual and group golf tee time bookings, the primary revenue stream for the golf club
2. Memberships: Annual and monthly membership programs offering players card benefits and preferential access to tee times
3. De Luz Grill Restaurant: On-site restaurant and bar providing food and beverage sales to golfers and visitors with valley views
4. Golf Shop and Merchandise: Pro shop sales including golf equipment, apparel, and accessories
5. Golf Lessons: Professional golf instruction services offered to members and visitors
6. Tournaments and Events: Hosting of golf tournaments and corporate events generating group booking revenue
7. Gift Cards: Digital and physical gift cards for golf and dining experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cross Creek Golf Club operates an 18-hole Arthur Hills-designed public golf course in Temecula, California, selling tee time bookings, memberships, and tournament/event hosting. The club supplements its core golf product with on-site amenities including the De Luz Grill restaurant, a golf shop, practice facilities, professional lessons, the JC Players Card loyalty program, and gift cards, with reservations handled via a foreUP-powered website and mobile app.

Product overview

Cross Creek Golf Club is a single-facility golf resort offering an 18-hole championship course designed by Arthur Hills in Temecula, CA. The club operates a unified service model centered on its core golf product, supplemented by on-site dining (De Luz Grill), a golf shop, practice facilities, professional lessons, tournament hosting, and membership programs. Additional offerings include a JC Players Card loyalty program, gift cards, and a dedicated mobile app for tee time reservations. Event services for weddings are managed through a separate venue (The Oaks at Cross Creek), and stay-and-play packages are offered in partnership with Kentina Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• De Luz Grill: On-site restaurant at Cross Creek Golf Club offering valley views and a dining menu.

Products and services

• Cross Creek Golf Club (18-Hole Championship Course) An 18-hole championship golf course in Temecula, CA, designed by Arthur Hills, set within a secluded natural environment in the Temecula Valley. Sold to individual golfers and groups via tee time bookings.
• De Luz Grill Restaurant On-site restaurant and bar at Cross Creek Golf Club offering a dining menu with valley views; serves golfers and visitors during posted grill hours.
• Golf Shop On-site retail shop at Cross Creek Golf Club selling golf equipment, apparel, and accessories, with periodic merchandise sale events.
• Golf Lessons Professional golf instruction available at Cross Creek Golf Club for members and visitors of all skill levels.
• Golf Memberships Annual and monthly membership programs at Cross Creek Golf Club offering card benefits, preferential rates, and preferred tee time access.
• JC Players Card Loyalty Program Loyalty program associated with JC Golf offering Cross Creek Golf Club customers exclusive deals, discounts, and benefits for frequent play.
• Tournaments and Event Hosting Hosted golf tournament and group event services at Cross Creek Golf Club for organizations, charity outings, and group bookings.
• Gift Cards Digital and physical gift cards redeemable at Cross Creek Golf Club for golf rounds, merchandise, and dining at De Luz Grill.
• JC Golf Tee Times Mobile App Free iOS and Android application enabling Cross Creek Golf Club customers to view player-specific rates, book tee times, and manage reservations and account history without service charges.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• foreUPcoreTechnology or IntegrationforeUP provides the golf tee time booking platform and website infrastructure powering the Cross Creek Golf Club online reservation system and customer management.
• Kentina HospitalityminorGTM or Marketing PartnerPartnership for Stay & Play golf vacation packages targeting tourists visiting the Temecula wine country region, offering bundled hotel and golf experiences.
• The Oaks at Cross CreekminorStrategic or Co-development PartnerSeparate events venue for weddings and special events, cross-promoted on the golf club website as an extension of event services.
• JC GolfcoreOthersJC Golf manages the club operations and provides the JC Players Card loyalty program, tee time booking infrastructure, and hospitality employment opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Temecula Creek Inn: Golf resort and course in Temecula Valley offering similar 18-hole play, F&B, and stay-and-play amenities to local and tourist golfers. Directly comparable geography, customer base, and product offering.
• Journey at Pechanga: Resort-style golf course operated alongside Pechanga Resort Casino in Temecula Valley. Competes for the same Southern California tourist and local golfer with similar F&B and event hosting.
• Oak Valley Golf Club: Public-access 18-hole course in Beaumont, CA, serving the same Inland Empire and Southern California public-golfer segment. Comparable daily-fee operations with pro shop and event hosting.
• Pala Mesa Resort: Southern California golf resort with course, restaurant, and stay-and-play packages. Competes with Cross Creek for tourists and local golfers in the broader SoCal golf market.
• Redhawk Golf Club: Public-access 18-hole course in Temecula serving the same individual golfer, member, and tournament segment. Comparable daily-fee model in the same local market.

Broad incumbents

• JC Golf: Golf course management company that operates Cross Creek and a portfolio of other SoCal courses. Comparable as a multi-course operator, providing insight into the management and infrastructure layer that supports Cross Creek's operations.
• KemperSports: Golf and hospitality management company running a portfolio of public, private, and resort courses. Comparable to JC Golf's role and represents an alternative management partner benchmark for Cross Creek.
• Troon: Large global golf and club management company operating hundreds of courses. Provides benchmark for managed-course operations, scale economics, and service standards relevant to Cross Creek's outsourced operating model.

Others

• GolfNow: Online tee-time marketplace and distribution platform used by many public-access courses. Not a direct operator, but a key channel that competes with Cross Creek's direct mobile booking for off-peak tee-time demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cross-creek-gc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Creek Golf Club