Crown Coach

What Crown Coach does

Cline Tours is a regional charter bus and contract transportation services provider founded in 1985 and headquartered in Ridgeland, Mississippi, operating a fleet of more than 250 buses across 8 locations in Alabama, Arkansas, Mississippi, and Tennessee. The company is part of the Truway Transit Group family of brands and serves K-12 schools, universities and athletic programs, corporations, government agencies, event planners, religious organizations, and general contractors.

Service is delivered through three tiers: Contract Transportation (recurring daily routes for K-12 schools, government employee shuttles, and airport transfers), On-Demand Charter Services (per-trip bookings for weddings, athletic events, corporate outings, and church travel with no long-term commitment), and Enterprise Transportation Solutions (coordinated multi-bus logistics for engagements requiring 5 or more vehicles). Pricing is quote-based and not publicly disclosed. Go-to-market is a direct sales motion — phone (1-800-233-5307), a website 'Get a Quote' CTA, and a dedicated enterprise sales contact (Wes Morrison). Industry affiliations include the International Motorcoach Group (IMG), United Motorcoach Association (UMA), South Central Motorcoach Association (SCMA), and American Bus Association (ABA); related brand Star Shuttle received the 2013 UMA Vision Award.

The business is asset-heavy and operations-driven: there is no proprietary software platform, no mobile app, no API, and no self-service booking system disclosed in any source material. All transactions are human-mediated, and the competitive position rests on fleet scale, depot density across the Southeast, multi-decade operating history, and contract renewal relationships rather than on technology differentiation. Note: the provided firmographics record (Crown Coach, Foxboro MA, 6 employees, crowncoach.net) is inconsistent with the operational data (Cline Tours, Ridgeland MS, 250+ buses, clinetours.com); analysis is grounded in the operational data.

Name

Crown Coach

Legal name

Cline Tours

Website

https://crowncoach.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Cline Tours is a Southeast US charter bus and contract transportation provider operating 250+ buses across 8 locations in Alabama, Arkansas, Mississippi, and Tennessee, serving K-12 schools, universities, corporations, government agencies, and event planners as part of the Truway Transit Group.

Ownership category

akta.pro rank

Product category

Charter Bus & Group Transportation Services

NAICS

Charter Bus Industry (4855), Interurban and Rural Bus Transportation (485210)

SIC

Transportation Services (4700)

akta.pro primary industry

Motorcoach Charter (Private Group Hire) (THAIAIAA)

akta.pro secondary industries

School & Youth Group Charters (Non-Route) (THAIAIAD), Sports Team & Event Transport Charters (THAIAIAE), Religious & Community Group Charters (THAIAIAI)

Keywords

• Charter bus services
• School transportation
• Corporate shuttle services
• Event transportation
• Motor coach charter

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Contract Transportation: Long-term contract services for K-12 school bus routes and government/employee shuttle programs. Provides reliable daily transportation solutions with recurring revenue from institutional contracts.
2. On-Demand Charter Services: Flexible, per-trip charter bus bookings for special occasions (weddings, church events, athletic competitions, construction shuttles). No long-term commitment required; revenue is event-driven and one-time per trip.
3. Enterprise Transportation Solutions: Comprehensive multi-bus coordination for large-scale events requiring 5+ buses. Eliminates the need for a separate broker; handles all logistics, vehicle sourcing, and day-of coordination. Billed per event/contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Crown Coach operates as a regional charter bus and group transportation services company, providing daily school bus routes, government agency shuttles, and airport transfers under Contract Services, flexible per-trip charter bookings for events under On-Demand Charter Services, and end-to-end multi-bus coordination for large-scale events under Enterprise Transportation Solutions. The company owns and operates a fleet of 250+ motor coaches across 8 locations in Alabama, Arkansas, Mississippi, and Tennessee, and is part of the Truway Transit Group family of brands.

Product overview

Cline Tours operates as a transportation services company offering three interconnected service tiers: Contract Services (daily school bus routes, government agency shuttles, airport transportation), On-Demand Charter Services (flexible charter buses for weddings, church events, athletic programs, corporations, construction contractors), and Enterprise Transportation Solutions (large-scale multi-bus coordination for complex events). The company manages a fleet of 250+ buses across 8 locations in Alabama, Arkansas, Mississippi, and Tennessee, operating as part of the Truway Transit Group family of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Services Reliable daily transportation solutions for K-12 school bus routes, government agency shuttles, and airport transfers, delivered on multi-year contracts with negotiated rates for organizations requiring scheduled recurring service.
• On-Demand Charter Services Flexible charter bus services for special occasions including weddings, church events, athletic competitions, sorority events, band parades, youth leadership summits, corporate travel, and construction contractor shuttles, with no long-term commitment required and billed per trip based on distance, vehicle type, and duration.
• Enterprise Transportation Solutions Comprehensive transportation coordination for large-scale events requiring 5 or more buses, handling all logistics, vehicle sourcing, and day-of coordination as a single point of accountability, eliminating the need for a separate broker.
• Airport Transportation Scheduled airport transportation services for organizations and government agencies requiring employee, contractor, or group transfers to and from airports under contract arrangements.

Quantifiable outcome

• 40+ years of experience and thousands of successful trips
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Truway Transit GroupcoreStrategic or Co-development PartnerCline Tours is part of the Truway Transit Group family of brands. This parent company relationship combines local operator expertise with national resources, providing stronger safety standards, greater reliability, and the ability to support everything from everyday routes to complex multi-vehicle operations. Cline Tours maintains its personalized, locally-operated service identity while benefiting from the national network backing of Truway Transit Group.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coach USA: One of the largest motorcoach and charter bus operators in North America, offering charter, commuter, and tour services across multiple regions. Comparable to Cline Tours as a multi-state charter operator with similar service lines (contract, charter, and enterprise group travel), but at significantly larger scale.
• First Student: North America's largest provider of student transportation, contracting with K-12 schools and municipalities. Comparable to Cline Tours' Contract Services division (K-12 and government shuttles) as a direct competitor for school bus contracts and a benchmark for institutional contract scale.
• Student Transportation of America: Large North American provider of student transportation, serving K-12 districts and paratransit customers. Comparable to Cline Tours' Contract Services (K-12) as a direct competitor for school bus contracts, with significantly broader geographic reach and institutional buyer relationships.

Emerging players

• US Coachways: Charter bus brokerage and aggregator serving groups nationwide with motorcoach and minibus sourcing. Comparable to Cline Tours as a competing channel for enterprise and event-driven charter demand, particularly the 5+ bus enterprise segment Cline explicitly targets.
• GOGO Charters: Online charter bus marketplace connecting customers with motorcoach operators across the U.S. Comparable to Cline Tours as a demand channel for charter bookings, but competes from a digital-first model that pressures traditional quote-based operators like Cline on customer acquisition efficiency.
• National Charter Bus: Multi-city charter bus operator with online booking and a national footprint of partner carriers. Comparable to Cline Tours as a competitor for charter bookings across Cline's verticals (corporate, school, sports, events), with a tech-enabled booking flow that contrasts with Cline's quote-based model.

Direct peers

• Yankee Line: Massachusetts-based charter bus and motorcoach operator serving corporate, school, and group clients. Comparable to Cline Tours as a regional charter operator with similar service categories (school contracts, corporate shuttles, event charter) and similar capital-intensive fleet model.
• Arrow Stage Lines: Family-owned charter bus operator serving the Midwest with motorcoach charter, school, and corporate transportation. Comparable to Cline Tours as a similarly-sized, multi-state private charter operator with parallel service offerings across charter, contract, and group travel.
• DATTCO: New England-based charter bus and school transportation company with contract, charter, and student services. Comparable to Cline Tours as a regional operator with a similar mix of school contracts and on-demand charter across multiple states, with comparable fleet scale.
• Burlington Trailways: Mid-sized motorcoach charter and scheduled service operator in the Midwest and Southeast. Comparable to Cline Tours as a regional charter bus operator serving schools, churches, sports teams, and corporate groups with similar on-demand and contract service tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StarShuttleTour
• YouTubeyoutube.com/user/StarShuttleVideo
• Facebookfacebook.com/austinsanantoniotours
• LinkedInlinkedin.com/company/crown-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Coach