クロスフィールド株式会社

Name

クロスフィールド株式会社

Legal name

クロスフィールド株式会社

Website

https://cross-field.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Web marketing services
• Paid advertising management
• Creative production
• Access analytics
• Digital agency

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. WEBプロモーション (Web Promotion): Management and operation of paid advertising across multiple platforms including search (リスティング), display (GDN/YDA), social media, and DSP. Services include budget management, media planning, execution, and reporting — provided on a retainer/project basis. The company charges for the full service scope including strategy, execution, and optimization, not just media buying.
2. クリエイティブ制作 (Creative Production): Production of corporate websites, landing pages (LP), banners, and videos. Revenue is generated through project-based fees for design, development, and ongoing creative production services. Also offered in combination with advertising services for integrated marketing support.
3. アクセス解析 (Access Analytics): Analytics consulting and reporting services using GA4, Ptengine, and adBesa. Services include tool setup, data analysis, reporting, and improvement recommendations. Offered as standalone consulting or bundled with advertising services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

クロスフィールド株式会社 (CROSSFIELD Inc.) is a Tokyo-based web marketing agency providing three core services: WEB Promotion (paid advertising management across search, display, social media, and DSP channels), Creative Production (corporate websites, landing pages, banners, and video), and Access Analytics (GA4, heatmap, and conversion analytics). Services are delivered through a partnership-style (\u4f34\u8d70\u578b) engagement model focused on tying advertising metrics to actual sales outcomes, with no cold outreach — all clients acquired through referrals.

Product overview

クロスフィールド株式会社 is a web marketing agency offering three core service modules: WEBプロモーション (advertising management for search, display, social, and DSP), クリエイティブ制作 (creative production including websites, landing pages, banners, and videos), and アクセス解析 (access analytics using GA4, heatmaps, and paid analytics tools). SEO対策 is offered as an add-on within the web promotion service. The company operates as a unified service provider rather than a software platform, with all services coordinated to drive client goal achievement through integrated marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• WEB Promotion (WEBプロモーション) Paid advertising management service covering search ads (Google/Yahoo), display ads (GDN/YDA), social media ads, and DSP programmatic buying. Delivered as a partnership-style (\u4f37\u8d70\u578b) engagement that aligns advertising metrics with actual sales outcomes for client businesses of any scale.
• Creative Production (クリエイティブ制作) Design and production of corporate websites, landing pages (LP), banners, and videos, oriented toward marketing goals — driving target users to visit and convert to final outcomes — rather than purely visual aesthetics.
• Access Analytics (アクセス解析) Website analytics consulting using Google Analytics 4, Ptengine heatmaps, and adBesa (アドエビス) paid conversion analytics to analyze user behavior, identify site issues, and recommend improvements for conversion optimization.

Quantifiable outcome

• 98% client retention rate (お取引継続率98%)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Allied Architects: Listed Japanese digital marketing agency with operations in advertising, content, and technology-enabled marketing — directly comparable in service scope (paid media + creative + analytics) and SMB/mid-market positioning.
• Kaizen Platform: Japanese digital optimization agency focused on website and conversion rate improvement using analytics — directly overlaps with Crossfield's access analytics and creative production offerings.
• Septeni Holdings: Listed Japanese digital advertising holding company with operations in paid media management, creative, and digital marketing services — directly comparable to Crossfield's full-stack digital agency offering, though at significantly larger scale and with proprietary ad tech.
• Speee: Listed Japanese digital transformation company with digital marketing services and proprietary MarTech — comparable in integrated digital marketing delivery but with stronger proprietary technology layer.
• UNITED Inc. Listed Japanese digital marketing company operating in performance-based advertising and integrated digital marketing services — comparable business model to Crossfield's web promotion and analytics services with similar SMB and mid-market client focus.
• GMO NIKKO: Digital advertising subsidiary of GMO Internet Group providing integrated digital marketing including search, display, social, and affiliate advertising — comparable to Crossfield's web promotion services and creative offerings, with broader geographic reach.

Broad incumbents

• transcosmos: Large Japanese digital marketing services and BPO company with comprehensive digital marketing operations — comparable in service breadth (ads, creative, analytics) but operates at much larger scale with global delivery centers.
• CyberAgent: Major Japanese internet media and digital advertising conglomerate; competes with Crossfield for digital ad budgets through its subsidiary agencies at far larger scale and with proprietary ad platforms.
• Hakuhodo: One of Japan's largest full-service advertising agencies with a digital arm — overlaps with Crossfield's enterprise clients and integrated service model but operates as a broad portfolio incumbent rather than an SMB-focused specialist.
• Dentsu Digital: Digital arm of Dentsu Group providing integrated digital marketing, consulting, and technology services — competes for the same enterprise digital marketing RFPs as Crossfield but at massively larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossfield0904

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about クロスフィールド株式会社