CrossFit 020

What CrossFit 020 does

CrossFit 020 was a single-location CrossFit affiliate gym based in Amsterdam, Netherlands, operating under the global CrossFit brand and methodology. Founded in 2012 and employing roughly 10 people, the business offered CrossFit-style high-intensity functional fitness workouts, personal training, and group fitness classes to members of the local general fitness community. Its customer base was almost entirely B2C individual members, with no disclosed enterprise or institutional clients; marketing, sales, and member engagement occurred locally through the gym's physical premises and its website (crossfit020.nl), with no disclosed mobile app, software platform, or technology stack.

The company's value proposition centered on three functional elements: structured CrossFit programming, in-person coaching in a group setting, and the community and accountability that comes with consistent attendance at a single box. There is no evidence of proprietary technology, differentiated digital products, app-based delivery, or remote/online training offering; the service was delivered physically at the Amsterdam location, and there were no disclosed partnerships, certifications, awards, patents, or trademarks beyond the standard CrossFit affiliate relationship.

On December 30, 2025, CrossFit 020 permanently closed its doors. According to the company's public statement, it was forced to vacate its existing premises and was unable, despite an extended search, to secure a financially viable replacement location. The closure announcement thanked members for the community built together. There are no disclosed funding rounds, investors, ownership structure, or financial details in the available source material, and the company has provided only a general contact email ([email protected]) for post-closure inquiries.

Name

CrossFit 020

Website

https://crossfit020.nl

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Short description

CrossFit 020 was a single-location CrossFit affiliate gym in Amsterdam, Netherlands, offering CrossFit-style group fitness classes, personal training, and community-based workouts to local fitness members. The gym permanently closed on December 30, 2025.

Ownership category

akta.pro rank

Product category

Fitness Center Services

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• CrossFit gym
• Group fitness training
• Strength and conditioning
• Functional fitness classes
• Personal training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

CrossFit 020 operated a single-location CrossFit-branded gym offering high-intensity functional fitness workouts, group classes, and personal training. The gym served a local fitness community in Amsterdam until its permanent closure on December 30, 2025.

Product overview

CrossFit 020 is a single-location CrossFit gym offering fitness training services. The company provides CrossFit-style workouts and training programs to its members. The business operated from a physical location until its closure announcement.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Training Services CrossFit-style fitness training including high-intensity functional workouts, group fitness classes, and personal training sessions delivered at a single physical gym location for individual members of the local fitness community in Amsterdam.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• F45 Training: Global boutique fitness franchise offering group functional training classes. Operates in the same group-fitness, community-driven category as CrossFit 020 with a similar franchised single-location model.
• Orangetheory Fitness: International group fitness franchise delivering structured, coach-led workout sessions. Directly comparable to CrossFit 020 in offering scheduled group training to a community of paying members.
• Barry's Bootcamp: Premium boutique fitness brand offering instructor-led group classes in a single-location studio format. Comparable to CrossFit 020 as a high-intensity group fitness operator reliant on physical premises.

Broad incumbents

• CrossFit Inc. The global licensor of the CrossFit brand and methodology. It is comparable as the central brand and affiliate network operator behind CrossFit 020's training programming and identity.

Regional players

• CrossFit Amsterdam-affiliated gyms (e.g., other local boxes): Other CrossFit-branded affiliate gyms operating in the Netherlands and broader Amsterdam area, competing for the same local functional-fitness member pool as CrossFit 020 did.

Market position

Competitive moat2 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/crossit020

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit 020