CrossFit Amsterdam

What CrossFit Amsterdam does

CrossFit Amsterdam is a privately held, single-location functional fitness gym operating from Karperweg 39 in Amsterdam, Netherlands. Founded in 2009, it was the first CrossFit box in Amsterdam and has served 400+ active members continuously for over 15 years, earning a 4.8★ average rating. The facility delivers coached CrossFit WODs as its core service, supplemented by HYROX race training, Olympic lifting, powerlifting, age-segmented Kids & Teens programs (ages 3-17), and a Recovery Room offering infrared sauna and ice tub sessions. Its membership tiers range from €102/month (2 WODs/week) to €132/month (Unlimited), with a credit-based system managed through the Wodify platform and e-commerce/website powered by Shopify. Merchandise is distributed through a partnership with LootDrop.

The business operates on a community-led go-to-market model, treating the international and expat member base as the core product and relying on word-of-mouth, a 2-week free trial, and Instagram as primary acquisition channels. Revenue is diversified across recurring subscriptions (CrossFit tiers, HYROX, Teen program), usage-based drop-in passes for visitors, credit-based punch cards, and Recovery services sold to both members and external users. Operations are run by approximately 10 coaches under owner-operators Coach Weyers and Coach Micky, with no disclosed institutional investors, funding rounds, or expansion beyond the single Amsterdam facility. The company has no proprietary technology beyond its use of standard SaaS platforms (Shopify, Wodify) and competes on brand legacy, coaching expertise, and community engagement rather than technology differentiation.

Name

CrossFit Amsterdam

Legal name

CrossFit Amsterdam

Website

https://crossfitamsterdam.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CrossFit Amsterdam is a privately held, single-location CrossFit gym in Amsterdam founded in 2009, serving 400+ active members with coached WODs, HYROX training, youth programs, and recovery services on a community-led subscription model.

Ownership category

akta.pro rank

Product category

CrossFit Gym & Functional Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)

Keywords

• CrossFit gym services
• Functional fitness training
• HYROX race training
• Youth fitness programs
• Recovery sauna ice tub

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. CrossFit Membership Subscriptions: Monthly and annual subscription memberships giving access to regular CrossFit classes. Tiers include 2 WOD/week (€102/month), 3 WOD/week (€113/month), and Unlimited (€132/month). Annual plans offer 10% discount. Student memberships available at reduced rates for off-peak access. Core recurring revenue stream.
2. HYROX Training Membership: Dedicated HYROX race training program at €93/month with 13 monthly credits. Includes coached sessions, race-style programming, pacing guidance, and race-day strategy. Does not require CrossFit membership.
3. Drop-in Sessions: One-time and short-term training passes for visitors and travelers. Options include single WOD (€20), 2-session pass (€35), multi-session flexible (€50), 1-week unlimited (€100), and 1-month full access (€175).
4. Kids & Teens Programs: Age-segmented youth training programs: Kids 3-6 (€50/10 credits), Kids 7-11 (€75/10 credits), Teens 12-17 (€40/month). Classes focus on confidence, coordination, and healthy movement habits.
5. Recovery Services: Recovery Room with infrared sauna and ice tub. Members pay add-on rate; external visitors purchase single sessions or 10-session punchcard (€180). 25-minute sessions with max 3 people per slot.
6. Punch Cards / Flexible Passes: Credit-based memberships with pre-purchased session bundles. 10-credit punch card (€165) valid for 6 months. Credits usable across all classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CrossFit Amsterdam is a single-location CrossFit gym offering coached WOD (Workout of the Day) classes with tiered subscription memberships (2, 3, or unlimited sessions per week). The gym also provides specialized HYROX race training, Olympic lifting, powerlifting, age-segmented youth programs (ages 3-17), drop-in options for travelers, and a Recovery Room with infrared sauna and ice tub. Operations are supported by a free 2-week trial for new members and an optional ORC Fundamentals course.

Product overview

CrossFit Amsterdam is a single-location CrossFit gym offering a unified training platform centered on coached CrossFit WOD classes. The core offering includes tiered memberships (Core/2 WOD, Rare/3 WOD, Legendary/Unlimited) providing access to regular WOD classes, supplemented by specialized programs: HYROX training for race prep, Kids & Teens classes for youth fitness, and a Recovery Room with sauna and ice tub facilities. Drop-in options serve visiting athletes, while a 2-week free trial and optional ORC Fundamentals Course support new member onboarding. The gym operates on a month-to-month or annual membership model using the Wodify platform for bookings and payments, with merchandise sold through external partner LootDrop.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Memberships Monthly or annual gym memberships granting access to coached CrossFit WOD classes, with tiered options (2 WOD/week at €102/month, 3 WOD/week at €113/month, Unlimited at €132/month) to accommodate different training frequencies. Annual plans include a 10% discount.
• HYROX Training Membership Dedicated HYROX race training program priced at €93/month with 13 monthly credits. Includes coached sessions, race-style programming, pacing guidance, and race-day strategy. Open to HYROX competitors without requiring a CrossFit membership.
• Drop-In Sessions Flexible training options for visitors and travelers, ranging from a single WOD (€20), 2-session pass (€35), multi-session flexible (€50), 1-week unlimited (€100), to 1-month full access (€175). Non-transferable and valid for 1 month after purchase.
• Kids & Teens Programs Age-specific youth fitness programs including Kids 3-6 (€50 for 10 credits, playful movement and coordination), Kids 7-11 (€75 for 10 credits, confidence through movement), and Teens 12-17 (€40/month, strength and conditioning). Classes focus on confidence, coordination, and healthy movement habits.
• Recovery Room Recovery facility featuring infrared sauna and ice tub, available as an add-on for members and as single sessions or a 10-session punchcard (€180) for external visitors. 25-minute sessions with a maximum of 3 people per slot.
• Punch Card Credit-based flexible membership providing 10 credits for €165, usable across all classes with a 6-month validity period. One credit per session.
• Student Membership Reduced-price membership for students aged 18-23, offering access to selected off-peak classes. Contact for pricing.
• 2-Week Free Trial Complimentary two-week introduction to CrossFit Amsterdam, allowing prospective members to experience coaching, classes, and community before committing to a paid membership.
• ORC Fundamentals Course Optional 1.5-hour fundamentals session priced at €50, designed to build confidence with CrossFit basics for new members.
• CrossFit Amsterdam Merchandise (LootDrop) CrossFit Amsterdam-branded apparel and merchandise available through external partner LootDrop at lootdrop.nl.

Quantifiable outcome

• 400+ active members
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers CrossFit Amsterdam's e-commerce store and website hosting. All online transactions, merchandise sales, and website functionality are enabled through Shopify's platform. CrossFit Amsterdam's privacy policy explicitly acknowledges Shopify's role in collecting and processing personal information for service delivery.
• WodifycoreTechnology or IntegrationWodify provides the membership management and class booking system. All membership purchases, class registrations, and payment processing for memberships, drop-ins, and punch cards are handled through Wodify. Direct links to purchase are embedded throughout the website.
• LootDropminorChannel Partner/ Reseller/ DistributorLootDrop operates as the merchandise partner for CrossFit Amsterdam-branded apparel and gear. The 'Merch (LootDrop)' link on the website directs to a curated collection of CrossFit Amsterdam picks at lootdrop.nl.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SportCity: Dutch mid-market fitness chain with multiple Amsterdam clubs. Competes for the general fitness membership wallet, with group-class offerings that overlap CrossFit's group-training angle at lower price points.
• Orangetheory Fitness: International boutique fitness franchise with heart-rate-based group training. Competes for the premium group-fitness consumer in Amsterdam, though its modality (cardio-focused) differs from CrossFit's strength-conditioning focus.
• Basic-Fit: Europe's largest low-cost fitness operator with broad Amsterdam presence. Represents the mass-market alternative that frames CrossFit's premium positioning but does not offer coached functional fitness at the same depth.
• TrainMore: Large Dutch budget-friendly fitness chain with multiple Amsterdam locations. Competes indirectly on price and convenience, particularly for the casual fitness segment that CrossFit Amsterdam's premium programming targets.

Direct peers

• CrossFit Amsterdam Noord: Another CrossFit affiliate in Amsterdam (north of the river), competing for the same metropolitan CrossFit membership market with similar programming, coaching credentials, and community positioning.
• F45 Training: Global functional training franchise with locations in Amsterdam. Offers 45-minute group HIIT/strength sessions that compete for the same time-constrained, results-oriented consumer seeking coached group fitness.
• Solid Performance Training: Dutch functional fitness / strength and conditioning studio, comparable offering to CrossFit Amsterdam in methodology (coached strength + conditioning) and target customer (performance-oriented adults).
• Reebok CrossFit (various global affiliates): The broader CrossFit affiliate network shares the same methodology, programming philosophy, and coaching standards. Any successful CrossFit affiliate is a direct comparable for unit economics, member retention, and community-led GTM.
• CrossFit 020: A CrossFit affiliate gym operating in Amsterdam, directly competing with CrossFit Amsterdam for the same local functional fitness membership base. Same brand methodology, similar class-based subscription model, and overlapping expat/locals customer segments.

Others

• HYROX (event organization): HYROX is the global fitness race organization whose competitive format CrossFit Amsterdam has built a dedicated training program around. Relevant as the upstream ecosystem that drives demand for the gym's HYROX-specific subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crossfitamsterdam
• LinkedInlinkedin.com/company/crossfit-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit Amsterdam