CFE Fitness - home of CrossFit Exclamation

Name

CFE Fitness - home of CrossFit Exclamation

Legal name

CFE Fitness

Website

https://crossfitexclamation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Youth & Teen Personal Training (HSADAAAJ)

Keywords

• CrossFit training
• Group fitness classes
• Personal training services
• Youth fitness programs
• Ladies only fitness

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fitness Memberships: CFE Fitness generates revenue primarily through recurring fitness memberships. The gym offers various membership tiers including access to group classes, CrossFit training, and specialized programs. Members can choose from different training options including personal training, semi-private training, and group classes based on their fitness goals and preferences.
2. Personal and Semi-Private Training Sessions: Additional revenue is generated through one-on-one and small group training sessions where members work directly with certified coaches on personalized fitness programs. These sessions allow for customized programming around specific goals or injury rehabilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CFE Fitness is a CrossFit-affiliated fitness facility in Burlington, MA that sells in-person group classes, CrossFit training, personal training, and semi-private training, along with demographic-specific programs for kids, teens, and women (including Curvy Girls ladies-only classes). Customers pay recurring memberships and per-session training fees, supplemented by InBody body composition assessments and drop-in sessions for non-members.

Product overview

CFE Fitness operates as a multi-program fitness facility and gym in Burlington, MA, offering a coordinated portfolio of in-person training services. The core offering centers on CrossFit training and group fitness classes, supported by personalized options including personal training and semi-private sessions. The program lineup spans demographic-specific offerings for kids, teens, and women (Ladies Only/Curvy Girls), alongside general adult fitness programs. Additional services include InBody body composition analysis and flexible drop-in access. All programs are delivered at the 15 Wall Street location with expert coaching, and memberships include 90-day goal review accountability. The facility operates on a membership model with free intro sessions for new members.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Classes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CrossFitcoreStrategic or Co-development PartnerCFE Fitness is affiliated with CrossFit as an official CrossFit gym. The facility offers CrossFit classes and training programs as part of its core service offerings. CrossFit provides the programmatic framework and certification standards that CFE implements in its training methodology.
• Two Brain BusinesscoreStrategic or Co-development PartnerCFE Fitness is associated with Two Brain Business, a gym business coaching and consulting organization. Two Brain Business provides business development resources, operational frameworks, and growth strategies for fitness facility owners. The partnership suggests CFE Fitness follows proven business practices in running their gym operation.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Planet Fitness: National low-cost gym chain with locations near Burlington Mall. Comparable as a competing fitness option in the same trade area, though at a substantially different price point and service model.
• Life Time Fitness: Large premium fitness operator with clubs in the Boston suburbs. Comparable as a competitor for the same suburban adult and family member seeking premium coached fitness, though with a broader amenity set.
• Orangetheory Fitness: National boutique fitness franchise offering heart-rate-based group training. Comparable in that it competes for the same suburban adult member seeking coached group workouts with a recurring membership model.
• Title Boxing Club: National boutique boxing and fitness franchise. Comparable as a coached group fitness concept appealing to the same suburban adult member seeking community-based training sessions.
• F45 Training: Global boutique fitness franchise specializing in 45-minute functional group workouts. Comparable in membership-based, coached group fitness targeting suburban adults with similar price points.
• Gold's Gym: Established national fitness chain with full-service offerings including group training and personal training. Comparable as a broad competitor for adult fitness members in suburban Massachusetts.

Emerging players

• 9Round Fitness: Boutique kickboxing-themed fitness franchise with a similar small-format, coach-led group training model. Comparable as an alternative boutique fitness option competing for the same suburban member.

Direct peers

• CrossFit Invictus: Prominent CrossFit affiliate known for competitive programming and coaching. Comparable as a multi-program CrossFit affiliate offering group classes, personal training, and specialized youth/women programming.
• Burn Boot Camp: Boutique fitness franchise focused on group strength and conditioning camps. Comparable through its women-friendly programming emphasis and community-driven coaching culture similar to CFE's Ladies Only and Curvy Girls offerings.
• CrossFit New England: Regional CrossFit affiliate operating multiple locations in the Boston area. Directly comparable as a CrossFit-branded affiliate gym serving suburban Massachusetts with similar group training and personal training offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossfit-exclamation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFE Fitness - home of CrossFit Exclamation