Crossfit NYC
CrossFit NYC operates two Manhattan fitness studios (Flatiron and Upper West Side), serving as the world's oldest CrossFit affiliate with specialized Hyrox, ATHX, Strength, and Olympic Weightlifting programs alongside personal training for general fitness and competition athletes in New York City.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Crossfit NYC firmographics
Firmographics- Name
- Crossfit NYC
- Legal name
- CrossFit NYC
- Website
- https://crossfitnyc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrossFit NYC operates two Manhattan fitness studios (Flatiron and Upper West Side), serving as the world's oldest CrossFit affiliate with specialized Hyrox, ATHX, Strength, and Olympic Weightlifting programs alongside personal training for general fitness and competition athletes in New York City.
- Ownership category
- akta.pro rank
Crossfit NYC industry classification
Industry- Product category
- Fitness and Group Exercise Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where Crossfit NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crossfit NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Membership Subscriptions: Monthly and annual recurring memberships providing unlimited access to group classes. memberships auto-renew and can be placed on hold with adjustments to renewal dates.
- Class Packs: Pre-paid class bundles (3-pack, 10-pack) allowing access to any CrossFit, Hyrox, or Open Gym class. Single drop-in classes also available.
- Personal Training: One-on-one coaching sessions with expert coaches for customized programming, movement analysis, and tailored guidance.
- On-Ramp Programs: Introductory private training sessions that prepare beginners for group classes, including Hyrox On-Ramp and Strength On-Ramp packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hyrox On-Ramp - $199 introductory package |
| Subscription | Monthly | Hyrox Monthly Membership |
| Unit Pricing | Pay-as-you-go | Single Class - $45 |
| Unit Pricing | Pay-as-you-go | 3-Pack - $120 |
| Unit Pricing | Pay-as-you-go | 10-Pack - $350 |
| Subscription | Monthly | CrossFit Monthly Membership - $335 |
| Subscription | Annual | 12-Month Membership - $285/month |
| Hybrid | Pay-as-you-go | CrossFit Package - $399 |
| Subscription | Monthly | ATHX Monthly - $275 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Crossfit NYC product offering
Product offeringCore offering
CrossFit NYC operates two physical gym locations in Manhattan (Flatiron and Upper West Side) offering group fitness classes, personal training, and introductory programs based on CrossFit methodology and specialized tracks including Hyrox race training, ATHX competition preparation, strength training, and Olympic weightlifting. The business generates revenue through monthly and annual memberships, class packs, drop-in sessions, and one-on-one coaching.
Product overview
CrossFit NYC is a fitness gym offering multiple training programs across two Manhattan locations (Flatiron and Upper West Side). The company operates as a platform offering both general CrossFit classes and specialized training tracks. Core products include CrossFit Training (classic functional fitness), Hyrox Training (NYC's largest Hyrox program), ATHX Training (Official ATHX Regional Hub), Strength Training (barbell-focused), and Olympic Weightlifting. Additional offerings include Personal Training for one-on-one coaching, and On-Ramp programs for beginners. The programs are designed to be modular - members can follow classic CrossFit or specialize in specific disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- CrossFit Training Classic CrossFit classes that develop all ten components of fitness (cardiovascular endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy) for adults ranging from beginners to experienced athletes. Offered at both Manhattan locations.
- Hyrox Training NYC's largest Hyrox training program preparing athletes for Hyrox fitness races through structured workouts focused on sled push, sled pull, rowing, ski erg, sandbag lunges, burpee broad jumps, farmer carries, wall balls, and running. Offered at both Manhattan locations.
- ATHX Training Training program based on the ATHX Games, a next-generation hybrid fitness competition combining strength, endurance, and metabolic conditioning in a 2.5-hour continuous event. Delivered at the Flatiron location as the Official ATHX Regional Hub for the United States.
- Strength Training Strength classes focused on building power through barbell lifts including squat, press, bench press, and deadlift, plus supplemental exercises for muscle growth, mobility, and injury resilience. Designed for members seeking targeted strength development.
- Olympic Weightlifting Olympic lifting program teaching the snatch and clean & jerk with focus on proper positioning, barbell speed, and technical refinement. Led by USAW Level 2 coach Brian DeGennaro using Olympic lifting platforms and competition-grade equipment.
- Personal Training One-on-one coaching sessions with personalized programming tailored to individual goals such as building strength, improving mobility, mastering complex movements, or training for specific events. Available at both Flatiron and Upper West Side locations.
- On-Ramp Program Introductory private training sessions that prepare beginners for group classes, including Hyrox On-Ramp and Strength On-Ramp packages covering fundamental movements and technique.
Quantifiable outcome
- Over 200 members completed Hyrox NYC 2026
- +1 more outcomes
Companies that use Crossfit NYC
Customer profileSegments4 records
Ideal customer profiles3 records
Crossfit NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crossfit NYC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrossFit HQcoreCrossFit NYC is a CrossFit affiliate gym, operating under the CrossFit methodology and brand. Established in 2005, it is the world's oldest CrossFit affiliate. The affiliation grants access to CrossFit programming methodology and brand recognition.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Crossfit NYC competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Large publicly-traded premium fitness operator offering group training, Olympic weightlifting, and personal training nationwide. Comparable to CrossFit NYC in offering multi-modal group programming with strength specialization, though at much larger scale.
- Barry's Bootcamp: Iconic NYC-originated boutique fitness brand offering coached group interval training. Competes directly with CrossFit NYC for premium Manhattan fitness consumers, particularly those seeking high-intensity coached group workouts.
- Orangetheory Fitness: Large national franchise offering group heart-rate-based interval training. Competes with CrossFit NYC for the same NYC consumer seeking coached, structured group fitness at similar price points.
- Equinox Fitness: NYC-headquartered luxury fitness club with multiple Manhattan locations offering group classes, personal training, and strength coaching. Comparable premium Manhattan positioning and target customer (high-income NYC residents and professionals).
Direct peers
- CrossFit Invictus: Prominent CrossFit affiliate known for competitive programming and coaching talent. Comparable as a large, multi-program CrossFit gym specializing in CrossFit methodology with Olympic lifting and strength tracks.
- CrossFit Mayhem: High-profile CrossFit affiliate led by champion athletes, with multiple specialty programs including strength and Olympic weightlifting. Comparable to CrossFit NYC's multi-program, coach-driven model with competition-prep orientation.
- CrossFit 212: Former NYC CrossFit affiliate founded and sold in 2020 by CrossFit NYC's current coach Jim McDade. Directly comparable Manhattan CrossFit gym offering functional fitness programming to a similar premium-segment NYC consumer.
- CrossFit South Brooklyn: Long-running NYC CrossFit affiliate (est. 2007) operating multiple locations in Brooklyn. Direct competitor serving the same CrossFit methodology customer base within the NYC metro, with comparable class-pack and membership pricing structure.
- CrossFit Virtuosity: Long-running NYC CrossFit affiliate with strong competition team and Olympic lifting program. Directly comparable Manhattan-based CrossFit gym with multi-program (CrossFit, weightlifting, strength) offering and similar premium pricing.
Emerging players
- F45 Training: Functional fitness franchise operating globally with a model similar to CrossFit (45-minute high-intensity group classes). Comparable to CrossFit NYC in targeting general fitness consumers seeking coached group training at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossfit NYC social profiles
Digital presenceCrossfit NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossfit NYC leadership team
Management profileNumber of profiles
Profiles4 records
Crossfit NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossfit NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossfit NYC
What does Crossfit NYC do?
CrossFit NYC operates two physical gym locations in Manhattan (Flatiron and Upper West Side) offering group fitness classes, personal training, and introductory programs based on CrossFit methodology and specialized tracks including Hyrox race training, ATHX competition preparation, strength training, and Olympic weightlifting. The business generates revenue through monthly and annual memberships, class packs, drop-in sessions, and one-on-one coaching.
Is Crossfit NYC a public or private company?
Crossfit NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crossfit NYC founded?
Crossfit NYC was founded in 2005. It employs 1 to 10 people.
Where is Crossfit NYC based?
Crossfit NYC is headquartered in New York, United States, in the North America region.
How does Crossfit NYC make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are class Packs, personal Training and on-Ramp Programs.
Who are Crossfit NYC's main competitors?
Broad incumbents on record are Life Time Fitness, Barry's Bootcamp, Orangetheory Fitness and Equinox Fitness. Direct peers are CrossFit Invictus, CrossFit Mayhem, CrossFit 212, CrossFit South Brooklyn and CrossFit Virtuosity. F45 Training is listed as an emerging player.
Does Crossfit NYC have an API?
No public API is recorded for Crossfit NYC.
What industry is Crossfit NYC in?
Crossfit NYC's product category is Fitness and Group Exercise Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 71394 and its SIC code is 7997.