CROSSFIT SOUTH BROOKLYN LLC

What CROSSFIT SOUTH BROOKLYN LLC does

CrossFit South Brooklyn LLC operates two brick-and-mortar fitness facilities in Brooklyn, NY (597 and 608 Degraw Street), delivering CrossFit group classes, specialty programming, personal training, physical therapy, and massage therapy to approximately 850 individual members. Founded in 2007 by David Osorio, the company has scaled from outdoor training at St. Mary's Playground to roughly 10,000 sq ft of indoor space with 56 weekly CrossFit classes, supported by an in-house team that includes Doctors of Physical Therapy, Starting Strength Certified Coaches, and a licensed massage therapist. The business model is anchored on tiered monthly subscriptions (Bronze $245, Silver $280, Gold $310 per month) supplemented by drop-ins, class cards, premium personal training ($190/session), specialty cycles (Starting Strength, Mythic Strength strongman, IronWorks rehab at $650/mo), and ancillary wellness services (massage $75-$135/session; physical therapy $225-$250/session). Operations run on third-party systems including Zen Planner for member management and billing, Beyond the Whiteboard for workout tracking, and the Hybrid AF App for early-access Open Gym entry; the company has no proprietary technology platform. Distribution is direct-to-consumer through two physical locations with community-led go-to-market anchored on member testimonials, a daily blog, and partnerships with organizations such as The Phoenix (sobriety recovery) and QueerTransStrength NYC.

Name

CROSSFIT SOUTH BROOKLYN LLC

Legal name

CrossFit South Brooklyn LLC

Website

https://crossfitsouthbrooklyn.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

CrossFit South Brooklyn LLC operates two Brooklyn fitness facilities delivering tiered CrossFit subscriptions, specialty strength programs, personal training, in-house physical therapy, and massage therapy to approximately 850 individual members across all fitness levels.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• CrossFit group fitness
• Strength and conditioning
• Personal training services
• Physical therapy rehab
• Specialty fitness classes

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Class Memberships: Monthly recurring memberships with tiered access levels (Bronze 3x/week, Silver 5x/week, Gold unlimited). Core revenue driver with no long-term contracts.
2. Drop-in and Class Cards: Single visit drop-ins and 10-session class cards for CrossFit, Short Circuit, and specialty classes. Short-term flexible options.
3. Personal Training: One-on-one and small group training sessions at premium pricing ($190/session, $1800/10-pack). Includes physical therapy services.
4. Specialty Programs: Programs like Starting Strength, Mythic Strength, IronWorks semi-private rehab with cycle-based pricing
5. IronWorks Semi-Private: 60-minute semi-private rehab training 2x/week at $650/mo with in-house physical therapist
6. Wellness Services: Massage therapy sessions ($75-$135) and Diapers & Dumbbells postpartum classes ($45 single, $365 10-pack)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

CrossFit South Brooklyn sells recurring group fitness memberships centered on 56 weekly CrossFit group classes delivered at two Brooklyn facilities. The offering is expanded by a required Foundations onboarding course, Open Gym independent-training access, and a portfolio of paid specialty classes (Short Circuit, Fit 55+, Diapers & Dumbbells, Range & Resilience, Pilates Happy Hour, The UpsideDown Class, Fit & Flexy, Run Club), personal and small-group training, in-house physical therapy, and licensed massage therapy.

Product overview

CrossFit South Brooklyn is a fitness services company offering a diverse portfolio of programs centered around its core CrossFit Group Classes (56 weekly classes across two locations). The offering spans: (1) foundational CrossFit programs — Group Classes and the required Foundations intro course; (2) specialty fitness classes — Short Circuit, Open Gym, Fit 55+, Diapers & Dumbbells, Range & Resilience, Pilates Happy Hour, The UpsideDown Class, Fit & Flexy, and Run Club; (3) personal and small-group training — Personal Training, Starting Strength, Mythic Strength, and IronWorks Semi-Private Rehab; (4) health services — Physical Therapy & Private Rehab Training and Massage Therapy; and (5) community partnership programs — The Phoenix and QueerTransStrength NYC. Members access programs through Zen Planner, track workouts via Beyond the Whiteboard, and manage early gym access via the Hybrid AF App. The company also operates a Scholarship Program for pay-what-you-can memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Group Classes
• Foundations
• Short Circuit
• Open Gym
• Fit 55+
• Diapers & Dumbbells
• Personal Training
• Starting Strength
• Mythic Strength
• IronWorks Semi-Private Rehab
• Physical Therapy and Private Rehab Training
• Massage Therapy
• Scholarship Program
• Visitor Pass / Drop-In

Quantifiable outcome

• Members report staying engaged for 8+ years
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, event, community, supporting and licensing.

• Hybrid Athletics / Hybrid AFcoreTechnology or Integration · 1 January 2024Hybrid AF app provides early Open Gym access at 608 location during otherwise closed hours. Available 5am weekdays / 6am weekends via request-only invite. Extends facility availability for dedicated members.
• R.A.D (Rugged Athletic Design)eventGTM or Marketing Partner · 1 January 2024Community event partnership for 'Hunting for Gold' campaign - 1RM Back Squat and 1-mile run challenge. Free event open to members and non-members. Features cash prizes and RAD merchandise at awards ceremony. Held at CFSBK.
• The PhoenixcommunityStrategic or Co-development Partner · 1 January 2020Nationwide organization offering free CrossFit classes for anyone with 48 hours or more of continuous sobriety. CFSBK hosts free Wednesday 11am classes. In recovery, supporting someone in recovery, or navigating mental health challenges. Uses The Phoenix app for registration. Class does not count against CFSBK membership.
• Queer Trans Strength NYCcommunityStrategic or Co-development Partner · 1 January 2018Coached strength training collective for trans and queer folks meeting Sunday evenings at CFSBK. Founded 2018. Provides skilled, trauma-aware instruction in supportive environment to develop confidence, technical proficiency, and consistent training practice.
• Beyond the WhiteboardcoreTechnology or Integration · 1 January 2018Official CrossFit app partnership providing digital workout tracking for members. Includes gym leaderboards, workout data, and various tracking parameters. App is run by CFSBKers. Gym code required to join.
• Zen PlannercoreTechnology or IntegrationMember management and class booking platform. Handles reservations, waitlists, membership billing, and payments. Member app used for class sign-ups.
• VagarosupportingTechnology or IntegrationMassage therapy appointment booking platform used by Leah DeCesare, LMT for session scheduling at CFSBK.
• CHiPS (Community Help in Park Slope)communityGTM or Marketing PartnerLocal soup kitchen and food pantry one block from gym. CFSBK supports through community events like Sara's Yoga class with proceeds donated. CHiPS provides 120,000 meals/year, 20,000 pantry bags, and social work support for single mothers.
• CrossFit Inc.licensingStrategic or Co-development PartnerOfficial CrossFit affiliate since 2007. Licensed use of CrossFit methodology, programming approach, and brand. Required annual affiliation and adherence to CrossFit standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrossFit NYC: Long-standing CrossFit affiliate in Manhattan offering similar group classes, personal training, and CrossFit-branded programming. Highly comparable as a direct geographic competitor in the NYC CrossFit affiliate market.
• CrossFit Metropolis: CrossFit affiliate in Brooklyn serving a similar demographic with tiered memberships, group classes, and personal training. Closely comparable in scale, programming, and target customer.
• CrossFit Brooklyn: Affiliated CrossFit gym in Brooklyn with group classes, foundations programs, and specialty offerings. Operates with similar pricing tiers and coaching model as CFSBK.
• CrossFit 718: Brooklyn-based CrossFit affiliate operating with similar group class, personal training, and CrossFit methodology offerings. Directly competes for the same Brooklyn CrossFit customer base.

Broad incumbents

• Orangetheory Fitness: National boutique fitness chain with NYC studios offering heart-rate-monitored group training. Competes for the same general adult fitness demographic with tiered membership models.
• SoulCycle: Premium NYC-originated indoor cycling brand. Competes for the same upscale urban professional seeking community-driven, instructor-led group fitness.
• Barry's Bootcamp: Established premium boutique fitness chain with NYC presence offering group HIIT/treadmill-and-strength classes. Competes for the same premium urban member with similar price points.
• F45 Training: Globally franchised functional training brand with NYC studios offering 45-minute group classes. While broader and more franchise-driven, it competes directly for the same functional-fitness customer.
• Rumble Boxing: Premium NYC-based boutique fitness brand offering group boxing classes. Competes for the same premium-fitness, urban-professional demographic but in a different modality.

Emerging players

• Solidcore: Emerging boutique fitness brand offering group Pilates-based strength classes on reformer-like machines. Targets the same premium Brooklyn fitness demographic with overlapping member profiles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CrossFitGamesTV
• Instagraminstagram.com/cfsbk
• LinkedInlinkedin.com/company/crossfit-south-brooklyn-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSSFIT SOUTH BROOKLYN LLC