What Cross Pointe Church does

Cross Pointe Church is an independent, non-profit evangelical Christian church located at 1800 Satellite Boulevard in Duluth, Georgia. Founded in 2004 and led by Lead Pastor James Merritt with Executive Pastor Mike Daniels, the church operates a multi-generational ministry program spanning Preschool (CP Preschool), Kids (CP Kidz), Students, Adults, College & Young Adults, CarePointe (pastoral care), and Missions, alongside Sunday worship services held at 9:15 and 10:45 AM and Wednesday Night midweek programming. The church serves individuals and families in the Atlanta metro area seeking Christian community, biblical teaching, and discipleship.

The church's technology stack is built on the Ekklesia 360 content management system for its website (crosspointechurch.com) and a proprietary mobile application, My Cross Pointe, available on iOS App Store and Google Play. The app functions as the central digital hub, integrating sermon content (audio/video library spanning 2010 to 2026 with over 60 series), Bible reading plans (with a 2026 plan launched January 1), event registration, small-group messaging, prayer requests, and donation capture. Distribution channels include a global livestream at live.crosspointechurch.com, podcast distribution, email newsletters, and organic social media presence on Instagram, Facebook, and YouTube.

The revenue model is exclusively donation-based, relying on voluntary tithes and offerings from congregation members, supplemented by designated gifts and a 12-month capital pledge campaign called the God's House Pledge. Multiple giving channels (in-person, online, mobile app, text-to-give, mail) are designed to broaden donation capture. Worship services and ministry programs are provided at no cost; financial statements are made available on request and the church undergoes annual independent audits, but no revenue figures are publicly disclosed. The organization operates with approximately 53 employees and is self-governing under its own board, with no parent company or external ownership structure identified.

Name

Cross Pointe Church

Legal name

Cross Pointe Church

Website

https://crosspointechurch.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Cross Pointe Church is an independent non-profit evangelical Christian church in Duluth, Georgia, founded in 2004. It serves individuals and families across all life stages through Sunday worship, midweek programming, and a proprietary mobile app for sermons, giving, and community engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Voluntary contributions from congregation members including tithes (10% of income as biblical principle) and general offerings. Multiple giving channels including in-person, online, text, mail, and mobile app.
2. God's House Pledge: 12-month capital pledge campaign for designated building or ministry purposes
3. Designated Gifts: Gifts designated for specific areas such as budget, capital campaign, benevolence, or missions

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Cross Pointe Church is a Christian church in Duluth, Georgia that offers Sunday worship services, age-specific ministries for preschoolers, kids, students, college/young adults, and adults, Wednesday night midweek programming, pastoral care, and small groups. The church also delivers digital tools including the My Cross Pointe mobile app, livestream worship, a multi-year sermon library, podcasts, online giving, and Bible reading plans to extend ministry beyond the physical campus.

Product overview

Cross Pointe Church offers a church ministry with digital product components built on the Ekklesia 360 web platform and Monk Platform for media. The primary digital product is the My Cross Pointe mobile app (iOS/Android), which serves as the central hub for accessing sermon content, Bible reading plans, group connections, event registration, and giving. Supporting digital offerings include a sermons library with audio/video streaming and download, podcasts, online giving platform, and Bible reading plans via the app, YouVersion, and printable PDFs. The church also offers in-person programming including Sunday worship services, Wednesday Nights midweek programming, and specialized ministry groups for College + Young Adults, Preschool, Kids, Students, and Adults.

Differentiator

Problem solved

Functional benefit

Brands

• CP Preschool: Preschool ministry program for preschoolers learning about Jesus in a safe, play-based environment.
• CP Kidz
• CarePointe
• My Cross Pointe App

Products and services

• My Cross Pointe App Official mobile application of Cross Pointe Church providing access to sermons, online giving, event information, daily Bible reading plans, and congregation engagement tools for members and attendees.
• Sermons Library Audio and video archive of weekly sermons spanning more than 15 years of teaching, accessible online and through the mobile app for congregation members and online listeners.
• Podcasts Weekly podcast episodes featuring church teaching content, distributed on major podcast platforms for on-demand listening by congregation members and the broader public.
• Online Giving Digital giving platform enabling congregation members to make tithes, offerings, and special donations online through the church website and mobile app.
• Bible Reading Plans Structured Bible reading plans delivered through the church's mobile app, guiding congregation members through daily Scripture reading for spiritual formation.
• Livestream Services Live video streaming of Sunday worship services enabling remote and homebound congregation members to participate in real-time worship.
• Wednesday Nights Midweek Wednesday evening programming providing additional teaching, community, and discipleship opportunities beyond the Sunday worship service.
• College + Young Adults Ministry Age-targeted ministry program serving college students and young adults (typically 18-29) with teaching, community, and formation tailored to their life stage.
• CP Preschool Preschool ministry providing age-appropriate biblical teaching and programming for children below elementary school age during church services and programs.
• CP Kidz Children's ministry programming for elementary-age kids providing biblical teaching, games, and activities during church services and special events.
• CarePointe Pastoral care ministry providing counseling, support, and assistance to congregation members navigating difficult life circumstances, grief, or personal crises.
• The Best News Evangelistic resource authored by Lead Pastor James Merritt that explains the gospel and core Christian beliefs to seekers, new believers, and those exploring Christianity.

Quantifiable outcome

• Church described as 'just over 15 years old' in 2020, indicating rapid growth and significant community impact since founding

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watermark Community Church: Large non-denominational evangelical church in Plano, TX with comprehensive ministries across life stages, contemporary teaching, and active community service programming — comparable in mid-size multi-generational model.
• North Point Ministries: Multi-site evangelical church network founded by Andy Stanley in the Atlanta metro area. Operates multiple locations across the region with contemporary worship, multi-generational ministries, and strong digital content distribution — directly comparable to Cross Pointe's suburban Atlanta footprint and programming model.
• Saddleback Church: Well-known evangelical church in Lake Forest, CA with extensive small-group, missions, and family ministry programming — comparable in programmatic breadth and digital resource production.
• Elevation Church: Charlotte, NC-based multi-site evangelical church known for strong digital content production, mobile app engagement, and contemporary teaching style — a closely comparable model for digital-first ministry strategy.
• Gateway Church: Large multi-site evangelical church in the Dallas–Fort Worth metro with comprehensive family ministries, digital content, and contemporary teaching — comparable in scale and operational sophistication.
• Life.Church: Multi-site evangelical church headquartered in Edmond, OK with a national online presence and a proprietary mobile app/Bible platform. Comparable in pioneering digital ministry tools and large-scale multi-generational programming.
• 12Stone Church: Multi-site evangelical church based in Lawrenceville, GA (suburban Atlanta, near Duluth). Offers contemporary worship, family ministries, and small-group programming with similar mid-size congregational scale.
• Church of the Highlands: Large multi-site evangelical church headquartered in Birmingham, AL with campuses across the Southeast. Operates a comparable model of multi-generational ministries, digital content, and modern worship format relevant to Cross Pointe's regional growth ambitions.
• Johnson Ferry Baptist Church: Large Atlanta-area evangelical church in Marietta, GA with multi-generational ministries, contemporary services, and active digital outreach — comparable in regional positioning and programming breadth.
• Browns Bridge Church: Evangelical church based in Cumming, GA (greater Atlanta metro) with contemporary worship, family ministries, and digital engagement — a close regional comparable in size and mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cross-pointe-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Pointe Church