12stone Church
12Stone Church is a non-profit, multi-campus Wesleyan church operating 10 campuses across Northeast Georgia and South Carolina, delivering weekend worship, age-stage ministries, recovery, marriage, and church planting programs funded by member tithes and offerings.
- Company typePrivate
- Founded1987
- HeadquartersLawrenceville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What 12stone Church does
12Stone Church is a non-profit, multi-campus Wesleyan religious organization headquartered in Lawrenceville, Georgia, operating 10 physical campuses across Northeast Georgia (9 locations) and Summerville, South Carolina (1 location), founded in 1987 as Crossroads Church and rebranded in November 2007. The organization delivers a comprehensive ministry stack including weekend worship services, an age-segmented program portfolio (Kids, Middle/High School via Wednesdays, Young Adults, 50+, and the Buddies special-needs ministry), structured spiritual formation pathways (Growth Track, Small Groups, re:generation recovery program, The Second Happy marriage resources), a 17+ team Daymaker volunteer system, an active church planting initiative that has produced 11 daughter churches nationwide, and a two-year Unshakeable discipleship journey running May 2024 through May 2027.
The technology base is conventional for large US multi-site churches: a website (12stone.com), iOS and Android mobile apps, YouTube as the primary video distribution channel, Apple Music and Spotify for the in-house 12Stone Worship music catalog, the YouVersion Bible App for resource distribution, and Pushpay as the unified digital giving platform with campus-specific landing pages. Pushpay processes tithes, offerings, and Unshakeable pledges via credit, debit, and ACH across all locations. SMS, email (68,714+ subscribers), and online streaming (including the 12Stone Home gathering format) extend the ministry beyond physical campuses.
The organization's revenue model is member-funded giving — recurring tithes (10% normative), special offerings, mission trip fees ($1,500-$3,500 range), and pledged generosity through the Unshakeable campaign with a $110 million two-year vision advancement target broken into Lives ($56M), Communities ($44M), and Impact ($10M). No products or services are sold to external customers; the customer base is the congregation itself, segmented across the full life-stage spectrum, with the Senior Pastor (Jason Berry since August 2023, succeeding founding pastor Kevin Myers), a CFO (Anthony Ferrari), an Executive Pastor (Dan Vander Wal), campus pastors for each location, and a multi-departmental staff organization providing leadership and operational capacity.
12stone Church firmographics
Firmographics- Name
- 12stone Church
- Legal name
- 12Stone Church
- Website
- https://12stone.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- 12Stone Church is a non-profit, multi-campus Wesleyan church operating 10 campuses across Northeast Georgia and South Carolina, delivering weekend worship, age-stage ministries, recovery, marriage, and church planting programs funded by member tithes and offerings.
- Ownership category
- akta.pro rank
12stone Church industry classification
Industry- Product category
- Religious Services / Church Worship & Ministry
- NAICS
- Religious Organizations (8131), Educational Support Services (6117)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
Keywords
Where 12stone Church is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
12stone Church business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Tithes and Offerings: Primary revenue stream from congregation members giving 10% tithe and additional offerings. Described as an act of worship and trust in God.
- Donations and Special Offerings: Additional giving including special offerings, Unshakeable campaign contributions (two-year $110M vision advancement goal), mission trip donations, and legacy builder contributions.
- Campus-Specific Giving: Each campus has dedicated giving pages (PushPay) for targeted contributions to specific campus operations and growth.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
12stone Church product offering
Product offeringCore offering
12Stone Church is a multi-campus Wesleyan church that delivers weekly worship services, age-based discipleship ministries, small groups, and recovery programs across 10 physical campuses in northeast Georgia and South Carolina, complemented by online streaming and a mobile app. Its offerings include children's ministry (Kids at 12Stone), special-needs ministry (Buddies), student ministries, marriage resources, the re:generation 12-step recovery program, and a church-planting initiative that has launched 11 daughter congregations.
Product overview
12Stone Church operates as a multi-campus church with 10 locations across Georgia and South Carolina, offering a comprehensive suite of ministry programs. The core offerings include weekend worship services, children's ministry (Kids at 12Stone), student ministries (Wednesdays for middle/high school), young adults, 50+ ministry, and special needs support (Buddies). discipleship pathways include Growth Track (3-week connection program), Small Groups (various types), 12Stone Worship (original music), re:generation (12-step recovery program), and The Second Happy (marriage resources). The church also runs Church Planting and Mission Trips programs, supported by the Daymaker volunteer program with 17 teams. The current major initiative is Unshakeable, a two-year discipleship journey with a $110 million vision goal.
Differentiator
Problem solved
Functional benefit
Brands
- 12Stone Worship: The worship music ministry of 12Stone Church that releases original songs and albums
- Growth Track
- Re:generation
- Buddies
- Daymaker
- Church Residency
- John C. Maxwell Leadership Center
- Unshakeable
- The Second Happy
Products and services
- Kids at 12Stone
- Buddies at 12Stone
- 12Stone Worship
- Growth Track
- 12Stone Groups
- Daymaker
- re:generation
- The Second Happy
- Church Planting
- Mission Trips
- 50+ Ministry
- Young Adults Ministry
- Wednesdays Student Ministry
- Unshakeable Discipleship Journey
- Legacy Builders
Quantifiable outcome
- 11 churches planted across multiple states with ongoing planting vision
- +3 more outcomes
Companies that use 12stone Church
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
12stone Church technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
12stone Church partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Wesleyan Investment FoundationcorePartnership with Wesleyan Investment Foundation in establishing the John C. Maxwell Leadership Center. Combined initiative to shape next generation of ministry leadership.
- John Maxwell Company / EQUIPcorePartnership with John Maxwell Company and EQUIP International to establish the John C. Maxwell Leadership Center at 12Stone's Sugarloaf campus. Provides leadership training for interns and pastors using Maxwell's EQUIP leadership training program combined with on-the-job experience. Center opened March 5, 2014.
- Outreach MagazineminorRecognition partner that published 12Stone's ranking as #1 fastest growing church in America and 40th largest church in America in the Outreach 100 listing.
- JambosminorChurchwide outreach partner accepting volunteers for community service and support.
- Families 4 FamiliesminorChurchwide outreach partner organization that 12Stone volunteers support through community programs.
- Adventure BagsminorOutreach partner providing volunteer support for community outreach initiatives.
- Home of Hope at Gwinnett Children's ShelterminorChurchwide outreach partner organization that 12Stone volunteers support through service.
- Path UnitedminorChurchwide outreach partner providing volunteer opportunities for 12Stone members.
- Street GRACEminorChurchwide outreach partner organization addressing social justice and community needs.
- Bearings Bike ShopminorChurchwide outreach partner that 12Stone volunteers support through community service.
- Good Samaritan Health ClinicminorChurchwide outreach partner providing healthcare volunteer opportunities.
Scale indicators9 records
Recent moves16 records
Expansion highlights5 records
12stone Church competitors and assessment
Company assessmentDirect peers
- Christ Fellowship Church: Multi-campus church in South Florida with comparable programming (kids, students, groups, recovery) and similar regional megachurch positioning. Comparable scale and member-discipleship pathways to 12Stone.
- Gateway Church: Robert Morris-led multi-campus church in the Dallas-Fort Worth area. Comparable scale, multi-site expansion model, and emphasis on community groups and global outreach — though operating in a different region.
- Passion City Church: Atlanta-based multi-campus church with locations in Atlanta and Washington D.C., founded by Louie Giglio. Competes for the same Atlanta-metro audience with strong worship and young-adult programming similar to 12Stone's portfolio.
- Watermark Church: Large non-denominational church in Plano, TX with comparable programming across recovery, marriage, community groups, and global outreach. Similar scale and emphasis on member-discipleship pathways as 12Stone.
- Buckhead Church: North Point Ministries' Buckhead campus and city-style church in metro Atlanta. Competes for similar urban/suburban Atlanta attendees with comparable weekend experience and discipleship programs.
- North Point Community Church: Andy Stanley-led multi-campus church headquartered in metro Atlanta (Alpharetta). Operates a similar multi-site model with comparable programming (small groups, kids, students) in the same Atlanta-area geography as 12Stone.
- Church of the Highlands: Large multi-campus church headquartered in Birmingham, AL, with campuses across the Southeast. Comparable multi-site expansion strategy, church-planting network, and regional footprint overlapping 12Stone's Georgia-to-Alabama geography.
- Elevation Church: Steven Furtick-led multi-site church in Charlotte, NC with national reach via Elevation Worship music. Comparable in scale, multi-campus model, and original worship content strategy (Spotify/Apple Music) directly competing with 12Stone Worship.
Regional players
- McLean Bible Church: Multi-site church in the Washington D.C. metro (Virginia and Maryland campuses). Operates a similar multi-campus model with comparable size and programming but in a different region from 12Stone's Southeast focus.
Broad incumbents
- Life.Church: Craig Groeschel-led multi-site church headquartered in Edmonds, OK with one of the largest U.S. church footprints and the widely used YouVersion Bible App. A larger, more nationally scaled incumbent in the multi-site church category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
12stone Church social profiles
Digital presence12stone Church compliance and trust
Trust signalCompliance1 record
12stone Church financial estimates
Financial estimateRevenue estimate
Valuation estimate
12stone Church leadership team
Management profileNumber of profiles
Profiles10 records
12stone Church subsidiaries and ownership
Company hierarchySubsidiaries8 records
12stone Church funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
12stone Church M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 12stone Church
What does 12stone Church do?
12Stone Church is a multi-campus Wesleyan church that delivers weekly worship services, age-based discipleship ministries, small groups, and recovery programs across 10 physical campuses in northeast Georgia and South Carolina, complemented by online streaming and a mobile app. Its offerings include children's ministry (Kids at 12Stone), special-needs ministry (Buddies), student ministries, marriage resources, the re:generation 12-step recovery program, and a church-planting initiative that has launched 11 daughter congregations.
Is 12stone Church a public or private company?
12stone Church is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 12stone Church founded?
12stone Church was founded in 1987.
Where is 12stone Church based?
12stone Church is headquartered in Lawrenceville, United States, in the North America region.
How does 12stone Church make money?
Three revenue lines are on record. Tithes and Offerings are the primary driver. The others are donations and Special Offerings and campus-Specific Giving.
Who are 12stone Church's main competitors?
Direct peers on record are Christ Fellowship Church, Gateway Church, Passion City Church, Watermark Church, Buckhead Church, North Point Community Church, Church of the Highlands and Elevation Church. McLean Bible Church is listed as a regional player. Life.Church is listed as a broad incumbent.
Does 12stone Church have an API?
No public API is recorded for 12stone Church.
What industry is 12stone Church in?
12stone Church's product category is Religious Services / Church Worship & Ministry. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis). Its NAICS code is 8131.