CrossRoads Camp & Conference Center

Name

CrossRoads Camp & Conference Center

Legal name

CrossRoads Camp & Conference Center

Website

https://crossroadscamp.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Religious and faith-based camp and conference center services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYTHAAAHAE

Mountain & Wilderness Lodges

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

Keywords

• Summer camp programs
• Church retreat hosting
• Conference center lodging
• Christian gap year
• Youth ministry retreats

Headquarters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Summer Camp Registrations: Revenue generated from summer camp programs including Classic Camp, Church Group Camp, Adventure Days, and Winter Camp. Pricing ranges from $125-$400 per camper depending on program type and year.
2. Retreat & Conference Hosting: Revenue from hosting third-party retreats and conferences at the facilities. Groups rent lodging, meeting spaces, and dining services. Packages range from $80-$360 per person based on accommodation type and duration.
3. The Foundry Project Gap Year Program: A year-long Christian gap year program providing participants a $500 monthly stipend while gaining work experience. Participants receive room and partial board in exchange for 10-15 hours weekly of facility work.
4. Donations & Charitable Support: CrossRoads accepts donations to support ministry operations, facility maintenance (Hunt Hall deck replacement via Campaign 140), and camper scholarships funded through the Alma Hunt Missions Offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CrossRoads Camp & Conference Center operates residential summer camps, year-round church and ministry retreats, a Christian gap year program (The Foundry Project), and facility rentals (Ukrop Conference Center, House of Happiness, Cabin Village) on a 606-acre Blue Ridge Mountain property. Programming is targeted at children and youth ages 8-17, families, church groups, teen girls, fathers and sons, ministers, and young adults seeking faith-based experiences that combine lodging, meals, meeting space, and outdoor recreation.

Product overview

CrossRoads Camp & Conference Center operates as a ministry of the Woman's Missionary Union of Virginia, offering a portfolio of camp and retreat programs across a 606-acre property in the Blue Ridge Mountains. The core offering consists of summer camp programs including Classic Camp (residential camp for ages 8-17), Church Group Camp, Adventure Days & Family Camp, and Winter Camp for students. Additional programs include the Leaders In Training (LIT) leadership track for teens and The Foundry Project gap year program. The facility provides accommodations through three lodging styles: the Ukrop Conference Center (30 hotel rooms), House of Happiness (8-room lodge), and Cabin Village (four rustic buildings housing 250+). Retreat programming includes SHINE Weekend for teen girls, Passing the Fire for fathers and sons, and the Gathering of Silence for ministers.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Camp Traditional residential summer camp program for children and youth ages 8-17, offering Bible study, worship, missions exchange, swimming, crafting, high ropes, sports, and track rotations including Creative Creators, Game Changers, Sharp Shooters, Trailblazers, and the GLOW leadership track.
• Church Group Camp Camp experience designed for church or community groups to attend together, with groups providing their own adult chaperones and staying in assigned cabins during the full summer camp program.
• Adventure Days & Family Camp Shorter camp experience spanning 2-5 nights, designed to introduce families, churches, and younger children to the CrossRoads camp ministry with lodging, meals, all activities, and a camp t-shirt included.
• Winter Camp Winter weekend camp for students in grades 6-12 to build community and nurture faith through worship, small group reflection, and activities like climbing wall, art, hiking, and games.
• SHINE Weekend Weekend retreat for teen girls in grades 6-12 featuring Bible study, worship, missions, breakouts, and activities with cabin or Ukrop lodging options.
• Passing the Fire Retreat Weekend camping retreat for fathers and sons or mentors and young men featuring campfires, worship, archery, rock climbing, survival skills, and shared outdoor faith activities.
• Gathering of Silence Retreat Retreat opportunity for ministers and ministry workers to practice silence, solitude, and stillness in the Blue Ridge Mountains with optional evening connection times, hosted with Peptalk Ministries.
• Trauma Informed Church Retreat Church retreat focused on trauma-informed ministry with optional Mental Health First Aid training and child sexual abuse prevention training from Darkness to Light, available in 3-night and 2-night packages.
• The Foundry Project Gap Year Program Christ-centered gap year program for young adults ages 17-early 20s running from Labor Day through Memorial Day, offering hands-on work experience across kitchen, maintenance, housekeeping, hospitality, and administration, along with spiritual mentorship and a $500 monthly stipend in exchange for 10-15 hours of weekly work.
• Ukrop Conference Center Facility Rentals Conference center atop the camp featuring 30 hotel rooms with double beds and private bathrooms, two meeting areas, a large lobby, and an upstairs meeting space seating up to 60 people with multimedia capabilities, available for rent with 1/2/3-night packages.
• House of Happiness Lodge Rentals Lodge-style accommodations featuring eight rooms with three twin beds each, living room area with fireplace, rocking chairs on back porch overlooking the Piney River and CrossRoads field, and a kitchenette, offered in 1/2/3-night packages.
• Cabin Village Lodging Rentals Four rustic cabin buildings (Viewmont, Baptist, Cedars, and Little CrossRoads) each providing four cabin unit areas with 18 bunk beds, Tempurpedic Memory foam mattresses, attached counselor rooms, and dorm-style bathrooms, housing over 250 guests in 1/2/3-night packages.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Amazon (Summer Wish List)minorGTM or Marketing Partner · 1 January 2026CrossRoads maintains an Amazon Wish List for summer supplies and equipment donations. Supporters can purchase items directly from the wish list to support camp ministry operations.
• Peptalk MinistriescoreStrategic or Co-development Partner · 30 September 2024Peptalk Ministries works with CrossRoads to host the annual Gathering of Silence retreat for ministers. Currently securing sponsorships for the event. Retreat focuses on silence, solitude, and stillness for ministry leaders in the Blue Ridge Mountains.
• New Life Community Church (Danville, VA)coreStrategic or Co-development Partner · 27 October 2023Hosts the Wild at Heart BASIC men's retreat at CrossRoads facilities. Church organizes and promotes the retreat focused on masculine heart and faith formation. Multiple retreat events hosted over 2022-2025.
• Darkness to LightcoreStrategic or Co-development Partner · 31 March 2023Child sexual abuse prevention training provided at the Trauma Informed Church Retreat. Training manual provided free of charge for retreat participants. Part of CrossRoads' commitment to safety practices.
• Woman's Missionary Union of Virginia (WMUV)flagshipStrategic or Co-development Partner · 1 January 1981WMUV is the parent organization and sole owner of CrossRoads. HerMission (WMUV) is a 501(c)(3) organization. WMUV began camp ministry in 1917 and purchased the 606-acre CrossRoads property in 1981. CrossRoads is a ministry of WMUV and operates as its primary camp and conference center.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Forest Home (Al Ola Retreat Center): Long-running Christian camp and conference center focused on church and family retreats with lodging, dining, and outdoor programming - closely mirrors CrossRoads' dual camp/conference model and church-network GTM.
• Kanuga Conference Center: Episcopal-affiliated camp and conference center in Hendersonville, NC with summer youth programming, year-round retreat hosting, and a mountainside setting - comparable in mission, facility mix, and denominational church-partnership GTM to CrossRoads.
• Ridgecrest Conference Center / LifeWay Ridgecrest: Southern Baptist-affiliated camp and conference center in the Blue Ridge Mountains of North Carolina; offers residential summer youth camps and year-round retreat/conference hosting for churches - a near one-to-one operating analogue to CrossRoads in a neighboring Appalachian state.
• Montreat Conference Center: Presbyterian-affiliated conference and retreat center in the Blue Ridge Mountains of NC offering year-round lodging, conference facilities, and youth programming - directly comparable to CrossRoads' church-retreat and camp model in an adjacent state.
• Aldersgate Center / Aldersgate Camp: United Methodist-affiliated camp and retreat centers across the Southeast offering youth summer camps and adult retreat hosting through denominational church partnerships - directly overlaps with CrossRoads' camp + retreat + church-channel GTM.

Broad incumbents

• Pine Cove: Multi-location Christian summer camp operator (Texas-based) with church-partnered youth programming and leadership tracks like CrossRoads' LIT - similar mission but substantially larger footprint and brand reach.
• Kanakuk Kamps: One of the largest Christian youth camp networks in the U.S., operating multiple residential summer camp sites with leadership tracks - similar Christ-centered youth programming, but at materially larger scale and national brand recognition than CrossRoads.
• Sky Ranch: Multi-site Christian summer camp and retreat operator headquartered in Texas; comparable faith-based youth programming and church retreat channels, but operates at meaningfully larger scale and multi-state footprint than CrossRoads.

Regional players

• YMCA Blue Ridge Assembly: YMCA-owned conference and retreat center near Black Mountain, NC providing lodging, dining, and meeting facilities for groups in a mountainside setting - comparable to CrossRoads' retreat hosting business in a neighboring Appalachian geography.

Others

• Young Life (Camp Operations): National evangelical youth ministry operating roughly 30+ camp properties with summer camps and year-round retreats through church leaders and volunteers - directly overlaps with CrossRoads' faith-based youth and family camp mission and volunteer-driven GTM model, though scale is many multiples larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-camp-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossRoads Camp & Conference Center