Woman's Missionary Union of Virginia

Name

Woman's Missionary Union of Virginia

Legal name

Woman's Missionary Union of Virginia

Website

https://wmuv.org

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Religious Nonprofit Services

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Christian mission services
• Religious nonprofit programs
• Baptist women's ministry
• Camp and conference services
• Mission education

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Offerings: The organization receives charitable donations through the Alma Hunt Offering for Virginia Missions, as well as Lottie Moon Christmas Offering (for international missions) and Annie Armstrong Easter Offering (for North American missions). These are passed through to support missionaries and mission programs.
2. Event and Camp Registration Fees: Revenue from camp programs (CrossRoads), retreats (Getaway, Mom & Me, Shine Weekend), conferences (Sisters Who Care), and mission trips generate registration fee income.
3. Mission Trip Costs Recovery: Mission trip participants pay estimated costs including airfare, in-country expenses, and fees, which are used to cover trip logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Woman's Missionary Union of Virginia is a 501(c)(3) Baptist women's missionary organization that mobilizes and educates Virginia Baptists through Christian mission education, summer camps, women's retreats and conferences, and domestic/international mission trips. Programming is delivered under the HerMission brand and through its subsidiary CrossRoads Camp & Conference Center in Lowesville, VA, serving individual church members and Baptist church groups.

Product overview

Woman's Missionary Union of Virginia (HerMission) operates as a multi-faceted Christian missions organization offering a diverse portfolio of programs, events, and resources. The core offering centers on HerMission.org, a digital platform providing mission mobilization resources, training, and event information. Key programs include CrossRoads Camp & Conference Center (a 423-acre residential camp and year-round conference facility), HOPE Mental Health initiatives, SPA Racial Reconciliation, Sisters Who Care, HisMission for men, and the Alma Hunt Offering for cooperative missions giving. The organization delivers mission education through events such as Getaway retreats, Shine Weekend for teen girls, Mom & Me retreats, Classic Camp programs, and international mission trips to Kenya, Peru, and Standing Rock. Additional offerings include multicultural and Hispanic programs, leadership development, and the Leader Hub resource platform. The portfolio represents a platform-plus-programs model where the digital presence serves as the hub for mission mobilization while physical programs (camps, retreats, mission trips) provide hands-on engagement opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE Mental Health: Mental health education and resources initiative helping churches address mental illness, addiction, abuse, and trafficking
• CrossRoads Camp
• SPA Racial Reconciliation
• Alma Hunt Offering
• Getaway
• Shine Weekend
• Mom & Me
• Legacy Men's Conference
• Sisters Who Care
• HisMission

Products and services

• CrossRoads Camp & Conference Center WMUV's subsidiary camp and conference facility in Lowesville, VA hosting summer camps (including Classic Camp), retreats, and conferences for individuals and Baptist church groups.
• Classic Camp Traditional summer camp program for Baptist children, youth, and families held at CrossRoads Camp & Conference Center.
• Getaway Women's Retreat Women's retreat event offered by WMUV as part of its HerMission programming for individual Baptist women.
• Shine Weekend Weekend women's ministry event hosted by WMUV for individual participants seeking spiritual formation and fellowship.
• Mom & Me Mother-daughter ministry program designed to build intergenerational faith relationships through shared retreats and events.
• HOPE Mental Health Initiative Faith-based mental health awareness and support initiative serving women and families within the Virginia Baptist community.
• SPA Racial Reconciliation Program Racial reconciliation initiative equipping individuals and churches to pursue biblical racial unity through education and engagement.
• Sisters Who Care Women's care and outreach ministry program focused on compassion ministry within and beyond Virginia Baptist churches.
• HisMission Men's mission mobilization program offering men in Virginia Baptist churches mission education and engagement opportunities parallel to the women's HerMission offerings.
• WMUV Mission Trips Coordinated domestic and international mission trip experiences for individuals and Virginia Baptist church groups, priced on a cost-recovery basis.

Quantifiable outcome

• 2,915 conference guests served at CrossRoads in 2024
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Woman's Missionary Union (National WMU)coreStrategic or Co-development PartnerNational WMU organization provides resources, leadership, and coordination for state-level WMU organizations including WMUV. Executive Director Sandy Wisdom-Martin of National WMU spoke at WMUV's 150th anniversary celebration.
• Baptist General Association of Virginia (BGAV)coreStrategic or Co-development PartnerPrimary denominational partner representing Virginia Baptist churches. WMUV staff work with BGAV on shared mission initiatives including Focus: Refugee and Focus: Poverty partnerships, Going Deeper webinar series, and annual meeting coordination.
• Baptist World Alliance (BWA)majorStrategic or Co-development PartnerGlobal Baptist alliance connecting WMUV with international Baptist mission efforts. WMUV participates in Baptist Women's World Day of Prayer through BWA.
• Cooperative Baptist Fellowship (CBF)majorStrategic or Co-development PartnerModerate Baptist fellowship partner with Virginia chapter (CBF VA) collaborating on mission initiatives.
• Southern Baptist Convention (SBC)majorStrategic or Co-development PartnerLargest Baptist denomination partner. WMUV supports SBC mission efforts through Annie Armstrong Easter Offering (North America) and Lottie Moon Christmas Offering (International).
• Mully Children's Family (Kenya)majorStrategic or Co-development PartnerMulti-year medical mission partnership at Mully Children's Family campus in Ndalani, Kenya. Teams provided general medical evaluations, dental treatment, eye care, labs, physical therapy, and pharmacy. Partnership concluded formal medical missions in 2024 after 3 years.
• Villa Milagro (Peru)majorStrategic or Co-development PartnerMinistry partner in Cajamarca, Peru serving marginalized communities through food/water distribution, children's programs, women's empowerment, and community development. WMUV is in second year of three-year partnership (2024).
• Monte Sion Baptist Church (Peru)majorStrategic or Co-development PartnerLocal church partner in Cajamarca, Peru co-hosting women's conferences and community outreach programs alongside Villa Milagro. Lucianne Warren, WMUV President, serves as Peru Partnership Team Leader.
• LSESD - Lebanese Society for Educational and Social DevelopmentminorStrategic or Co-development PartnerRefugee partner in Lebanon providing relief, development, education, and church equipping with emphasis on refugee work during country's crisis.
• Standing Rock Indian Reservation CommunitiesmajorStrategic or Co-development Partner15+ year partnership with Standing Rock Indian Reservation. WMUV Week at Standing Rock sends teams annually to multiple communities (Bullhead, Cannon Ball, Ft. Yates, Kenel, Little Eagle, McLaughlin, Wakpala) for various ministry roles including carnival, medical, construction, and community support. Partner with Pastor Boots and Jackie Adkins, Derek and Cindy Baliles.
• CrossRoads Camp & Conference CentercoreStrategic or Co-development PartnerOwned and operated ministry of WMUV located in Lowesville, VA. Christ-centered, missions-focused camping experiences since 1917. Hosts summer camps, retreats, conferences, and leadership programs. 2,915 guests and 370 campers served in 2024.
• Eagle Eyrie Baptist Conference CentermajorChannel Partner/ Reseller/ DistributorPartnership with Eagle Eyrie in Lynchburg, VA for hosting major events including Getaway retreats, Mom & Me weekends, and Annual Meetings. Event registration managed through Eagle Eyrie's systems.
• ReEstablish RichmondminorStrategic or Co-development PartnerLocal organization helping integrate refugees in Virginia. Partnered with WMUV Going Deeper webinar series to educate on refugee integration.
• Bonsack Baptist ChurchminorChannel Partner/ Reseller/ DistributorHost venue for Brazilian Soccer Camp and RA Pinewood Derby events in Roanoke area.
• Grace Chinese Baptist Church of RichmondminorChannel Partner/ Reseller/ DistributorHost venue for Multicultural Missions Celebration conference in Manakin-Sabot, VA.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Mission Board (IMB): Southern Baptist Convention's global mission agency, which WMUV directly supports through the Lottie Moon Christmas Offering. Operates international missionary deployment and partnerships at a far larger scale than WMUV's Peru/Kenya/Lebanon programs, serving the same donor base.
• Lifeway Christian Resources: Southern Baptist Convention's publishing, events, and ministry resources arm. Operates CentriKid children's camps and produces Sunday school curricula and leadership training that compete with WMUV's GA, RA, and Abigail Girls programs in the same Baptist ecosystem.
• North American Mission Board (NAMB): Southern Baptist Convention's North American missions agency, supported by WMUV through the Annie Armstrong Easter Offering. Operates domestic church planting, missions sending, and disaster relief at a national scale across the same Baptist donor ecosystem as WMUV.

Direct peers

• Sky Ranch: Faith-based nonprofit operating summer camps, retreat centers, and year-round Christian outdoor ministry across multiple U.S. locations. Directly comparable to CrossRoads Camp & Conference Center as a multi-site faith-based camp and conference operator serving churches and families.
• Child Evangelism Fellowship (CEF): Faith-based nonprofit delivering children's evangelism and mission education through Good News Clubs and 5-Day Clubs. Operates in the same children's missions education space as WMUV's GA, RA, and Abigail Girls programs, with overlapping church-based distribution.
• Kanakuk Ministries: Faith-based residential summer camp network serving children and youth, with comparable programming to WMUV's Classic Camp, Shine Weekend, and Mom & Me offerings. Operates in the same Christian family camp market segment with overlapping target demographics.
• Young Life: Faith-based nonprofit reaching adolescents and young adults through camps, clubs, and mentoring programs. Operates residential summer camps and year-round youth engagement comparable to CrossRoads, with similar mission of introducing young people to Christian faith.
• Baptist General Association of Virginia (BGAV): Primary Virginia Baptist denominational partner of WMUV, representing the same Virginia Baptist churches WMUV serves. Operates shared mission initiatives (Focus: Refugee, Focus: Poverty) and co-develops the Going Deeper webinar series, with deeply overlapping geographic and customer base.
• Woman's Missionary Union (National WMU): National parent/coordinating body of state WMU organizations including WMUV. Operates the same mission education, missions mobilization, and denominational partnership model at a national scale, with direct leadership and resource relationships with WMUV.
• Eagle Eyrie Baptist Conference Center: Baptist conference center in Lynchburg, VA that hosts WMUV's largest events including Getaway retreat and Mom & Me weekends. Operates the same year-round conference retreat hospitality model in the same Virginia geography, serving overlapping Baptist constituencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wmuprayer
• LinkedInlinkedin.com/company/woman's-missionary-union-of-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woman's Missionary Union of Virginia