Crossroads Care NI

What Crossroads Care NI does

Crossroads Care NI is a Northern Ireland-registered charity (legal entity: Crossroads Caring for Carers (NI) Ltd) that has delivered care services since 1979. The organization operates three core service lines: Domiciliary Care providing person-centred in-home support including personal care, daily living assistance, specialist clinical tasks (peg feeds, stoma care, epilepsy medication management), and socialisation/befriending; the Young Carers Project supporting children and young people aged 5-23 who provide significant care for family members, having served over 3,000 young carers since 1994; and In Your Prime, a befriending service for adults aged 65+ experiencing loneliness and social isolation. Supporting infrastructure includes a dedicated Children's Activity Room and Sensory Room in Belfast serving 24 children regularly, plus training suites in Belfast and Ahoghill providing induction and ongoing professional development.

The technical platform is intentionally minimal and human-delivered; there is no public API, no software product, and no AI/ML capability disclosed. The principal technology components are physical facilities (the purpose-built sensory room with hoists, and equipped training rooms) rather than digital systems. Crossroads Care Recruitment Agency operates as a sub-brand providing trained care staff to external customers, with all profits donated back to the charity.

Revenue mechanics are mixed and characteristic of a UK third-sector care provider. The dominant stream is monthly-billed contracts with Health and Social Care Trusts (Northern, Belfast, South-Eastern), supplemented by Self Directed Support personal budgets routed through the same trusts, private care fees (quote-based, not publicly disclosed), donations from individuals, volunteer-led fundraising (sponsored runs, bake sales, charity partnerships), and ancillary income from the recruitment agency. The go-to-market is community-led and referral-driven: HSC Trusts draw up Care Plans and refer individuals to Crossroads, with parallel self-directed and private-pay routes. The charity serves three primary persona segments (carers and people with care needs, young carers aged 5-23, and isolated older people aged 65+) across 15+ geographic areas in Northern Ireland, and is regulated by RQIA with all staff registered with NISCC.

Name

Crossroads Care NI

Legal name

Crossroads Caring for Carers (NI) Ltd

Website

https://crossroadscare.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Care NI is a Northern Ireland charity, founded in 1979, providing domiciliary care, young carer support (ages 5-23), and befriending services for older people (65+), primarily through HSC Trust contracts, private fees, and donations.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Overnight & Short-Shift Companion Sitter Services (HSABAAAJ)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

Keywords

• Domiciliary care services
• Respite care support
• Young carers programme
• Older people befriending
• Social care training

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. HSC Trust Contracts: Major portion of domiciliary work obtained through contracts with Health and Social Services Trusts in Northern Ireland.
2. Donations: Charitable donations from individuals supporting the organization's work in delivering services across their charity.
3. Fundraising: Volunteer fundraising activities including sponsored runs, bake sales, and charity partnerships to support special projects.
4. Private Care Fees: Private care arrangements where individuals or families create tailored Care Plans with Crossroads, paid directly for services.
5. Crossroads Care Recruitment Agency: A recruitment agency established to provide quality trained staff to customers, with all profits donated to support Crossroads Care NI charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crossroads Care NI provides person-centred domiciliary (home-based) care services across Northern Ireland, including personal care, daily living assistance, specialist clinical tasks and respite for family carers. The organisation also runs the Young Carers Project for children aged 5-23 and the In Your Prime befriending service for older people aged 65+, complemented by a children's sensory room, staff training facilities and a recruitment agency whose profits fund the charity.

Product overview

Crossroads Care NI is a not-for-profit charity providing a portfolio of care services across Northern Ireland since 1979. The core offering comprises three main service pillars: Domiciliary Care (person-centred home-based support), the Young Carers Project (social support for children aged 5-23 providing family care), and In Your Prime (befriending services for isolated older people aged 65+). Supporting these are a state-of-the-art Children's Activity Room/Sensory Room serving children with additional needs, Training Services with facilities in Belfast and Ahoghill, and a Recruitment Agency that generates profits donated back to the charity. All services are coordinated with Health and Social Services Trusts and the organization is registered with RQIA.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads Care recruitment: A recruitment agency launched in celebration of 40 successful years in the industry, providing quality trained staff to customers with all profits donated to support the charity.

Products and services

• Domiciliary Care Person-centred home care supporting people to live independently at home, including personal care, daily living assistance, specialist care (peg feeds, stoma care, epilepsy medication management), socialisation/befriending and respite for family carers. Delivered to service users in their own homes across Northern Ireland, typically funded via HSC Trust contracts.
• Young Carers Project Support service for children and young people aged 5-23 whose lives are affected by providing significant care for a family member, offering social outings, workshops, skill-building activities and peer support. Has helped over 3,000 young carers since 1994.
• In Your Prime Befriending service tackling loneliness and social isolation among older people aged 65+ in Northern Ireland, providing weekly volunteer visits, a telephone service, coffee mornings and intergenerational activities.
• Children's Activity and Sensory Room State-of-the-art sensory room purpose-built with hoists for children with additional needs, featuring themed crafts, seasonal celebrations and holiday events. Currently serves 24 children regularly.
• Training Services In-depth training provided to care staff and agency workers in state-of-the-art training suites in Belfast and Ahoghill, covering full induction, Moving and Handling, Palliative Care, Safeguarding, Food Hygiene and Child Protection, with paid shadowing and career progression.
• Crossroads Care Recruitment Agency Recruitment agency providing quality trained dependable care staff to customers across Northern Ireland, with all profits donated to support the Crossroads Care NI charity.

Quantifiable outcome

• Over 3,000 young carers helped since 1994
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BMA Northern IrelandcoreStrategic or Co-development Partner · 1 January 2007BMA Northern Ireland partnered with Crossroads in 2007 alongside The Big Lottery Fund to support the organization's work in providing care services across Northern Ireland.
• Health and Social Services TrustscoreStrategic or Co-development PartnerCrossroads Care NI depends upon contracts with Health and Social Services Trusts for major part of domiciliary work. The organization works with Northern, Belfast and South-Eastern HSC Trust areas.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bluebird Care: National UK home care franchise specialising in domiciliary and live-in care for elderly and disabled adults. Operates the same commissioned-hours business model targeted at similar council and trust contracts.
• Prestige Nursing + Care: UK-wide nursing and domiciliary care provider offering personal care, complex care, and respite services to adults and children in their homes. Closely comparable in service mix, specialist care capability, and reliance on local authority/health trust contracts.
• Action for Children: UK children's charity operating services including young carers projects, family support, and disability services across the UK. Directly comparable to Crossroads's Young Carers Project and Children's Activity Room in target population and intervention model.
• Carers UK: National UK charity focused on supporting unpaid family carers through advocacy, information, and direct services. Highly comparable to Crossroads's carer-support mission, though more focused on policy/advice than direct service delivery.
• Helping Hands Home Care: UK home care provider offering visiting and live-in care services for older people and those with complex needs, including dementia and specialist support. Comparable specialist care capability (peg feeds, stoma, epilepsy) to Crossroads's Domiciliary Care offering.
• Home Instead Senior Care: Large UK domiciliary home care franchise network providing personal care, dementia care, and companionship in older adults' homes. Directly competes with Crossroads's Domiciliary Care service line for both private-pay and local-authority funded hours.
• Age NI: Northern Ireland's leading charity for older people, delivering befriending, advice, and care services across the same geographic territory. Directly comparable on elderly service portfolio and NI-specific commissioning environment.
• Caremark: UK-wide home care franchise delivering personal care, respite, and specialist support to adults and children in their own homes. Closely comparable to Crossroads's Domiciliary Care and young carers' support, with overlapping regulatory and shift-work economics.
• Carers Trust: UK-wide charity network that emerged from the same Crossroads/Carers network legacy, providing similar respite, young carers, and adult carer support services through local carer service hubs. Most direct analogue in mission, operating model, and target beneficiaries.

Emerging players

• Sense: UK charity supporting people with complex disabilities including those with sensory impairments, operating specialist services and dedicated facilities. Comparable to Crossroads's Children's Activity/Sensory Room in its focus on children with additional needs and disability-specialised delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-care-ni

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Care NI