Crossroads Medical Mission

What Crossroads Medical Mission does

Crossroads Medical Mission is a non-profit Christian ministry founded in 2001 by Cindy Rockett that provides primary medical services completely free of charge to uninsured and underinsured individuals in the Mountain Empire region spanning southwest Virginia and northeast Tennessee. The organization operates a freestanding clinic at 433 Scott Street in Bristol, Virginia, supplemented by a mobile clinic that extends services to underserved rural Appalachian communities. Clinical operations are supported by the athenahealth patient portal for scheduling and records access, and the clinical team includes a Psychiatric Mental Health Nurse Practitioner and a Certified Peer Recovery Specialist enabling integrated behavioral health delivery alongside primary care.

The business model is donation- and grant-funded rather than revenue-generating. Operating capital is derived from a Grant Contract with the State of Tennessee and Safety Net Health Care funding through the Commonwealth of Virginia, supplemented by individual donations, a capital campaign, stock and bond gifts processed through the Holston Conference of the United Methodist Church Foundation, IRA charitable rollovers, in-kind contributions including unopened medications and medical supplies, and event-based fundraising through the annual 'Just What the Doctor Ordered' gala. No fees, copays, or billing of any kind are collected from patients.

The organization is in an expansion phase, having acquired the adjacent property at 427 Scott Street in 2024 to develop the HOPE at the Crossroads Behavioral Health and Wellness Center, expected to open in late 2026. The HOPE initiative replicates the Bradley Free Clinic's Hope Initiative model for substance use disorder support. A planned leadership transition occurred on March 1, 2025, when founding Executive Director Cindy Rockett retired and was succeeded by Erin Faust, a 15-year team member.

Name

Crossroads Medical Mission

Legal name

Crossroads Medical Mission

Website

https://crossroadsmedicalmission.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads Medical Mission is a non-profit Christian ministry founded in 2001 that provides free primary medical care to uninsured and underinsured individuals in southwest Virginia and northeast Tennessee through a freestanding clinic, mobile clinic, and an expanding behavioral health program.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Outpatient Care Centers (6214), Outpatient Mental Health and Substance Abuse Centers (621420), All Other Outpatient Care Centers (621498), Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAGAC

Retail & Walk-In Primary Care Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGAJAH

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYHLAFAGAL

Rural Health Clinics (RHCs)

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Free medical care
• Primary healthcare services
• Behavioral health services
• Substance use disorder support
• Mobile clinic services

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants: Funded under a Grant Contract with the State of Tennessee and Safety Net Health Care funding through the Commonwealth of Virginia. This represents core operational funding for serving uninsured and underinsured populations.
2. Individual Donations: Monetary contributions through PayPal, credit/debit cards, Venmo, and mailed donations to P.O. Box 16852, Bristol, VA 24209-6852. Donations can be made 'in memory of' or 'in honor of' individuals.
3. Capital Campaign Donations: Fundraising for the Behavioral Health and Wellness Center renovation with a goal of $1,250,000 to transform the property at 427 Scott Street, Bristol, Virginia.
4. Stock and Bond Gifts: Contributions through stock and bond transfers processed by the Holston Conference of the United Methodist Church Foundation, Inc. on behalf of Crossroads Medical Mission.
5. IRA Charitable Rollover (Qualified Charitable Distribution): Tax-free gifts directly from IRAs for individuals 70½ or older, allowing them to meet Required Minimum Distribution requirements while supporting the mission.
6. In-Kind Contributions: Accepts unopened medications in original manufacturer's packaging that are not expired and not controlled substances, as well as medical supplies and gifts of in-kind services.
7. Event Sponsorships and Ticket Sales: Annual gala 'Just What the Doctor Ordered' on November 6, 2026 at Delta Hotel Bristol, VA with sponsorship packages and ticket sales through Givecloud.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Crossroads Medical Mission is a non-profit Christian ministry providing quality primary medical services completely free of charge to uninsured and underinsured individuals in southwest Virginia and northeast Tennessee. Services are delivered through a freestanding clinic at 433 Scott Street in Bristol, Virginia and a mobile clinic serving the broader Mountain Empire region. The organization has expanded into integrated behavioral health services, psychiatric mental health care, and a substance use disorder resource hub called HOPE at the Crossroads.

Product overview

Crossroads Medical Mission operates as a non-profit Christian ministry providing free primary medical care services through a multi-site model. The organization operates a freestanding clinic at 433 Scott Street in Bristol, Virginia, alongside a mobile clinic serving southwest Virginia and northeast Tennessee. The organization offers integrated behavioral health services including psychiatric care, a peer recovery specialist program, and is developing the HOPE at the Crossroads Behavioral Health and Wellness Center at 427 Scott Street. A patient portal powered by athenahealth provides online access to health records and scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE at the Crossroads: Behavioral Health and Wellness Center initiative - a program providing behavioral health services, addiction recovery resources, and counseling in conjunction with primary medical health services, housed in a renovated property at 427 Scott Street.

Products and services

• Free Primary Medical Care Services Non-profit Christian ministry providing quality primary medical services completely free of charge to uninsured and underinsured individuals in southwest Virginia and northeast Tennessee, serving those 'falling through the cracks' of the current healthcare system.
• Mobile Clinic Mobile medical clinic that travels throughout the Mountain Empire region to provide primary medical care services to underserved communities in southwest Virginia and northeast Tennessee.
• Freestanding Clinic

Quantifiable outcome

• Only 1 out of 10 people with substance use disorder receive help due to barriers including stigma, cost, provider shortages, transportation, and hopelessness - Crossroads aims to address these barriers through integrated services

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Bradley Free Clinic (Roanoke)coreStrategic or Co-development PartnerCrossroads Medical Mission's HOPE at the Crossroads program was chosen to replicate Bradley Free Clinic's Hope Initiative, an evidence-based model for addressing substance use disorders in the community.
• East Tennessee State University - Integrative Behavioral Health InstitutecoreStrategic or Co-development PartnerJessica Watkins, a clinical team member, earned her Psychiatric Mental Health Nurse Practitioner (PMHNP) certification through this university program, enabling expanded behavioral health services at Crossroads.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Crossroads-Medical-Mission-263413962189
• Instagraminstagram.com/crossroadsmedicalmission
• LinkedInlinkedin.com/company/crossroads-medical-mission

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Medical Mission