Crossroads Baptist Church

What Crossroads Baptist Church does

Crossroads Baptist Church (also operating as Crossroads Church) is a Georgia-based, independent non-profit religious organization headquartered at 2564 HWY 154, Newnan, GA, and serving congregants through four physical campuses in the greater Atlanta metro area: Sharpsburg, Thomas Crossroads (Newnan), Whitewater (Brooks), and Chattahoochee Hills. The church delivers in-person worship services with multiple weekly service times and supplements them with a digital ministry platform comprising a custom Squarespace website (crossroadsonline.org), a dedicated iOS/Android mobile application (built on the Subsplash platform), and a YouTube livestream channel (@crossroadschurch.online) that broadcasts Sunday services. Its programmatic surface spans a full life-stage ministry portfolio, including Kids, Youth, Young Adults, the Unlimited Special Needs Ministry, CARE & Counseling, a Food Pantry, Community Impact, Global Impact (missions), and Recreation, alongside structured next-step pathways such as small groups, ministry teams, salvation/baptism, and formal membership. The organization employs approximately 204 people across its campuses and ministries.

The business model is that of a religious non-profit: revenue is generated entirely through voluntary tithes and offerings from congregants, facilitated by an online "Give" portal, with no fees charged for spiritual services and no formal pricing structure. The go-to-market motion is community-led, relying on physical accessibility across the four campuses and digital reach via livestream and mobile app to attract and retain members, while small groups, ministry teams, and life-stage programs drive ongoing engagement. No parent company, external ownership, or institutional funding relationships are disclosed in the available data; the church operates as an independent entity governed by its own pastoral and leadership team.

Name

Crossroads Baptist Church

Legal name

Crossroads Baptist Church

Website

https://crossroadsnewnan.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossroads Baptist Church is an independent Georgia-based non-profit religious organization operating four physical campuses across the greater Atlanta metro area, supplemented by a mobile app and YouTube livestream, and funded entirely by voluntary congregational tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services / Christian Church Ministry

NAICS

Religious Organizations (8131), Religious Organizations (81311)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Religious services
• Worship services
• Church ministries
• Pastoral counseling
• Community fellowship

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: The primary revenue stream is voluntary financial contributions from congregation members through online giving, which supports church operations, community programs, and global missions. The website features a 'Give Online' portal for congregants to submit tithes and donations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crossroads Baptist Church provides weekly Christian worship services with live preaching across four physical campuses in the greater Atlanta metro area, supplemented by digital participation through a mobile app and YouTube livestream. Beyond weekend gatherings, the church runs age-segmented ministries (Kids, Youth, Young Adults, Special Needs), pastoral care and counseling, small groups, community outreach (including a food pantry), and global missions support.

Product overview

Crossroads Church operates as a multi-location religious organization offering in-person worship services at four physical campuses (Sharpsburg, Thomas Crossroads, Whitewater, and Chattahoochee Hills) plus online livestream options. The primary product offering is the Crossroads App, a mobile application enabling members to watch sermons, give online, and engage with church community. Additional ministry services include Kids, Youth, Young Adults, Special Needs Ministry (Unlimited), CARE & Counseling, Community Impact, Global Impact, and Recreation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Crossroads Church Mobile App Mobile application for watching sermons, giving online, and staying connected to Crossroads Church anytime, anywhere. Available on iOS and Android platforms.
• Weekly Worship Services In-person and livestreamed Christian worship services with live preaching, held across four Georgia campuses (Sharpsburg, Thomas Crossroads/Newnan, Whitewater/Brooks, and Chattahoochee Hills) with multiple weekly service times. Also available via YouTube livestream at 9AM and 11AM Sundays.
• Kids Ministry Age-appropriate spiritual education and safe supervision program for children from birth through elementary age during church services and events.
• Youth Ministry Faith development program for middle school and high school students providing peer community, age-appropriate teaching, and service opportunities.
• Young Adults Ministry Fellowship and support program for young adults typically in their 20s and 30s, addressing career, relationships, and faith in a transitional life stage.
• Special Needs Ministry (Unlimited) Inclusive faith community program for individuals with disabilities and special needs, providing sensory-friendly environments and specialized care and support services.
• CARE & Counseling Pastoral counseling and care services providing spiritual guidance and support to congregation members.
• Small Groups Community fellowship programs organized into smaller groups, providing opportunities for deeper relationships, biblical study, and mutual support among congregation members.
• Community Impact Program Local community outreach program including a food pantry and other service initiatives addressing needs within the greater Atlanta metro area.
• Global Impact / Missions International missions and ministry program supporting global outreach efforts funded through congregational giving.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biltmore Church: Multi-site church in the Asheville/Hendersonville NC region with several campuses. Comparable in multi-site operating model, suburban geographic footprint, and life-stage ministry structure.
• Gateway Church: Large multi-site church based in the Dallas-Fort Worth area with multiple campuses across North Texas. Comparable multi-site operating model, modern worship style, and investment in digital streaming.
• North Point Community Church: Multi-site Baptist-adjacent church network founded by Andy Stanley in the greater Atlanta metro. Operates multiple physical campuses (Alpharetta, Buckhead, etc.) with shared teaching and digital streaming, making it the closest direct peer for Crossroads on multi-site Atlanta model, scale, and target demographic.
• Church of the Highlands: One of the largest multi-site churches in the U.S., operating 20+ campuses across Alabama and surrounding states. Comparable multi-site replication model, strong digital/app presence, and reliance on volunteer-driven small groups.
• Life.Church: One of the largest U.S. churches with dozens of physical campuses nationwide and the widely used YouVersion Bible app. Closest peer on the digital-first, app-driven engagement model that Crossroads is replicating at smaller scale.
• Passion City Church: Atlanta-based multi-site church associated with the Passion Movement, operating multiple campuses in metro Atlanta (e.g., Cumberland, Midtown). Comparable in city footprint, multi-site strategy, young-adult appeal, and digital livestream emphasis.
• Elevation Church: Steven Furtick-led multi-site church based in Charlotte, NC with multiple physical locations and an aggressive digital content strategy (Elevation Worship, YouTube). Comparable in multi-site structure, app-driven engagement, and modern worship positioning.
• McLean Bible Church: Multi-site church serving the greater Washington, D.C. region with multiple campuses. Similar in multi-site structure, life-stage ministries, and reliance on both in-person and online engagement.

Regional players

• 12Stone Church: Multi-site church headquartered in Lawrenceville, GA with several campuses across the Atlanta metro and Northeast Georgia. Operates in the same regional market and shares Crossroads' multi-site suburban Atlanta strategy.

Broad incumbents

• Saddleback Church: Historically prominent large multi-site Southern California church associated with Rick Warren and the Purpose Driven network. Larger and more established than Crossroads but operates a comparable multi-site, small-group-driven congregational model.

Market position

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@crossroadschurch.online
• LinkedInlinkedin.com/company/crossroads-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Baptist Church