Crowd Master B.V.
Crowd Master B.V. is a Dutch professional services firm that provides on-site crowd management expertise, including field-based Crowd Watchers and event safety consulting, to event organizers and municipalities.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crowd Master B.V. does
Crowd Master B.V. is a privately held Dutch crowd management professional services firm headquartered in Roermond, Limburg. The company delivers on-site crowd management expertise to event organizers, municipalities, and safety organizations, with two core offerings: Crowd Watchers, a field-based service that deploys trained personnel to monitor crowd density and movement and transmits high-quality live footage to control rooms to support situational awareness and decision-making; and Crowd Management Consulting, which provides capacity analyses, safety organization for events, and coordination with emergency services. A central individual, Marc Tubée, is identified as a crowd management specialist and serves as the operational link between field volunteers, command centers, and emergency services, as demonstrated during the European Championship Triathlon in Weert.
The company's underlying technology is operationally conventional rather than proprietary: command-center setup, camera systems, and professional field personnel coordinated via earpieces and live video feeds. There is no evidence of AI/ML, software platform, or patent-protected technology. The business model is purely professional services, with revenue generated through service contracts for on-site crowd management and consulting. Pricing is not publicly disclosed and is handled via direct contact. The go-to-market is sales-led, relying on industry reputation, demonstrated event experience, and direct outreach through the company website (crowdmaster.nl), a blog, and direct email/phone contact.
Crowd Master operates at a very small scale, with approximately 5 employees and no external funding, parent company, or subsidiaries disclosed. It is registered as a Dutch B.V. (KVK 71326391). Documented customers include Stichting Stadstriathlon Weert (a nonprofit organizing the European Championship Triathlon) and Gemeente Weert (the Municipality of Weert), both engaged during the same two-weekend triathlon event. The company states involvement in diverse international events, but no quantified pipeline, recurring contracts, or geographic expansion details are publicly available.
Crowd Master B.V. firmographics
Firmographics- Name
- Crowd Master B.V.
- Legal name
- Crowd Master B.V.
- Website
- https://crowdmaster.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crowd Master B.V. is a Dutch professional services firm that provides on-site crowd management expertise, including field-based Crowd Watchers and event safety consulting, to event organizers and municipalities.
- Ownership category
- akta.pro rank
Crowd Master B.V. industry classification
Industry- Product category
- Event Safety and Crowd Management Services
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Security & Crowd Management (IMAIAEAD)
- akta.pro secondary industries
- VIP, Backstage & Crowd Management Services (BPAKACAH), Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), Venue Security, Risk & Crowd Management (MPAGALAM)
Keywords
Crowd Master B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Crowd Management Services: Crowd Master B.V. provides crowd management expertise including capacity analyses, safety organization at events, command center operations, and coordination with emergency services. Revenue appears to be generated through service contracts with event organizers and municipalities for on-site crowd management professionals and operational support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Crowd Master B.V. product offering
Product offeringCore offering
Crowd Master B.V. provides professional crowd management services for large-scale events, deploying trained crowd watchers in the field to monitor visitor flows and relay high-quality live footage to on-site control rooms. Its service portfolio spans capacity analyses, safety organization planning, command center setup and operation, and real-time coordination with emergency services during events. The firm operates across international events as a specialist safety and crowd management service provider.
Product overview
Crowd Master B.V. is a crowd management services company offering a portfolio of products centered around event safety and crowd monitoring. The core offerings include Crowd Watchers, a field-based crowd monitoring service that transmits live footage to control rooms, and broader crowd management consulting services encompassing capacity analyses and safety organization. The company operates across international events, providing services from planning through execution.
Differentiator
Problem solved
Functional benefit
Companies that use Crowd Master B.V.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Crowd Master B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crowd Master B.V. partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Crowd Master B.V. competitors and assessment
Company assessmentBroad incumbents
- Allied Universal: Global security services provider (post-merger with G4S) offering event and venue security solutions across multiple geographies. Overlaps with Crowd Master in event security scope at vastly greater scale.
- Sodexo: Global food and facility services group with event services and venue management offerings that include crowd management and venue security in selected markets.
- Securitas AB: Global security services giant with strong European presence, including event and venue security. Competes for the same end-clients (municipalities, event organizers) from a much broader services portfolio.
- Pinkerton: Global investigation and security firm offering event security and protective services. Comparable as a broad incumbent with overlapping crowd and event security capabilities.
- ISS A/S: Danish-headquartered global facility services group with a security division serving public and private venues. Provides event-adjacent security through broader integrated facility management offerings.
Direct peers
- CrowdCare International: International crowd management and crowd safety consultancy serving live events, sports, and festivals. Comparable as a similarly positioned specialist crowd management professional services firm.
- Crowd Risk Consulting: UK crowd safety consultancy providing crowd safety planning, training, and live-event services. Closely comparable as a similarly specialist crowd management professional services firm targeting event organizers.
- Showsec: UK-based specialist event security and crowd management firm serving concerts, sports, and live entertainment. Direct peer in core offering of on-site crowd management and safety services for live events.
Regional players
- Traffic Force: Dutch specialist in traffic and crowd management at events across the Netherlands. Direct regional comparable in the Dutch event services market with overlapping event crowd management work.
Others
- Vebon (Vereniging van Beveiligingsorganisaties in Nederland): Dutch industry association representing private security firms, including those active in event and venue security in the Netherlands. Relevant as the Dutch sector body through which Crowd Master would interface with the broader private security market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Crowd Master B.V. social profiles
Digital presenceCrowd Master B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowd Master B.V. leadership team
Management profileNumber of profiles
Profiles1 record
Crowd Master B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowd Master B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowd Master B.V.
What does Crowd Master B.V. do?
Crowd Master B.V. provides professional crowd management services for large-scale events, deploying trained crowd watchers in the field to monitor visitor flows and relay high-quality live footage to on-site control rooms. Its service portfolio spans capacity analyses, safety organization planning, command center setup and operation, and real-time coordination with emergency services during events. The firm operates across international events as a specialist safety and crowd management service provider.
Is Crowd Master B.V. a public or private company?
Crowd Master B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crowd Master B.V. founded?
Crowd Master B.V. was founded in -1. It employs 1 to 10 people.
How does Crowd Master B.V. make money?
One revenue line is on record: professional Crowd Management Services.
Who are Crowd Master B.V.'s main competitors?
Broad incumbents on record are Allied Universal, Sodexo, Securitas AB, Pinkerton and ISS A/S. Direct peers are CrowdCare International, Crowd Risk Consulting and Showsec. Traffic Force is listed as a regional player. Vebon (Vereniging van Beveiligingsorganisaties in Nederland) is listed as an others.
Does Crowd Master B.V. have an API?
No public API is recorded for Crowd Master B.V..
What industry is Crowd Master B.V. in?
Crowd Master B.V.'s product category is Event Safety and Crowd Management Services. Its primary akta.pro industry code is IMAIAEAD, Event Security & Crowd Management, with a secondary code of BPAKACAH, VIP, Backstage & Crowd Management Services. Its NAICS code is 7112 and its SIC code is 7990.