Crowdsafe UK

What Crowdsafe UK does

Crowdsafe UK (legal entity Crowdsafe Solutions UK Ltd, registered in England & Wales, company number 12203171) is an independent, privately held security and crowd management company founded in 2020 by Adam Hesson and headquartered in Peterborough, with a regional office in Birmingham. The firm supplies Safety Stewards, SIA Licensed Door Supervisors, traffic marshals, static-site guards, and senior Crowd Safety Managers (qualified to Level 4 and Level 5) to events, sports venues, conferences, exhibitions, and cultural sites across the UK. Its underlying capability is people- and credentials-based rather than technology-based: there is no proprietary software platform, with delivery relying on a core management team (27 employees) and a flexible pool of deployed stewards and supervisors scaled to event requirements, evidenced by deployments of more than 175 staff at a single event (Cambridge Marathon) and crowd coverage exceeding 100,000 attendees (Mill Road Winter Fair).

The business operates a sales-led, bespoke-delivery model. Initial consultations cover risk assessment and client-specific needs, after which quote-based proposals are issued for one-off event contracts or recurring venue deployments; named enterprise clients include Peterborough United Football Club, OSB Events (Cambridge Marathon and Half Marathon), Northampton Saints, East of England Showground, and Peterborough Cathedral. A separately monetised training product line offers Highfield Level 3 Emergency First Aid at Work courses at £90 plus VAT. The company holds SIA Approved Contractor Scheme status for Door Supervision and Security Guarding, is listed on the Infologue Top 100, is a full UKCMA member, and is a signatory of the Armed Forces Covenant and Disability Confident Employer scheme. Growth is funded organically with no external equity raised, and expansion has been driven by broadening the customer vertical mix, opening a Birmingham office, and adding the training and consultancy service lines.

Distribution is direct, with no reseller or marketplace channel; marketing relies on the company website, organic social media (Facebook, X, LinkedIn, Instagram), a monthly newsletter, and industry association presence. Pricing for the core security services is not publicly disclosed, training pricing is, and revenue is not publicly reported.

Name

Crowdsafe UK

Legal name

Crowdsafe Solutions UK Ltd

Website

https://crowdsafeuk.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowdsafe UK is an independent UK security and crowd management firm, founded in 2020 and based in Peterborough, supplying SIA-licensed stewards, door supervisors, and crowd safety managers to events, sports venues, conferences, and cultural sites nationwide.

Ownership category

akta.pro rank

Product category

Event Security and Crowd Management Services

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

VIP, Backstage & Crowd Management Services (BPAKACAH)

akta.pro secondary industries

Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), Venue Security, Risk & Crowd Management (MPAGALAM), Event & Crowd Management Security Training (BPAKAOAD), Crowd Management & Queue Management Staff (HSACAEAD)

Keywords

• Event security services
• Crowd management
• SIA door supervision
• Stadium stewarding
• Manned guarding

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Security Stewarding Services: Provision of Safety Stewards and SIA Licensed Door Supervisors to events and venues. Services are bespoke to each client and event, with recurring deployments at regular venues and one-time event contracts.
2. Training Courses: Highfield accredited training courses including Emergency First Aid at Work qualification offered to external participants at £90 plus VAT per course.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Crowdsafe UK provides Safety Stewards and SIA Licensed Door Supervisors for events, sports venues, conferences, exhibitions, and static sites across the UK. The company delivers bespoke, non-one-size-fits-all crowd management and security solutions tailored to each client and event, including traffic management, manned guarding, security consultancy, and accredited training courses.

Product overview

Crowdsafe UK is an independent Security and Crowd Management company offering a unified suite of services including Safety Stewards, SIA Licensed Door Supervisors, Events Crowd Management, Sports and Stadium Security, Venue Security Services, Traffic Management, Manned Guarding, Security Consultancy, and Crowdsafe Training. The company provides bespoke, tailored security solutions rather than one-size-fits-all approaches, serving events, sports venues, conferences, exhibitions, and static sites across the UK. Services are delivered by experienced and qualified team members who operate professionally at all times.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Stewards Trained safety personnel deployed at events to manage crowds, ensure safety compliance, and maintain smooth event operations.
• SIA Licensed Door Supervisors Professionally licensed door supervisors providing venue security and access control services for events and hospitality venues.
• Events Crowd Management Comprehensive crowd management services for live events ranging from local community events to festivals and nationwide tours.
• Sports and Stadium Security Security services for sports venues including Safety Officers deployment, traffic marshals for marathons, and support for large-scale outdoor sports events.
• Venue Security Services Bespoke security teams deployed to conference centres, exhibition halls, and music/hospitality venues with customer-focused staff.
• Traffic Management Traffic management services from small community events to complex city centre traffic plans, including car park operations with LANTRA M1/M2 qualification.
• Manned Guarding Static site security with SIA licensed guards protecting company assets and property, including visitor sign-in, patrol services, and lone worker safety monitoring.
• Security Consultancy Expert advice and management services from Level 4 Safety Officers to Level 5 Crowd Safety Managers for event organisers.
• Crowdsafe Training Highfield accredited training courses including Emergency First Aid at Work qualification offered to external participants at £90 plus VAT per course, valid for 3 years.

Quantifiable outcome

• Over 175 staff deployed at single event (Cambridge Marathon 2020)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Peterborough CathedralcoreStrategic or Co-development Partner · 31 January 2025Official security partnership providing comprehensive security services for Peterborough Cathedral, one of the region's most iconic landmarks. Services include crowd management, event-specific security for diverse events ranging from candlelight concerts to disco evenings, and protection of historical site integrity.
• United Kingdom Crowd Management Association (UKCMA)minorStrategic or Co-development Partner · 25 January 2023Full membership in the industry association following continued growth within the events industry. Joins like-minded organisations working together to develop and improve standards in Crowd Management and Security.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kingdom Services Group: UK-wide security and cleaning services group providing SIA-licensed guarding and event-related services. Comparable as a UK security competitor with overlapping event and venue work, though broader in scope.
• Mitie Security: Large UK facilities management and security services company with an event and venue security offering. Overlaps with Crowdsafe on stadium and venue security but operates as a broad FM-led incumbent rather than a specialist.
• Securitas UK: Major UK and global security services provider offering guarding, event security, and specialist protective services. Competes for the same enterprise venue and event contracts but operates at much greater scale and breadth than Crowdsafe UK.
• Cordant Security: UK-based security and facilities services provider offering manned guarding, event security, and SIA-licensed staff. Competes with Crowdsafe UK for venue and event contracts while serving many other security verticals.
• G4S (Allied Universal): Global security services giant providing manned guarding, event security, and crowd management as part of a broad portfolio. Comparable as a competitor for large venue and stadium contracts, though G4S operates across many other verticals beyond Crowdsafe's niche focus.
• Sodexo UK (Events & Leisure): Global services group with a UK events, leisure, and venue security practice. Comparable as a competitor for venue and stadium contracts where integrated FM-plus-security packages are procured.

Direct peers

• FGH Security: UK-based event security specialist focused on stewarding, door supervision, and crowd management for stadia, concerts, and festivals. Directly comparable to Crowdsafe UK in services offered and customer verticals served.
• Amberstone Security: UK-focused SIA ACS-approved security firm providing manned guarding, event security, and crowd management services. Mid-sized competitor with a similar service mix and customer profile to Crowdsafe UK.
• Premier Security Services: UK SIA-approved security and event stewarding firm serving sports venues, concerts, and corporate clients. Comparable to Crowdsafe UK in scale, services, and target customer verticals.
• Showsec: One of the UK's largest dedicated event security and crowd management specialists, providing stewards and door supervisors at concerts, festivals, and sporting events. Directly comparable to Crowdsafe UK in core services, target customers, and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Crowdsafe_UK
• Facebookfacebook.com/CrowdsafeUK
• LinkedInlinkedin.com/company/crowdsafe-uk
• Instagraminstagram.com/crowdsafe.uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdsafe UK