What Croxley Danes School does

Croxley Danes School is a state-funded secondary school located in Croxley Green, Rickmansworth, Hertfordshire, United Kingdom, operating under the Danes Educational Trust Multi Academy Trust (MAT). Established in 2017 following Secretary of State approval, the school serves students aged 11-18 across Year 7 through Sixth Form, delivering GCSE and A-Level qualifications. It was created as a 'blueprint' of St Clement Danes School, inheriting its curricular framework, faculty practices, and governance oversight through the trust. Initial enrollment was 120 students in the first cohort, with planned annual admissions of 180 students from 2018 onwards.

The school's core product is comprehensive secondary education encompassing academic curriculum, pastoral support, careers and higher education guidance, and enrichment programming through partnerships with organizations such as Oner Active, Just Like Us, and the Smallpeice Trust. Its underlying technology stack consists of standard UK school administration platforms: Arbor Education and Capita SIMS for management information, Parentpay for fee collection, School Comms and Sims SchoolView for parent communication, Edval for timetabling, CPOMS for safeguarding, and Show My Homework for homework planning. Supplementary educational tools include Reading Plus and Lexia PowerUp digital literacy programs. The school operates under UK GDPR compliance with the Danes Educational Trust as Data Controller.

The school's business model is non-commercial: as a UK state academy, it provides free secondary education funded through per-pupil grants allocated by the Department for Education via Hertfordshire County Council. The sole ancillary revenue channel is facilities hire for external bookings, referenced on the school's website. Admissions are managed centrally by the local authority under defined oversubscription criteria (sibling links, medical needs, distance). The school had 58 employees at the time of the data snapshot, with Andy Harris serving as Headteacher and Julie Jones as interim CEO of Danes Educational Trust.

Name

Croxley Danes School

Legal name

Croxley Danes School

Website

https://croxleydanes.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Croxley Danes School is a UK state-funded secondary school in Croxley Green, Hertfordshire, serving students aged 11-18 across Year 7 through Sixth Form under the Danes Educational Trust Multi Academy Trust, offering GCSE and A-Level qualifications since 2017.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Secondary education
• GCSE curriculum
• Sixth form
• A-Level programs
• Pastoral care

Headquarters

HQ city

Rickmansworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Croxley Danes School delivers state-funded secondary education for students aged 11–18 across Year 7 through Sixth Form, including GCSE and A-Level qualifications. The school provides curriculum delivery, pastoral care, careers and higher education guidance, literacy intervention programs (Reading Plus, Lexia PowerUp), remote education resources, safeguarding services, and paid facilities hire. All provision is delivered on-campus at the permanent Baldwins Lane site in Croxley Green, Rickmansworth, Hertfordshire.

Product overview

Croxley Danes School is a secondary school offering comprehensive educational services from Year 7 through Sixth Form. The school's digital presence comprises a main website providing school information and access to Student Gateway and Staff Gateway portals, along with a dedicated curriculum platform. Key educational products include literacy support programs (Reading Plus, Lexia PowerUp), remote education resources, safeguarding services, and Sixth Form provision with higher education guidance. The school operates within the Danes Educational Trust Multi Academy Trust structure and partners with various educational technology platforms for administration, payments, communication, and safeguarding.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary School Education (Years 7-11, GCSE) State-funded secondary education for students aged 11-16 (Years 7-11) delivering the national curriculum and preparing students for GCSE examinations. Includes subject teaching, pastoral support, and extra-curricular enrichment. Targeted at families in the Croxley Green and Rickmansworth catchment area of Hertfordshire.
• Sixth Form (A-Levels, Post-16) Post-16 education programme offering A-Level subjects, student support, higher education and careers guidance, sixth form awards, admissions, and 16-19 Bursary support. Designed for students aged 16-18 progressing from Year 11.
• Reading Plus Digital reading intervention and support programme designed to improve literacy skills among enrolled students. Provided as part of the school's literacy and reading curriculum.
• Lexia PowerUp Digital literacy programme providing personalised learning to help students develop reading skills. Provided as part of the school's literacy and reading curriculum.
• Remote Education Online learning resources and support for students requiring remote education access, including those absent due to illness or other circumstances.
• Safeguarding Services Child protection and safeguarding services including CPOMS system integration, Early Help - Families First, and Young Carers Support. Designed to protect student welfare and support vulnerable students and families.
• Facilities Hire Paid venue hire service for the school's sports facilities, halls, and other spaces. Available to community groups, sports clubs, and event organisers during non-school hours.

Quantifiable outcome

• Achieved Emotional and Mental Wellbeing in Schools Mark with 'Effective Practice' rating
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Danes Educational TrustcoreStrategic or Co-development PartnerMulti Academy Trust (MAT) that operates Croxley Danes School. The trust provides governance, oversight, and shared educational framework with St Clement Danes as the blueprint school. Julie Jones serves as interim CEO of the trust.
• St Clement Danes SchoolcoreStrategic or Co-development PartnerThe established 'blueprint school' for Croxley Danes. Croxley Danes uses St Clement Danes' expertise and experience as a template for creating its educational provision, including curriculum design and faculty best practices.
• Oner ActiveminorGTM or Marketing PartnerFitness organisation that delivered Project Power workshop to Year 10 girls, aiming to empower young women and build confidence in fitness and PE. Provided free Oner Active clothing and featured fitness ambassadors including Lucy Adams.
• Just Like UsminorGTM or Marketing PartnerCharity that supports the school's Safe Space, providing resources and support for LGBT+ students, staff and their allies.
• ApteligenminorGTM or Marketing PartnerExternal consultancy engaged to review and provide feedback on the school's Equality, Diversity, Inclusion and Belonging (EDIB) work. Representative Sam attended Pride Parade and spoke with students.
• Hertfordshire County CouncilcoreStrategic or Co-development PartnerLocal education authority that facilitated the establishment of Croxley Danes School. Negotiated with Transport for London for the permanent site in Baldwins Lane. Manages admissions for the school.
• Department for EducationcoreStrategic or Co-development PartnerGovernment department that approved the establishment of Croxley Danes School and entered into funding agreement with Danes Educational Trust. Lord Nash and Schools Minister provided final approval.
• BBC SingersminorGTM or Marketing PartnerWorkshop with BBC Singers held before Christmas inspired a collaboration between Parmiters and St Clement Danes schools for a massed choir performance of Verdi's Dies Irae.
• Tring Choral SocietyminorGTM or Marketing PartnerAdult choir that participated in the massed choir performance with St Clement Danes at Barbirolli Hall.
• Smallpeice TrustminorGTM or Marketing PartnerEducational charity providing STEM enrichment activities. Provided an education adviser for a STEM evening where students and parents built mini-speakers.
• FinmeccanicaminorGTM or Marketing PartnerEngineering company that provided apprentice and graduate engineers for a STEM evening activity where students built mini-speakers with parents.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Watford Grammar School for Boys: Selective state grammar school immediately west of the Croxley Danes catchment; competes for the same high-attainment Hertfordshire families and serves as a benchmark for academic outcomes in the local market.
• Queens' School: State secondary school in Bushey, Hertfordshire, drawing from a neighbouring catchment and providing a direct comparison point for Croxley Danes on academic outcomes, parental choice and admissions dynamics.
• Mill Hill County High School: High-performing state secondary school in the London Borough of Barnet just north of the Hertfordshire border; competes for border families and is a useful benchmark for academic outcomes in the broader Northwest London / South Hertfordshire secondary market.
• Watford Grammar School for Girls: Selective state grammar school immediately west of the catchment and the female counterpart to Watford Grammar School for Boys; competing for the same pool of high-attaining Hertfordshire girls.
• Bushey Meads School: State-funded secondary school in Bushey, Hertfordshire, drawing from a partially overlapping catchment east of Croxley Danes; comparable in size, comprehensive intake model, and admissions context.

Direct peers

• Rickmansworth School: Long-standing state secondary school in Rickmansworth directly competing with Croxley Danes for the same Three Rivers / Hertfordshire catchment families at the Year 7 transfer point.
• St Clement Danes School: Established Danes Educational Trust secondary school that served as the explicit 'blueprint' for Croxley Danes, sharing the same trust governance, curriculum framework and faculty lineage; the two are directly comparable as state-funded UK secondary schools in the same trust family.
• Parmiters School: Nearby Hertfordshire state-funded secondary school that has collaborated with Croxley Danes on music projects (BBC Singers / Verdi Dies Irae massed choir) and competes for the same catchment of Garston / Watford families.

Broad incumbents

• Berkhamsted School: Large independent school in Hertfordshire covering nursery through sixth form; offers overlapping curriculum and sixth form provision for families who might otherwise choose a state comprehensive like Croxley Danes, but at materially higher fees.
• Danes Educational Trust (sister schools network): The Multi Academy Trust that operates Croxley Danes and St Clement Danes; sister schools under the same governance umbrella share back-office, curriculum design and central leadership, making them directly comparable operating units within the trust.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/croxleydanesschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croxley Danes School