CR Labs

What CR Labs does

CR Labs is a privately held Australian ophthalmic lens manufacturer founded in 1976, headquartered in Dandenong South, Victoria. The company operates a single state-of-the-art manufacturing facility in Melbourne where it processes all digital freeform lenses domestically. Its core offering is the Australis lens portfolio, spanning single vision, multifocal, occupational, myopia management (MyoME, MyoStock), and specialty lenses (Shaw Lens, Avulux for migraine awareness, Silque photochromic, Eco6 sustainable), complemented by the Satin+ premium coatings family (AR, Blue light filtering, Night driving, Mirror, Flash, Vogue).

The business runs a B2B go-to-market targeting optometrists, optical retailers, and eyewear practices across Australia. Orders are processed through a proprietary Console portal that streamlines data entry, edging, fitting, quality control, and dispatch, with end consumers reached indirectly via a Store Finder that directs them to dispensing practices. CR Labs has extended beyond lens manufacturing into practice enablement solutions, including the CR Tower dispensing device and AustralisVR virtual reality fitting technology, marketed as part of its Full Circle Program. Recent 2025 launches of Silque photochromic lenses, the full Satin+ coatings suite, and a coatings technology upgrade reflect ongoing portfolio investment.

The company is 100% Australian owned and operated, with no disclosed external investors, no parent company, and no publicly reported funding events. It employs 26 people and generates revenue from one-time sales of custom lenses, coatings, and dispensing hardware to optical practices. Pricing is not publicly disclosed and is determined through direct quotation based on lens specifications and volumes. Geographic operations are confined to Australia, with no global footprint claim and no disclosed revenue figures.

Name

CR Labs

Legal name

CR Labs

Website

https://crsurfacing.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

CR Labs is a 100% Australian-owned ophthalmic lens manufacturer, founded in 1976, that processes digital freeform lenses in Melbourne and sells custom lenses, premium coatings, and dispensing solutions to optometrists and optical retailers across Australia.

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Ophthalmic lens manufacturing
• Optical lens coatings
• Digital freeform lenses
• Myopia management solutions
• Lens dispensing equipment

Headquarters

HQ city

Dandenong South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ophthalmic Lens Manufacturing: Custom manufacturing and sale of ophthalmic lenses including single vision, multifocal, myopia solutions, occupational, and specialty lenses. Lenses are processed digitally and customized for individual patient prescriptions and needs.
2. Lens Coatings: Sale of premium optical lens coatings including Satin+ range, Silque photochromic coatings, and fashion tints to protect lenses and enhance visual performance.
3. Retail Solutions: Sale and distribution of technology solutions including CR Tower dispensing devices and AustralisVR fitting technology to optical retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CR Labs manufactures and supplies custom ophthalmic lenses and premium optical coatings to eye care professionals across Australia. Their core portfolio includes the Australis lens range (single vision, multifocal, occupational, children's, driving, myopia solutions, and specialty lenses) plus the Satin+ coatings family, all digitally processed at their Melbourne facility. The company also sells the CR Tower dispensing device and AustralisVR virtual reality fitting technology as retail solutions for optical practices.

Product overview

CR Labs is Australia's premier lens manufacturer offering a comprehensive ophthalmic lens portfolio and solutions ecosystem. The core offering centers on the Australis lens portfolio (single vision, multifocal, occupational, driving, children's, and specialty lenses) and the Satin+ premium coatings family. Specialized offerings include MyoME and MyoStock for myopia management, Avulux for migraine awareness, Shaw Lens for specialty needs, Silque for fashion photochromic lenses, and Eco6 for sustainable options. Solutions include the CR Tower dispensing device and AustralisVR virtual reality fitting technology. The company operates a state-of-the-art lab facility in Melbourne processing all digital freeform lenses in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Australis: Primary lens portfolio brand offering diverse lens solutions for all Australians
• Australis VR
• CR Tower
• Satin+ Range
• Silque
• MyoME
• MyoStock
• Eco6
• Avulux
• Shaw Lens

Products and services

• Australis Lens Portfolio Premium ophthalmic lens portfolio offering diverse lens solutions for optometrists and optical retailers across Australia, including single vision, multifocal, occupational, children's, driving, and specialty lenses tailored to each patient's prescription needs.
• MyoME Specialized myopia management lens solution designed for eye care professionals to address progressive myopia in their patients.
• MyoStock Stock myopia solution lenses available for rapid dispensing and patient turnaround at optical practices.
• Shaw Lens Specialty lens technology designed for unique visual challenges and specialized eye care needs dispensed through optical practices.
• Avulux Specialized migraine awareness lens designed for eye care professionals to help patients manage light sensitivity and migraine symptoms.
• Satin+ Range Coatings Premium optical lens coating family offering comprehensive lens protection with multiple variants including AR, Blue light filtering, Night vision, Mirror, Flash, and Vogue finishes, supplied to optical practices.
• Silque Fashion Photochromatic Lenses Fashion-forward photochromic lens offering that adapts to light conditions while providing stylish visual solutions for patients of optical practices.
• Eco6 Sustainability-focused lens product line with eco-friendly materials and manufacturing processes supplied to optical practices.
• CR Tower Dispensing Device State-of-the-art dispensing device designed to simplify and streamline lens dispensing operations for optical retail practices.
• AustralisVR Fitting Technology Advanced virtual reality technology sold to optical practices that enhances patient care by enabling precise, personalized lens fitting through immersive VR experiences.

Quantifiable outcome

• All lenses processed with rigorous hand inspections and advanced technology quality control
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Transitions Optical (EssilorLuxottica joint venture): Leading photochromic lens technology provider whose products overlap with CR Labs' Silque photochromic and Satin+ coating offerings. Comparable as a photochromic/coating technology supplier to optical practices.
• Indo Optical (Indizen Optical Technologies): Independent ophthalmic lens manufacturer producing freeform and stock lenses for private-label optical retailers. Comparable to CR Labs as a smaller independent lens lab competing on quality and customisation rather than scale.

Direct peers

• HOYA Corporation: Major manufacturer of ophthalmic lenses (freeform progressive, photochromic, specialty) distributed through optometry practices globally. Closely comparable to CR Labs' Australis portfolio, Satin+ coatings, and dispensing solutions.
• Seiko Optical Products: Premium ophthalmic lens manufacturer known for freeform progressive and specialty designs sold to independent optometry practices. Comparable product scope to CR Labs' core lens manufacturing business.
• Shamir Optical Industry: Specialty freeform and progressive lens manufacturer with a strong focus on occupational, driving, and lifestyle lenses. Highly comparable to CR Labs' Australis multifocal and occupational specialty lens categories.

Broad incumbents

• Carl Zeiss Vision: Premium ophthalmic lens and coatings manufacturer (ZEISS, LotuTec coatings) sold through optometrists and optical retailers. Comparable to CR Labs in lens design, freeform processing, and premium coatings business.
• EssilorLuxottica: Global eyewear and lens giant with the broadest ophthalmic lens portfolio (Varilux, Crizal, Transitions). Directly comparable to CR Labs as a lens manufacturer serving optometrists and optical retailers, but at vastly greater scale and geographic reach.
• Bausch + Lomb (Vision Care): Large diversified vision care company producing contact lenses, lens materials, and ophthalmic products. Comparable to CR Labs in the broader ophthalmic supply space, with much broader category reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnocnOm2gowAemSj34V_nMA?view_as=subscriber
• Facebookfacebook.com/crsurfacing
• Instagraminstagram.com/cr_surfacing
• LinkedInlinkedin.com/company/crlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR Labs