Barcelona Events Musicals S.L.

What Barcelona Events Musicals S.L. does

Barcelona Events Musicals S.L. is a privately held Spanish event management company operating as Festival Cruïlla, an annual four-day music and arts festival held at the Parc del Fòrum in Barcelona. Founded around 2010, the company employs 47 people and is headquartered at C/ Pujades, 77 in Barcelona's 08005 postal district. The festival combines music performances with complementary programming including comedy (Cruïlla Comèdia), dance (Cruïlla Dansa), visual arts (Cruïlla Arts), and fashion (Moda Cruïlla), and serves a primary customer base of music and culture enthusiasts alongside corporate sponsors. The company operates a multi-tier ticketing platform (standard, premium, Pro, Pro Plus, plus group bookings), a proprietary cashless payment wristband system (Polsera Cashless) for on-site transactions, and a secondary events platform (Cruïlla Concerts) extending its offering beyond the annual festival.

The underlying technology stack is conventional event-management infrastructure: an online ticketing system with multiple pricing tiers, a multi-day scheduling platform organizing artist lineups across multiple stages, and a cashless wristband payment system. There are no disclosed AI/ML capabilities, no proprietary data assets referenced, and no API or developer platform. Supporting venue services include Gastronomia Cruïlla (managed by Gastronòmadas), merchandise sales, accessibility services, sustainability programs (circular/regenerative festival initiatives), and social commitment programs (Gaza Solidària partnership).

Revenue is generated through four streams: (1) ticket sales via direct-to-consumer online channels, (2) food and beverage concessions via the cashless payment system, (3) merchandise, and (4) sponsorships and brand partnerships (Imagin, RACC, Yamaha, Movistar Artsy, MACBA, db audio, Smou, Li.me, Clubs DiR, La Vanguardia, 080 Barcelona Fashion, Dailymotion). The company employs a direct-to-consumer go-to-market motion with event-driven demand generation around the annual programming announcement and community-led engagement across Instagram, TikTok, Facebook, YouTube, LinkedIn, and Spotify. Geographic focus is Catalonia/Spain; no international expansion is disclosed.

Name

Barcelona Events Musicals S.L.

Legal name

Barcelona Events Musicals S.L.

Website

https://cruillabarcelona.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Barcelona Events Musicals S.L. operates Festival Cruïlla, an annual four-day music and arts festival at Parc del Fòrum in Barcelona. Founded around 2010, the company serves music and culture enthusiasts through multi-stage programming combining international headliners with local Catalan talent, plus comedy, dance, arts, and fashion offerings.

Ownership category

akta.pro rank

Product category

Live Music & Arts Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festivals
• Music and arts events
• Live entertainment
• Festival ticketing
• Event organizing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to the annual Festival Cruïlla event. Multiple ticket tiers available including standard entrance, premium tickets, Pro tickets, and Pro Plus tickets. Group discount tickets also offered.
2. Food and Beverage: Revenue generated from food and beverage services within the festival venue, managed through the cashless payment system and partnered with Gastronòmadas.
3. Merchandise: Festival merchandise sales including vinyl records, apparel, and other branded items.
4. Sponsorship and Partnerships: Revenue from brand partnerships and sponsorships, with various commercial partners supporting the festival (visible in partner logos section).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Barcelona Events Musicals S.L. produces and operates Festival Cruïlla, an annual four-day multi-stage music and arts festival held at Parc del Fòrum in Barcelona, combining international headliners with local and emerging Catalan talent across music, comedy, dance, urban art, and fashion programming. The company sells tiered festival tickets (standard, Premium, Pro, Pro Plus, group), supplementary concert events through Cruïlla Concerts, and on-site food and beverage services via Gastronòmadas, with revenue also drawn from festival merchandise and brand sponsorships.

Product overview

Festival Cruïlla is a multi-day music and arts festival held annually at Parc del Fòrum in Barcelona. The core offering is the festival itself (Festival Cruïlla), which combines music performances with complementary programming including comedy (Cruïlla Comèdia), dance (Cruïlla Dansa), visual arts (Cruïlla Arts), and fashion (Moda Cruïlla). Supporting services include the Polsera Cashless cashless payment wristband system, various ticket tiers (standard, Premium, Pro Plus, Pro), and special venue areas like Espai Transforma't for themed cultural programming. The festival also embeds accessibility, sustainability, and social commitment programs as integral components. Additional services include gastronomy (Gastronomia Cruïlla), historical poster archives (Cartells històrics), and separate concert events through Cruïlla Concerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Cruïlla A four-day multi-stage music and arts festival held annually at Parc del Fòrum in Barcelona, featuring international headliners alongside emerging Catalan and Spanish talent across music, comedy, dance, urban art, and fashion programming. Designed for individual festival-goers and cultural tourists.
• Cruïlla Concerts Secondary concert platform (cruillaconcerts.cat) hosting additional concerts and events beyond the main annual Festival Cruïlla, extending the company's live music programming into other dates throughout the year.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• YamahacoreStrategic or Co-development PartnerYamaha partners with Festival Cruïlla for the 'Concurs Art Urbà by Yamaha' (Urban Art Contest by Yamaha), supporting emerging urban artists and providing a platform for artistic expression within the festival context.
• Movistar ArtsycoreStrategic or Co-development PartnerMovistar Artsy and Festival Cruïlla partnered to support Catalan music groups, combining technology platform promotion with festival programming to highlight local emerging talent.
• MACBA (Museu d'Art Contemporani de Barcelona)coreStrategic or Co-development PartnerFormal collaboration agreement between MACBA (Museum of Contemporary Art of Barcelona) and Festival Cruïlla, connecting contemporary art institutions with the festival's artistic programming.
• GastronòmadasminorOthersGastronòmadas is the company responsible for the food and beverage zones at Festival Cruïlla, providing catering services within the festival venue.
• db audiominorOthersProfessional audio equipment provider for the festival, supplying sound systems for stages and performances.
• RACCminorGTM or Marketing PartnerRACC (Reial Automòbil Club de Catalunya) partnership providing mobility and automotive services/benefits to festival attendees.
• ImaginminorGTM or Marketing PartnerImagin (banco/fintech) partner visible in festival sponsorship, likely providing promotional offers or financial services for ticket purchases.
• SmouminorGTM or Marketing PartnerBarcelona mobility platform partnership (Smou.cat) for transportation and urban mobility information/services.
• 080 Barcelona FashionminorStrategic or Co-development PartnerPartnership with 080 Barcelona Fashion for the festival's fashion programming and runway events.
• Li.meminorGTM or Marketing PartnerMobility service partnership (Li.me electric scooters) for sustainable transportation options for festival attendees.
• Clubs DiRminorGTM or Marketing PartnerFitness chain DiR Clubs partnership providing health/wellness benefits or promotions for festival-goers.
• La VanguardiaminorGTM or Marketing PartnerMedia partnership with La Vanguardia newspaper for promotional content and audience engagement campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Glastonbury Festival: Iconic UK multi-day festival combining headline music with theater, circus, and arts. Comparable in programming diversity and outdoor multi-stage model, though at vastly different scale.
• Live Nation Entertainment: Global live entertainment operator promoting, producing, and ticketing festivals worldwide. Indirectly comparable as the broader incumbent against which independent festival operators like Cruïlla compete for headliner access.
• Coachella (Goldenvoice / AEG Presents): Largest global benchmark for multi-stage music and arts festival branding and monetization. Comparable in offering breadth (music + arts + fashion), but operates at materially larger scale and global audience.
• Reading and Leeds Festival: Major UK multi-day music festival with comparable headline-led programming and ticketing tiering. Useful comparable for ticketing architecture and sponsor activation structure.

Direct peers

• Primavera Sound: Barcelona-based music festival promoter operating Primavera Sound and related events. Most direct peer: same city, similar multi-day outdoor festival model, comparable international-headliner-plus-local-talent programming strategy.
• Festival Internacional de Benidorm (FIB): Long-running Spanish multi-day music festival with a similar international headliner programming model. Competes directly for European summer festival attendees and sponsorship budgets.
• BBK Live (Bilbao BBK Live): Basque Country music festival with comparable summer outdoor format and indie/rock/pop headliner strategy. Competes in the same Spanish summer festival market for attendees and headliner bookings.
• Mad Cool Festival: Madrid-based multi-day music festival targeting similar international headliner and younger attendee segments. Competes with Cruïlla for artists, Spanish audiences, and brand sponsors.
• Sónar (Advanced Music / Festival Castellterçol): Barcelona electronic music and creative technology festival. Same city and audience ecosystem as Cruïlla, with overlapping cultural and electronic-music programming, comparable sponsorship and ticketing structure.

Regional players

• A Summer's Tale: Multi-day German summer music festival with similar eclectic international-and-local-talent programming philosophy. Comparable multi-vertical format, but operates in a different European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruillabcn
• YouTubeyoutube.com/cruillabarcelona
• Facebookfacebook.com/festivalcruilla
• LinkedInlinkedin.com/company/cruilla
• Instagraminstagram.com/cruillafestival
• TikToktiktok.com/@festivalcruilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barcelona Events Musicals S.L.