Crush

What Crush does

Crush is a London-based brand partnerships consultancy operating as The Workshop Entertainment Media Ltd, serving ambitious consumer brands and global talent and entertainment rights holders. The firm structures and executes partnership platforms across music, sport, and entertainment, with a stated philosophy of treating partnerships as a structured driver of brand growth rather than as one-off opportunistic activations. Crush is privately held, headquartered at Eagle House, 167 City Road, London, and operates with a team of 41 employees; it is registered as a UK private limited company with no disclosed external investors or parent affiliation.

The company delivers its offering through four packaged capability lines: Strategy (defining the role of partnerships in driving growth), Campaign & Program Development (converting opportunities into investable, audience-led platforms), Creative & Activation (executing campaigns, content, and experiences), and Advisory & Embedded Support (operating an always-on partnerships function for brands). Named enterprise clients include Nike, InPost, Havana Club, G-Star RAW, Carte D'Or, Lynx, and Oasis Live '25, with marquee engagements spanning the InPost-branded Drop Shops across the Oasis Live '25 UK tour and an EMEA-wide Nike Air Vapormax cultural media partnership with Live Nation across five European festivals. Crush is also developing its own in-house partnership opportunities, including a Limited Edition D2C Merchandise Programme and a Strategic Energy Partner for a Creative Institution (both targeted for H2 2026) and a Coldplay 30th Anniversary touring platform for 2027-2028.

The business model is professional services: quote-based, scope-driven engagements with no publicly disclosed pricing. GTM is sales-led and relationship-driven, leveraging the team's network in music, sport, and entertainment, supported by content marketing through the 'In All This Chaos' newsletter, LinkedIn, Instagram, and an Insights blog. The company markets an EMEA operating footprint but does not disclose revenue, funding, or headcount trends.

Name

Crush

Legal name

The Workshop Entertainment Media Ltd

Website

https://crushfff.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crush is a London-based brand partnerships consultancy that structures and executes partnership platforms across music, sport, and entertainment for ambitious consumer brands and global talent and entertainment rights holders, delivering Strategy, Campaign Development, Creative & Activation, and Advisory services.

Ownership category

akta.pro rank

Product category

Brand Partnership Consultancy

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Brand partnership agency
• Entertainment marketing consultancy
• Sports sponsorship strategy
• Music partnership consulting
• Consumer brand activations

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Partnership Consulting: Crush generates revenue through strategic consulting engagements with consumer brands seeking to develop brand partnership platforms, and through work with talent and entertainment rights holders to structure their commercial offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Crush is a brand partnerships consultancy that helps ambitious consumer brands turn cultural partnerships (in music, sport, and entertainment) into structured growth drivers, and helps talent and entertainment rights holders structure their IP offerings so brands can invest in them. Its four core capabilities are Strategy, Campaign & Program Development, Creative & Activation, and Advisory & Embedded Support, delivered as a unified end-to-end service rather than discrete modules.

Product overview

Crush is a brand partnership agency operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides end-to-end brand partnership services structured around four core service lines: Strategy (defining partnership roles and growth drivers), Campaign & Program Development (building audience-led platforms), Creative & Activation (executing campaigns across music, sport, and entertainment), and Advisory & Embedded Support (ongoing integrated partnerships function). These services are delivered to both consumer brands seeking partnership growth and talent/entertainment rights holders looking to structure offerings for brand investment. The company also develops select partnership opportunities in-house, including limited edition merchandise programs and touring/cultural moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting service that helps ambitious consumer brands and rights holders define the role partnerships should play in driving brand growth, identify opportunities, and structure partnership offerings.
• Campaign & Program Development Service that turns partnership opportunities into investable, audience-led platforms through strategic planning and program design for brands and rights holders.
• Creative & Activation Service that brings partnership platforms to life through campaigns, content, and live experiences across music, sport, and entertainment sectors.
• Advisory & Embedded Support Ongoing advisory and embedded partnerships-function support for brands seeking an integrated, always-on partnership capability rather than project-based engagement.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• WMX (Warner Music Group)coreStrategic or Co-development Partner · 1 July 2025Crush worked with WMX as part of the InPost Oasis Live '25 merchandise experience. WMX is Warner Music Group's commercial and artist relations division. This collaboration marks InPost's first venture into live entertainment, with branded Drop Shops at 17 UK tour dates.
• Live Nation EMEAcoreStrategic or Co-development PartnerCrush devised an EMEA-wide cultural media partnership with Live Nation for Nike's Air Vapormax launch, takeover of key high-footfall areas at 5 major European festivals including Lovebox (UK) and Lollapalooza (Berlin and Paris).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Talent Agency: Talent and sports agency with representation, endorsement and brand-consulting capabilities. It is comparable in helping talent and rights holders commercialize audiences and intellectual property.
• IMG: Sports, entertainment and media company with athlete and brand representation, sponsorship and marketing capabilities. It is adjacent but materially similar in monetizing rights-holder relationships.
• Live Nation Entertainment: Live entertainment producer and promoter with festival, venue and sponsorship ecosystems. It is a rights-holder and platform comparable to the touring and cultural properties Crush serves.
• Dentsu Sports International: Global marketing group with sports and entertainment sponsorship and media services. It overlaps with Crush in enterprise brand-partnership strategy, media coordination and international activation.
• WME: Talent and entertainment agency with representation, endorsements and brand-partnership capabilities. It is comparable to Crush's rights-holder-side work, although it operates a much broader representation business.

Direct peers

• Momentum Worldwide: Global experiential marketing agency that develops sponsorships, activations and brand experiences for major marketers. It is a direct peer in event and partnership activation.
• CSM Sport & Entertainment: Global sports and entertainment agency connecting brands, athletes, rights holders and properties through sponsorship and fan engagement. Its integrated partnership model is closely aligned with Crush's service model.
• 160over90: Creative agency specializing in brand experiences, culture, sports and entertainment partnerships. It competes for similar brand-activation and cultural-partnership briefs.
• MKTG: Experiential and lifestyle marketing agency focused on activations and brand experiences across sports, music and entertainment. It is a direct peer in the delivery of partnership programs.
• Octagon: Sports and entertainment marketing agency with sponsorship, athlete, event and brand-partnership capabilities. It is comparable on the rights-holder and sports side of Crush's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crush-london
• Instagraminstagram.com/crushfff

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crush