Multiactiva Cooperative
Multiactiva Cooperative (Copservir Ltda.) is a Colombian worker-owned cooperative operating over 1,000 La Rebaja Droguerías pharmacy and minimarket locations across 202 municipalities, complemented by the lopido.com marketplace serving 10 million customers.
- Company typePrivate
- Founded1996
- HeadquartersColumbia, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Multiactiva Cooperative does
Multiactiva Cooperative (legal name: Cooperativa Multiactiva de Servicios Solidarios Copservir Ltda.) is a Colombian worker-owned cooperative founded in 1996 when its associated workers acquired 320 pharmacies, establishing the La Rebaja Droguerías retail chain. Headquartered in Cali, the cooperative operates an omnichannel retail platform comprising over 1,000 physical points of sale (drugstores and self-service minimarkets) across 202 Colombian municipalities, complemented by two proprietary e-commerce properties — larebajavirtual.com (first-party) and lopido.com (marketplace serving 10M+ customers with both first-party and third-party seller inventory). The core assortment spans prescription and over-the-counter pharmaceuticals, personal care, food and beverages, and household products, with recent diversification into technology and home goods categories through the Lopido.com channel. The cooperative is recognized by the International Cooperative Alliance as one of the 300 largest cooperatives globally (2024 Global Cooperative Monitor) and employs 6,000+ associated workers, supporting 6,800+ worker families.
The company monetizes through retail product margins across physical and digital channels, marketplace commissions from third-party sellers, corporate/enterprise sales via employer fund agreements (Ventas Empresariales), home delivery fees in 60+ cities, and gift card and loyalty programs (Tarjeta Más La Rebaja). Its technology stack includes the SIICOP integrated information system for supplier and commercial operations, POSWEB for real-time inventory synchronization across channels, EDI PRICAT (via Logyca) for supplier portfolio integration, and electronic invoicing through Carvajal Tecnología & Servicios for DIAN compliance. Operational and analytical integrations include dunnhumby (shopper science and category management), Amazon QuickSight (supplier analytics), and Wrike (collaborative workflow). Marketing is multi-channel: social media (Facebook, Instagram, TikTok), three owned blogs, an internal publication (Revista Enlace), the in-store La Rebaja TV network (180 screens), and a single national phone number (01 8000 93 99 00) for telephone sales and home delivery coordination.
Copservir's cooperative ownership model means there are no external shareholders, venture capital backers, or institutional investors — control rests entirely with the associated worker-members who fund the enterprise through monthly contributions and govern it through cooperative principles. The company maintains a social impact subsidiary, Fundación Copservir (Fundación Abrazos del Alma, established 2008), focused on early detection of breast and childhood cancer, and offers worker programs including wellness content (Bienestar+), member credit (Credicupo Express), and a savings fund (Fondo Mutuo de Inversión Mi Futuro). In June 2024, the cooperative initiated a forensic-scope financial audit under Resolution 2024100004825, the resolution of which is not yet publicly detailed. The cooperative previously earned Great Place to Work Colombia recognition in 2015 (#14) and 2016 (#10) and received the Premio Logyca/Coldex 2024 for logistics and cold-chain operations.
Multiactiva Cooperative firmographics
Firmographics- Name
- Multiactiva Cooperative
- Legal name
- Copservir Ltda.
- Website
- https://copservir.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Multiactiva Cooperative (Copservir Ltda.) is a Colombian worker-owned cooperative operating over 1,000 La Rebaja Droguerías pharmacy and minimarket locations across 202 municipalities, complemented by the lopido.com marketplace serving 10 million customers.
- Ownership category
- akta.pro rank
Multiactiva Cooperative industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid) (CRAEAHAJ)
- akta.pro secondary industries
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE), Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where Multiactiva Cooperative is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Multiactiva Cooperative business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Sale of pharmaceutical products, personal care items, food and beverages, and household products through La Rebaja Droguerías/Minimarkets physical stores and e-commerce platforms. Revenue generated from product margins across both online and offline channels.
- Marketplace Commission: Transaction fees from third-party sellers operating on the lopido.com marketplace platform. Sellers pay commissions or fees based on negotiated terms for access to over 10 million customers.
- Corporate/Enterprise Sales: Volume sales to corporate clients through enterprise sales team, including employer fund agreements and bulk purchasing programs.
- Home Delivery Service: Delivery fees charged for home delivery services in specified cities, complementing core retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Preferential Discount Programs (Convenios) |
| Transaction based/ take rate | Pay-as-you-go | Home Delivery Fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Multiactiva Cooperative product offering
Product offeringCore offering
Multiactiva Cooperative (Copservir Ltda.) operates the La Rebaja Droguerías y Minimarkets pharmacy and self-service retail chain with over 1,000 physical points of sale across 202 Colombian municipalities, selling prescription and over-the-counter medications, personal care products, food, beverages, and household goods. The retail operation is extended through two e-commerce channels — larebajavirtual.com (proprietary storefront) and lopido.com (third-party marketplace serving 10M+ customers) — plus telephone ordering, home delivery in 60+ cities, and corporate enterprise sales.
Product overview
Multiactiva Cooperative (Copservir Ltda.) operates a multi-channel retail ecosystem centered on La Rebaja Droguerías y Minimarkets (over 950 physical pharmacy and minimarket locations) supplemented by e-commerce platforms. The core retail operation (La Rebaja Droguerías) is complemented by two digital channels: Larebajavirtual.com for proprietary online sales and Lopido.com as a marketplace serving over 10 million customers with both first-party and third-party seller inventory. The company extends its offering through loyalty (Tarjeta Más), gifting (Tarjeta Regalo), phone sales, home delivery (Domicilios La Rebaja), corporate sales (Ventas Empresariales), preferential discount programs (Larebajaconvenios.com), wellness content (Bienestar+), and community impact through its foundation (Fundación Abrazos del Alma).
Differentiator
Problem solved
Functional benefit
Brands
- Bienestar+ Copservir: Physical conditioning and wellness program offering exercise sessions, nutrition advice, and health tips for associates
- Fundación Copservir (Fundación Abrazos del Alma)
- Credicupo Express
- Fondo Mutuo de Inversión Mi Futuro
- C.R.E.A.R.
- La Rebaja TV
Products and services
- La Rebaja Droguerías y Minimarkets (Physical Retail Chain) Pharmacy and self-service minimarket chain operating over 1,000 physical points of sale across 202+ Colombian municipalities. Offers prescription and over-the-counter medications, personal care items, food and beverages, and household products under the La Rebaja brand. Includes 24-hour service in select locations.
- Lopido.com Marketplace E-commerce marketplace platform operated by Copservir that allows third-party sellers to list and sell products and serves over 10 million potential customers. Operates as both a first-party seller and a third-party marketplace, with automated purchase notifications and negotiated payment terms for sellers.
- Larebajavirtual.com E-commerce Storefront Proprietary e-commerce platform owned and operated by Copservir for the sale of La Rebaja-branded health, wellness, personal care, food, beverage, and household products. Offers electronic invoicing, home delivery service, and preferential discount programs for affiliated members and corporate clients.
- Ventas Empresariales (Corporate/Enterprise Sales) Corporate sales service that negotiates and executes employer fund agreements and bulk purchasing programs for businesses, health cooperatives, professional associations, and other organizations seeking to offer preferential drugstore and minimarket discounts to their employees or members.
- Domicilios La Rebaja (Home Delivery Service) Home delivery service operational across more than 60 Colombian cities, enabling customers to order health, wellness, and household products by phone or online and receive them at their address, with cash-on-delivery, debit/credit card, and online payment options.
- Larebajaconvenios.com (Preferential Discount Programs) Preferential discount platform administered by Copservir that delivers 5-10% discounts on health, personal care, food, and beverage products to members of affiliated organizations including Coomeva (10%), Club Selecta (10%), Médicos Generales Colombianos (10%), and Medicina Integral (EMI) (5%).
- Tarjeta Regalo La Rebaja (Gift Card) Gift card product available for purchase at La Rebaja physical stores, redeemable for full purchase value in a single transaction, valid for one year from activation, and non-refundable.
- Tarjeta Más La Rebaja (Loyalty Program) Loyalty card program offered by La Rebaja that enables customers to accumulate benefits and discounts for repeat purchases across physical La Rebaja stores and the larebajavirtual.com e-commerce storefront.
Quantifiable outcome
- One of the 300 largest cooperatives in the world according to Global Cooperative Monitor
Companies that use Multiactiva Cooperative
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Multiactiva Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Multiactiva Cooperative partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- International Cooperative Alliance (Alianza Cooperativa Internacional)flagshipGlobal cooperative organization that publishes the World Cooperative Monitor. Copservir recognized as one of the 300 largest cooperatives in the world, demonstrating international standing and best practices sharing.
- Ascoop (Asociación Colombiana de Cooperativas)coreColombian Association of Cooperatives providing integration, representation, and development services. Copservir member receiving advocacy support, normative guidance, and cooperative education programs.
- Confecoop (Confederación de Cooperativas de Colombia)coreMaximum representation body for Colombian cooperativism. Copservir participates actively in confederation activities for sector advocacy and promotion.
- dunnhumbycoreStrategic ally providing shopper analytics, Shop on Lab insights, dunnhumby media for digital audience targeting, and traffic referral services. Solutions integrated for category management centered on the customer.
- LogycacoreOrganization administering and promoting EDI standards in Colombia. Provided training on PRICAT document for supplier portfolio coding and cost management. Critical for supply chain integration.
- IcetexminorEducation fund partnership for granting educational subsidies and creating formal higher education slots for cooperative members and their dependents.
- La Rebaja TV (Televisa Trading)coreStrategic partner managing in-store advertising network of 180 screens across 180 stores nationwide. Delivers 17,300 daily appearances per screen with monthly content updates and city-level segmentation.
- PublirebminorMarketing partner referenced in the provider portal ecosystem.
- Fundación Abrazos del AlmacoreCorporate foundation focused on early detection of breast cancer and childhood cancer. Has four administrative locations supporting cancer patients with screening, psychological support, nutrition, and administrative resolution services.
- CoomevacoreHealth cooperative providing 10% discount program for members on health, personal care, food and beverage products through e-commerce platforms.
- Club SelectaminorSubscriber club offering 10% discount program for members through lopido.com and larebajavirtual.com.
- Médicos Generales ColombianosminorOrganization of general practitioners offering 10% discount program for registered members through lopido.com.
- Medicina Integral (EMI)minorIntegral medicine company offering 5% discount program for affiliated members through e-commerce channels.
- Carvajal Tecnología & ServicioscoreTechnology operator for electronic invoicing (Facturación Electrónica), enabling DIAN-compliant electronic invoice issuance since December 2018.
Scale indicators8 records
Recent moves18 records
Expansion highlights6 records
Multiactiva Cooperative competitors and assessment
Company assessmentDirect peers
- Farmatodo: Multi-country (Colombia/Venezuela) pharmacy and convenience retail chain offering prescription medications, OTC, personal care, and household products. Competes head-to-head with La Rebaja in Colombian cities across similar category mix.
- Cruz Verde: One of the largest retail pharmacy chains in Colombia, operating drugstores with prescription dispensing and OTC/personal-care assortment. Direct competitor to La Rebaja Droguerías in the Colombian value/mass pharmacy segment.
- Drogas La Economía: Colombian discount/value drugstore chain focused on affordable medications and household goods. Closest positioning peer to La Rebaja's value pharmacy model with overlapping low-price/value orientation.
Broad incumbents
- Grupo Éxito: Colombia's largest omnichannel retailer with in-store pharmacies, hypermarkets, and e-commerce. Provides a broad competitive context as a larger incumbent spanning grocery, pharmacy, and online retail.
- Mercado Libre Colombia: Dominant LATAM marketplace. Competes with lopido.com on third-party marketplace dynamics and Assorted health/wellness assortment, despite a much broader non-pharmacy category mix.
Emerging players
- Farmalisto: Colombian online pharmacy and health e-commerce platform. Competes with lopido.com and larebajavirtual.com in the digital pharmacy channel with home delivery.
- Merqueo: Colombian on-demand grocery and convenience e-commerce platform. Overlaps with the minimarket/online assortment of La Rebaja and lopido.com marketplace.
- Rappi (pharmacy vertical): LATAM super-app with a pharmacy/convenience delivery vertical that competes with Domicilios La Rebaja and lopido.com on same-day delivery in Colombian cities.
Regional players
- Tiendas D1: Colombian deep-discount hard-discount chain selling groceries and household goods at value prices. Competes with La Rebaja Minimarkets in the convenience/value-retail basket, though without pharmacy.
- Jerónimo Martins Colombia / Ara: Portugal-headquartered hard-discount retailer operating Ara stores in Colombia. Competes with La Rebaja Minimarkets in food, beverage, and household essentials at value price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Multiactiva Cooperative social profiles
Digital presenceMultiactiva Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multiactiva Cooperative leadership team
Management profileNumber of profiles
Multiactiva Cooperative subsidiaries and ownership
Company hierarchySubsidiaries1 record
Multiactiva Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multiactiva Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multiactiva Cooperative
What does Multiactiva Cooperative do?
Multiactiva Cooperative (Copservir Ltda.) operates the La Rebaja Droguerías y Minimarkets pharmacy and self-service retail chain with over 1,000 physical points of sale across 202 Colombian municipalities, selling prescription and over-the-counter medications, personal care products, food, beverages, and household goods. The retail operation is extended through two e-commerce channels — larebajavirtual.com (proprietary storefront) and lopido.com (third-party marketplace serving 10M+ customers) — plus telephone ordering, home delivery in 60+ cities, and corporate enterprise sales.
Is Multiactiva Cooperative a public or private company?
Multiactiva Cooperative is a private company. It is classified as management employee owned and is currently operating.
When was Multiactiva Cooperative founded?
Multiactiva Cooperative was founded in 1996. It employs 501 to 1,000 people.
Where is Multiactiva Cooperative based?
Multiactiva Cooperative is headquartered in Columbia, United States, in the North America region.
How does Multiactiva Cooperative make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are marketplace Commission, corporate/Enterprise Sales and home Delivery Service.
Who are Multiactiva Cooperative's main competitors?
Direct peers on record are Farmatodo, Cruz Verde and Drogas La Economía. Broad incumbents are Grupo Éxito and Mercado Libre Colombia. Emerging players are Farmalisto, Merqueo and Rappi (pharmacy vertical). Regional players are Tiendas D1 and Jerónimo Martins Colombia / Ara.
Does Multiactiva Cooperative have an API?
No public API is recorded for Multiactiva Cooperative.
What industry is Multiactiva Cooperative in?
Multiactiva Cooperative's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAJ, Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid), with a secondary code of CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail. Its NAICS code is 456110 and its SIC code is 5912.