Farmacia Cruz Verde

What Farmacia Cruz Verde does

Farmacia Cruz Verde is a privately held Guatemalan pharmacy chain headquartered in Guatemala City, operating a multi-region retail pharmacy network across at least seven geographic areas (Altiplano, Ciudad Capital, Costa Sur, NorOriente, Oriente Centro, Oriente Sur, and Verapaces). The company distributes prescription and over-the-counter medications, personal care, baby care, and health products across more than 70 brands including Abbott, Bayer, Novartis, Pfizer, Roche, and Denk, through both company-owned physical storefronts and an e-commerce platform at cruzverde.com.gt with home delivery, PBX 1728 telephone ordering, and WhatsApp ordering.

The business model combines retail pharmacy sales (pay-as-you-go unit pricing in Guatemalan Quetzales) with three value-added revenue streams: a corporate health benefit program called Salud & Empresa that enables payroll-deducted medication credit purchases and 24/7 telephone medical consultations for enrolled employees and up to five family members; a network of nine affiliated insurance providers (Seguros G&T, BAM, Grupo Generalli, MAPFRE, Panamerican Life, Segured, Aseguradora Rural, Bantrab, Seguros Universales) enabling in-store insurance claim processing; and dedicated diabetes care centers (Centro de Atención Accu-Chek) operated in partnership with Roche that provide nutritional education and glucose-monitoring training. The company is supported by 115 employees and runs three loyalty programs (Club Huggies, Oh My Card, Pleni Club) plus a dedicated promotional offers portal at ofertas.cruzverde.com.gt.

Strategic differentiation rests on distribution scale across Guatemalan regions and the ecosystem integration of consumer retail, employer-sponsored healthcare benefits, insurance processing, and chronic disease management services. Revenue is not disclosed, no funding rounds are reported, and the company is privately held with no parent organization, suggesting an owner-operated regional chain rather than a venture-backed or publicly listed entity.

Name

Farmacia Cruz Verde

Legal name

Farmacias Cruz Verde

Website

https://cruzverde.com.gt

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmacia Cruz Verde is a privately held Guatemalan pharmacy chain operating physical retail locations and e-commerce across multiple regions, serving consumers with medications, health products, and integrated employer health benefit, insurance, and diabetes care programs.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with Convenience Food & Beverage (Value C-Store Hybrid) (CRAEAHAJ)

Keywords

• Retail pharmacy services
• Pharmaceutical retail
• Over-the-counter medications
• Health and wellness products
• Prescription dispensing

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pharmacy Sales: Revenue is generated through direct retail sales of pharmaceuticals, health products, baby care items, personal hygiene products, and medical supplies at their pharmacy locations and through e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Farmacia Cruz Verde is a Guatemalan pharmacy retail chain that sells prescription and over-the-counter medicines, vitamins, personal hygiene, dermatological, and baby care products across its network of company-owned physical stores and e-commerce site cruzverde.com.gt. The core retail assortment is supported by telephone/WhatsApp ordering with home delivery, an associated insurance network for in-store claims processing, three loyalty programs (Club Huggies, Oh My Card, Pleni Club), and an in-store Accu-Chek diabetes care center.

Product overview

Farmacia Cruz Verde operates as a pharmacy retail chain and e-commerce platform in Guatemala, combining physical store locations across the metropolitan area and regions (Altiplano, Costa Sur, NorOriente, Oriente, Verapaces) with a digital storefront at cruzverde.com.gt and a dedicated offers portal. The core offering spans prescription and OTC medicines, vitamins, personal care, and baby care products, organized by 70+ brands including Abbott, Bayer, Novartis, Pfizer, Roche, and Denk. The portfolio is extended through a corporate Salud & Empresa benefit program enabling payroll-deducted credit purchases, an associated insurance network of nine providers, a loyalty program trio (Club Huggies, Oh My Card, Pleni Club), and an Accu-Chek diabetes care center in partnership with Roche.

Differentiator

Problem solved

Functional benefit

Brands

• Club Huggies: Loyalty program offering special benefits through Huggies card
• Oh My Card
• Pleni Club
• Salud & Empresa
• Centro de Atención Accu-Chek

Products and services

• Online Store (cruzverde.com.gt) E-commerce storefront for browsing, ordering, and home delivery of prescription and OTC medicines, personal care, and baby care items across Guatemala.
• Ofertas Portal (ofertas.cruzverde.com.gt) Dedicated promotional portal showcasing time-limited discounts and offers on pharmaceutical and consumer health products.
• Salud & Empresa Corporate health benefit program enabling enrolled employees and their families to purchase medicines on credit via payroll deduction (up to three installments), access telephone medical consultations, and finance insurance copays.
• Loyalty Programs (Club Huggies, Oh My Card, Pleni Club) Suite of loyalty programs offering card-based benefits, gift card redemption (Oh My Card), Huggies-branded benefits (Club Huggies), and Plenitud diaper benefits (Pleni Club) across the pharmacy network.
• Associated Insurance Plans Affiliate insurance network enabling policyholders of nine partner insurers (Seguros G&T, BAM, Grupo Generali, MAPFRE, Panamerican Life, Segured, Aseguradora Rural, Bantrab, Seguros Universales) to use medical insurance coverage for medication and health product purchases at Cruz Verde pharmacies.
• Centro de Atención Accu-Chek Specialized diabetes care center operated in partnership with Roche (Accu-Chek), providing nutritional care, diabetes education, self-monitoring training, and ongoing support at designated Farmacia Cruz Verde locations.
• Asistencia Médica Telefónica (24/7) 24-hour telephone medical consultation service available to enrolled Salud & Empresa members and their enrolled family members, staffed by medical professionals for diagnosis and prescription guidance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Seguros G&TminorOthersAffiliated insurance company allowing policyholders to use health insurance benefits at Farmacias Cruz Verde for medication purchases and health products.
• BAM SegurosminorOthersAffiliated insurance company (Agromercantil) allowing policyholders to access insurance benefits at Cruz Verde pharmacies.
• Grupo GeneralliminorOthersInternational insurance group partnership enabling policyholders to utilize insurance benefits at Cruz Verde pharmacy locations.
• MAPFREminorOthersMajor international insurance company partnership allowing MAPFRE policyholders to access health benefits at Cruz Verde pharmacies.
• Panamerican LifeminorOthersRegional insurance provider partnership enabling Latin American life and health insurance policyholders to use benefits at Cruz Verde.
• SeguredminorOthersLocal insurance partner in Guatemala allowing policyholders to access insurance benefits at Cruz Verde pharmacy locations.
• Aseguradora RuralminorOthersMajor Guatemalan insurance company partnership providing health insurance benefit access at Cruz Verde pharmacy locations.
• BantrabminorOthersBanco de los Trabajadores savings and insurance partnership enabling banking customers to access insurance benefits at Cruz Verde.
• Seguros UniversalesminorOthersGuatemalan insurance company partnership allowing policyholders to utilize health insurance benefits at Cruz Verde pharmacies.
• Roche (Accu-Chek)coreStrategic or Co-development PartnerPartnership with Roche pharmaceutical company to operate Accu-Chek diabetes care centers within Cruz Verde pharmacies. Provides comprehensive diabetes management including nutritional education, self-monitoring training, healthy eating habits education, and ongoing patient support to reduce diabetes complications and improve quality of life.
• IMSA (Ingenio Magdalena)coreStrategic or Co-development PartnerCorporate health program partnership with Ingenio Magdalena sugar plantation company. The Salud & Empresa program provides employees and their families with medical consultations, medication financing through payroll deduction, and access to health services at Cruz Verde pharmacies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Walmart Pharmacy: Pharmacy operations within Walmart's mass-market retail footprint, offering prescription dispensing alongside general merchandise. Comparable as a broad incumbent demonstrating the threat of supermarket/big-box pharmacy competition.
• Walgreens Boots Alliance: Global pharmacy retailer with extensive drugstore networks and partnerships. Comparable as a broad incumbent showcasing multi-channel pharmacy retail and loyalty-driven consumer engagement models.
• CVS Health: U.S. pharmacy retail and healthcare services giant. Comparable as a broad incumbent reference for retail pharmacy economics, in-store health services, and pharmacy-based chronic-care programs.

Regional players

• Farmacias Similares: Latin America's largest value-pharmacy chain, headquartered in Mexico, offering low-cost generic medications across a vast retail network. Comparable as a high-scale regional value-pharmacy model operating on similar discount-driven economics.
• Cruz Verde Colombia: Independent Colombian pharmacy chain sharing the 'Cruz Verde' brand name. Comparable as a similarly-branded regional pharmacy operator in a neighboring Latin American market with overlapping value proposition.
• Raia Drogasil: Brazil's largest pharmacy chain combining physical retail with digital channels and loyalty programs. Comparable as a Latin American pharmacy operator with mature omnichannel and loyalty infrastructure at meaningful scale.
• Farmacias Guadalajara: Large Mexican pharmacy chain with multi-format retail and own-brand products. Comparable as a regional pharmacy operator with similar breadth of medications, personal care, and consumer health SKUs.

Direct peers

• Farmacia Galeno: Guatemalan pharmacy retailer serving the local market with prescription and OTC medications and health products. Comparable as a direct in-country pharmacy chain competing for the same consumer base.
• Farmacias Batres: Major Guatemalan pharmacy chain operating multiple retail locations across the country. Directly comparable as a same-format retail pharmacy competitor targeting Guatemalan consumers with similar product breadth.
• Farmacia Sanar: Guatemalan pharmacy chain with multi-location retail presence focused on affordable medications and consumer health products. Comparable as a direct domestic pharmacy competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/cruzveregt
• Facebookfacebook.com/CruzVerdeGuatemala
• LinkedInlinkedin.com/company/farmacia-cruz-verde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Cruz Verde