Cruz Vermelha Brasileira

What Cruz Vermelha Brasileira does

Cruz Vermelha Brasileira (Brazilian Red Cross) is a civil, non-profit, philanthropic association founded on December 5, 1908 in Rio de Janeiro, and one of 190+ National Societies comprising the International Red Cross and Red Crescent Movement. The organization is constitutionally auxiliary to Brazilian public authorities and military health services under the Geneva Conventions, and is declared of international public utility. Its mission is to alleviate human suffering without distinction of race, religion, social condition, gender, or political opinion, delivered through a branch network spanning 21 Brazilian states and all five macro-regions of the country.

The organization's service portfolio centers on first aid training, disaster response, vaccination campaigns, health education, food security programs, and psychosocial support. Core products include structured first aid courses (a 4-hour basic course and a 30-hour advanced course, offered at headquarters or on-site at corporate locations for groups of 10-15), a free First Aid Mobile Application with instructional videos on emergency procedures available on Play Store and Apple Store, and harmonized International First Aid and Resuscitation Guidelines aligned with the Global First Aid Reference Center in Paris. Auxiliary programs include the annual Natal Mágico community event in São Paulo serving approximately 1,000 children from vulnerable populations, and mobile vaccination units donated by Mercedes-Benz that served over 80,000 people in one year during the COVID-19 response.

The organization operates as a non-profit funded primarily by donations. Revenue streams include fixed monthly donor tiers of R$15, R$30, and R$100 processed via Stripe, one-time donations, corporate partnerships (including a Casa & Vídeo retail donation collection partnership across 200+ stores in four states), municipal and government auxiliary support, and international grants from organizations including the Kuwait Red Crescent Society (USD 100,000), the ICRC, and the Embassy of the Netherlands. All humanitarian services are provided free of charge to beneficiaries. Leadership consists of a National Board led currently by Acting President Kleber Maia Pereira following the August 29, 2024 court-ordered removal of former President Júlio Cals de Alencar.

Name

Cruz Vermelha Brasileira

Legal name

Cruz Vermelha Brasileira

Website

https://cruzvermelha.org.br

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cruz Vermelha Brasileira is a non-profit humanitarian aid organization and one of 190+ National Societies of the International Red Cross and Red Crescent Movement, providing free first aid training, disaster response, vaccination campaigns, and health programs across 21 Brazilian states.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Community Food Services (624210), Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Humanitarian Logistics, Supply Chain & Air/Sea/Land Relief Transport (BPAGAAAI), Disaster Response & Search and Rescue (SAR) (BPADADAA), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian aid services
• Disaster relief operations
• First aid training
• Emergency response services
• Community health programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: The organization operates as a non-profit humanitarian institution funded primarily through donations from individuals, corporations, and government partnerships. Donations can be made through fixed monthly contributions (R$15, R$30, R$100) or one-time donations via Stripe payment gateway.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Cruz Vermelha Brasileira is a non-profit humanitarian organization that delivers disaster response, first aid training and certification, vaccination campaigns, health education, and emergency relief to vulnerable populations across Brazil. Funded primarily through individual and corporate donations, the organization operates 21 state branches and provides all humanitarian services free of charge to beneficiaries. It also operates a free mobile first aid app and conducts on-site first aid training for corporate and institutional clients under Brazilian Lei Lucas (Law 13.722) compliance requirements.

Product overview

Cruz Vermelha Brasileira is a humanitarian aid organization offering a portfolio of services centered around first aid training and emergency response. The core offerings include a mobile application with instructional first aid videos, structured training courses following international guidelines, and donation collection programs. The organization operates across 21 Brazilian states through regional branches, focusing on disaster response, health interventions, and community support programs. Their first aid app serves as a complementary digital resource to their traditional training courses, while their donation infrastructure enables public financial support for humanitarian activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Aplicativo de Primeiros Socorros (First Aid Mobile App) A free mobile application available on Play Store and Apple Store that provides short instructional videos on emergency procedures including stroke, burns, gunshot wounds, epileptic seizures, electric shock, fractures, and chemical poisoning. Targeted at the general public for self-service emergency guidance.
• Cursos de Primeiros Socorros (First Aid Training Courses) First aid training courses following International Federation guidelines, including basic 4-hour courses and advanced 30-hour courses, offered at CVB headquarters for groups of 10-15 people or delivered on-site at corporate locations. Certificates are issued in compliance with Lei Lucas (Law 13.722).
• Programa de Doações (Donation Program) Monthly donation program accepting fixed contributions of R$15, R$30, R$100 or one-time donations of any amount through Stripe payment processing. Fundraising infrastructure enabling public financial support for humanitarian activities across Brazil.

Quantifiable outcome

• 14 million people trained annually across IFRC network
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered major, core and moderate.

• Embaixada do Reino dos Países Baixos (Embassy of the Netherlands)majorGTM or Marketing Partner · 13 July 2021Joint COVID-19 response partnership for humanitarian aid in Brazil
• CICV (Comitê Internacional da Cruz Vermelha)coreStrategic or Co-development Partner · 7 November 2020Partnership with ICRC for connecting migrants and families at Brazil-Venezuela border; Joint donation of PPEs to municipalities; Coordination meetings for team integration and work lines
• FICV (Federação Internacional da Cruz Vermelha)coreStrategic or Co-development Partner · 1 January 2017International coordination for yellow fever and epidemic control; Dr. Jorge Huarachi from IFRC supported CVB in disease combat efforts; First aid guidelines aligned with Global Reference Center in Paris
• Mercedes-BenzmajorGTM or Marketing PartnerDonated vaccination buses that served over 80,000 people in one year during COVID-19 response across multiple Brazilian cities
• Casa & VídeomajorGTM or Marketing PartnerRetail partnership providing donation collection points in 200+ stores across Rio de Janeiro, Espírito Santo, Minas Gerais, and São Paulo for clothing, shoes, blankets, hygiene products, and toys
• Federação Internacional da Cruz Vermelha e do Crescente VermelhocoreStrategic or Co-development PartnerInternational network participation; 'Elas Lideram' program for women leadership in humanitarian response; Global first aid standards and training coordination
• Prefeitura de Maceió (Maceió City Government)majorStrategic or Co-development PartnerPartnership for mask donations and municipal health support; Mayor committed to restructuring CVB state branch in Alagoas
• OAB Nacional (Ordem dos Advogados do Brasil)moderateStrategic or Co-development PartnerInstitutional support meeting for organizational strengthening and legal coordination

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kuwait Red Crescent Society: A National Red Crescent Society that has directly funded Cruz Vermelha Brasileira with USD 100,000 for humanitarian operations. Comparable as a peer National Society within the same IFRC movement with analogous donation-funded disaster response and auxiliary-to-government mandate.
• Pastoral da Criança: A major Brazilian faith-based humanitarian organization with national reach focused on child health, nutrition and community support. Comparable to CVB as a large Brazilian NGO operating in health, food security and vulnerable-population support via donations and volunteer networks.
• Cruz Roja Argentina: The Argentine Red Cross is the most directly comparable National Society to Cruz Vermelha Brasileira: same IFRC affiliation, same Geneva Convention basis, same auxiliary role to public authorities, and similar portfolio of first-aid training, disaster response, blood programs and donations. They share language, regional disaster exposure, and partnership models.
• Cruz Roja Mexicana: Mexican Red Cross is a large Latin American National Society with a comparable service mix (first-aid training, ambulances, disaster response, donation-funded model) and similarly leverages corporate partnerships and auxiliary status to government. Scale and operational breadth make it a close benchmark.

Emerging players

• AVSI Brasil: An international NGO active in Brazil with programs in humanitarian assistance, education, and health. Comparable as an international NGO operating humanitarian programs in Brazil with a similar mix of donor funding, government partnerships and field operations.

Regional players

• AACD: AACD is one of Brazil's largest disability-focused NGOs, operating rehabilitation centers nationwide and funded through donations, corporate partnerships and telethons. Comparable to CVB as a high-visibility Brazilian health NGO with multi-state operations and a strong corporate partnership model.
• GRAACC: A leading Brazilian pediatric oncology NGO that combines hospital operations with extensive individual and corporate fundraising, including retail partnership models similar to CVB's Casa & Vídeo arrangement. Comparable as a Brazilian donation-funded health NGO competing for the same donor base.

Broad incumbents

• International Federation of Red Cross and Red Crescent Societies (IFRC): The IFRC is the global federation of which CVB is a member; it sets first-aid standards (Global Reference Center), coordinates cross-border disaster response, and channels international funding. Comparable as a broader incumbent coordinating the same humanitarian category CVB operates in.
• International Committee of the Red Cross (ICRC): The ICRC is CVB's core strategic partner and operates in the same humanitarian-protection category, particularly in conflict and migration contexts (e.g., Brazil-Venezuela border). Comparable as the broader incumbent setting the international humanitarian legal framework CVB operates within.
• Médicos Sem Fronteiras Brasil (MSF): MSF is a leading international humanitarian medical organization active in Brazil, focusing on emergency medical care, vaccination campaigns, and vulnerable populations. Comparable as a broader incumbent in humanitarian health delivery and donation-funded emergency response in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cruzvermelhabrasileira

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cruz Vermelha Brasileira