What Cruz Roja Argentina does

Cruz Roja Argentina is a nonprofit civil association and the Argentine national society of the International Red Cross and Red Crescent Movement, founded in 1880 by Guillermo Rawson and Toribio Ayerza. Operating through 66 branches (filiales) across all Argentine provinces and 33 superior education institutes, the organization delivers emergency response and disaster relief, healthcare education, first-aid training, family-restoration services and humanitarian research. Its product set includes a National Emergency Response System (mobile field hospitals, telecommunications trailers, water-purification plants, 4x4 vehicles and drones), first-aid courses in in-person, virtual and blended modalities, a 24/7 Teleasistencia remote-assistance service, paid Coberturas Sanitarias for mass events, six technical superior programs (Nursing since 1920, Hemotherapy and Clinical Laboratory since 1950, Surgical Instrumentation since 1948, Radiology since 1947, Lifeguarding since 1934), the Restablecimiento del Contacto entre Familiares (RCF) program with the ICRC, the Humanitarian Camp model for vulnerable communities, and the Observatorio Humanitario research center, which is an RC3 Reference and Research Center within the global Red Cross research consortium. Underlying technology consists of a First Aid mobile application on iOS and Android, a virtual learning platform, digital social-media monitoring and big-data tooling for real-time crisis identification, and partnerships with academic and scientific bodies including the Vatican Observatory, the Consejo Interuniversitario Nacional (CIN) and CRUP.

The business model is hybrid-nonprofit: roughly five revenue streams underpin operations, including individual donations (monthly recurring and one-time, tax-deductible under Argentine law, accepted via website, mobile app and a 0810 call center), a three-tier corporate partnership program (Empresa Socia, Donante, Colaboradora) with named partners such as Coca-Cola Argentina, Deutsche Post DHL, Procter & Gamble, Banco Santander, Fundación IRSA, Andreani, Uber, Macro Bank and RSE Indalo, paid first-aid coverage fees for mass events (which cross-subsidize free coverage at non-profit events), tuition from the technical superior programs enrolling approximately 11,000 students per year, and commercial research services from the Humanitarian Observatory. Donations are routed through MercadoPago integration, bank transfer (Banco Santander CBU 0720169720000001193268), and other channels. As a civil association auxiliary to Argentine public authorities, the organization is exempt from income tax and all donations are tax-deductible. It is not publicly traded, has no parent company or subsidiaries, and reports through the IFRC and ICRC governance structure.

Scale indicators include approximately 200,000 active volunteers, 200,000 professionals trained annually, ~11,000 students enrolled and ~1,200 nursing graduates per year, 195,000+ people assisted with humanitarian actions in 2025, and operational reach across 192 countries via the global Movement. The website lists multiple Argentine-media placements (Infobae, La Nación, Página 12, Ámbito) and active social profiles on Instagram, Facebook, X/Twitter, YouTube and LinkedIn, plus a sustained annual fundraising campaign (Colecta Anual) timed to First Aid Week.

Name

Cruz Roja Argentina

Legal name

Cruz Roja Argentina

Website

https://cruzroja.org.ar

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cruz Roja Argentina is Argentina's oldest humanitarian nonprofit, founded in 1880 and part of the global Red Cross movement. Operating through 66 branches and 33 superior institutes, it delivers emergency response, healthcare education, first-aid training, family-restoration services, and humanitarian research, funded by individual donations, corporate partnerships, tuition and event-coverage fees.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Disaster Response & Search and Rescue (SAR) (BPADADAA)

akta.pro secondary industries

Humanitarian Coordination & Disaster Risk Reduction IGOs (BPADAAAE), Refugee Reception & Registration (BPADAHAA), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian services
• Emergency response
• First aid training
• Healthcare education
• Disaster relief

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Monthly recurring donations and one-time contributions from individual donors across Argentina. Donations are tax-deductible under Argentine law. Managed through website, mobile app, and call center (0810-999-2222).
2. Corporate Partnerships: Three-tier corporate engagement model: Socia (partner), Donante (donor), and Colaboradora (collaborator) companies. Includes corporate volunteer programs and cause marketing campaigns.
3. Event First Aid Services: Paid coverage services for mass events where revenue from commercial events funds free coverage for non-profit events. Includes provision of lifeguards, medical posts, vehicles, and trained personnel.
4. Educational Programs: Revenue from technical superior programs (Tecnicaturas) in nursing, radiology, surgical instrumentation, hemotherapy, laboratory analysis, and lifeguarding. Programs offered through 33 institutes with annual enrollment of approximately 11,000 students.
5. Research Services: Custom research and investigation services provided to NGOs, public organizations, and private sector through the Humanitarian Observatory. Includes surveys, data analysis, and specialized studies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cruz Roja Argentina is a humanitarian organization that delivers emergency response and disaster relief services, first aid training, healthcare education through 33 superior institutes, technical medical services (event coverage, 24/7 remote assistance), family reunification services, and humanitarian research. It operates as part of the International Red Cross and Red Crescent Movement across 66 branches throughout Argentina, supported by approximately 200,000 volunteers and funded primarily through individual donations, corporate partnerships, and service fees.

Product overview

Cruz Roja Argentina operates as a humanitarian organization offering a diverse portfolio of products and services organized around several core areas: emergency response and disaster management through its National Response System; healthcare services including first aid coverage for mass events and remote assistance (Teleasistencia); educational programs through 33+ Superior Institutes offering technical careers in healthcare (Nursing, Hemotherapy, Clinical Laboratory, Surgical Instrumentation, Radiology) and lifeguard training; and research capabilities through its Humanitarian Observatory conducting studies on social issues. The organization also provides family contact restoration services, community health programs, psychosocial support, water and sanitation initiatives, and livelihood strengthening programs. A mobile application for first aid guidance extends accessibility of its training services. The portfolio functions as a unified humanitarian platform serving communities across Argentina's 66 branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Teleasistencia Cruz Roja A 24/7 remote assistance service providing accompaniment and support to individuals in need, available around the clock throughout the year. Designed for individuals who require remote support and monitoring.
• Primeros Auxilios (First Aid Courses) First aid training courses offered in virtual, semi-presencial (blended), and in-person modalities covering techniques for assisting individuals experiencing sudden illness or incidents. Available to individuals and organizations nationwide.
• Coberturas Sanitarias (Health Coverage for Events) Paid first aid service for mass events (concerts, sporting events, corporate gatherings) that funds the organization's free coverage services at non-profit events. Provides trained rescuers, medical posts, vehicles, and emergency response personnel.
• Observatorio Humanitario A research center conducting interdisciplinary studies from a people-centered perspective, investigating humanitarian needs and vulnerability situations across Argentina. Offers custom research services to NGOs, public organizations, and the private sector.
• Restablecimiento del Contacto entre Familiares (RCF) Family contact restoration program working with the International Committee of the Red Cross (ICRC) to locate people and reconnect them with their families separated by migration, conflict, or disaster.
• Tecnicatura Superior en Enfermería Three-year upper-level nursing technician program established in 1920, one of the organization's primary healthcare training offerings. Approximately 1,200 graduates per year from 6,000 enrolled.
• Tecnicatura Superior en Hemoterapia Upper-level hemotherapy technician program training professionals in blood banking and transfusion services. Established in 1950.
• Tecnicatura Superior en Laboratorio y Análisis Clínicos Upper-level clinical laboratory and analysis technician program. Established in 1950.
• Tecnicatura Superior en Instrumentación Quirúrgica Upper-level surgical instrumentation technician program. Established in 1948.
• Tecnicatura Superior en Radiología Upper-level radiology technician program. Established in 1947.
• Curso de Formación de Guardavidas One-year lifeguard training course preparing professionals for water rescue and first aid in aquatic environments. Established in 1934.
• Sistema Nacional de Respuesta a Emergencias National emergency response system providing humanitarian assistance before, during, and after major emergencies. Deploys mobile field hospitals, telecommunications trailers, water purification plants, 4x4 vehicles, drones, and trained National Intervention Teams. Available 365 days a year.
• Primeros Auxilios Mobile App Mobile application providing essential first aid guidance and instructions for emergency situations. Available on iOS and Android platforms.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Coca-Cola ArgentinaflagshipGTM or Marketing Partner · 1 January 2021Strategic partner in 'Argentina nos necesita' campaign that set all records for solidarity campaigns. Supported pandemic response and recovery programs.
• Banco SantandercoreGTM or Marketing Partner · 1 January 2021Blood donation campaign 'Más de 800 donors in one week' conducted across 23 locations in Argentina in April 2021.
• Deutsche Post DHLcoreStrategic or Co-development PartnerDHL signed agreements with Cruz Roja in Argentina, Colombia, and Ecuador to contribute to emergency response and preparedness initiatives. Employees supported humanitarian aid activities during COVID-19 in the Americas.
• Procter & GambleminorGTM or Marketing PartnerJoint campaign 'Unidos tenemos la fuerza' (United we have strength) during unprecedented times, with employees and volunteers uniting to help communities.
• Fundación IRSAcoreGTM or Marketing PartnerOngoing partnership including organ and tissue donation awareness activities and support for Humanitarian Observatory research.
• AndreaniminorGTM or Marketing PartnerLogistics support partner for humanitarian operations and disaster relief logistics.
• Vatican Observatory (Specola Vaticana)minorStrategic or Co-development PartnerStrategic alliance for research collaboration through the Humanitarian Observatory.
• Consejo Interuniversitario Nacional (CIN)minorStrategic or Co-development PartnerStrategic alliance for research collaboration through the Humanitarian Observatory.
• Consejo de Rectores de Universidades Privadas (CRUP)minorStrategic or Co-development PartnerStrategic alliance for research collaboration through the Humanitarian Observatory.
• Observatorio Social de Infancias y Juvenil de Scouts de ArgentinaminorStrategic or Co-development PartnerStrategic alliance for research collaboration through the Humanitarian Observatory.
• Other National Societies of the Red Cross and Red CrescentcoreStrategic or Co-development PartnerPart of the International Red Cross and Red Crescent Movement present in 192 countries. Collaborative research and response initiatives including global COVID-19 study with 42 National Societies.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerJoint program for Restoring Family Links (RCF) to locate people and reconnect them with their families.
• UberminorGTM or Marketing PartnerCorporate partner supporting humanitarian initiatives.
• RSE IndalominorGTM or Marketing PartnerJoint national blood donation campaign with participation from more than 20 branches.
• Macro BankminorGTM or Marketing PartnerCorporate supporter among other partners including Andreani, McDonald's, and others listed in support logos.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cruz Roja Mexicana (Mexican Red Cross): Mexican national Red Cross society and one of the largest in Latin America. Closely comparable in operating model: ambulance services, healthcare training institutes, blood banks, disaster response, and corporate partnerships — operating in a similarly Spanish-speaking, economically volatile market.
• Cruz Roja Española (Spanish Red Cross): Spanish national Red Cross society — directly comparable as a sister national society operating under the same IFRC framework, delivering emergency response, healthcare education, event first-aid coverage, volunteer-driven community services, and corporate partnership programs in a Spanish-speaking market.
• British Red Cross: UK national Red Cross society with similar portfolio: emergency response, refugee/migration support, first-aid training, and humanitarian education. Comparable as a mature national society operating fee-based training services alongside volunteer-driven humanitarian programs.
• Cruz Roja Colombiana (Colombian Red Cross): Colombian national Red Cross society — directly comparable sister society sharing the DHL multi-country partnership with Cruz Roja Argentina. Operates emergency response, healthcare training, blood banks, and community programs in a comparable Latin American context.
• American Red Cross: Largest national Red Cross society globally; operates the same core portfolio — disaster response, healthcare education, blood services, volunteer mobilization, international humanitarian programs, and corporate partnerships. Comparable in mission and program mix, though at materially greater scale.
• Cáritas Argentina: Major Argentine humanitarian and social assistance organization with overlapping mission in serving vulnerable populations, community development, and disaster response. Comparable as a domestic Argentine nonprofit competing for similar donor, volunteer, and corporate partnership pools.

Broad incumbents

• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella organization coordinating 192 national Red Cross/Red Crescent societies. Comparable as the broader incumbent network of which Cruz Roja Argentina is a member, providing governance, coordination, and funding flows that shape national society operations.
• International Committee of the Red Cross (ICRC): The founding body of the International Red Cross movement, focused on conflict-related humanitarian action. Partnered with Cruz Roja Argentina on the Restoring Family Links program and provides the legal framework under which the Argentine society operates.

Emerging players

• Médicos Sin Fronteras (MSF) Argentina: Argentine branch of the international medical humanitarian organization. Comparable mission in emergency medical response and healthcare access for vulnerable populations, though more focused on medical intervention than community-based humanitarian programming.

Regional players

• Fundación Hospital de Niños Ricardo Gutiérrez (or similar Argentine health foundations): Argentine nonprofit foundations operating pediatric hospitals and healthcare programs. Comparable in nonprofit healthcare delivery in Argentina, though focused on clinical hospital operations rather than emergency response and training.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CruzRojaArg
• YouTubeyoutube.com/c/CruzRojaArgentinaOK
• Facebookes-la.facebook.com/CruzRojaArg
• LinkedInlinkedin.com/company/cruzrojaarg
• Instagraminstagram.com/cruzrojaarg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Argentina