Casa De Repouso Vila Verde

What Casa De Repouso Vila Verde does

Casa De Repouso Vila Verde is a privately operated residential elderly care facility (casa de repouso) located at Av São Bento 1675, Vila Galvão, in Guarulhos, São Paulo, Brazil. The facility provides 24-hour care for senior citizens through a multidisciplinary team trained in geriatrics, comprising a geriatric physician, nurses, and caregivers. Its service portfolio spans healthcare (geriatric medicine, nursing, nutritionist-supervised meals), hospitality (lodging, complete meals, cleaning, laundry, hairdressing), and wellness programming (recreational, manual, intellectual, and cognitive activities such as reading, chess, cards, dominoes, art, and outdoor activities).

The business operates on a subscription recurring revenue model, charging monthly residential care fees to families of elderly residents. Pricing is not publicly disclosed and prospective clients must contact the facility directly via WhatsApp, telephone, or email to schedule visits and request quotes. The go-to-market is direct-to-consumer, relying on WhatsApp messaging as the primary conversion channel, a website with blog content and newsletter subscription for top-of-funnel engagement, and in-person facility tours. No digital or third-party distribution channels are used.

Casa De Repouso Vila Verde operates a single facility with a disclosed headcount of 5 employees and serves the Guarulhos metropolitan area in São Paulo state. There is no disclosed ownership structure, founding date, parent company, funding, or institutional investor involvement; the entity appears to be independently and possibly family-operated. No patents, trademarks, certifications, awards, partnerships, acquisitions, or app/API products are associated with the company.

Name

Casa De Repouso Vila Verde

Legal name

Casa de Repouso Vila Verde

Website

https://crvilaverde.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa De Repouso Vila Verde is a privately operated single-site residential elderly care facility in Guarulhos, São Paulo, Brazil, offering 24-hour geriatric care, lodging, meals, and wellness activities to senior citizens on a monthly subscription basis via direct-to-consumer family sales.

Ownership category

akta.pro rank

Product category

Senior Residential Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Elderly residential care
• Nursing home services
• Geriatric care facility
• Senior living care
• Assisted living services

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Elderly Care Services: 24-hour residential care services for elderly individuals including accommodation, meals, medical monitoring, nursing care, recreational activities, and personal assistance. Revenue generated through monthly residential care fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Casa de Repouso Vila Verde is a senior care residential facility (casa de repouso) in Guarulhos, São Paulo, Brazil, offering 24-hour professional elderly care. Services include accommodation, balanced meals supervised by a nutritionist, geriatric medical care, 24-hour nursing, cognitive and physical stimulation activities, recreational programming, housekeeping, laundry, and personal grooming services. The facility delivers a multidisciplinary geriatric care model combining clinical monitoring with humanized daily living support.

Product overview

Casa de Repouso Vila Verde is a senior care facility offering a comprehensive portfolio of services for elderly residents. The core offering is 24-hour professional care with a multidisciplinary team trained in geriatrics. Services are organized into healthcare (geriatric doctor, nursing care, nutritionist), hospitality (lodging, meals, cleaning, laundry, hairdresser), and wellness (recreational, manual, intellectual, and cognitive activities). The facility emphasizes personalized care combining modern techniques with humanized attention in a safe and welcoming environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Elderly Care (Hospedagem)
• Geriatric Medical and Nursing Care
• Nutritional Meal Service
• Wellness and Recreational Activities
• Personal Care and Housekeeping

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Vivacidade Senior Living: Brazilian senior living operator focused on residential care with multidisciplinary teams, wellness programming, and geriatric support — comparable customer base and service stack.
• SOMA Residencial Senior: One of the largest multi-site senior residential care operators in Brazil, offering 24-hour residential care, nursing, geriatric medical follow-up, nutrition, and recreational activities — a directly comparable Brazilian direct peer at much greater scale.
• Lar de Idosos Morada do Sol: Small/mid-sized Brazilian residential care home operating with comparable 24-hour caregiver and nursing services, meals, and recreational activities — a structurally similar single-site competitor in the same price tier.
• Residencial Senior Premium: Brazilian residential care home operator providing 24-hour elderly care with nursing, accompaniment, and recreational programming across multiple São Paulo sites — directly comparable service model and target customer.
• Domus Residencial para Idosos: São Paulo-based residential care home (casa de repouso) offering 24-hour care, nursing, meals, and recreational activities to elderly residents in a single-site format — closest direct comparable in size and service mix.

Broad incumbents

• Sunrise Senior Living: Established international senior living operator with a comprehensive assisted living and memory care model including nursing, dining, and life-enrichment programming — a benchmark for what a scaled, professionally-managed residential care platform can become.
• Atria Senior Living: US-based multi-site senior living operator offering assisted living and memory care with programming, dining, and wellness services — a comparable broad incumbent serving the same end-customer need.
• Brookdale Senior Living: Largest senior living operator in the United States, providing assisted living, memory care, and skilled nursing across hundreds of communities — a broad incumbent reference point for the residential elderly care model at scale.
• Residencial Israelita Albert Einstein: Affiliated with Hospital Israelita Albert Einstein, this São Paulo facility offers residential elderly care with hospital-grade clinical support — a broader incumbent with significantly deeper clinical resources and brand prestige.

Regional players

• Cuidadores de Idosos (Home Care category): Brazilian platform that connects families with in-home elderly caregivers and nursing services — an adjacent service model serving the same elderly care buyer but delivered in the home rather than in a residential facility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/casa-de-repouso-vila-verde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa De Repouso Vila Verde