What Crypto Bazari does

Crypto Bazari is a Tbilisi, Georgia-based multimedia platform and media company founded in 2021, positioning itself as the first crypto-focused television program and multimedia platform in the Georgian market. The company operates a TV show broadcast on Girchi TV that delivers cryptocurrency education and industry news, supplemented by a multi-channel social media presence across YouTube, Facebook, Twitter/X, LinkedIn, and Instagram, as well as a dedicated Facebook community group. Its stated mission is to drive cryptocurrency adoption and financial literacy in Georgia, framing itself as the entity that introduced the country to the broader global crypto landscape.

The company's service portfolio is built around six offerings: the Crypto Bazari TV show, social media marketing services, TV advertisement creation, crypto market research and analysis, legal support for crypto licensing and entity registration in the Republic of Georgia, and the Crypto Academy — a structured educational program for students, professionals, and crypto enthusiasts. There is no proprietary technology disclosed; the platform is essentially a content, media, and consulting operation rather than a software product business.

Revenue is generated primarily through advertising and sponsorships from crypto industry players (named past sponsors include WhiteBit, Bitget, ByBit, Bitnet, PrimeXBT, and CityPay), supplemented by professional services fees from legal/consulting engagements and Crypto Academy courses. The company serves two distinct customer segments: Georgian retail crypto enthusiasts seeking education (B2C) and international or regional crypto businesses seeking market entry, legal licensing, and marketing services in Georgia (B2B). The business is privately held, founder-owned, and bootstrapped, with two co-founders — Avtandil Kuchava (CEO & TV Anchor) and Luka Akhvlediani — leading a team of approximately four named members.

Name

Crypto Bazari

Legal name

Crypto Bazari

Website

https://cryptobazari.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Crypto Bazari is a Georgia-based multimedia platform founded in 2021 that produces a pioneering crypto-focused TV show on Girchi TV and offers social media marketing, TV advertising, crypto market research, legal support for licensing, and crypto education through its Crypto Academy. It serves Georgian crypto enthusiasts and international crypto businesses seeking market entry into Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. TV and Social Media Advertising: Revenue generated from creating and airing TV advertisements targeting the crypto niche audience in Georgia, as well as social media marketing services for crypto projects and exchanges.
2. Event Sponsorships: Sponsorship revenue from crypto exchanges and blockchain companies (WhiteBit, Bitget, ByBit, Bitnet, PrimeXBT, CityPay) appearing at major industry events and on the platform's media properties.
3. Crypto Academy Courses: Educational courses offered through the Crypto Academy for students, professionals, and individuals seeking cryptocurrency knowledge and awareness.
4. Legal and Consulting Services: Legal support services for crypto industry players including licensing and entity registration in Georgia.
5. Market Research and Analysis: Authentic and reliable market research services provided to crypto market participants in Georgia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Crypto Bazari is a Georgian multimedia platform that produces and broadcasts the Crypto Bazari TV Show on Girchi TV to deliver cryptocurrency education and industry news. It also offers social media marketing, TV advertisement creation, crypto market research and analysis, legal support for licensing and entity registration in Georgia, and educational courses through its Crypto Academy. The company serves as a mediator connecting crypto businesses with the Georgian market while educating general audiences about Bitcoin and blockchain.

Product overview

Crypto Bazari is a multimedia platform operating as a single unified offering with multiple service components. The core product is the Crypto Bazari TV Show broadcast on Girchi TV, supplemented by Social Media Marketing services, TV Advertisement creation, Crypto Market Research and Analysis, Legal Support for licensing in Georgia, and the Crypto Academy for educational courses. These services collectively support crypto adoption and awareness in Georgia, functioning as an integrated media and consulting ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Crypto Bazari TV Show Pioneering crypto-focused television program broadcast on Girchi TV that provides education and industry news about Bitcoin, blockchain, and the broader cryptocurrency landscape to Georgian viewers.
• Social Media Marketing Community growth-oriented content creation, video production, and social media advertising services designed to engage and educate the cryptocurrency community in Georgia.
• TV Advertisement Creation of dynamic and impactful TV advertisements targeting the crypto-niche demographic in Georgia for crypto projects and exchanges.
• Crypto Market Research and Analysis Authentic and reliable market research and analysis services providing accurate insights for participants in the Georgian crypto market, differentiated by honest research practices.
• Legal Support Licensing and entity registration assistance for crypto industry players seeking to establish or operate businesses in the Republic of Georgia.
• Crypto Academy Structured educational courses for students, professionals, and cryptocurrency enthusiasts in Georgia aimed at cultivating 'crypto consciousness' through understanding and awareness of cryptocurrency.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bitcoin AmsterdamcoreGTM or Marketing PartnerCrypto Bazari is a media partner for Bitcoin Amsterdam, one of the major Bitcoin-focused conferences in Europe. This partnership provides media coverage and promotional support for the event while enhancing Crypto Bazari's international visibility.
• Paris Blockchain WeekcoreGTM or Marketing PartnerMedia partnership with Paris Blockchain Week, a leading blockchain industry event. The partnership positions Crypto Bazari as a recognized media entity in the international crypto space.
• Block Chain LifecoreGTM or Marketing PartnerMedia partner for Block Chain Life, a prominent blockchain industry conference series with international reach.
• Bitcoin MagazineminorGTM or Marketing PartnerMedia partnership with Bitcoin Magazine, providing content and news syndication with one of the most recognized Bitcoin publications globally.
• WhiteBitminorOthersPast sponsor relationship. WhiteBit cryptocurrency exchange sponsored Crypto Bazari's platform and events.
• BitgetminorOthersPast sponsor relationship. Bitget cryptocurrency exchange sponsored Crypto Bazari's platform and events.
• ByBitminorOthersPast sponsor relationship. ByBit cryptocurrency exchange sponsored Crypto Bazari's platform and events.
• BitnetminorOthersPast sponsor relationship. Bitnet cryptocurrency exchange sponsored Crypto Bazari's platform and events.
• PrimeXBTminorOthersPast sponsor relationship. PrimeXBT cryptocurrency trading platform sponsored Crypto Bazari's platform and events.
• CityPayminorOthersPast sponsor relationship. CityPay payment processor sponsored Crypto Bazari's platform and events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Decrypt: Crypto-native media brand covering news, culture, and education with a strong multimedia and video focus similar to Crypto Bazari's TV-style content. Comparable because both sell reach into crypto-curious consumers to advertisers and project sponsors in the crypto industry.
• Cointelegraph: Global crypto-media outlet publishing news, education, and analysis across multiple channels. Comparable as a multi-format crypto media brand selling advertising, sponsored content, and educational products to crypto businesses — the same revenue mix Crypto Bazari pursues.
• The Block: Crypto news, research, and data provider monetizing institutional and retail audiences. Comparable as a crypto-specialist media business that derives significant revenue from crypto-industry advertisers and sponsors — the same core monetization Crypto Bazari relies on.
• Bitcoin Magazine: One of the longest-running crypto-focused media publications globally. Comparable to Crypto Bazari because both operate as crypto-specialist media brands monetizing through audience and sponsor relationships; Crypto Bazari lists Bitcoin Magazine as a media partner, reinforcing the overlap.
• BeInCrypto: Crypto news and education publisher with global multi-language coverage. Comparable to Crypto Bazari in monetizing crypto audiences through advertising, sponsored content, and educational products, though operating at greater geographic and linguistic scale.
• CoinDesk: Largest English-language crypto media outlet, combining editorial coverage with events and research. Comparable to Crypto Bazari as a crypto-native media business monetizing advertisers and sponsors in the crypto ecosystem, but at materially greater scale and global reach.
• Blockworks: Crypto-native media and research business with strong events and institutional focus. Comparable in business model (media + research + events monetization), though Blockworks is materially larger and more institutional in audience composition.

Regional players

• Bitcoin World: Regional crypto-news publication covering emerging markets. Comparable to Crypto Bazari as a regionally anchored crypto-media outlet monetizing local crypto audiences and sponsors, though focused on India rather than the Caucasus.

Emerging players

• U.Today: Crypto news and analysis site with a heavy educational and explanatory bent for retail audiences. Comparable to Crypto Bazari's Crypto Academy and TV show as accessible crypto education plus monetized through display advertising and sponsored content for crypto projects.
• Crypto.news: Crypto-focused news outlet monetizing traffic via display advertising and sponsored campaigns. Comparable to Crypto Bazari as a smaller-scale crypto-news media brand competing for the same crypto-project advertising and sponsorship wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CryptoBazari
• YouTubeyoutube.com/@cryptobazari
• Facebookfacebook.com/CryptoBazari
• LinkedInlinkedin.com/company/crypto-bazari
• Instagraminstagram.com/crypto_bazari

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crypto Bazari