What WhiteBIT does

WhiteBIT is a centralized cryptocurrency exchange founded in 2018 in Lithuania by Ukrainian entrepreneur Volodymyr Nosov, operating under the W Group fintech ecosystem and self-described as Europe's largest crypto exchange by traffic. The platform serves approximately 8 million direct users across 150+ countries (with 35 million users aggregated across W Group entities), offering spot trading, margin trading, futures, crypto lending, staking, and crypto-funded debit card services across 780+ trading pairs. Core technology includes the proprietary Whitechain Layer 1 blockchain launched in August 2023 and the native WBT utility token, which functions as the chain's gas token, provides tiered trading fee discounts of up to 100% on maker fees, and redistributes network fees through a SoulDrop mechanism; the platform stores 96% of digital assets in cold wallets behind a Web Application Firewall and undergoes Hacken.io audits.

The business model is multi-stream and transaction-led: revenue derives from maker/taker trading fees across spot and derivatives (with regulated futures and margin routed through Panama-based Peak Horizon Corp.), crypto lending interest income on flexible and auto-savings plans, fiat-to-stablecoin conversion fees, B2B institutional services (OTC trading, custody, portfolio margin, API connectivity), and token-linked economics. Go-to-market combines self-serve product-led growth (mobile apps, referral codes offering permanent 20% fee discounts, 10-second rate-lock conversion at 0% commission), enterprise field sales for institutional clients, and high-visibility event marketing through five-year partnerships with FC Barcelona and Juventus FC plus a Times Square campaign for the US launch. Distribution spans localized entities in the EU (Austria MiCA, Croatia MiCA), UK, US, Georgia, Australia, Argentina, Brazil, and others, with the company recently entering Ghana's regulatory sandbox.

Recent strategic emphasis has shifted toward regulatory licensing as a competitive differentiator: WhiteBIT EU obtained MiCA authorization from Austria's FMA on June 19, 2026, and the firm has secured broker licenses in Georgia, VASP registration in Argentina, and sandbox selection in Ghana, positioning the exchange ahead of non-authorized competitors ahead of the July 1, 2026 EEA enforcement deadline. Expansion continues into prediction markets, thematic crypto investment bundles, and a WhitePool mining operation exceeding 10 EH/s, while risks include Russia's January 2026 designation of WhiteBIT and W Group as undesirable organizations, the absence of disclosed revenue or external funding rounds, and heavy reliance on a founder-controlled governance structure.

Name

WhiteBIT

Legal name

WhiteBIT Group (comprising UAB Clear White Technologies and affiliated entities including WB-Shield Innovations GmbH, Dervaliose Technologies Spółka z Ograniczoną Odpowiedzialnością, Coreline Solutions LLC, WhiteBIT Operations Australia PTY LTD, WhiteBIT Georgia LLC, Clear White Technologies Limited, Clear White Operations Limited, Whitebit Solutions Ltd, Nova Fintech LLC, Peak Horizon Corp., WB Technologies AG, WHITEBIT S.A., WB Prestadora de Servicos de Ativos Virtuais LTDA)

Website

https://whitebit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WhiteBIT is a centralized European cryptocurrency exchange founded in 2018, serving 8 million users across 150+ countries with 780+ trading pairs, spot/futures trading, crypto lending, and a native WBT token on its proprietary Whitechain L1. It operates multi-jurisdictional entities with MiCA licensing in Austria and Croatia.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

OTC Spot Trading & Block Execution (FSADAJAB)

akta.pro secondary industries

Centralized Crypto Lending Platforms (CeFi) (FSADAFAA), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Crypto custody
• Margin trading
• Crypto lending

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Trading Fees: Commission from spot trading, margin trading, and futures trading with tiered fee structure based on WBT holdings. Maker fees can be discounted up to 100% with WBT token.
2. Crypto Lending: Interest income generated from用户提供加密资产借贷服务，通过灵活计划按小时计算收益。
3. Fiat Conversion: Fees from converting fiat currency to stablecoins (USDT/USDC) with automatic conversion on deposit. Fees displayed before transaction confirmation.
4. WBT Token Utilities: Token serves as Whitechain gas token, provides tiered trading fee discounts, and redistributes network fees through SoulDrop mechanism. Approximately 214 million of 400 million supply in circulation.
5. B2B Institutional Services: Revenue from institutional offerings including OTC trading, custody solutions, portfolio margin, and API connectivity services for enterprise clients.
6. WhiteLabel/Margin Products: Futures and margin trading products provided through partner company Peak Horizon Corp (Panama), with regulated instruments and contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

WhiteBIT operates a centralized cryptocurrency exchange offering spot, margin, and futures trading across 780+ trading pairs, plus crypto-to-crypto conversion, crypto lending (Earn Flexible Plan and Crypto Borrow), a Visa-backed debit card (WhiteBIT Nova), prediction markets, Auto-Invest bundles, and an institutional B2B division providing white-label, OTC, custody, and API services. The platform is built on proprietary technology including the Whitechain Layer 1 blockchain and is regulated under a MiCA license in Lithuania.

Product overview

WhiteBIT is a cryptocurrency exchange platform operating as part of the W Group fintech ecosystem. The core offering is the WhiteBIT Exchange, which provides spot trading, margin trading, and futures trading across over 780 trading pairs. The platform is complemented by the native WBT token, the WhiteBIT Earn passive income suite (including Crypto Lending and Flexible Plans with Auto Savings), the WhiteBIT Nova debit card for everyday crypto spending with up to 10% BTC cashback, WhiteBIT Predictions for prediction markets, and WhiteBIT Auto-Invest for automated investing including the new Crypto Bundles feature. WhiteBIT also offers B2B infrastructure solutions for institutional clients. The ecosystem includes fan zone platforms for sports partners Juventus and FC Barcelona, and integrates with TradingView for trading analytics. W Group encompasses eight companies serving 35 million users globally.

Differentiator

Problem solved

Functional benefit

Brands

• Crypto Bundles: Thematic cryptocurrency portfolios (AI, RWA, blockchain scaling, meme coin themes) offered through Auto-Invest service with minimum investment of 50 USDT.
• WhiteBIT Nova
• WhiteBIT UK
• whitebit.eu
• WhiteBIT US
• WhiteBIT Institutional / B2B Solutions
• WhitePool
• WhiteBIT Broker
• WHITE TECH

Products and services

• WhiteBIT Exchange (Spot, Margin, Futures) Centralized crypto exchange offering spot, margin, and futures trading across 780+ trading pairs, intended for both retail traders and institutional clients worldwide.
• WhiteBIT Convert Zero-commission crypto-to-crypto conversion feature allowing users to instantly swap digital assets at the best market rate.
• WhiteBIT Earn (Flexible Plan) Crypto lending savings product that lets users deposit supported cryptocurrencies into a Flexible Plan to earn variable interest.
• Crypto Borrow Crypto-collateralized borrowing product enabling users to obtain funds by pledging selected digital assets.
• WhiteBIT Nova Debit Card Visa-backed debit card linked to WhiteBIT user balances that allows cardholders to spend cryptocurrencies or other supported balance types at merchants and ATMs.
• WhiteBIT Predictions On-platform prediction market where users can take positions on outcomes of selected topics for profit, available to logged-in WhiteBIT traders.
• Crypto Bundles (Auto-Invest) Pre-packaged and dynamically managed multi-token portfolio products plus Auto-Invest functionality for periodic automated buying of crypto.
• WhiteBIT Institutional (B2B Solutions) Dedicated institutional division offering OTC trading, qualified custody, WhiteBIT Tech Solutions, and white-label exchange products to trading firms, funds, brokers, and corporate treasuries.
• WhiteBIT Coin (WBT) Native utility token of the WhiteBIT exchange offering reduced maker/taker trading fees, Share & Earn payouts, referral rewards, and access to VIP tiers, OTC privileges, and primary placements.
• WhiteBIT-ge.com (Georgia platform) White-labeled regional WhiteBIT trading platform operated for the Georgian market, providing local fiat deposit/withdrawal via broker integration.

Quantifiable outcome

• WBT reached $15 billion market capitalization, 50% increase from previous valuation
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered supporting, flagship, core and secondary.

• W Group (WHITE TECH Croatia)supportingTechnology or Integration · 30 April 2026WHITE TECH (within W Group ecosystem) received MiCA authorization from Croatia's HANFA, enabling WhiteBIT to offer regulated crypto services across EEA through MiCA passporting provisions.
• FC BarcelonaflagshipStrategic or Co-development Partner · 27 April 2026Five-year partnership through 2030 making WhiteBIT the Official Cryptocurrency Exchange Partner covering men's first team, women's team, basketball team, and Barça Innovation Hub. Includes joint product development with FC Barcelona-themed WhiteBIT Nova debit card, real-world crypto applications, fan engagement initiatives, digital education, and interactive experiences for millions of fans worldwide.
• ClarsensupportingImplementation/ SI/ Consulting Partner · 7 April 2026Consulting firm assisting WhiteBIT in obtaining broker license from National Bank of Georgia for crypto derivatives trading including perpetual futures.
• Ghana Securities and Exchange CommissioncoreStrategic or Co-development Partner · 12 March 2026Selected as one of 11 companies for Ghana's 12-month digital asset regulatory sandbox. Partnership with Bank of Ghana to help shape licensing framework for virtual asset service providers, with potential to serve ~3 million Ghanaian crypto users.
• KrakencoreTechnology or Integration · 5 March 2026WBT token listing on Kraken exchange in WBT/EUR and WBT/USD pairs, providing access to Kraken's global user base and enhancing WBT liquidity and recognition.
• Tether & TradingViewsecondaryGTM or Marketing Partner · 15 December 2025Global trading promotion offering up to 30% cashback. Three-party partnership between WhiteBIT, TradingView, and Tether aimed at attracting new users to the platform.
• Durrah AlFodah Holding (Saudi Arabia)coreStrategic or Co-development Partner · 19 November 2025Strategic cooperation for Saudi Arabia's blockchain, digital finance, and CBDC development. Joint venture for stock market tokenization, CBDC infrastructure, national data centers, aligning with Vision 2030. Partnership announced alongside WBT token 20% surge.
• TradingViewcoreTechnology or Integration · 1 January 2024Two-year collaboration providing TradingView charting and analytical tools integration. 3,200+ WhiteBIT traders use TradingView with 9,852+ orders placed via the platform. Joint International Crypto Trading Cup (ICTC) events. Partnership enables spot and futures trading through TradingView interface.
• Juventus FCcoreStrategic or Co-development Partner · 1 January 2022Ongoing partnership with Juventus FC as Official Cryptocurrency Exchange Partner. Fan Zone platform with exclusive Juventus card skins, 10% discount on Home tickets and official Club Memberships, match tickets, signed first-team jerseys, and fan engagement activities.
• TethercoreStrategic or Co-development PartnerPartnership for stablecoin infrastructure and global trading promotions. Joint Crypto Evolution promotion offering rewards up to 1,000 USDT for completing tasks across WhiteBIT and TradingView platforms.
• Hacken.iocoreTechnology or IntegrationSecurity partnership providing smart contract audits, public bug bounty program, and penetration testing services. WhiteBIT achieved top scores in all four smart contract audit categories (9.0-10/10). Partnership strengthened security posture and identified implementation bugs.

Scale indicators13 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Binance: World's largest centralized crypto exchange offering spot, margin, futures, staking, lending, debit cards, and institutional services across 100+ countries. Direct competitor to WhiteBIT's full-product exchange stack, and the primary non-MiCA authorized rival whose EEA access will compress post-July 2026.
• Bitstamp: Europe-headquartered regulated centralized exchange now owned by Robinhood, offering spot and institutional services under EU oversight. Direct European competitor with similar regulatory positioning and institutional focus, particularly in euro-denominated pairs.
• Kraken: US-headquartered centralized exchange with strong European footprint via MiCA-compliant operations, offering spot, futures, staking, OTC, and institutional services. Directly comparable to WhiteBIT on regulated institutional trading and recently listed WBT token, validating WhiteBIT's institutional ambitions.
• Gate.io: Major global centralized exchange with extensive altcoin listings, derivatives, lending, and startup launchpad. Competes with WhiteBIT on breadth of tradable assets, early-stage token listings, and sophisticated derivatives offerings.
• Crypto.com: Centralized exchange and crypto card issuer with global brand presence, sports partnerships (UFC, F1), and MiCA-compliant EU operations. Closest like-for-like competitor to WhiteBIT when considering exchange-plus-card plus fan engagement product mix.
• OKX: Global centralized exchange with strong derivatives, spot, wallet, and DeFi offerings, pursuing MiCA compliance in Europe. Competes head-to-head with WhiteBIT on futures/margin liquidity, multi-asset coverage, and emerging market user acquisition.
• KuCoin: Global centralized exchange with broad altcoin listings, futures, margin, lending, and bot-trading products. Competes with WhiteBIT on retail altcoin access and emerging market user acquisition, particularly in Asia and emerging market geographies.
• Bitfinex: Long-standing centralized exchange focused on professional traders, derivatives, and institutional liquidity. Direct competitor to WhiteBIT on liquidity provision, OTC block trading, and serving sophisticated pro-trader and institutional segments.
• Bybit: Major derivatives-focused centralized exchange with growing European footprint via MiCA-licensed entity. Directly competes with WhiteBIT on perpetual futures, margin, and copy trading products—key overlap area for institutional and pro-trader volumes.

Broad incumbents

• Coinbase: US publicly-listed largest regulated US crypto exchange offering consumer, institutional (Coinbase Prime, custody), card, staking, and Base L2. Overlaps WhiteBIT across all major product lines but at materially larger scale with more diversified revenue and stronger public-market visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteBit
• YouTubeyoutube.com/channel/UCPtyKYMGGJKXAHOLKqGJyAQ
• Facebookfacebook.com/whitebit
• LinkedInlinkedin.com/company/whitebit-cryptocurrency-exchange
• Instagraminstagram.com/whitebit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiteBIT