Crystal Fires
Crystal Fires (trading as Spare Parts Direct) is a Liverpool-based UK micro-business employing 8 people to provide Gas Safe registered gas fire servicing and genuine spare parts sales to residential homeowners across the North West of England.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Crystal Fires does
Crystal Fires, operating as Spare Parts Direct, is a small privately-held UK service business founded in 1990 and based in Liverpool, England, with a headcount of approximately 8 employees. The company provides two interrelated offerings to residential homeowners: professional gas fire servicing and maintenance delivered on-site by Gas Safe registered engineers, and an online e-commerce catalogue selling genuine spare parts for gas fires. Its service territory is explicitly scoped to the North West of England, and bookings are initiated via email inquiry rather than a formal scheduling system.
The underlying operating model is low-tech: service work is performed by qualified human engineers in customers' homes, with a before/after documentation flow, while parts sales run through a standard online shop available 24/7. The company's competitive positioning leans on regulatory compliance (Gas Safe registration is a legal prerequisite in the UK for gas appliance work), a brand narrative of over 40 years of British engineering knowledge, and access to genuine spare parts across multiple gas fire makes and models. Pricing is not publicly disclosed — service quotes are generated on request via email, while parts are priced through the shop catalogue.
Revenue mechanics split across two streams: one-time e-commerce parts purchases and professional service fees for in-home visits. No enterprise customers, contracts, or recurring-revenue structures are disclosed, and the primary business contact is a personal email address, consistent with the scale of a sole-trader or micro-business rather than an institutionalized service company. There are no disclosed funding rounds, acquisitions, subsidiaries, or strategic partnerships in the input data.
Crystal Fires firmographics
Firmographics- Name
- Crystal Fires
- Legal name
- Spare Parts Direct
- Website
- https://crystalfires.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crystal Fires (trading as Spare Parts Direct) is a Liverpool-based UK micro-business employing 8 people to provide Gas Safe registered gas fire servicing and genuine spare parts sales to residential homeowners across the North West of England.
- Ownership category
- akta.pro rank
Crystal Fires industry classification
Industry- Product category
- Gas Fire Servicing & Spare Parts
- NAICS
- Other Building Material Dealers (44418)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF)
- akta.pro secondary industry
- Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE)
Keywords
Crystal Fires business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Spare Parts Sales: Online catalogue of genuine spare parts for gas fires sold directly to consumers via e-commerce storefront. Customers browse and order parts through the website shop.
- Professional Servicing & Maintenance: Gas Safe registered engineers provide comprehensive safety checks, maintenance, and servicing for gas fires at residential properties. Service includes booking via email, engineer home visits, and full service with before/after documentation.
Distribution channels2 records
Marketing channels1 record
Crystal Fires product offering
Product offeringCore offering
Crystal Fires, trading as Spare Parts Direct, provides professional gas fire servicing, maintenance, and safety checks delivered by Gas Safe registered engineers to residential homes across the North West of England. The company also sells genuine replacement spare parts for gas fires through an online e-commerce catalogue, allowing customers to self-order components for various makes and models.
Product overview
The company offers gas fire servicing and maintenance services, along with genuine spare parts for gas fires. Services include safety checks and maintenance performed by Gas Safe registered engineers, and an online spare parts catalogue for customer self-service ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Gas Fire Servicing & Safety Check
- Genuine Spare Parts Catalogue (Online Shop)
Companies that use Crystal Fires
Customer profileSegments1 record
Ideal customer profiles1 record
Crystal Fires technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crystal Fires partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Crystal Fires competitors and assessment
Company assessmentBroad incumbents
- British Gas HomeCare: UK's largest domestic heating and gas appliance service provider under Centrica. Overlaps with Crystal Fires on gas fire/appliance servicing and maintenance, but operates nationally as a broad home services incumbent with annual maintenance contracts rather than a regional gas fire specialist.
- Glow-worm Boilers (Vaillant): UK boiler and heating brand owned by Vaillant offering manufacturer-backed servicing and parts. Comparable on gas appliance servicing and parts infrastructure, though focused on boilers rather than gas fires specifically.
- Wolseley UK (Travis Perkins): Major UK merchant wholesaler of plumbing, heating, and related parts serving trade customers. Comparable to Crystal Fires' parts distribution side at scale, though Wolseley targets trade installers rather than end consumers purchasing gas fire spare parts online.
- City Plumbing Supplies: UK-wide merchant distributor of plumbing and heating products including boiler and heating system components. Overlaps with Crystal Fires' spare parts e-commerce business, but at significantly larger scale and focused on trade customers rather than end consumers.
Others
- Checkatrade Tradespeople: UK marketplace and directory that helps consumers find vetted tradespeople including gas engineers. Adjacent platform enabling customer acquisition for independent gas service providers comparable to Crystal Fires.
Direct peers
- Glowing Embers: UK-based gas fire specialist offering sales, servicing, and spare parts for gas fires across multiple brands. Directly comparable to Crystal Fires on both service and parts offerings, with similar target customers and product category focus.
- Fire Spares Direct: Online retailer specializing in gas fire and fireplace spare parts across multiple brands in the UK. Directly comparable to Crystal Fires' spare parts e-commerce stream, serving the same end-consumer market for genuine replacement parts.
Emerging players
- Local Heroes (British Gas): British Gas's online marketplace connecting customers to local Gas Safe registered engineers for home services. Competes directly with Crystal Fires' servicing model by aggregating independent engineers into a digital booking platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Crystal Fires social profiles
Digital presenceCrystal Fires compliance and trust
Trust signalCompliance1 record
Crystal Fires financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Fires leadership team
Management profileNumber of profiles
Crystal Fires funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Fires M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Fires
What does Crystal Fires do?
Crystal Fires, trading as Spare Parts Direct, provides professional gas fire servicing, maintenance, and safety checks delivered by Gas Safe registered engineers to residential homes across the North West of England. The company also sells genuine replacement spare parts for gas fires through an online e-commerce catalogue, allowing customers to self-order components for various makes and models.
Is Crystal Fires a public or private company?
Crystal Fires is a private company. It is classified as unknown and is currently operating.
When was Crystal Fires founded?
Crystal Fires was founded in -1. It employs 1 to 10 people.
How does Crystal Fires make money?
Two revenue lines are on record. Spare Parts Sales are the primary driver. The others are professional Servicing & Maintenance.
Who are Crystal Fires's main competitors?
Broad incumbents on record are British Gas HomeCare, Glow-worm Boilers (Vaillant), Wolseley UK (Travis Perkins) and City Plumbing Supplies. Checkatrade Tradespeople is listed as an others. Direct peers are Glowing Embers and Fire Spares Direct. Local Heroes (British Gas) is listed as an emerging player.
Does Crystal Fires have an API?
No public API is recorded for Crystal Fires.
What industry is Crystal Fires in?
Crystal Fires's product category is Gas Fire Servicing & Spare Parts. Its primary akta.pro industry code is HSAOAKAF, Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills), with a secondary code of HSAEANAE, Fireplace Cleaning & Maintenance (Wood/Gas). Its NAICS code is 44418 and its SIC code is 5070.