Diavaz

What Diavaz does

Diavaz is identified in firmographics as having 66 employees and a Mexican web presence (csdiavaz.com.mx), but the substantive business data provided pertains to MU88, a Vietnam-focused online gambling platform. Based on the available evidence, the company operates a self-serve online gambling platform (mu88s2.com) targeting Vietnamese consumers across sports betting, live casino, slot games, fish shooting, lottery, and traditional card games. The platform is accessible via desktop and mobile browsers (Android, iPhone, tablet) with a multi-layer security architecture covering information encryption, account verification, abnormal login monitoring, and transaction control. Game content is supplied through an integration with provider U888, and user acquisition is driven primarily through an affiliate network (blaut4.com, blau8888.com, blau8888km.com) plus promotional programs (welcome bonuses, daily cashback, VIP tiers, birthday gifts, event-based rewards). Revenue is generated through house-edge mechanics and transaction margins across all product lines, with no subscription pricing disclosed. The company appears privately held, with no disclosed parent, investors, or funding history, and operates as a direct-to-consumer self-serve platform with no enterprise or B2B customer segments.

Name

Diavaz

Website

https://csdiavaz.com.mx

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Diavaz is recorded as a 66-employee Mexican entity, but the available operational data describes MU88, a privately held direct-to-consumer online gambling platform serving Vietnamese consumers with sports betting, live casino, slots, and lottery products.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAKAA

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEAKAB

Sportsbook Trading, Odds & Feed Providers

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEABAC

Online Poker Casinos (Casino + Poker Rooms)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• Online gambling platform
• Sports betting
• Live casino games
• Slot games
• Online lottery

GTM type

B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Sports Betting: Revenue generated from sports betting across multiple sports including football, basketball, tennis, volleyball, badminton, and esports. Users place bets on various outcomes and the platform takes a margin on transactions.
2. Casino Games: Live casino games including baccarat, roulette, blackjack, sicbo, Dragon Tiger with house edge built into game mechanics.
3. Slot Games and Fish Shooting: Slot game and fish shooting games with built-in house edge mechanics and bonus features.
4. Lottery and Mini Games: Lottery and traditional card games revenue generated through game participation fees.
5. Promotional Budget Allocation: Platform generates revenue to fund promotional programs including welcome bonuses, first deposit bonuses, daily cashback, VIP member benefits, birthday gifts, and special event promotions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The entity evidenced in the input operates a self-service online gambling platform offering sports betting, live casino, slot games, fish shooting, traditional card games, lottery, and cockfighting. Users register, deposit, and access all gaming products through a single web/mobile-optimized interface, with revenue generated via house edge and margin on betting transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• MU88 Sports Betting Online sportsbook offering betting markets on football, basketball, tennis, volleyball, badminton, and esports, with basic and advanced bet types and real-time match fluctuations during live events. Targeted at Vietnamese sports betting enthusiasts.
• MU88 Live Casino Live dealer casino offering baccarat, roulette, blackjack, sicbo, Dragon Tiger, and other live tables with professional dealers, clear broadcasting, authentic sound, stable streaming, and multiple betting levels.
• MU88 Slot Games Slot games with themes including mythology, treasure, ocean, adventure, Asian culture, animals, and fantasy, featuring free spins, special symbols, multipliers, side quests, and accumulated jackpots.
• MU88 Fish Shooting Fish shooting arcade-style game with attractive graphics, smooth effects, multiple weapon types, and rooms where players select targets and manage resources within each session.
• MU88 Card Games Traditional and mini card games including Tai Xiu, Xoc Dia, Tien Len, Mau Binh, poker, and other familiar card-based games with short round times and easy-to-learn rules.
• MU88 Lottery Online lottery and number-based games accessible through the MU88 platform with flexible participation options.
• MU88 Cockfighting Cockfighting betting product within the MU88 platform offering wagering on cockfight events.
• MU88 Promotions Program Tiered promotional program offering welcome bonuses for new members, first-deposit bonuses, daily cashback, lucky spins, reward tasks, birthday gifts, and VIP-tier exclusive events.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• U888 (Game Provider)coreTechnology or IntegrationU888 is listed as a game provider for MU88. The platform displays U888 branding in its game provider section, indicating a partnership for providing casino and other gaming content.
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorMultiple affiliate sites (blaut4.com, blau8888.com, blau8888km.com) operate as referral channels directing new users to register on the MU88 platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fun88: Fun88 is an Asian online betting and casino operator serving India, Vietnam, Thailand, and other markets. It offers sports betting, live casino, and slots through a self-serve web and mobile platform, mirroring MU88's go-to-market and product strategy.
• W88: W88 is an Asian online gambling platform offering sports betting, casino, slots, and poker to Southeast Asian users including Vietnam. It is directly comparable to MU88 in product mix, Vietnamese-language focus, and white-label operator model.
• M88 Mansion: M88 (Mansion) is a long-running Asian-facing online gambling brand with sportsbook, casino, slots, and live dealer offerings. It targets Vietnamese and other Southeast Asian players with a near-identical product portfolio to MU88.
• BK8: BK8 is a Southeast Asian online gambling brand with strong presence in Vietnam, Malaysia, and Thailand. It runs a sportsbook plus live casino, slots, and fish shooting—almost identical vertical coverage to MU88 and a directly competing affiliate-driven acquisition model.
• Dafabet: Dafabet is an established Asian online gambling operator offering sports betting, casino, poker, and slots across Asia including Vietnam. Comparable to MU88 in self-serve D2C model, multi-vertical product mix, and target customer base.
• 12BET: 12BET is an Asian online betting platform offering sportsbook and casino products with a customer base spanning Southeast Asia. It overlaps directly with MU88 in product offering and target geography.
• 188Bet: 188Bet is an Asian-facing online sportsbook and casino brand with significant Southeast Asian and Vietnamese customer flow. Comparable to MU88 across sportsbook, casino, and slots with similar self-serve platform mechanics.

Broad incumbents

• 1xBet: 1xBet is a global online gambling operator with substantial presence in Southeast Asia including Vietnam, offering sportsbook, casino, and slots. Comparable to MU88 in product breadth and Vietnamese market focus, though at much larger scale and with broader geographic reach.
• SBOBet: SBOBet is a larger, established Asian and global sportsbook operator with a broader geographic footprint and licensing portfolio. Comparable to MU88 as a sports-betting-led platform, though SBOBet operates at significantly greater scale and regulatory scope.

Others

• U888: U888 is listed as MU88's game provider partner, supplying casino and other gaming content. As a B2B technology/integrator rather than a competing end-consumer brand, it is comparable as an upstream ecosystem participant enabling MU88's product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diavaz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diavaz