CSMART Hotel Almere

What CSMART Hotel Almere does

CSMART Hotel Almere is a 176-room purpose-built hotel located in Almere Duin, Netherlands, operating as a wholly-owned subsidiary of Carnival Corporation since its founding in 2016. The property functions as the on-site accommodation arm of the adjacent CSMART maritime training center, providing lodging to professional officers attending officer development programs delivered under the CSMART brand. All 176 rooms are configured with panoramic views, dual-person workstations, HD Smart TVs supporting HDMI and streaming, complimentary Wi-Fi, blackout curtains, air conditioning, and quiet-zone design intended to optimize rest and study between training sessions.

The product portfolio centers on training-focused accommodation extended by on-site food and beverage (restaurant serving fresh seasonal dishes in an open-kitchen setting, bar, and terrace overlooking the IJmeer Delta), ancillary services (bike rental, on-site shop with snacks and Dutch souvenirs), and a fitness center equipped with cardio and strength machines. Revenue is generated primarily through room bookings bundled with CSMART training packages, plus F&B and ancillary transactions. Pricing is not publicly disclosed and is administered through direct contact (phone, email, WhatsApp) rather than open-market channels. The business model is effectively captive B2B: customers are maritime officers routed through CSMART from Carnival Corporation's cruise brand portfolio — Carnival, Costa, AIDA, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn — with no apparent independent consumer marketing.

Operationally, the hotel runs with approximately 20 employees, indicating a lean single-property hospitality operation. The competitive position is structurally tied to its physical adjacency to CSMART and its integration into Carnival Corporation's training ecosystem, with no third-party hotel customers and no competitive bidding dynamics. Expansion, M&A, and funding activity are not indicated; the entity operates as a cost center / supporting facility within the parent group rather than a standalone growth business.

Name

CSMART Hotel Almere

Legal name

CSMART

Website

https://csmart-hotel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CSMART Hotel Almere is a 176-room purpose-built hotel in Almere Duin, Netherlands, operated since 2016 as a wholly-owned subsidiary of Carnival Corporation. It provides lodging, dining, and study facilities to maritime officers attending CSMART training programs from Carnival's cruise brands.

Ownership category

akta.pro rank

Product category

Training-focused Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Training accommodation
• Hospitality services
• Maritime officer training
• Cruise line lodging
• Corporate hotel services

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodation: Revenue generated from overnight stays in the hotel's 176 rooms, serving training professionals attending CSMART programs. Room revenue includes access to hotel amenities such as restaurant, bar, fitness facilities, and bike rental services.
2. Food & Beverage Services: Revenue from the on-site restaurant, bar, and terrace services offering fresh, seasonal dishes prepared with locally sourced ingredients. Includes light bites and drinks for hotel guests and trainees.
3. Ancillary Services: Additional revenue streams from bike rental services, on-site shop sales (snacks, beverages, take-away items, Dutch souvenirs, and essentials), and other guest services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CSMART Hotel Almere is a 176-room purpose-built hotel located in Almere Duin, Netherlands, established in 2016 to provide dedicated accommodation for professionals attending training at the adjacent CSMART training center. The hotel offers guest rooms with workstations, HD Smart TVs and complimentary Wi-Fi, an on-site restaurant and bar serving fresh seasonal dishes, a fitness center, bike rental, and an on-site shop. The core business is integrated hospitality services supporting maritime officer training delivered through the CSMART facility and Carnival Corporation's cruise line brands.

Product overview

CSMART Hotel operates as a single-purpose hospitality facility designed specifically for officers and professionals attending CSMART training programs. Established in 2016, the hotel offers 176 rooms combining comfort and functionality with modern, calm design and panoramic views. The product portfolio centers on the core CSMART Hotel offering, which includes guest rooms with amenities (HD Smart TV, complimentary Wi-Fi, air conditioning, mini-refrigerators, safes), a restaurant serving fresh seasonal dishes, bar and terrace overlooking the IJmeer Delta, bike rental services, an on-site shop, and a fitness center with modern cardio and strength equipment. The hotel is positioned as part of the Carnival Corporation training ecosystem, serving personnel from cruise brands including Carnival, Princess, Holland America Line, Costa, AIDA, Cunard, P&O Cruises, and Seabourn.

Differentiator

Problem solved

Functional benefit

Products and services

• CSMART Hotel Accommodation A 176-room purpose-built hotel in Almere Duin, Netherlands, providing dedicated accommodation for professionals attending training at the adjacent CSMART training center. Rooms include workstations for two, HD Smart TVs with HDMI and streaming support, complimentary Wi-Fi, high-quality beds, blackout curtains, walk-in rain showers, air conditioning, mini-refrigerators, safes, hairdryers, closets and lounge chairs, designed to support study, rest and recovery during training programs.
• Restaurant, Bar & Terrace On-site restaurant serving fresh, seasonal dishes prepared with locally sourced ingredients in an interactive open-kitchen setting, alongside a bar offering drinks and light bites for guests and trainees, and a terrace overlooking the IJmeer Delta for relaxation after training.
• Bike Rental Service City bikes with gears and e-bikes available for rent through the hotel reception, allowing guests to explore the Almere Duin coastal area and the route to Almere Centrum.
• On-site Shop Hotel shop offering snacks, beverages, take-away items, a small selection of Dutch souvenirs and everyday essentials for guests and trainees.
• Sport & Fitness Center On-site gym equipped with treadmills, recumbent and upright bikes, ellipticals, dumbbells, Olympic weight plates, and chest, back and leg press machines, supporting training attendees' physical fitness and recovery.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Carnival CorporationcoreOthersCSMART Hotel is part of Carnival Corporation, one of the world's largest leisure travel companies. CSMART serves as the cruise industry's premier center for maritime training, supporting officers from Carnival Corporation's portfolio of cruise brands including Carnival, Costa, AIDA, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn. The hotel provides purpose-built accommodation for officers attending training programs at CSMART facilities.
• AIDA CruisesminorOthersGerman cruise line brand within the Carnival Corporation portfolio that sends officers and crew to CSMART for training at the Almere facility.
• Costa CruisesminorOthersItalian cruise line brand within the Carnival Corporation portfolio that utilizes CSMART training facilities for officer development.
• CunardminorOthersBritish cruise line brand within the Carnival Corporation portfolio that sends maritime officers to CSMART for specialized training.
• Holland America LineminorOthersTraditional cruise line brand within Carnival Corporation that utilizes CSMART's training programs for officer certification and development.
• P&O CruisesminorOthersBritish cruise line brand within Carnival Corporation that sends officers for training at the CSMART facility in Almere.
• Princess CruisesminorOthersMajor cruise line brand within Carnival Corporation portfolio that utilizes CSMART training facilities for maritime officer development.
• SeabournminorOthersUltra-luxury cruise line brand within Carnival Corporation that sends officers for training at CSMART facilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Center Parcs: Dutch/European operator of nature-based resort villages combining accommodation with recreational facilities, restaurants, and group event spaces. Operates in a similar leisure/hospitality + amenity-driven model in Dutch nature settings, and accommodates corporate retreats and group bookings adjacent to recreational activities.

Broad incumbents

• Hilton Hotels & Resorts: Global full-service hotel chain with extensive meeting, conference, and corporate training accommodation capabilities. Comparable in serving institutional and corporate group bookings, though operating as a broad-market global chain rather than a niche training-focused property.
• Marriott Hotels: Global full-service hotel chain with extensive conference and group booking capabilities. Operates in the same business travel and corporate event lodging category as CSMART Hotel but as a multi-segment global incumbent rather than a specialized training facility.
• Fletcher Hotels: Largest Dutch hotel chain operating full-service hotels often in nature and recreational settings, frequently offering conference and group accommodation. Comparable in combining lodging with recreational/leisure amenities and Dutch regional locations.
• Van der Valk Hotels: Largest Dutch family-owned hotel chain operating full-service hotels with conference facilities throughout the Netherlands. Comparable full-service business and conference lodging footprint, though operating as a broad market chain rather than a single-purpose training facility.
• Bastion Hotels: Dutch mid-scale hotel chain with locations throughout the Netherlands serving business and leisure travelers. Represents the broader Dutch business lodging competitive set against which CSMART Hotel's specialized offering is differentiated.
• NH Hotel Group: Major Spanish-Dutch business hotel chain operating across Europe with full-service properties geared toward corporate travelers. Overlaps with CSMART Hotel in business travel lodging and corporate event accommodation, though lacks the maritime training specialization.

Direct peers

• STC Group: STC Group is a Netherlands-based maritime and logistical training institution offering shipping, port, and transport training. While primarily a training provider, it has student/academic accommodation services similar to CSMART Hotel's role of providing lodging for trainees at a dedicated maritime training center.
• Maritim Hotels: German-based hotel chain specializing in conference, congress, and training-event accommodations with integrated meeting facilities. Comparable to CSMART Hotel in combining purpose-built lodging with adjacent event/training infrastructure serving corporate and institutional clients.

Regional players

• Apollo Hotel Almere: Full-service business and conference hotel located in Almere, the same city as CSMART Hotel. Direct regional competitor for any overflow general business or leisure demand in the Almere market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/csmart-hotel-almere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSMART Hotel Almere