What Cycling Time Trials does

Cycling Time Trials (CTT) is the official governing body for cycling time trials in England, Scotland, and Wales, operating as a community-led sporting organization that sanctions and administers over 3,000 events annually. The organization is incorporated in the United Kingdom (Company Number 04413282) with a lean team of 6 employees, and runs a digital platform at cyclingtimetrials.org.uk that serves four primary customer segments: beginner or unattached cyclists entering via open "come and try" events, club members participating in club-level events, competitive cyclists competing in open events whose performances contribute to official UK rankings, and affiliated cycling clubs that organize sanctioned events under CTT rules.

The CTT platform consists of four integrated core products: an Event Finder tool with filtering by distance category (Short, Medium, Long, Ultra) and terrain (Flat, Rolling, Hilly, Hill Climb); CTT Live, a real-time results streaming service from event venues across the country; a personalized member Dashboard for tracking individual results; and the official Rankings system that drives competitive recognition within the UK cycling community. The technology stack is built on a modern web framework (Next.js, based on asset paths) and integrates with Spindata as a third-party performance analytics partner. No native mobile app, public API, or SDK exists in the disclosed footprint.

CTT's revenue model is centered on event entry fees structured as a transaction-fee stream, with participants paying to enter individual time trial events. Distribution is achieved through a self-service digital platform complemented by a grassroots network of affiliated clubs and district organizations that act as event organizers and acquisition channels. Commercial partnerships with Yellow Jersey Insurance (insurance) and NoPinz (equipment) provide ancillary ecosystem support but appear to be minor in revenue significance. The organization does not disclose pricing, financials, or membership fee structure publicly.

Name

Cycling Time Trials

Legal name

Cycling Time Trials

Website

https://ctt.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cycling Time Trials is the official governing body for cycling time trials in England, Scotland, and Wales, operating a digital platform for event discovery, live results, and official rankings across over 3,000 annual events serving individual cyclists, clubs, and competitive time triallists.

Ownership category

akta.pro rank

Product category

Sports Governing Body and Cycling Event Management

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Cycling time trials
• Sports governing body
• Cycling event management
• Cycling rankings system
• Recreational cycling events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Event Entry Fees: Revenue generated from cyclists registering for and participating in time trial events across England, Scotland, and Wales. Entry fees fund event organization, marshaling, and administration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cycling Time Trials is the official governing body for cycling time trials in England, Scotland, and Wales, sanctioning over 3,000 events annually through a network of affiliated clubs and districts. The organization provides a digital platform with event discovery, live results streaming, personal performance dashboards, and an official rankings system for time triallists, operating alongside standardized rules and regulations for the sport.

Product overview

Cycling Time Trials operates as a unified event discovery and management platform for cycling time trials across England, Scotland, and Wales, covering over 3,000 events. The platform consists of four integrated core offerings: Event Finder for event discovery with filtering by distance and terrain categories; CTT Live for real-time results streaming from events nationwide; Dashboard for personal performance tracking; and Rankings for official competitive standings. Users progress through participation levels from open events (accessible to all affiliated club members) to club events, with results contributing to rankings.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Finder

Quantifiable outcome

• Over 3,000 events annually across England, Scotland, and Wales

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Yellow Jersey InsuranceminorOthersYellow Jersey Insurance is listed as a partner of Cycling Time Trials, providing insurance services potentially related to event coverage or cyclist protection.
• NoPinzminorOthersNoPinz is listed as a partner of Cycling Time Trials, appearing in the partners section of the website alongside Yellow Jersey Insurance.
• SpindatacoreTechnology or IntegrationSpindata provides performance analytics and insights for time triallists through integration with Cycling Time Trials. The platform is referenced as a valuable tool for cyclists to gain insights into performance, with a link from the CTT results dashboard.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SweetSpot (Tour of Britain): Organizer of the Tour of Britain and other major UK cycling events. Comparable as a direct peer running organized, ranked cycling events in the UK, though at a larger professional scale than CTT's amateur time-trial events.
• Human Race: UK mass-participation event organizer running cycling events (sportives, closed-road cycling events) alongside running and triathlon events. Comparable as a peer operator of mass-participation cycling events in the UK.

Others

• Sport England: UK public body that funds and supports grassroots sport. Comparable as an ecosystem stakeholder and potential funding counterpart to CTT's role as a national governing body, rather than a direct competitor.

Regional players

• Welsh Cycling: National governing body for cycling in Wales, one of CTT's three covered nations. Comparable as a regional federation that overlaps with CTT's time-trial event ecosystem in Wales.
• Cycling Ireland: Governs cycling across Ireland and Northern Ireland, including time-trial competition. Directly comparable in that it serves as a regional equivalent of CTT, operating time-trial rules, rankings, and event coordination across its territory.
• Scottish Cycling: National governing body for Scotland (one of CTT's three covered nations). Comparable as a regional federation with a similar membership and event structure, though broader in scope than CTT's time-trial-only mandate.

Emerging players

• Zwift: Virtual cycling platform with its own competitive time-trial formats, leaderboards, and performance analytics. Comparable as an emerging digital competitor that could absorb a portion of time-trial participants' attention and training.

Broad incumbents

• England Athletics: National governing body for athletics in England. Comparable as a peer for endurance/sport governing bodies in the UK that operate membership, event calendars, and ranking systems across affiliated clubs and individuals.
• British Cycling: The national governing body for cycling across the UK, covering road, track, BMX, and cyclo-cross. British Cycling is the most obvious broad incumbent relative to CTT's narrower time-trial governance, with overlapping member bases and a potential organizing-body relationship.
• British Triathlon: National governing body for triathlon in the UK, an endurance sport with similar member-based, event-driven, and ranked-competition structure. Comparable as a peer governing body for endurance sport with similar operational mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cycling-time-trials

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Time Trials