Cube Communications Ltd
Cube Communications Ltd is a privately held Pan-African event design, production, and communications agency headquartered in Kigali, Rwanda, serving corporate, governmental, and institutional clients across Africa and beyond with end-to-end event services.
- Company typePrivate
- Founded2013
- HeadquartersKigali, Rwanda
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cube Communications Ltd does
Cube Communications Ltd is a privately held Pan-African event design, production, and communications agency headquartered in Kigali, Rwanda. Founded in 2013, the firm delivers end-to-end event services for corporate, institutional, governmental, and international clients, with a stated portfolio of 50+ completed projects over 12 years of operation. Service lines span event design and management, audio-visual (sound, LED screens, lighting hire and installation), custom stage and set build, exhibition design and build, video production (session and explainer videos, motion graphics), event branding, and secure registration and accreditation systems.
The company executes both domestic Rwandan events (Africa Food Systems Forum 2024, Biashara Afrika 2024, TIME100 Summit, Basketball Africa League 2023-2025) and international projects (EXPO DOHA in Qatar). Its go-to-market is direct B2B sales engagement via phone and email, supported by a digital presence through its website (cubeafricagroup.com) and social channels on Instagram, Twitter/X, and LinkedIn. Pricing is custom-quoted per engagement and is not publicly disclosed; revenue is generated through professional services contracts tied to event scope and scale.
The broader Cube Communications Group also encompasses Torus Guru, a separate event-management technology platform accessible at torusguru.com, and is affiliated with Convene Africa Nexus, a strategic convening partner in the Pan-African conference ecosystem. Ownership, management team, financials, and funding history are not disclosed in available sources.
Cube Communications Ltd firmographics
Firmographics- Name
- Cube Communications Ltd
- Legal name
- Cube Communications Ltd
- Website
- https://cube.rw
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cube Communications Ltd is a privately held Pan-African event design, production, and communications agency headquartered in Kigali, Rwanda, serving corporate, governmental, and institutional clients across Africa and beyond with end-to-end event services.
- Ownership category
- akta.pro rank
Cube Communications Ltd industry classification
Industry- Product category
- Event Management and Production Services
- NAICS
- Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Corporate Event Production & AV Services (HSACADAB), Exhibitions, Trade Shows & Booth Management (HSACADAH), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where Cube Communications Ltd is headquartered
LocationHeadquarters
- HQ city
- Kigali
- HQ country
- Rwanda
- HQ region
- Africa
Offices1 record
Markets served
Cube Communications Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Design & Management Services: Project-based professional services for conceptualization, visualization, and end-to-end event management. Revenue generated through custom event production contracts with corporate and institutional clients.
- AV Services: Audio-visual services including sound, LED screens, lighting hire, installation, and technical crew provision as part of event production.
- Exhibition Services: Exhibitor management, design and build services for trade shows and exhibitions.
- Video Production: Session videos, explainer videos, and motion graphics production services.
- Branding Services: Event artworks, production and installation services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Cube Communications Ltd product offering
Product offeringCore offering
Cube Communications Ltd is a Pan-African event design, production, and event communications agency providing end-to-end event management for corporate and institutional clients. Its core offerings include conceptualization and visualization of events, audio-visual production (sound, LED screens, lighting), custom stage and set design and build, exhibition design and build, video production, event branding, and a secure registration and accreditation platform. The company delivers these services primarily in Rwanda and across Africa, with international project experience including EXPO DOHA in Qatar.
Product overview
Cube Communications Ltd is a Pan-African event design, production and event communications agency offering a comprehensive suite of event services. The company operates as a single integrated agency model providing Event Design & Management, AV Services (sound, LED screens, lighting), Custom Sets (stage design and build), Exhibitions, Video Production, Branding, Registration, and Accreditation services. The portfolio is unified under the Cube Communications brand, supplemented by Torus Guru, a separate technology platform for event management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Torus Guru: A related platform mentioned on the website, accessible at torusguru.com
Quantifiable outcome
- 50+ projects completed across Pan-African region
- +1 more outcomes
Companies that use Cube Communications Ltd
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Cube Communications Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cube Communications Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Convene Africa NexuscoreConvene Africa Nexus is a related organization mentioned alongside Cube Communications, suggesting a strategic partnership in the Pan-African events space. The connection indicates collaboration in event convening and conference organization across Africa.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cube Communications Ltd competitors and assessment
Company assessmentBroad incumbents
- MKG (MKG Events): Global experiential marketing and event agency serving enterprise clients across industries. Comparable in integrated event/brand experience service model; relevant incumbent peer for global-to-Africa event contracts.
- Jack Morton Worldwide: Global brand experience agency producing events, exhibitions, and brand activations for enterprise clients worldwide. Comparable service model (end-to-end event production) and target customer base (corporations and institutions), but at materially larger scale.
- George P. Johnson Experience Marketing: Global experiential marketing agency producing large-scale events, exhibitions, and brand experiences for multinational clients. Represents the global incumbent Cube may compete against for premium African contracts, with broader geographic reach and deeper resources.
- Sparks: Global experiential agency delivering brand experiences, conferences, and exhibitions for enterprise clients. Relevant peer as a larger incumbent whose African expansion could pressure Cube on premium event RFPs.
Direct peers
- Stage Pro Africa: South Africa-based event production specialist providing staging, AV, and technical production for concerts, conferences, and corporate events. Comparable on the AV production side of Cube's offering and the broader African corporate event market.
- Worx Events: South Africa-based full-service event management and production agency offering end-to-end event services across the African continent. Direct comparable on service breadth (design, AV, exhibitions) and target customer base (corporate and institutional event clients).
- Meleh Events: Africa-focused event management and production firm serving corporate clients across the continent. Direct comparable in target market (African corporate/institutional events) and integrated service model spanning design, AV, and staging.
- Big Events Africa: Pan-African event production agency delivering conferences, summits, and corporate events across multiple African countries. Comparable in geographic positioning (Pan-African) and focus on high-profile institutional clients similar to Cube's TIME100 and BAL portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cube Communications Ltd social profiles
Digital presenceCube Communications Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cube Communications Ltd leadership team
Management profileNumber of profiles
Cube Communications Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cube Communications Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cube Communications Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cube Communications Ltd
What does Cube Communications Ltd do?
Cube Communications Ltd is a Pan-African event design, production, and event communications agency providing end-to-end event management for corporate and institutional clients. Its core offerings include conceptualization and visualization of events, audio-visual production (sound, LED screens, lighting), custom stage and set design and build, exhibition design and build, video production, event branding, and a secure registration and accreditation platform. The company delivers these services primarily in Rwanda and across Africa, with international project experience including EXPO DOHA in Qatar.
Is Cube Communications Ltd a public or private company?
Cube Communications Ltd is a private company. It is classified as unknown and is currently operating.
When was Cube Communications Ltd founded?
Cube Communications Ltd was founded in 2013. It employs 11 to 50 people.
Where is Cube Communications Ltd based?
Cube Communications Ltd is headquartered in Kigali, Rwanda, in the Africa region.
How does Cube Communications Ltd make money?
Five revenue lines are on record. Event Design & Management Services are the primary driver. The others are AV Services, exhibition Services, video Production and branding Services.
Who are Cube Communications Ltd's main competitors?
Broad incumbents on record are MKG (MKG Events), Jack Morton Worldwide, George P. Johnson Experience Marketing and Sparks. Direct peers are Stage Pro Africa, Worx Events, Meleh Events and Big Events Africa.
Does Cube Communications Ltd have an API?
No public API is recorded for Cube Communications Ltd.
What industry is Cube Communications Ltd in?
Cube Communications Ltd's product category is Event Management and Production Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of HSACADAB, Corporate Event Production & AV Services. Its NAICS code is 56192 and its SIC code is 8741.