CUE Entertainment

What CUE Entertainment does

CUE Entertainment is an India-based event management company headquartered in Bengaluru, founded in 2013 and operating with a team of approximately 16 employees. The company delivers projects across six core verticals: weddings, corporate events, concerts and music programming, exhibitions and stall fabrication, kids and youth events, and brand activations and promotions. Its named client portfolio includes more than 25 brands such as Godrej, HCL, Peter England, Sobha, Yardley, Smirnoff, NBA, Star Plus, Indian Idol, Jio, Airtel, Levi's, Forever 21 and Cadbury, spanning FMCG, telecom, real estate, entertainment, apparel and liquor.

The company's go-to-market is direct, sales-led engagement with brand and corporate clients, with pricing structured as custom quotes per engagement rather than fixed fees or subscriptions. Its international footprint has grown materially since 2023, with event delivery capability now spanning India, Turkey, UAE and Sri Lanka, and the corporate website also referencing Thailand — an unusually broad geographic reach for a sub-20-person firm. The April 2025 website and brand identity refresh supports its positioning as a multi-market experiential partner rather than a single-region wedding or MICE operator.

There is no disclosed software platform, no funding history and no AI/ML capability referenced in the available material; the business is fundamentally a services firm whose assets are its producer/creative bench and its roster of past marquee engagements. Revenue is project-based and episodic, with no visible recurring-revenue or retainer component, which has direct implications for predictability and concentration risk.

Name

CUE Entertainment

Legal name

Cue Entertainment

Website

https://cueentertainment.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CUE Entertainment is a Bengaluru-based event management firm founded in 2013, delivering weddings, corporate events, concerts, exhibitions, kids' events and brand activations for 25+ marquee clients across India, Turkey, UAE and Sri Lanka.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Tour & Artist Management Services (HSACAHAN), Talent Booking Agencies (Live Performance) (MPAIAGAB)

Keywords

• Event management services
• Wedding planning services
• Corporate event planning
• Concert event production
• Exhibition stall design

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Planning and Management Services: Professional services revenue generated from planning and executing events including weddings, corporate events, concerts, exhibitions, and kids/youth events. Services include end-to-end solutions from concept to execution, covering logistics, venue bookings, decor, entertainment, and brand promotions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CUE Entertainment is an event management and wedding planning company that plans and executes corporate events, weddings, concerts and music shows, exhibitions and stalls, kids and youth events, plus activations and promotions. Services cover the complete event lifecycle from concept and design through logistics, venue bookings, decor, entertainment, merchandise, and on-site implementation for both enterprise clients and individual customers.

Product overview

CUE Entertainment is an event management company offering a comprehensive suite of event planning and execution services. The company specializes in five core service offerings: Kids and Youth Events (including school/college events and brand promotions), Live Music and Concerts (with state-of-the-art tech), Wedding Planning (end-to-end solutions from Band-Baja to decor), Corporate Events (MICE, hospitality, and brand building), and Exhibitions/Stalls (innovative design concepts). Additional services include Activations, Promotions, and College Events. With operations spanning India, Turkey, UAE, and Sri Lanka after expanding in 2023, the company delivers bespoke merchandise, logistics management, and flawless on-site implementation across these markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events End-to-end corporate event management for enterprises, covering brand identity building, MICE meetings, hospitality events, employee events, partner/customer events, and product launches with fresh and unique creative concepts.
• Wedding Planning and Execution End-to-end wedding solutions for couples and families, including Band-Baja, venue bookings, logistics, decor, live music, dance performances, and personalized tailor-made celebrations.
• Concerts and Music Shows Live concert and music event management for national and international artists, including state-of-the-art technology integration and on-site execution.
• Exhibitions and Stalls Innovative exhibition and stall design services for brands and organizations, with minimalistic yet classy, theme-resonant concepts that enhance trade show presence.
• Kids and Youth Events Engaging events tailored to young audiences, including school and college events, festive celebrations, dance shows, singing auditions, and brand promotions in malls and campuses.
• Activations and Promotions Interactive marketing activations and brand promotions in malls and campuses, including college and youth-targeted promotional events.

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Percept Limited: Integrated marketing and event management company in India offering corporate events, activations, and entertainment services. Directly comparable across the corporate and B2B event verticals CUE serves.
• Showtime Events: India-based event management company focused on corporate events, conferences, and exhibitions. Comparable in B2B event execution and corporate client base.
• E-Factor Entertainment: Indian experiential marketing and event management firm handling corporate events, exhibitions, and brand activations. Direct competitor across exhibitions, stalls, and corporate activations.
• DNA Entertainment Networks: India-based live entertainment and concert production company. Comparable to CUE Entertainment's concert and live music services business line and Indian market focus.
• Wizcraft Entertainment: Indian event management and entertainment company specializing in corporate events, weddings, and large-scale experiential productions. Closely comparable to CUE Entertainment's full-service offerings and India-centric geography.
• Cineyug Entertainment: India-based event management and entertainment company specializing in celebrity-led events, weddings, and concerts. Direct competitor in the premium event management segment.
• Seventy Event Media Group: Indian event management company serving corporate clients across brand activations, conferences, and large-scale events. Comparable in B2B event focus, target market, and execution model.

Broad incumbents

• George P Johnson Experience Marketing: Global experiential marketing agency serving enterprise clients with brand experiences and events. Comparable as a broader incumbent in the event management space, though much larger and globally scaled.
• MKG (Mason Kosar): US-based experiential marketing and event agency serving major brands. Comparable as a broader incumbent offering similar corporate event services but at materially larger scale.

Emerging players

• Tamarind Global: India-based destination wedding and event planning company. Comparable in wedding planning services and Indian market focus, though smaller and more niche in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TeamCueEntertainment
• LinkedInlinkedin.com/company/cue-entertainment
• Instagraminstagram.com/cue_entertainment?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUE Entertainment