Cambridge United Foundation

Name

Cambridge United Foundation

Legal name

Cambridge United Foundation

Website

https://cufcfoundation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Sports Programmes

NAICS

Sports and Recreation Instruction (611620), Civic and Social Organizations (8134), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Club Sports Programs (EDALAIAB)

Keywords

• Community sport programmes
• Football foundation
• Youth development
• School PE delivery
• Community wellbeing

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Individual donations, fundraising events (e.g., annual Golf Day), and legacy giving.
2. Corporate Partnerships: Corporate partners contribute financially through annual partnership contributions (e.g., United for Cambridge partnership at £5,000/year) and in-kind support. Partners include AstraZeneca, Cambridge United FC, EFL, PFA, Premier League Charitable Fund, and others.
3. Programme Delivery: Revenue generated through delivery of education and community sport programmes, including school sport sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Cambridge United Foundation is a registered charity that delivers community sport and wellbeing programmes across Cambridge and Cambridgeshire, structured by demographic group: Young People Programmes (including Premier League Kicks for ages 8-18), Adults Programmes, and Older Adults Programmes (including Forever United Walking Football). It also delivers a School Sport Programme providing PE and PLPS sessions, plus Education Programmes that generated approximately £100k in social value in 2024.

Product overview

Cambridge United Foundation offers a unified community sport and wellbeing programme portfolio structured across three demographic groups (Young People, Adults, and Older Adults). The core offerings include Premier League Kicks sessions for youth, walking football for seniors, and school-based PE delivery. All programmes operate under the foundation's mission to use the power of sport to create opportunities, improve wellbeing, and build stronger communities across Cambridge, generating approximately £1.3m in annual social value across 15,857 participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Young People Programmes Sports and community activities designed for young people aged 8-18, including the Premier League Kicks programme delivering sports coaching, mental and physical wellbeing support. Sessions take place at the Abbey Stadium, schools, and community venues across Cambridge.
• Adults Programmes Sports and health programmes for working-age adults, providing opportunities for physical activity, community engagement, and health and wellbeing support across Cambridge and Cambridgeshire.
• Older Adults Programmes Programmes such as Forever United Walking Football designed for older adults, providing social connection, fitness, focus, and wellbeing support for retired participants in Cambridge.
• Forever United Walking Football A walking football programme specifically designed for older adults, offering focus, fitness, and social connection to retired participants as part of the foundation's older adults offer.
• School Sport Programme PE and PLPS (Physical Literacy and Personal Development) sessions delivered in partner schools by foundation community coaches, part of the foundation's educational outreach to school-age children.
• Education Programmes Educational activities and school partnerships generating approximately £100k in social value through programmes such as Active Science developed in partnership with AstraZeneca.

Quantifiable outcome

• £1.3m in social value generated in 2024
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Cambridge United Football ClubcoreStrategic or Co-development PartnerThe club and foundation share the Abbey Stadium home and are closely aligned. Cambridge United FC supports the foundation's community mission and the foundation benefits from the club's brand, facilities, and network. This is the foundation's primary institutional partner and the source of its identity.
• AstraZenecacoreStrategic or Co-development PartnerAstraZeneca is a core partner of the foundation, involved in designing and delivering STEM programmes including the Active Science programme. An AstraZeneca Senior Director (Jon Bell) serves as a trustee. The partnership involves financial support and skills-based engagement.
• EFL (English Football League)coreStrategic or Co-development PartnerThe EFL is a core partner providing structural support, funding, and programme frameworks (e.g., EFL Trust community initiatives) to the foundation as part of the league's community outreach network.
• Professional Footballers' Association (PFA)coreStrategic or Co-development PartnerThe PFA supports the foundation's community work, with the foundation logo displayed on the PFA's community page as a recognised partner in football's player union community initiatives.
• United for Cambridge Partners (multiple)minorGTM or Marketing PartnerOver 20 organisations participate in the United for Cambridge partnership network, contributing at least £5,000 annually in exchange for branding, match tickets, volunteering access, and networking events. Partners include Alan Boswell Group, Anglia Ruskin University, AstraZeneca, Bidwells, BrewBoard Cambridge, Brooks, CB Groundworks, Cledara, David Lloyd, Fora, GCIS, Genie AI, Genie Ventures, Greater Anglia, Group 1 Cambridge BMW, Layrd Design, Majority Audio, Mead Construction, Mick George, and Novotel.
• NovotelminorGTM or Marketing PartnerNovotel Cambridge is listed as a corporate partner supporting the foundation.
• SoftwireminorGTM or Marketing PartnerSoftwire is listed as a corporate partner supporting the foundation.
• MarshallminorGTM or Marketing PartnerMarshall is listed as a corporate partner supporting the foundation.
• Cambridgeshire Holiday Activity and Food ProgrammeminorStrategic or Co-development PartnerA programme partner delivering holiday activities and food provision for children in Cambridgeshire.
• University of CambridgeminorStrategic or Co-development PartnerThe University of Cambridge is listed as a partner of the foundation.
• British Heart FoundationminorStrategic or Co-development PartnerBritish Heart Foundation is listed as a partner, potentially related to health and walking football initiatives.
• Cambridge AheadminorStrategic or Co-development PartnerCambridge Ahead is listed as a partner. A founding member of Cambridge Ahead (Paul Schofield) is a trustee of the foundation.
• Cambridge NetworkminorGTM or Marketing PartnerCambridge Network is listed as a partner supporting the foundation.
• CPSL MindminorStrategic or Co-development PartnerCPSL Mind is listed as a partner, likely supporting mental health programming alongside the foundation's mental health officer.
• Cambridge Charity FundraisersminorGTM or Marketing PartnerCambridge Charity Fundraisers is listed as a partner supporting the foundation.
• WintercomfortminorGTM or Marketing PartnerWintercomfort is listed as a partner supporting the foundation.
• Eastern Counties Educational TrustminorStrategic or Co-development PartnerEastern Counties Educational Trust is listed as a partner, potentially supporting school sport and education programmes.
• Romsey MillminorStrategic or Co-development PartnerRomsey Mill, a Cambridge-based youth charity, is listed as a partner of the foundation.
• Abbey PeopleminorStrategic or Co-development PartnerAbbey People is listed as a partner, likely focused on the Abbey ward area near the Abbey Stadium.
• NHScoreStrategic or Co-development PartnerThe NHS (Cambridgeshire Community Services NHS Trust) is a partner, with foundation trustee Matt Winn serving as Chief Executive of Cambridgeshire Community Services NHS Trust since 2007. The partnership supports health and wellbeing programming including men's health and ageing well initiatives.
• Cambridgeshire City CouncilminorStrategic or Co-development PartnerCambridgeshire City Council is listed as a partner of the foundation, supporting community programmes.
• Cambridge City CouncilminorStrategic or Co-development PartnerCambridge City Council is listed as a partner of the foundation, supporting community programmes.
• Girton Golf ClubminorGTM or Marketing PartnerGirton Golf Club hosts the annual Cambridge United Foundation Golf Day as a club partner, providing the venue and supporting fundraising.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• The FA Charitable Trust: Charitable arm of The Football Association supporting grassroots football and community sport across England. Plays an overarching sector role and has a documented relationship with Cambridge United Foundation via trustee Alice Kempski.
• Youth Sport Trust: National charity focused on improving children's wellbeing through PE and sport in schools, including mental health and physical literacy programmes. Overlaps directly with Cambridge United Foundation's School Sport, PLPS and mental health activity streams.
• EFL Trust: Umbrella body for the 72 EFL club community foundations, of which Cambridge United Foundation is a member. Provides funding frameworks, training and central evaluation that the foundation sits within - functioning as both network parent and broader-sector comparable.

Direct peers

• Manchester City Foundation: Community impact charity of Manchester City FC delivering education, sport and health programmes across the Greater Manchester area. Operates school sport, health interventions, and youth engagement at materially larger scale but identical operating model.
• Tottenham Hotspur Foundation: Charitable arm of a Premier League football club delivering sport-based community programmes for youth, adults and vulnerable groups across North London. Operates an EFL/Premier League-anchored community sport model essentially identical in structure to Cambridge United Foundation.
• Arsenal in the Community: Community sport and education programmes operated by Arsenal FC in North London, targeting young people, schools and underrepresented groups. Closest large-club analogue to the school sport + Kicks + health triad that anchors Cambridge United Foundation.
• Chelsea Foundation: Official charity of Chelsea FC running sport-for-development programmes including school delivery, Kicks-style youth sessions, and disability inclusion - a direct functional equivalent of Cambridge United Foundation's three-cohort model.

Others

• Sport England: Non-departmental public body that funds and partners with community sport organisations across England. Provides policy and grant funding that organisations like Cambridge United Foundation access; not a direct delivery peer but a key ecosystem participant and funder.

Emerging players

• StreetGames: National UK charity that brings sport to disadvantaged young people through local community projects, including a Premier League Kicks delivery role. Directly comparable on target cohort (deprived youth) and sport-for-development methodology, though operating as an independent charity rather than a club foundation.
• Access Sport: UK charity providing inclusive community sport opportunities for disadvantaged young people, including disability sport and high-need-area delivery. Comparable on social-impact sport delivery model and youth cohort, though without a football-club parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CUFCFoundation
• YouTubeyoutube.com/@CUFCFoundation
• Facebookfacebook.com/CUFCFoundation
• LinkedInlinkedin.com/company/cambridge-united-foundation
• Instagraminstagram.com/cufcfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cambridge United Foundation