Cuiabá Esporte Clube

What Cuiabá Esporte Clube does

Cuiabá Esporte Clube is a private Brazilian football club headquartered in Cuiabá, Mato Grosso, founded on December 12, 2001. The club operates a professional football team currently competing in Série B of the Brazilian Championship, alongside a youth development system with teams at Sub-20, Sub-17, and Sub-15 levels plus the Escolinha do Cuiabá grassroots academy. Operating under the SAF (Sociedade Anônima do Futebol) corporate structure and under Dresch family ownership since 2009, the club represents the state of Mato Grosso in national competitions and was the first club from the state to compete in Brazil's top division (Série A) in over 35 years following its 2020-2021 promotion.

The club's infrastructure includes the recently inaugurated CT Manoel Dresch training center (July 2024, approximately R$50 million investment) featuring FIFA Quality Pro SUPERB 50mm synthetic turf comparable to the surface used at Chelsea FC's London training facility, plus the older CT Dourado serving youth and professional squads. Revenue is generated through match ticketing via the Facepass digital platform, three Dourado Store retail locations across Mato Grosso (Shopping Estação, Shopping Pantanal, and Shopping Sinop in northern Mato Grosso), the Sócio-Torcedor Dourado membership program offering access to Arena Pantanal matches, and sponsorship deals with partners including Kappa (official kit supplier), Sicredi (financial services cooperative), Agro Amazônia (agribusiness), and the state tourism initiative Conheça Mato Grosso. The club also operates TV Cuiabá as its owned media channel and publishes statutory filings and financial statements via a public transparency portal.

The club's strategic positioning emphasizes regional representation of Mato Grosso state pride, talent development through its youth pipeline, and brand building through state championship dominance, having achieved the Tetracampeonato Mato-grossense in 2024. Historical competitive milestones include the Copa Verde title (2015, first Mato Grosso club), Copa Sul-Americana qualification (2016, first Mato Grosso club internationally), and a best-ever 12th place finish in Série A 2023, defeating major clubs including Flamengo, São Paulo, Santos, Fluminense, and Internacional. Operating scope is regional/domestic Brazilian, with fan base concentrated in Mato Grosso and limited broader national brand penetration relative to top-tier Série A clubs.

Name

Cuiabá Esporte Clube

Legal name

Cuiabá Esporte Clube

Website

https://cuiabaesporteclube.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuiabá Esporte Clube is a private Brazilian football club based in Cuiabá, Mato Grosso, operating a professional team in Série B and youth squads at Sub-15, Sub-17, and Sub-20 levels. It serves regional fans via Arena Pantanal ticketing, three Dourado Store retail locations, and the Sócio-Torcedor membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

Cuiabá Esporte Clube is a Brazilian professional football club founded in 2001, based in Cuiabá, Mato Grosso. The club fields a senior team competing in the Brazilian Série B, runs a multi-tiered youth development structure (Sub-20, Sub-17, Sub-15), and operates a football school (Escolinha do Cuiabá). It monetizes its fan base through the Sócio-Torcedor Dourado membership program, retail merchandise sales across three Dourado Store locations, and the TV Cuiabá media channel.

Product overview

Cuiabá Esporte Clube is a Brazilian football club based in Cuipero, Mato Grosso. The organization operates a unified product portfolio centered on football, comprising the professional team competing in Brazilian Serie B, a comprehensive youth development system with Sub-20, Sub-17, and Sub-15 teams, and the Escolinha do Cuipero football academy. The club operates two training facilities (CT Manoel Dresch and CT Dourado), a fan membership program (Sócio-Torcedor Dourado), retail operations through the Dourado Store, and media content via TV Cuipero. Founded in 2001, the club achieved historic milestones including becoming the first Mato Grosso team to win the Copa Verde (2015) and reaching Serie A of the Brasileirão (2021).

Differentiator

Problem solved

Functional benefit

Brands

• Dourado Store: Official merchandise store of Cuiaba Esporte Clube with three locations in Mato Grosso (Shopping Estação, Shopping Pantanal in Cuiaba, and Shopping Sinop).

Products and services

• Professional Football Team
• Youth Football Teams (Sub-20, Sub-17, Sub-15)
• Escolinha do Cuiabá
• Sócio-Torcedor Dourado

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• SicrediminorOthersFinancial services cooperative and sponsor of the club.
• Agro AmazôniaminorOthersAgricultural sector company and sponsor of the club.
• Conheça Mato GrossominorOthersGovernment tourism initiative promoting Mato Grosso state as sponsor.
• KappacoreOEM/ Whitelabel/ Licensing PartnerItalian sports apparel brand providing official kit and merchandise for the club.
• Lei de Incentivo ao EsporteminorOthersBrazilian sports incentive law allowing tax-deductible donations to fund club projects.
• FacepasscoreChannel Partner/ Reseller/ DistributorDigital ticketing platform for match ticket sales and fan access management.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atlético Clube Goianiense: Brazilian football club operating in the central-west region, competing in Série A and B, with comparable regional sponsorship profile and similar competitive positioning to Cuiabá.
• Operário Ferroviário Esporte Clube: Paraná-based Brazilian football club that has competed in Série B with comparable infrastructure-investment narrative and similar regional sponsorship model. Useful direct peer for tier-equivalent valuation context.
• Goiás Esporte Clube: Regional Brazilian football club operating in a comparable state-based market, with Série A and Série B experience and similar commercial profile as a mid-tier professional club.
• Coritiba Foot Ball Club: Traditional Brazilian club that has competed across all divisions and offers a comparable mix of professional team, fan membership, and regional sponsorship structure. Similar operational scale to Cuiabá.
• Associação Chapecoense de Futebol: Brazilian football club from Santa Catarina that has competed in Série A after a rapid rise, sharing Cuiabá's profile as a smaller-market club punching above its weight. Comparable in operational structure and growth narrative.
• Ceará Sporting Club: Northeast Brazilian football club that has navigated Série A and Série B, also converted to SAF, and shares Cuiabá's profile as a regional powerhouse with national-tier aspirations and similar revenue diversification needs.
• Sport Club do Recife: Historic Brazilian football club from Pernambuco that has competed across Série A and Série B, with similar regional-fanbase dynamics and a comparable mix of professional team, academy, and membership-driven revenue. Operates in a similar competitive tier to Cuiabá.
• Juventude Esporte Clube: Rio Grande do Sul-based Brazilian club with Série B and Série A experience. Operates a similar model of professional team, youth development, and regional sponsorship focus.
• CRB (Club de Regatas Brasil): Alagoas-based Brazilian football club competing in Série B, with a similar scale and revenue profile to Cuiabá. Useful comparable for tier-equivalent sponsorship and ticket-revenue benchmarks.

Broad incumbents

• Fortaleza Esporte Clube: Brazilian football club that, like Cuiabá, emerged from a regional base to compete in Série A but at a larger scale after significant investment. Useful comparable for the growth trajectory Cuiabá is attempting to replicate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cuiabaec
• YouTubeyoutube.com/cuiabaec
• Facebookfacebook.com/cuiabaec
• LinkedInlinkedin.com/company/cuiaba-esporte-clube
• Instagraminstagram.com/cuiabaec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuiabá Esporte Clube