Atletico Clube Goianiense

What Atletico Clube Goianiense does

Atlético Clube Goianiense is a Brazilian professional football club founded in 1937 and headquartered in the Campinas neighborhood of Goiânia, Goiás. Known as Dragão (Dragon), the club currently competes in Brasileirão Série B and participates in the Campeonato Goiano (state league), Copa do Brasil, Copa Centro-Oeste, and has historically qualified for the CONMEBOL Sudamericana, reaching the quarterfinals in 2022. The first-team roster includes 30+ professional players supplemented by Sub-15, Sub-17, and Sub-20 youth squads. The club owns Estádio Antônio Accioly (its home ground) and the Centro de Treinamento do Dragão (training center), which it highlights as key infrastructure assets.

The business operates across five revenue streams: matchday ticket sales (R$40 full, R$20 half-price, with multiple free-admission categories), broadcasting and media rights distributed via CBF and Liga Forte Futebol (a commercial bloc of 25 Brazilian clubs the club co-founded), sponsorship and commercial partnerships anchored by master sponsors Blaze.bet and Amuleto Bet plus secondary sponsors including Cristal Alimentos, Unimed, Claro, and Linq Telecom, merchandise sales through the Dragão Premium private label and the Dragão Store e-commerce platform, and the Sódio Meu Dragão fan membership subscription program with Premium and Standard tiers. Distribution channels combine physical box offices, the Ingressos S.A. online ticketing platform with facial recognition registration, direct-to-consumer e-commerce, and national broadcasting deals.

Beyond the core football operation, the club has built a brand extension portfolio: Dragão TV (YouTube channel), the Dragão ao Pé do Ouvido Spotify podcast, Corrida do Dragão (annual community running event held since 2023), ACG Esports, and the Passaporte Dragão season-ticket product. The club is member-owned (Sócio Proprietário program) under a Brazilian Associação sports structure, with no external parent company or venture capital backing, and publishes audited financial statements through a transparency portal on its official website.

Name

Atletico Clube Goianiense

Legal name

Atlético Clube Goianiense

Website

https://atleticogoianiense.com.br

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlético Clube Goianiense is a Brazilian football club founded in 1937 in Goiânia, Goiás, competing in Brasileirão Série B and regional competitions, generating revenue from matchday ticketing, broadcasting rights, master and secondary sponsorships, official merchandise, and a fan membership subscription program.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Sports entertainment services
• Fan membership programs
• Football broadcasting rights
• Official sports merchandise

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Revenue from ticket sales for home matches at Estádio Antônio Accioly, including Brasileirão Série B, Copa do Brasil, Copa Centro-Oeste, and state championship games.
2. Broadcasting & Media Rights: Revenue from television and streaming broadcasting rights for participation in national competitions including Brasileirão Série B, Copa do Brasil, and CONMEBOL Sudamericana.
3. Sponsorship & Commercial Partnerships: Master sponsorship deals (e.g., Blaze.bet, Amuleto Bet), secondary sponsors (Clube, Cristal Alimentos, Unimed, Dtec, Linq Telecom, Claro, Guaraná Kuat), and branding rights sales.
4. Merchandise & Private Label Sales: Sales of official club merchandise including kits, replica shirts (Dragão Premium brand), and apparel through the Dragão Store e-commerce platform and physical outlets.
5. Sócio Torcedor (Membership Program): Revenue from the Sócio Meu Dragão membership program, offering benefits such as matchday ticket access, priority purchasing, and exclusive content to premium and standard members.

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

Atlético Clube Goianiense is a professional Brazilian football club that competes in national and continental competitions (Brasileirão Série B, Copa do Brasil, Campeonato Goiano, Copa Centro-Oeste, and CONMEBOL Sudamericana). The club monetizes matchday experiences at its owned Estádio Antônio Accioly, sells official merchandise through the Dragão Premium brand and Dragão Store, and operates the Sócio Meu Dragão fan membership program with Premium and Standard tiers.

Product overview

Atlético Clube Goianiense is a Brazilian football club that operates as a sports organization offering football/soccer competitions participation, official merchandise, and fan membership programs. The club's core product is its professional football team competing in Brazilian leagues (Série B, Copa do Brasil, and regional championships). Supporting products include Dragão Premium (official merchandise brand), Sócio Meu Dragão (fan membership program), Dragão TV (YouTube content channel), ACG Esports (esports initiative), Corrida do Dragão (community running event), and the Dragão ao Pé do Ouvido podcast. The club also operates its stadium (Estádio Antônio Accioly) and training center (Centro de Treinamento do Dragão) as infrastructure assets supporting its sports operations.

Differentiator

Problem solved

Functional benefit

Brands

• ACG Esports: Electronic sports project launched by Atlético Goianiense
• Dragão Premium
• Sócio Meu Dragão
• Passaporte Dragão
• Corrida do Dragão

Products and services

• Sócio Meu Dragão Paid fan membership program offering Premium (two companions per match) and Standard (one companion per match) annual tiers, with priority ticket access, exclusive benefits, and content for club supporters.
• Dragão Premium Club-owned merchandise brand selling official kits, replica shirts, and apparel through the Dragão Store e-commerce platform (dragaostore.com.br) and physical outlets, targeted at supporters and football apparel consumers.
• Corrida do Dragão Annual community running race organized by the club to engage fans and the local Goiânia community, with editions across 2023, 2024, 2025, and 2026.

Quantifiable outcome

• Historic qualification to CONMEBOL Sudamericana — quarterfinals stage — marking the club's most successful international campaign
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Blaze.betcoreChannel Partner/ Reseller/ DistributorBlaze.bet is the master sponsor (patrocinador master) of Atlético Goianiense. The partnership was announced for the 2024 season and subsequently renewed, with Blaze.bet appearing as the main branding on the club's official kit. Blaze.bet is a sports betting platform.
• Amuleto BetcoreChannel Partner/ Reseller/ DistributorAmuleto Bet is a sports betting company that served as a master sponsor of Atlético Goianiense. The partnership was announced and subsequently renewed for multiple seasons, appearing on the club's official kit.
• WAM BrasilminorChannel Partner/ Reseller/ DistributorAtlético Goianiense and WAM Brasil renewed their sponsorship contract for the club's kit and branding.
• Sicoob UnicentrominorChannel Partner/ Reseller/ DistributorAtlético Goianiense closed a sponsorship deal with Sicoob Unicentro, a cooperative banking institution, providing financial services branding on club assets.
• Clube / Cristal AlimentosminorChannel Partner/ Reseller/ DistributorOfficial sponsor displayed on the club's website and assets, providing food/beverage industry branding on club communications.
• UnimedminorChannel Partner/ Reseller/ DistributorHealthcare cooperative sponsor displayed on official club assets and website, providing medical and health insurance branding association.
• ClarominorChannel Partner/ Reseller/ DistributorTelecommunications sponsor displayed on official club assets, providing mobile/network services branding on club media.
• Liga Forte FutebolcoreStrategic or Co-development PartnerAtlético Goianiense is an active member of Liga Forte Futebol (LFF), a commercial bloc of Brazilian football clubs formed to collectively negotiate broadcasting and commercial rights. The club participated in the founding group of 25 clubs and has been involved in discussions to form a unified league of 40 clubs.
• Ingressos S.A.coreTechnology or IntegrationIngressos S.A. is the official ticketing technology platform for Atlético Goianiense matches. It provides the online ticket sales infrastructure including facial recognition registration for attendees 16+ and coordinates physical and digital ticket distribution for all home matches.
• Estádio Serra DouradaminorOthersAtlético Goianiense has used Estádio Serra Dourada (a larger stadium in Goiânia) for certain high-profile matches including CONMEBOL Sudamericana fixtures, with a comitiva visiting the venue for partnership discussions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clube Atlético Mineiro: One of Brazil's largest clubs; operates the same line of business (matchday, broadcasting, sponsorships, membership, merchandise) at a national-incumbent scale. Useful broad-incumbent reference for sponsorship valuation, broadcasting rates, and brand-extension benchmarks.
• Sport Club Internacional: Top-tier Brazilian incumbent with comparable revenue streams (broadcasting, sponsors, matchday, Sócio program, merchandise) and member-driven structure. Useful for benchmarking Série B-to-A renewal economics.
• Cruzeiro Esporte Clube: Recently converted to the SAF structure after financial restructuring; provides a reference point on the value-creation trajectory possible when an established Brazilian club accesses growth capital and institutional governance.

Direct peers

• Criciúma Esporte Clube: Southern Brazilian club with recent Série A/B yo-yo profile and comparable mid-market scale. Overlapping competition set (Copa do Brasil, Brasileirão, state league) and similar broadcasting-driven revenue mechanics.
• Goiás Esporte Clube: Same-city rival based in Goiânia; competes in the same state league (Campeonato Goiano) and has a direct rivalry with Atlético Goianiense. Highly comparable in scale, market, and revenue model — ticket sales, broadcasting, sponsorships, membership.
• Associação Chapecoense de Futebol: Mid-tier Brazilian club from a smaller regional market that has navigated between Série A and Série B in recent seasons. Comparable commercial structure (matchday + broadcasting + sponsorships) and similar reliance on a regional fan base.
• Sport Club do Recife: Traditional Northeastern Brazilian club with a national-title history, mix of Série A/B participation, and a large engaged fan base. Directly comparable on member-owned club structure, club-owned stadium, and broad sponsor stack.
• Coritiba Foot Ball Club: Traditional Brazilian club from Curitiba oscillating between Série A and B. Similar historical national-tilt relevance, member-driven fan programs (Nação Coritiba), and shared revenue mix (broadcasting, sponsorships, membership).
• Vila Nova Futebol Clube: Another Goiânia-based direct state rival that plays in Brasileirão Série B and regional competitions. Overlaps directly on matchday product, stadium operations, sponsorship roster, and Sócio Torcedor-style membership programs.
• Cuiabá Esporte Clube: Newer-ascendant club from neighboring Mato Grosso with recent Série A participation and CONMEBOL exposure. Comparable Midwest regional positioning, on-field trajectory, and reliance on a small-but-loyal local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ACGOficial
• YouTubeyoutube.com/channel/UC9ZqKxWxJzMVKK9hDL5u2Yw
• Facebookfacebook.com/ACGOficial
• Instagraminstagram.com/acgoficial
• LinkedInlinkedin.com/company/atletico-clube-goianiense

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atletico Clube Goianiense