Fundación Cuidados Dignos

What Fundación Cuidados Dignos does

Fundación Cuidados Dignos is a Spanish non-profit foundation founded in 2010 and headquartered in Gernika-Lumo, Bizkaia. It develops and disseminates the Libera-Care methodology — a person-centered care framework aimed at eliminating physical and chemical restraints in the care of elderly and dependent persons. The foundation serves social, healthcare, and social-healthcare organizations (care centers, residences, and providers), as well as professional and non-professional caregivers through training, certification, and consulting services.

Its core products include the Libera-Care certification program, the printed Norma Libera-Care standard (available in Spanish and Portuguese), two registered quality seals (#CuidamosBien and Certificación Buen Trato ACP DIGNOS), space adaptation services, and the EN CASA DIGNOS home-care program. Supporting offerings include the Escuela de Formación online training school with an e-commerce storefront, a library of technical documents and doctoral theses, and the published book 'Cuidar: Una revolución en el cuidado de las personas' (Editorial Ariel).

The foundation's business model is a hybrid of professional services (training, remote-tutored implementation consulting), one-time content sales (printed standard, book), certification fees, and donations. Distribution combines an owned e-commerce channel with regional in-person training and partnerships with organizations such as BBK Kuna, Ashoka España, Obras Sociales Viseu, and the Servicio de Psiquiatría of the Hospital Universitario de Gran Canaria Doctor Negrín. As of 2024 the foundation has expanded into Portugal through conference activity and Portuguese-language publications.

Name

Fundación Cuidados Dignos

Legal name

FUNDACION CUIDADOS DIGNOS

Website

https://cuidadosdignos.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Cuidados Dignos is a Spanish non-profit foundation that develops and disseminates the Libera-Care methodology for person-centered care without physical or chemical restraints. It serves care organizations, professional and family caregivers through training, certification, consulting, and publications primarily in Spain and Portugal.

Ownership category

akta.pro rank

Product category

Person-Centered Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Person-centered care
• Restraint-free care
• Elder care training
• Caregiver certification
• Gerontological consulting

Headquarters

HQ city

Gernika-Lumo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Formation Services: The foundation offers online and in-person courses for professional and non-professional caregivers, covering topics such as care without restraints, emotional management, behavior disorders, and psychological support for care professionals
2. Documentation and Publications: Sale of the Norma Libera-Care document (printed versions in Spanish and Portuguese) and the book 'Cuidar: Una revolución en el cuidado de las personas' published by Editorial Ariel
3. Consulting and Implementation Services: Remote tutoring and guided implementation of the Libera-Care model in care organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fundación Cuidados Dignos develops and disseminates the proprietary Libera-Care (Norma Libera-Care) methodology for person-centered care of elderly and dependent persons without physical or chemical restraints. It monetizes this methodology through an online training school (Escuela de Formación), in-person and remote consulting/implementation services for care organizations, quality certifications (Sello #CuidamosBien, Certificación Buen Trato ACP DIGNOS), space adaptation services, technical documents, the home-care program EN CASA DIGNOS, and the book "Cuidar" by Dra. Ana Urrutia.

Product overview

Fundación Cuidados Dignos operates a unified platform centered on the Libera-Care methodology—a Person-Centered Care approach without physical or chemical restraints. The core offering consists of the Libera-Care certification program, which organizations adopt to transform their care practices, complemented by the printed Norma Libera-Care standard document available in Spanish and Portuguese. Supporting services include quality seals (#CuidamosBien and ACP DIGNOS certifications), space adaptation consulting, and a training school offering courses for caregivers. The foundation also provides family support through the EN CASA DIGNOS program and publishes technical documents and doctoral research. A notable product is the book "Cuidar" by Dr. Ana Urrutia, which serves as a foundational text for the foundation's philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• LIBERA – CARE: Methodology for person-centered care without physical or chemical restraints.
• #CuidamosBien
• ACP DIGNOS
• EN CASA DIGNOS
• Escuela de Formación

Products and services

• LIBERA-CARE methodology A proprietary person-centered care methodology that eliminates physical and chemical restraints, providing a comprehensive framework for care organizations to transform their care practices.
• Norma Libera-Care (Printed document)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Obras Sociales ViseucoreStrategic or Co-development Partner · 8 May 2024Partnership to present Libera-Care model in Portugal through the conference 'Cuidar Sin Sujeciones' held on May 29, 2024 at Quinta da Cruz in Viseu
• BBK KunacoreStrategic or Co-development Partner · 18 April 2024Collaboration in the first New Longevity Laboratory where Dra. Ana Urrutia was interviewed about the foundation's work and methodology
• Ashoka EspañacoreStrategic or Co-development Partner · 18 April 2024Co-organization of the New Longevity Laboratory event focused on innovative approaches to longevity and dignified care
• Servicio de Psiquiatría Complejo Hospitalario Universitario de Gran Canaria Doctor NegrínminorStrategic or Co-development PartnerCo-organizer of IVth Update Congress in Psychogeriatrics (January 18-19, 2024) with the theme 'Tejiendo comunidades, cuidado integral en Psicogeriatría'

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fundación Edad&Vida: Spanish foundation promoting active aging and quality care for older adults through research, training, and advocacy. Comparable mission and operating model as a non-profit promoting dignity in elder care and engaging with care providers and policymakers.
• Fundación Pilares para la Autonomía Personal: Spanish non-profit foundation focused on promoting person-centered care models and autonomy for elderly and dependent persons. Directly comparable to Fundación Cuidados Dignos in mission, methodology focus, and non-profit elder care training/consulting delivery in Spain.
• Fundación Matia: Basque-based Spanish foundation for elder care innovation and person-centered care research and training. Comparable as a regional non-profit foundation developing care methodologies and training programs for elderly care organizations, including caregiver education.

Broad incumbents

• HelpAge International: Global non-profit network focused on the rights and well-being of older people, including advocacy and training for care providers. Comparable in mission scope and elder care training/advocacy model, but at global scale rather than Iberia-focused.
• Sociedad Española de Geriatría y Gerontología (SEGG): Spain's leading professional society for geriatricians and gerontologists, providing training, congresses, and practice guidelines that intersect with the foundation's restraint-free care training. A broader incumbent serving overlapping clinical and caregiver audiences in Spain.
• Confederación Española de Alzheimer (CEAFA): Spanish national confederation representing Alzheimer's and dementia associations, providing training and care quality guidance to specialized care centers. Comparable as a Spanish non-profit providing training and certification to care organizations serving dependent populations.

Regional players

• Social Care Institute for Excellence (SCIE): UK-based organization developing training, guidance, and quality standards for social care. Comparable as a training/standards organization serving care providers and caregivers, but geographically focused on the UK rather than Iberia.
• Age UK: UK charity providing advice, training, and services to support older adults and family caregivers. Comparable in mission around elderly dignity and caregiver support, but operates as a national UK charity rather than a methodology-focused foundation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CuidadosDignos
• YouTubeyoutube.com/user/Cuidadosdignos
• Facebookfacebook.com/cuidadosdignos
• LinkedInlinkedin.com/company/fundacion-cuidados-dignos
• Instagraminstagram.com/cuidadosdignos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Cuidados Dignos