Ashoka España
Metricool is a Madrid-based social media management SaaS platform providing unified scheduling, analytics, reporting, and inbox tools across 11+ social networks for 3M+ brands, agencies, and creators globally, operating on a freemium model as part of the team.blue Group.
- Company typePrivate
- Founded2006
- HeadquartersMadrid, Comunidad de Madrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ashoka España does
Metricool (legal entity: METRICOOL SOFTWARE, S.L.) is a Madrid-headquartered social media management SaaS platform serving brands, agencies, and individual creators across 11+ social networks including Facebook, Instagram, Threads, TikTok, X, YouTube, LinkedIn, Pinterest, Twitch, Bluesky, and Google Business Profile. The platform unifies scheduling, analytics, reporting, inbox management, and link-in-bio functionality within a single dashboard, operating on a freemium model with four tiers (Free, Starter, Advanced, Custom) and additional add-ons such as the X Add-on and Hashtag Tracker.
The product suite comprises Metricool Studio (unified dashboard), Planner (scheduling with best-time recommendations), Analytics (with competitor analysis and historical metrics storage), Reports (automated with Looker Studio connector), Inbox (cross-platform comment/message moderation), SmartLinks (link-in-bio landing pages), and AI-augmented features including the AI Social Media Assistant, AI Alt Text Generator, and MetriLAB AI (external AI model connections via MCP). The platform offers API access, white-label and embedded integration options for enterprise clients, and integrates with Canva, Zapier, Make.com, WordPress, Shopify, Wix, Squarespace, Adobe Express, and Pexels. AI capabilities are primarily text-generation features leveraging third-party AI providers.
Commercially, Metricool serves a diversified customer base including enterprise brands (Adidas, BMW, ALDI, 7-Eleven, AliExpress, Alexander McQueen, Cirque du Soleil, Burger King, Cannes, Havas), social media agencies managing 50+ brand accounts, and individual creators. The company operates globally with multi-language support (7 languages), maintains GDPR and CCPA compliance, and is part of the team.blue Group of digital brands. Distribution is predominantly product-led via self-serve website signup and mobile apps, augmented by an affiliate program with up to 50% commissions, MetriSchool educational courses, and proprietary annual research studies that drive content marketing.
Ashoka España firmographics
Firmographics- Name
- Ashoka España
- Legal name
- METRICOOL SOFTWARE, SL
- Website
- https://mtr.bio
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metricool is a Madrid-based social media management SaaS platform providing unified scheduling, analytics, reporting, and inbox tools across 11+ social networks for 3M+ brands, agencies, and creators globally, operating on a freemium model as part of the team.blue Group.
- Ownership category
- akta.pro rank
Ashoka España industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Buying Agencies (54183), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Ashoka España is headquartered
LocationHeadquarters
- HQ city
- Madrid, Comunidad de Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ashoka España business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium SaaS Subscriptions: Metricool operates on a freemium model offering a free basic plan with limited features, while advanced functionality requires paid subscription tiers (Starter, Advanced, Custom). Revenue is generated through monthly or annual subscription fees. Additional revenue comes from add-ons such as the X Add-on and Hashtag Tracker service which are priced separately per account or per usage.
- X (Twitter) Add-on: Additional paid add-on required for each X account connection. Only available for customers with a Metricool payment plan. Revenue per X account connected.
- Hashtag Tracker: Separate paid service for monitoring hashtags on X and Instagram. Charged per day of monitoring. Can be purchased by any existing Metricool plan subscriber.
- Affiliate Program: Commission-based referral program where affiliates earn 25% (Tier 1) or 50% (Tier 2) of referred customer spending, up to maximum limits. Tier 2 activated at 200 referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic access with limited features |
| Subscription | Monthly | Starter Plan - For small teams and individual professionals |
| Subscription | Monthly | Advanced Plan - For agencies and growing businesses |
| Subscription | Multi-year contract | Custom Plan - For large agencies and enterprises |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ashoka España product offering
Product offeringCore offering
Ashoka España (operating Metricool) provides a unified social media management platform that enables users to plan, schedule, publish, and analyze content across 11+ social networks including Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Pinterest, Threads, Twitch, Bluesky, and Google Business Profile. The platform combines a centralized dashboard (Metricool Studio), automated reporting, competitor and hashtag analytics, a cross-network inbox, an AI-powered content assistant, and a link-in-bio tool (SmartLinks) for creator and brand monetization.
Product overview
Metricool is a unified social media management platform offering a comprehensive suite of tools for planning, scheduling, analyzing, and optimizing social media content across multiple networks. The platform operates on a freemium model with Free, Starter, Advanced, and Custom Plans. Core products include Metricool Studio (unified dashboard), Reports, Analytics, Planner, Inbox, and SmartLinks (link-in-bio tool). The platform integrates with major social networks including Instagram, TikTok, YouTube, Threads, Twitter/X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, and LinkedIn. AI capabilities are provided through AI Social Media Assistant (generative AI for content creation), AI Alt Text Generator, and MetriLAB AI (MCP connection to external AI models). Advanced features include API Access, White Label solutions, Looker Studio Connector, and various integrations with tools like Canva, Zapier, Make.com, and Pexels. Metricool also offers educational resources through MetriSchool and publishes annual social media research studies.
Differentiator
Problem solved
Functional benefit
Brands
- Metricool Studio: Reporting and analytics feature within the Metricool platform
- SmartLinks
- MetriLAB AI
- Metricool MCP
Products and services
- SmartLinks Social media link-in-bio tool that creates a mini web page where users can connect their website, online store, social channels, and any content, with customizable URLs, buttons, images, videos, posts, design themes, and click/visit/CTR analytics.
- Metricool Studio
Quantifiable outcome
- 11% of accounts under 10K followers grew between 2025 and 2026 (based on Metricool's 2026 YouTube Study)
Companies that use Ashoka España
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Ashoka España technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature8 records
Ashoka España partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PexelscoreIntegration providing access to Pexels royalty-free image bank within Metricool's content creation workflow. Users can access and incorporate stock images directly into their social media posts.
- CanvacoreCanva Add-On integration allows users to design content in Canva and schedule it directly through Metricool. Bidirectional integration streamlines creative workflow.
- ZapiercoreZapier integration enables connecting Metricool with thousands of other applications. Available for Advanced and Custom Plans, allowing automated workflows across business tools.
- Looker StudiocoreGoogle Looker Studio connector enables creation of advanced custom reports using Metricool data. Available for Advanced and Custom Plans.
- team.blue GroupcoreMETRICOOL SOFTWARE is part of the team.blue Group. Joint controllership for marketing statistics, internal administration, and reporting purposes. team.blue provides analytics services through team.blue hub.
- YouTube API Services (Google)coreMetricool uses YouTube API Services provided by Google to enable features such as connecting YouTube channels, scheduling videos, accessing analytics data, and managing YouTube content from within Metricool.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ashoka España competitors and assessment
Company assessmentDirect peers
- Buffer: Buffer is a self-serve, freemium social media scheduling and analytics tool widely used by SMBs and creators. It overlaps directly with Metricool's Starter/Advanced tiers and PLG motion.
- Sendible: Sendible is an agency-focused social media management tool with scheduling, reporting and white-label options. It directly competes with Metricool's Custom Plan and white-label positioning.
- Sprout Social: Sprout Social provides social media management, scheduling, analytics and reporting for agencies and brands. Its mid-market and enterprise focus and unified dashboard closely mirror Metricool's value proposition.
- Agorapulse: Agorapulse is a social media management platform built for agencies, offering scheduling, reporting, inbox and approval workflows. It is one of the closest comparables to Metricool's agency-centric Advanced and Custom plans.
- Hootsuite: Hootsuite is a leading social media management platform offering scheduling, analytics and inbox across major networks. It competes head-on with Metricool for agencies and enterprise brands and is the most directly comparable peer.
- Later: Later focuses on visual social media scheduling (especially Instagram and TikTok), link-in-bio and analytics for brands and creators. It is a direct peer in scheduling, analytics and SmartLinks-style tooling.
Broad incumbents
- Socialbakers (now Emplifi): Emplifi (formerly Socialbakers) is a broader customer engagement and social media marketing platform with enterprise analytics. It overlaps with Metricool at the enterprise tier but extends into wider CX use cases.
- HubSpot Marketing Hub: HubSpot offers social media management as part of its broader marketing, CRM and automation suite. It competes for the same mid-market and enterprise marketing buyers but bundles social tools into a much larger platform.
- Zoho Social: Zoho Social is part of the broader Zoho business suite, providing scheduling, monitoring and reporting. It overlaps with Metricool on core social workflows but benefits from cross-sell across Zoho's suite.
Emerging players
- Linktree: Linktree is the leading dedicated link-in-bio tool and the most direct competitor to Metricool's SmartLinks product. It is narrower in scope (no scheduling/analytics) but overlaps meaningfully in conversion-oriented use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Ashoka España social profiles
Digital presenceAshoka España compliance and trust
Trust signalCompliance3 records
Ashoka España financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashoka España leadership team
Management profileNumber of profiles
Ashoka España funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashoka España M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashoka España
What does Ashoka España do?
Ashoka España (operating Metricool) provides a unified social media management platform that enables users to plan, schedule, publish, and analyze content across 11+ social networks including Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Pinterest, Threads, Twitch, Bluesky, and Google Business Profile. The platform combines a centralized dashboard (Metricool Studio), automated reporting, competitor and hashtag analytics, a cross-network inbox, an AI-powered content assistant, and a link-in-bio tool (SmartLinks) for creator and brand monetization.
Is Ashoka España a public or private company?
Ashoka España is a private company. It is classified as corporate owned and is currently operating.
When was Ashoka España founded?
Ashoka España was founded in 2006. It employs 11 to 50 people.
Where is Ashoka España based?
Ashoka España is headquartered in Madrid, Comunidad de Madrid, Spain, in the Europe region.
How does Ashoka España make money?
Four revenue lines are on record. Freemium SaaS Subscriptions are the primary driver. The others are X (Twitter) Add-on, hashtag Tracker and affiliate Program.
Who are Ashoka España's main competitors?
Direct peers on record are Buffer, Sendible, Sprout Social, Agorapulse, Hootsuite and Later. Broad incumbents are Socialbakers (now Emplifi), HubSpot Marketing Hub and Zoho Social. Linktree is listed as an emerging player.
Does Ashoka España have an API?
Yes. Metricool's API Access is available exclusively for Advanced and Custom Plans. It enables customers to integrate Metricool's functionalities into their own platform without White Label functionalities. The license is non-exclusive and non-transferable. Standard API usage is defined as not exceeding 500 'Calls' per month and per Brand. A 'Call' is defined as a request from the API to the Metricool server identified with credentials for executing an action (PUT, POST DELETE) or obtaining a result (GET). Usage beyond 'Standard Use' may result in increased rates. Developer documentation is at help.metricool.com/en.
What industry is Ashoka España in?
Ashoka España's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54183 and its SIC code is 7310.