Culverhouse College of Business

What Culverhouse College of Business does

Culverhouse College of Business is an AACSB-academic business school and the largest college on The University of Alabama's Tuscaloosa campus, serving more than 10,000 students and supported by a 60,000+ alumni network. Founded in 1919, the college offers a multi-tier portfolio spanning undergraduate majors (Business Cybersecurity, Business Statistics, Management Information Systems, Operations Management, Economics, Finance, Marketing, Real Estate, General Business), graduate programs through the Manderson Graduate School of Business (traditional MBA, Executive MBA, STEM/CREATE/BIZ Path MBAs, ten specialized master's degrees, and seven PhD disciplines), and Executive Education for working professionals. It also operates more than ten specialized centers — including the Alabama Center for Real Estate, Alabama Entrepreneurship Institute, Center for Risk and Insurance Research, Institute of Data and Analytics, Fitzpatrick Center for Value Investing, Culverhouse LIFT, TIDE Lab, Center for Business and Economic Research, Alabama Productivity Center, and The EDGE — that anchor regional economic and industry engagement.

The college's core technology is its academic curriculum and delivery infrastructure, which spans traditional on-campus instruction, online degree delivery via UA Online, and executive education formats. Curricular emphasis areas include data analytics, cybersecurity, digital marketing, finance, and operations management. Specialized resources such as the LEADconnect alumni mentoring platform, the Career Center employer-relations infrastructure, and an in-house media/newsroom operation constitute the supporting technology stack. Distinctive experiential components include nationally competitive case teams (first place at the 2025 inaugural Case Competition World Cup and the 2025 Schlesinger Global Family Enterprise Case Competition).

Culverhouse makes money primarily through tuition and fees (undergraduate, graduate, online, and executive formats), supplemented by capital campaign donations (the Rising Tide 2.0 initiative is part of UA's $1.8 billion campaign with portions allocated to Culverhouse), corporate partnerships and recruiting activity, and research center grant/industry funding. Its go-to-market is a hybrid academic-recruitment motion: UA central admissions handles undergraduate funnel, while a dedicated Manderson recruiting and admissions team (with named program managers and admissions specialists) drives graduate enrollment. Brand reputation is anchored by sustained U.S. News & World Report recognition — including #5 online bachelor's, #27 online graduate non-MBA (#13 for veterans), #31 among publics, and #26 public MBA program — and by an entrenched employer recruiting flywheel featuring KPMG, PwC, EY, Deloitte, Crowe, Regions Bank, Bank of America, HCA, 84.51, Lockheed Martin, and Northrop Grumman. Graduate outcomes include 94–97% positive outcomes rates and 2025 average starting salaries of $77,130 for MBAs and $73,805 for specialized master's graduates.

Name

Culverhouse College of Business

Legal name

Culverhouse College of Business

Website

https://culverhouse.ua.edu

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Culverhouse College of Business is the AACSB-accredited business school at The University of Alabama, serving 10,000+ students and 60,000+ alumni through undergraduate, MBA, specialized master's, PhD, and executive education programs anchored by 10+ research centers.

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Business Schools and Computer and Management Training (6114)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Business education programs
• Graduate business degrees
• Undergraduate business majors
• Executive education courses
• Doctoral business research

Headquarters

HQ city

Tuscaloosa, Alabama

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and fees: Revenue from undergraduate and graduate tuition, including online programs, MBA, specialized masters, and executive education
2. Capital campaign donations: The Rising Tide 2.0 capital campaign aims to raise $1.8 billion for the University of Alabama, with portions designated for Culverhouse College priorities including endowed positions, research infrastructure, and student support
3. Corporate partnerships and recruiting: Revenue from corporate recruiting activities, career fairs, and employer relationships that connect students with top employers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Culverhouse College of Business is an AACSB-accredited business college within The University of Alabama that delivers undergraduate business majors, graduate business degrees through the Manderson Graduate School of Business (MBA, specialized masters, PhD), and executive education. It operates multiple research and outreach centers spanning real estate, entrepreneurship, risk and insurance, data analytics, value investing, productivity, and economic research, serving over 10,000 students from a 10,000+ student body.

Product overview

Culverhouse College of Business at The University of Alabama is an educational institution offering a comprehensive portfolio of academic programs and research centers. The college operates as a multi-product institution with undergraduate programs (majors including Business Cybersecurity, Business Statistics, Management Information Systems, Operations Management, Economics, Finance, Marketing, and Real Estate), The Manderson Graduate School of Business (MBA, Executive MBA, and 10 specialized master's programs including Finance, Marketing Analytics, Business Analytics, Applied Statistics, and Operations Management), doctoral programs across seven disciplines, and Executive Education for professional development. Additionally, the college houses multiple research and outreach centers including the Alabama Center for Real Estate (ACRE), Alabama Entrepreneurship Institute, Center for Risk and Insurance Research, Institute of Data and Analytics, Fitzpatrick Center for Value Investing, Culverhouse LIFT, Center for Business and Economic Research (CBER), Alabama Productivity Center, and TIDE Lab. The college serves over 10,000 students and is ranked among the top public business schools nationally by U.S. News & World Report.

Differentiator

Problem solved

Functional benefit

Brands

• Manderson Graduate School of Business: Graduate business school offering MBA programs, specialized masters degrees, and PhD programs
• Rising Tide 2.0

Products and services

• Undergraduate Business Programs Undergraduate business degree programs offering majors in Business Cybersecurity, Business Statistics, Management Information Systems, Operations Management, Economics, Finance, Marketing, Real Estate, and General Business for traditional undergraduate students.
• Manderson Graduate School of Business Graduate business school offering MBA programs (Traditional, Executive, STEM Path, CREATE Path, BIZ Path), specialized master's degrees in Accountancy, Applied Statistics, Business Analytics, Economics, Finance, Management, Marketing, Operations Management, and Tax Accounting, plus PhDs across seven disciplines.
• Ph.D. Programs Doctoral programs in Accounting, Applied Statistics, Economics, Finance, Management, Marketing, and Operations Management designed to prepare students for academic teaching and research careers.
• Executive Education Professional development and executive education programs including EMBA for business professionals, executives, and managers seeking continued education and leadership development.
• Master of Science in Finance Specialized graduate program providing advanced training in finance theory and practice, covering investment banking, corporate finance, financial modeling, risk management, and financial derivatives; prepares graduates for careers in banking, investment management, corporate finance, and risk management.
• Master of Science in Marketing Analytics (Online) Online graduate program covering marketing analytics, marketing decision-making, marketing research, professional selling, and digital marketing.
• Master of Arts in Management Graduate program in management available in online, hybrid, and accelerated formats with concentrations in Global Business Management, Human Resources Analytics, and Strategic Innovation, Entrepreneurship, and Growth.
• Master of Science in Operations Management Graduate program in operations management covering supply chain management, process optimization, and operational strategy.
• Business Cybersecurity Program Undergraduate degree program preparing students for cybersecurity roles focused on analyzing, assessing, and managing cybersecurity programs within business environments.
• BIZ Path to the MBA New program pathway expanding MBA access for Culverhouse undergraduate students, allowing them to transition into the MBA degree.

Quantifiable outcome

• 94-97% positive outcomes for graduates across programs
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• KPMGcoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates from Manderson programs, participating in career fairs and corporate recruiting events
• PwCcoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates, active participant in campus recruiting activities
• EYcoreStrategic or Co-development PartnerTop 10 national employer with active recruiting relationship for accounting and finance graduates
• DeloittecoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates through career fair and direct recruiting
• CrowecoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for consulting and advisory services
• Regions BankcoreStrategic or Co-development PartnerTop 10 national employer and major regional bank actively recruiting finance graduates
• Bank of AmericacoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for banking and finance positions
• HCA HealthcarecoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for healthcare management and finance roles
• 84.51 (Kroger data analytics subsidiary)coreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for data analytics and business intelligence
• Lockheed MartincoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for defense industry positions
• Northrop GrummancoreStrategic or Co-development PartnerTop 10 national employer recruiting graduates for aerospace and defense roles
• University of Alabama Graduate SchoolcoreStrategic or Co-development PartnerPartnership for dual-degree programs and graduate school integration, including Accelerated Master's Program options

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Haslam College of Business - University of Tennessee: SEC public business school with AACSB accreditation offering undergraduate, MBA, specialized masters, and PhD programs. Comparable in regional positioning, employer mix, and ranking tier to Culverhouse.
• E.J. Ourso College of Business - LSU: SEC public business school in the Southeast with similar program breadth and regional employer relationships. Closely comparable as a tier-comparable public business school competitor.
• Warrington College of Business - University of Florida: Top-ranked public business school offering undergraduate, MBA, specialized masters, and PhD programs with AACSB accreditation. Closely comparable scope, ranking profile, and SEC regional positioning to Culverhouse.
• Terry College of Business - University of Georgia: SEC public university business school with AACSB accreditation, large undergraduate and MBA cohorts, and broad employer recruiting. Directly comparable as a flagship public business college in the Southeast with similar ranking tier.
• Darla Moore School of Business - University of South Carolina: SEC public business school with AACSB accreditation, strong international business focus, and comparable program portfolio. Direct competitor for Southeast students and graduate talent.
• Fisher College of Business - Ohio State University: Large public Big Ten business school with AACSB accreditation, broad undergraduate and graduate program portfolio, and Fortune 500 employer pipelines. Comparable scale and program mix.
• McCombs School of Business - University of Texas at Austin: Flagship public business school with similar program breadth (undergrad through PhD), strong Big Four and Fortune 500 recruiting, and top-tier U.S. News rankings. Represents the high end of Culverhouse's competitive set.
• Kelley School of Business - Indiana University: Top-tier public business school with highly ranked online MBA and undergraduate programs, large alumni network, and strong corporate recruiting. Comparable in online program strength and AACSB program breadth.
• Harbert College of Business - Auburn University: In-state Alabama public university business school offering AACSB-accredited undergrad, MBA, and specialized masters programs. Directly comparable as a regional SEC public competitor for Alabama-based students and recruiters.

Regional players

• Wall College of Business - Coastal Carolina University: Smaller public AACSB business school in the Carolinas with similar undergraduate focus. Comparable as a regional Southeastern public business school, though smaller in scale than Culverhouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xtwitter.com/culverhouseua
• YouTubeyoutube.com/channel/UCoDDZeRQ_W5IwA7lcCuTcxw/featured
• Facebookfacebook.com/culverhouseua
• LinkedInlinkedin.com/school/culverhouse-college-of-business
• Instagraminstagram.com/culverhouseua

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culverhouse College of Business